New Opportunities with “Denali” SESSION: AP039

New Features

The Business & IT Challenge

64%

20%

16%

Run = sustain existing services

Grow = improve existing services

Transform = introduce new services

Reducing TCO

Increasing

Return on

Investment

Improving

Time-To-

Market

The

Busi

nes

s C

hal

lenge

IT Portfolio Spending

The IT Challenge Platform Needs

% of Total IT Spend

Agility

Productivity

Price PerformanceTrustworthiness

Cloud On Your Terms

New ISV Opportunities

Breakthrough Insight

Mission Critical Confidence

Leverage customer TCO savings to fund Tier 1 migrations

Build scalable offerings to support exploding data volumes

Prescribe trusted security and compliance solutions

Increase revenue by with BI solutions and expanded usage

Expand offerings for data quality and management

Provide integrated data solutions; from DW to analytics

Create opportunities by developing hybrid applications

Win the private cloud by deploying the best data platform

Create new innovations; extend data across server and cloud

Recommend CTP3, explore the new opportunities!

Cloud Enabled

Existing SQL

Opportunity

Broader Reach

Scalability Branding Monetisati

on

More Mission Critical Apps

More Projects

Larger Projects

Higher Value to Customer

$250K Legacy

Migration35-50% Margin

Model Design

Training SharePoint Integration

Broad BI Accessibilit

y

$70K Data Mart

35-50% Margin

New Growth

Make Me Love You

(build systems I want to recommend and sell)

Build for HA, DR and Reporting

Active Secondary Report

SQL Server AlwaysOn

• Increased Uptime• Greater Utilisation• Simple Deployment• Easy Management

Build for Consolidated Private Cloud

Monetise the Public Cloud

• Multi-tenanted applications

• White-labelled applications

• Seamless migration from Private to Public

Stop Building Reports

Reports - From ISV to Self Service

$30,000 K$70,000 K

$300,000 K

$500,000 K

$1,000,000 K

Typical Mid-Market BI Project Types

Users feel cheated by custom reports delivered by ISVs

“Legacy reporting packages are all losing share to SQL”

“SQL takes BI from 10 users to 10,000”

“Don’t fear ‘Self-Service BI’! It requires Partner support to enable”

“The visualization in Denali, sells the user and transforms interested users into ambassadors”

Demonstration(it is easier to SHOW you than tell you)

Integrate Better

Leverage the Platform

• Build ModelsBISM Models are the key to the BI future

• Build WebPartsSharePoint 2010 and Visual Studio 2010 make it easy

• Expose ServicesUse SQL Server Service Broker or Biztalk Server 2010 to make it easy to integrate with your application

Data Quality Services

Profile, cleanse, and match data

Build a knowledge base

Improve data quality using

organizational knowledge3rd party data providers, including Windows Azure Marketplace DataMarket

Quality Integration

New Programs – New Money

New Programs – New Money

Deployment Planning ServicesMicrosoft-sponsored consulting to

Software Assurance Customers

SA customer earn points

Customer redeems points

for DPS

Partners deliver service

Microsoft pays partners $$

Upgrading to SQL Server 2008 R2Or Denali

Deploying SQL Server Business Intelligence

Migrating to SQL ServerFrom Oracle

New Programs – New Money

Solution Incentive Program Rewards partners for sales of

specific Microsoft solutions

SQL Server Premium(Enterprise / Datacenter)

20%

SQL Server Standard(Standard and Workgroup)

10%

Denali +3%

• $25k minimum deal size

• $50k maximum payout cap

• ISV Royalty revenue not eligible

Summary

More performance and scale for your applications

New Features

New services for your customers

New Demands

New revenue for you

New Programs

Get ReadyFor

DENALI