new new lotus safe sun spf70 & spf90

13
Breakthrough Innovation in SUN PROTECTION CATEGORY 2012

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Page 1: New new lotus safe sun spf70 & spf90

Breakthrough Innovation in SUN PROTECTION

CATEGORY2012

Page 2: New new lotus safe sun spf70 & spf90

Latent Consumer Demand

Consumers are demanding:Multi-functional productsHigher Sun protection factors (SPF) due to increased awareness of

UV induced skin damageBroad-spectrum UVA & UVB protectionNon-oily formulationsProducts with clear “skin health benefits”Less preservatives and more “goodness” ingredients Safety (prevention of skin rashes etc)Products which work!!!

Page 3: New new lotus safe sun spf70 & spf90

2 UNIQUE PRODUCTS….

The 1st and ONLY REVOLUTIONARY SUNBLOCK WITH 10 BENEFITSDAILY MULTI-FUNCTION SUNBLOCK

AND

INNOVATIVE COLLAGENSHIELD™ SUNBLOCK

Page 4: New new lotus safe sun spf70 & spf90

DAILY MULTI-FUNCTION SUNBLOCK

India’s 1st Revolutionary Sunblock with 10 Benefits

A revolutionary, preservative - free, light weightformulation containing potent herbal extracts withmultiple benefits

• High UVA & UVB Protection• Tan Prevention• Prevention of brown spots & pigmentation• Skin Lightening benefits• Anti-wrinkle benefits• Protection from freckles, sun spots & sun burn• Anti-ageing properties• Health prevention - helps prevent skin cancer• Carrot & Avocado Extracts: healing properties that

soften, smoothen and nourish skin• Preservative free safe formula

Page 5: New new lotus safe sun spf70 & spf90

Avocado & Carrot extracts have healing propertiesthat soften, smoothen & nourish skin. The easy toblend texture gives non sticky & clean feel

PRESERVATIVE FREE

Safe Sun Daily Multi – Function Sunblock is free from harmful preservatives like parabens, which may cause health problems like breast cancer

DAILY MULTI-FUNCTION SUNBLOCK

Page 6: New new lotus safe sun spf70 & spf90

DAILY MULTI-FUNCTION SUNBLOCK

OIL FREEA light weight non – sticky oil free formulation

DIRECTIONSApply Safe Sun Daily Multi-Function Sunblock liberally & evenly on face & exposed parts (body,neck, arms, legs etc.) before exposure to sun

M.R.P. & NET QTY.Rs. 495/- & 60g

Page 7: New new lotus safe sun spf70 & spf90

COLLAGENSHIELD™ SUNBLOCK

SKIN INNOVATION IN SUNSCREEN LOTION

A revolutionary, Preservative – free, light weight formulation containing potent herbal extractswhich protects Collagen in the skin

UVA rays penetrate deep into skin and damagecollagen, resulting in wrinkles. Once collagen isdamaged it cannot re-built itself. In fact up to 80%of skin ageing is caused by the sun

Page 8: New new lotus safe sun spf70 & spf90

DOUBLE PROTECTION - UVA + UVB

Research into skin damage by UV rays shows that:

• UVA RAYS damage collagen, resulting in wrinkles. In fact upto 80% of skin ageing is caused by the sun.

• UVB RAYS cause sun burns, skin cancer etc.

COLLAGENSHIELD™ SUNBLOCK

Page 9: New new lotus safe sun spf70 & spf90

Hydrolysed Soya Protein holds Collagen together ina firm and smooth way & helps combat sun-inducedfree-radical damage that can accelerate the sign ofskin ageing. The Aloevera extract hydrates & replenishesskin and also protects from other sun induced damages

PRESERVATIVE FREE

COLLAGENSHIELD™ Sunblock is free from harmful preservatives like parabens, which may cause health problems like breast cancer

COLLAGENSHIELD™ SUNBLOCK

Page 10: New new lotus safe sun spf70 & spf90

OIL FREEThe easy to blend texture gives a non – sticky & clean feel

DIRECTIONSApply Safe Sun COLLAGENSHIELD™ Sunblock liberally & evenly on face & exposed parts (body,neck, arms, legs etc.) before exposure to sun

M.R.P. & NET QTY.Rs. 595/- & 50g

COLLAGENSHIELD™ SUNBLOCK

Page 11: New new lotus safe sun spf70 & spf90

HIGHLIGHTS

• Powered by sponsorship of the leading Summer television property of Star Plus (India’s leading GEC channel) - Jo Jeeta Wahi Superstar - 2

• Facebook and twitter campaigns to reach out to thousands of Lotus customers..

• Follow us on   www.facebook.com/LotusHerbals       www.twitter.com/LotusHerbals

to know the about the exciting giveaways.

Page 12: New new lotus safe sun spf70 & spf90

Find us on these channels

300 GRPs

JO JEETA WOHI SUPERSTAR 2 – TOTAL DURATION OF 3 MONTHS {APRIL 2012 – JUNE 2012} POWERED BY LOTUS HERBALS SAFE SUN.

STAR PLUS LEAD PROGRAMME OF SUMMER 2012

JO JEETA WOHI SUPERSTAR 2 – TOTAL DURATION OF 3 MONTHS {APRIL 2012 – JUNE 2012} POWERED BY LOTUS HERBALS SAFE SUN.

STAR PLUS LEAD PROGRAMME OF SUMMER 2012

Page 13: New new lotus safe sun spf70 & spf90

Thank You

Our most innovative and best Sun Protection introduction till date!

Welcome Summer of 2012