new product lunch (peaked goll gappy )

18
INTRODUCTION OF NEW PRODUCT Presented by : 1) SIDRA ZAIDI 2) MARYAM HAROON 3) IQRA IRSHAD 4) KHUSHBU

Upload: princess-sidra

Post on 01-Dec-2014

349 views

Category:

Marketing


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: new product lunch (peaked goll gappy )

INTRODUCTION OF NEW PRODUCT

Presented by :

1) SIDRA ZAIDI2) MARYAM HAROON3) IQRA IRSHAD 4) KHUSHBU

Page 2: new product lunch (peaked goll gappy )

OUR VISION:

Desi chatkhara vision is to be recognized in the world of ready to eat food by providing our best products to our customers.

Page 3: new product lunch (peaked goll gappy )

OUR MISSION:

To positively enhance the quality of life of people with the help of our team by providing them healthy and yammer food of streets at their dining table.

Page 4: new product lunch (peaked goll gappy )

OUR AMBITION:

To be on leading in our production line keeping in minds the best quality and healthy production.

Page 5: new product lunch (peaked goll gappy )

INTRODUCTION OF DESI CHATKHARA:

Desi refers totally to our own Asian style or style which is purely inherent. Chatkhara refers to the thing which simply forces you to say yam me. Desi chatkhara was established in September, 13 2011 we started this brand from Karachi and now it is available in 4 to 5 cities.

street

food

Desi chatkhara

Page 6: new product lunch (peaked goll gappy )

We are four partners working together with our unique ideas, each product of our according to the hygiene rules we also offers special discounts on special occasions like Ramadan and Eid.

Page 7: new product lunch (peaked goll gappy )

TARGET MRKET:

Basically we are targeting youngsters who always want to have spicy and sour foods whenever they want. So we introduced our products keeping in mind the best taste and health of our youngsters because they are the future of our country.

Due To high price hygiene conscious class can purchase our products

Page 8: new product lunch (peaked goll gappy )

PRODUCT LINE:

We make products for youngsters but it is completely for moms who are health conscious and provide their kids the best quality food. And because of which mostly youngsters do not know the real taste of Desi foods. Through our products line moms can relate their youngsters with Desi flavors.

Page 9: new product lunch (peaked goll gappy )

NEW LUNCH 2014:

The name 'gol gappa' refers to the crisp sphere (gol) that is placed in the mouth and eaten (gappa) one at a time.

Page 10: new product lunch (peaked goll gappy )

Now would it be nice to surprise your family with fresh and hygienic gol gappas. Gol gappy is that popular crispy imli water filled balls that nobody can resist

Page 11: new product lunch (peaked goll gappy )

Gol gappas are made by deep-frying

stuffed, unleavened flatbread

Page 12: new product lunch (peaked goll gappy )

. Onions, potatoes, tamarind, salt and chickpeas mixed with a variety of spices are common ingredients for the stuffing. One serving is five gol gappas.

Page 13: new product lunch (peaked goll gappy )

WHY TO EAT?

We have several reasons for eating gol gappas but some obvious reasons are as follows:

It’s an appetizer. When you want to eat

something sweet and sour. Its water is good for peptic It contains calories, sodium,

protein, carbohydrate, fiber, vitamins and minerals and almost zero cholesterol

Page 14: new product lunch (peaked goll gappy )

INGREDIENTS USED IN MAKING:

mint leaves Red chilies tamarind paste lemon juice black salt salt ginger powder Parsley Chart masala roasted cumin seed powder Brown Sugar Am choor powder black pepper water

Pani (Spicy Water):

Page 15: new product lunch (peaked goll gappy )

(Gol gappy):

All Purpose flour

Semolina Flour

water

Page 16: new product lunch (peaked goll gappy )

ADVERTISEMENT OF GOL GAPPAS

We did our advertisement in SBBWU to check the demand of our product before giving our product to retailer stores and we got awesome response from Women University, girls are all time lover of chatkhara and this product make them really existed.

Page 17: new product lunch (peaked goll gappy )

OUR STALL OF GOL GAPPAS

Page 18: new product lunch (peaked goll gappy )

OUR PRODUCT PACKAGING