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nomadismi di ieri e di oggi stili di vita e influenza sui consumi

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nomadismi di ieri e di oggi stili di vita e influenza sui consumi

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Page 1: New nomads

nomadismi di ieri e di oggi

stili di vita e influenza

sui consumi

Page 3: New nomads

Stile di vita dei popoli che non vivono in continuazione nello stesso luogo,ma

si spostano ciclicamente o periodicamente. Si distingue dalla migrazione,

che non è ciclica e implica un totale cambiamento di habitat.

Il nomadismo non rappresenta un vagabondaggio

illimitato e senza meta, ma si basa su residenze

temporanee, la cui stabilità dipende dalla

disponibilità di risorse per

la sopravvivenza.

[traduzione personale dalla

ENCICLOPEDIA BRITANNICA]

[dal greco nomas, "colui che si sposta per cambiare pascolo" ]

Page 4: New nomads

[ provare a fare una ricerca in rete per credere, si trovano almeno 6 libri … ]

Page 5: New nomads

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Page 8: New nomads

capi essenziali,

pratici ed easy care,

intercambiabili, unisex,

pseudoetnici,

mutanti, sovrapponibili

liberi come chi li indossa

funzionali

intelligenti … (smart textiles)

per la comunicazione

l’ intrattenimento

la salute

Page 9: New nomads

giubbotti attrezzati per …

ospitare tutti i dispositivi elettronici

che il “nomade” deve avere sempre con se

CO

MU

NIC

AZ

IO

NE

Page 10: New nomads

… ed essere del tutto indipendente, potendoli

alimentare con pannelli solari

CO

MU

NIC

AZ

IO

NE

Page 11: New nomads

… e ancora, tastiere “tessili” e pannelli solari flessibili

Page 12: New nomads

giubbotto satellitare per

nomadi metropolitani

CO

MU

NIC

AZ

IO

NE

Page 13: New nomads

IN

TR

AT

TE

NIM

EN

TO

l’iPod da …

indossare

Page 14: New nomads

manufatti tessili che incorporano

sensori per monitorare i

parametri vitali

SA

LU

TE

Page 15: New nomads

Techno Surfer... Participants in high-risk extreme

sports can benefit from innovative technology. This

outfit contains electronics that provide both fun and

safety on the slopes. Equipped with electronic ski

passes, radio links, satellite positioning, warning

displays, temperature sensors and heating

materials, it enables the dedicated snowboarder to

cope with any conditions. The integrated

thermometer detects and regulates body

temperature. An orientation sensor signals to

rescuers if the wearer has suffered a fall. A

proximity sensor on the back of the jacket detects if

another skier is getting too close and a warning

hand icon lights up to tell them to back off. And,

motion detectors monitor the rhythm of the wearer’s

movements, feeding back and constantly re-shaping

a music track being mixed by the snowboarder’s

body movements.

Page 16: New nomads

Micro Climate... This hooded jacket

contains an electronic filter to protect

the wearer from environmental

pollutants while outside. At the same

time, the wearer can receive regular

information updates or enjoy music via

the wireless clip-on audio device that

links to the headphones integrated in

the hood. The headphones have

external controls for ease of use when

the wearer is engaged in activity. The

fabric contains an internal woven

membrane that uses conductive yarns

to connect interfaces.

Page 17: New nomads

No Kidding... Designed to give parents

peace of mind, this children’s garment

uses mobile phone, fabric antennas,

radio tagging and camera technology to

monitor and pinpoint their kids’

position. To the children, however, the

coat is a device that they can use to

play exciting outdoor games. The

series of games use characters with

identity chips attached to the respective

garments. On the screen on the jacket

sleeve, the child sees the character that

represents another child, and as the

children move around, their "characters"

can be seen moving on the screen.

Page 18: New nomads

Surround Sound... This audio jacket provides

personal downloadable sound entertainment

on the move. The smart pocket has been

designed for a digital audio player, with an

easy jack-plug connection to interface with

the audio controls. A flash RAM loader for

audio memory has been integrated into the

sleeve, and headphones have been

integrated into the hood to create a totally

immersive audio space. All of the devices

can be controlled through a panel on the

sleeve, with a simple user interface for play,

pause, forward, rewind and volume. The

back of the jacket makes a fashion statement,

featuring an electroluminescent digital display

spectrum analyzer, which emits light pulsating

at the music’s varying frequencies.

Page 19: New nomads

Close Encounters... This jacket’s small

embedded camera records the wearer’s

environment. The system is then able to

recognize faces of those encountered

and the integrated collar headphones

provide audio feedback, discreetly

reminding the wearer of the identity of

the person just met and details of any

previous encounters. The small camera

also can capture special moments,

holidays and events that then can be

shared with family and friends

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Page 25: New nomads

La classica “tripolina”

Page 26: New nomads

Nomad chair di

Gae Aulenti

“Mio nomad green”

Una variante della

“tripolina” con

struttura in

metallo

Page 27: New nomads
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FINE Grazie per l’attenzione

Giorgio Belletti per il Politecnico di Milano – Facoltà di Design - 2007