Group MembersNAMES ROLL NO

MADHURI KANKHERIA 11B419

HEENA SHAIKH 11B447

RUCHA KULKARNI 11B426

NEHA KOLIYA 11B423

POOJA CHAVAN 11B409

SUPRIYA SANAS 11B444

PRIYANKA 11B451

SHASHANK SHIRSAGAR 11B425

WHAT IS CRM?

IMPORTANCE OF RURAL MARKETS?

Attractiveness of rural market

Rural markets have become the new targets to corporate enterprises for two reasons :

1. Urban market has become congested with too many competitors.

2. The market have reached a near saturation point.

Changes in the Perception of rural consumers

Sectors

Products Education Banks

PRODUCTS

Some Small FMCG Products

• Shampoo

• Detergent

• Hair oil

• Fairness cream

• Soap

• Toothpaste

• Shaving cream

Changes in the Products.

How the Perception is changing….

• A Clay Potter from the western state of Gujarat, invented low-cost refrigeration called “Mitti Cool”.

• A Farmer invented a motorcycle-driven ploughing machine for fields in a drought-hit region where most farmers could barely afford tractors or bullocks

• Earlier there was complacency with the resources that were available to a person and; his limited working knowledge

• A Farmer or Clay Potter continued to produce the same kind of products with the same techniques taught to them by their forefathers

Video

AFFORDABLE PRICES

1. Nestlé's Brand o Maggi At Rs 5

o Kitkat At Rs 2

2. Godrej Consumer Productso Cinthol

o Fairglow

o Godrej no 1 (50 gm at Rs 5)

3. Cavinkare’s brando Chick at Rs 17 of 100ml

4. Hamam at 3.25

Examples of Some fake products

Change & Evolution in theEducation Scenario

in Rural India in last 5 years

Lets look at few figures to understand the growing Rural Education Trend

• In 2011-12, about 80k rural youngsters were being professionally trained across sectors by Govt. of India

• About 25% of Colleges offering degree courses are operational in 5 -10kms radius of the villages

• As much as 10 different institute brands , offering vocational courses, operate in a semi urban town

• There are more than 52 million active Internet users in rural India

• Out of 1,20,591 total schools that have computers, 74% are located in rural areas.

• About 22% of the children in the age group of 6 – 14 years are enrolled in private schools

How the Education Perception is changing….

• Earlier, the learning was limited to developing knowledge basis family occupation

• Family traditions were taken forward for pursuing a career

• Parents aspire & invest for their child to become

skilled professionals & not just a worker or a farmer

• Youth gives due importance to learning new skills

for obtaining a job or enhancing business

Education Market Scope of Evolution

How the Education Market is evolving….

More & More Educational Institutes are coming in existence in Rural & Semi-urban towns

Digitized Way of Teaching

• Digitized Way of Teaching is picking up in rural & semi urban towns as well

• Live Video Conferencing, Interactive sessions help the students learn by viewing live video sessions

• Educomp & IndiaCan are extending this technology to rural & semi urban towns as well

VIDEO OF EDUCATION SECTOR

BANK’S

Video

Conclusion

Rural market has an untapped potential like rain but it is different from the urban market so it requires the different market strategies and marketers has to meet the challenges to be successful in rural market