new product launch

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EF SOLUTIONS PVT. LTD

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Page 1: New Product launch

EF SOLUTIONS PVT. LTD

Page 2: New Product launch

How do U react

when the battery of your

phone is out of

charge…….

Page 3: New Product launch

Do not worry here’s

the best solution for your problem

s…

Page 4: New Product launch

“Share charge Build relation”

Share Charge

Page 5: New Product launch

VISIONTechnology Should not be a barrier…..!!!

Cater to the needs of students & corporate

Page 6: New Product launch

MISSION Using Indian made components & constant

innovation, EF SOLUTIONS creates Portable power Solutions That enables Self Sufficiency for the STUDENTS, CORPORATE AND BEYOND…..By doing so we Share Charge & Build Relations & REVIVE INDIAN MANUFACTURING

Page 7: New Product launch

OBJECTIVEMarketing ObjectivesTo create awareness about product among customersTo achieve sales of 150000 units in 1st year of OperationTo create multiple distribution channel

Financial ObjectivesTo achieve breakeven in the initial year of its inception

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MARKET RESEARCH Market Survey done in colleges like :-

Mount Carmel- 200 Students Jain College- 150 Students Christ college- 150 Students

Infosys- 100 Employees

Out of 600, 567 (which is 94.5%) said that need this kind of product.

Page 9: New Product launch

4 P’S : PRODUCT Who am I? A chipset that enables Sharing of Charge

What I look like?

Whom do I offer ?High mobility users whose phone dies early….

Page 10: New Product launch

4 P’S : PRICE Pricing objectives:To offer a high end product at a premium price range of 400 to 500

Cost Estimation:Raw Material @ 60% of Product selling priceOther expenses cost @ 23% of product selling price.

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4 P’S : PLACE Bulk Sales in Indian Companies like Micromax & Karbon Mobiles to the tune of 200000 units.

Targeting a tie up with Nokia & Samsung to sell our product through their distribution channels

Micromax 6000

Karbon Mobiles 5000

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4 P’S : PROMOTION •News Paper (Local & National)•Social Networking Sites (Facebook)•Radio (AIR)

Say GOOD Bye to your low Batteries.... Coming your way is the Share charge...•Charge all your phones from phones. Now Available at all leading outlets•You can also visit www.efs.in

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Rs. In '000sNotes 31-Mar-2013 31-Mar-2014 31-Mar-2015

Rs. Rs. Rs.EQUITY AND LIABLITIESSHAREHOLDERS' FUNDShare Capital 1 5,000 5,700 6,200 Reserves & Surplus 2 7,839 17,008 27,363

12,839 22,708 33,563 NON-CURRENT LIABILITIES - - - Long-Term Borrowings 3 3,491 3,691 3,336 Other Long Term Liabilities 4 - 302 326 Long-Term Provisions 5 1,669 1,843 2,524

5,160 5,836 6,186 CURRENT LIABILITIES - - - Short-Term Borrowings 6 1,500 2,690 2,115 Trade Payables 7 6,971 7,165 7,321 Other Current Liabilities 8 1,102 1,549 1,761 Short-Term Provisions 9 - 1,758 1,052

9,573 13,162 12,249 - - -

27,572 41,706 51,998

- - - ASSETS - - - NON-CURRENT ASSETS - - - Fixed Assets 10 - - -

Tangibile Assets 6,465 8,675 12,661 Intangible Assets 225 503 815 Add: Capital work in Progress - - -

6,690 9,178 13,476 Non-Current Investments 100 627 564 Deferred Tax Assets (Net) 11 10 351 10 Long-Term Loans & Advances 12 2,816 4,894 5,747 Other Non-Current Assets 13 103 322 321

3,029 6,194 6,642 CURRENT ASSETS - - - Current Investments 14 93 181 432 Inventories 15 9,819 10,772 13,198 Trade Receivables 16 6,463 11,846 14,288 Cash & Cash Equivalents 17 953 2,591 3,125 Short-Term Loans & Advances 18 500 895 800 Other Current Assets 19 25 55 37

17,853 26,340 31,880 - - -

27,572 41,706 51,998

Ef Solutions Pvt Ltd.PROJECTED BALANCE SHEET

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(Rs. In '000s)Notes 31-Mar-13 31-Mar-14 31-Mar-15

Rs. Rs. Rs.INCOMERevenue from Operations 21 64,136 74,366 82,052 Less: Excise Duty (3,350) (4,136) (4,530) Revenue from Operations 60,786 70,230 77,522 Other Income 22 371 491 594

61,157 70,721 78,116 EXPENSESCost of raw material 23 38,646 40,916 42,836 Employee Benefit Expenses 24 7,486 10,695 12,486 Other Expenses 25 6,389 7,569 8,616 Earnings before interest and Tax 52,521 59,180 63,938 Depreciation & Amortization Expenses 349 543 615 Finance cost 370 480 663 Profit before Tax (PBT) 7,917 10,518 12,900

Profit before exceptional, extraordinary items and tax 7,917 10,518 12,900

Exceptional items & Extraordinary Items - - Profit Before Tax 7,917 10,518 12,900

Less: Tax Expenses- Current Tax 949 1,223 1,343 - Deferred Tax Charge/(Credit) 129 266 341

6,839 9,029 11,216

Profit After Tax 6,839 9,029 11,216

Earnings per Equity Share:Equity Shares of par value Rs.10/- each

Basic 13.68 15.84 18.09

Significant Accounting Policies & Notes. 1

This is the Profit and Loss Statement referred to in our report of even date.

XYZ & CO., For and on behalf of the Board of DirectorsChartered AccountantsICAI Firm Reg.No.

Ef Solutions Pvt Ltd.

PROJECTED PROFIT AND LOSS STATEMENT

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(Rs. In '000s)31-Mar-2013 31-Mar-2014 31-Mar-2015

Rs. Rs. Rs.

A. CASH FLOW FROM OPERATING ACTIVITIES

Profit After Tax 6,839 9,029 11,216

Adjustments for:Depreciation 349 543 615 Interest Income 371 491 594 Profit on sale of Fixed Asset - - - Operating profit / (loss) before working capital changes 6,817 9,081 11,237

Changes in working capital:Adjustments for Decrease in current Assets/ Increasein Current Liabilities:Trade receivables 50,856 58,809 67,702 Other non-current assets - - -

Adjustments for increase / (decrease) in operating liabilities:Trade payables (43,479) (43,276) (44,962) Other current liabilities (10,560) (16,839) (21,102) Other long-term liabilities - - - Short-term provisions - - - Long-term provisions - - - Operating profit / (loss) after working capital changes 3,634 7,775 12,875 Cash flow from extraordinary itemsCash generated from operations 3,634 7,775 12,875 Net Income Tax paid (949) (1,223) (1,343) Net cash flow from / (used in) operating activities (A) 2,685 6,552 11,532

B. CASH FLOW FROM INVESTING ACTIVITIESPurchase of Fixed Assets (10,224) (5,825) (9,389) Sale of Fixed Assets - - 176 Interest Income 371 491 594 Net Cash (used in) Investing Activities [B] (9,853) (5,334) (8,619)

Ef Solutions Pvt Ltd.

PROJECTED CASH FLOW STATEMENT

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C. CASH FLOW FROM FINANCING ACTIVITIES

Increase in Share Capital 5,000 700 500 Unsecured Loans 3,491 200 - Divident Paid - - (1,861) Interest Paid (370) (480) (663) Repyment of loan - - (355) Net Cash from Financing Activities [C] 8,121 420 (2,379)

Net Increase/ (Decrease) in Cash & Cash Equivalents [A+B+C] 953 1,638 534

Cash & Cash Equivalents as on 1st April, 2011 [ Opening Balance] - 953 2,591 Cash & Cash Equivalents as on 31st April, 2012 [ Closing Balance] * 953 2,591 3,125

953 2,591 3,125 Notes:

This is the Cash Flow Statement referred to in our report of even date.

XYZ & CO For and on behalf of the Board of DirectorsChartered AccountantsICAI Firm Regn. No. :

X Y ZPartner Director DirectorMembership No:123

1. The above Cash Flow Statement has been compiled from and is based on the Balance Sheet as at March 31, 2012 and the relative Profit and Loss Account for the year ended on that date.

2. The above Cash Flow Statement has been prepared in consonance with the requirements of Accounting Standard (AS) - 3 on Cash Flow Statements issued by the Institute of Chartered Accountants of India and the reallocations required for the purpose are as made by the Company.

3. Previous year's figures have been regrouped/ reclassified wherever necessary to conform with current year's classification.

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RATIO ANALYSISRatios Year 1 Year 2 Year 3

Current Ratios 1.86 2.00 2.60

Liquid Ratios 0.84 1.18 1.53

Debt Equity Ratio 0.27 0.16 0.099

Return on Asset 0.29 0.25 0.25

Earning Per Share 13.68 15.84 18.09

Return on Investment 1.37 1.58 1.81

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GROWTH STRATEGY

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GROWTH MILESTONE

Year 1 : Focus on Local Market

Year 2 :Tie Up with International Brands like Nokia,Samsung etc

Year 3 : Diversification of Segment

Year 4 : Worlds market Leader

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SWOT ANALYSISWeakness:1. May not reach the Rural markets.

SWOT ANALYSIS

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CONTINGENCY PLAN

In case the product fails in the market , then we would come up with new product that will target youths. We will reposition our product and some alteration will be made in its nature. We will use the fixed facilities that we already have.

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PRESENTED BYTeam Eagle Force Nischitha Mahalakshmi Shalini Ramya Razeeka Asootosh Agrawal Naveen Deepak Varshith Nihal Jain

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