new movers
DESCRIPTION
Do you remember the last time you moved? Do you remember all the additional expenses that went into your new home? How about the hassle of finding a new mechanic, a new handyman, or financial service provider? Chances are, you remember those scenarios, and the reality is: every month there are many consumers moving into your area in the same situation.Some studies have shown that a consumer, who just moved, usually spends three times as much money as someone who is well established in their place of residence. And those who have just moved in, are looking for businesses to trust, to meet their needs. Are you introducing your company to these new neighbors? Are you giving them a friendly welcome, and presenting them with the benefits of engaging in business with your company? This is an excellent way to find new customers, and establishing a relationship with them before your competitors do will help your business tremendously.TRANSCRIPT
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Target:
New Movers
Session Framework
•Why new movers are so important to target.
•Recommended targeting strategy.
•Close with five action points to start on today.
Session Framework
•Cole Directory published in 1947.
•Crisscross directory of addresses & phone numbers.
•Invaluable information for a number of industries:•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for businesses.
Background
•Free •Playbook
download
•Articles
•Buddy’s blog
•Webinars
Efficiency
•Don’t waste time, money & energy.
•Focus resources on targeting profitable
prospects.
•Who is that?
New Movers
•41.5 million moved in 2010.*
•Home-related spending $9,400.
•Décor
•Furniture
•appliances
*http://about.usps.com/who-we-are/postal-facts/welcome.htm
• Are already expecting to spend money.
• Opportunity to begin a long-term relationship.
• Your competitors are beating you to them.
• Great prospects for all kinds of products and services.
Importance of Targeting
New Movers:
Help them get “settled in”:
• Relevant promotions.
• Product offers.
• Coupons & freebies.
Meet the Neighbors
• Act Fast: • Be the first to welcome them.
• Three month window: • 1-2 times per month.
• Right way to communicate: • “Moving is stressful. We are here to help.”
• Positioning:• Friendly neighbor, help them get settled.
Targeting Strategy
• www.colelists.com
• Inexpensive printer: • www.Postcardbuilder.com
• Don’t bite off more than you can chew.
Direct Mail Campaign
• Come up with unique offers for new homeowners.
• Contact an inexpensive printer.
• Pull a new mover list.
• Execute your plan.
• Don’t bite off more than you can chew.
5 Action Points
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