New Product Strategies for Apple

Presented By:Nilesh Somaiya Richa

Chatterjee

What is NPS..????

A product strategy is the ultimate vision of the product, as it states where the product will end up.

By setting a product strategy, you can determine the direction of your product efforts.

Elements of a product strategy

What are you selling? 

What value do you provide your customers? 

How will you price your product? 

How will you distribute your product? 

What will be target market?

Three Types of NPS

Product improvement modification

Product imitation

Product innovation

Apple

About Apple

• One of the top 10 IT company by revenue.

• 3rd largest phone maker.

• 408 retail stores in fourteen countries 

Portable digital music player

Personal computer

Mobile

Not only Personal Computers……but also Portable

DevicesNot only PC’s but also Portable

Devices

rsApple’s Corners

Apple OR MicrosoftApple Microsoft

Product Improvement Modification

Embrace widgets

Make the Unlock Screen More Useful

Improve the Web Browser

Improve the Calendar

Improve the Email App

Contd…

Improve the keyboard

Improve the App Switcher

Add a File System

Support Adobe Flash Video

Better Bluetooth Support

Product Imitation eMachines eOne Samsung S

i9000 Speerit Gooapple V5 3G Dell XPS 15z Asus Eee Top PC Every tablet,

ever Samsung

Chromebox Smart Cases Smart Watches

Product Innovation

The iPads are thinner and sharper

Sustaining Innovation

Two ways to develop NPS

Price-Based Product Strategy

Product Differentiation

Steps to develop NPS

Define your product

An accurate description of the product planning will help keep you and your team focused and avoid NPD pitfalls such as developing too many products at once, or running out of resources to develop the product.

Identify market needs

What is the target market for the product I am proposing?

What does that market need?What is the benefit of my proposed

new product?What are the market's frustrations of

existing products of its type?

How will the product fit into the current market?

What sets this product apart from its competition?

Establish time frames

Need to allow adequate time to develop and implement your new products.

Be thoughtful and realistic.

Identify key issues and approaches

generating and screening ideasdeveloping and screening conceptstesting conceptsanalyzing market and business

strategydeveloping and market testing

productsimplementing and commercializing

products

7 Key Strategies of Apple’s Marketing

Ignore Your Critics Turn the Ordinary into Something

Beautiful Justify Your PriceCommunicate in the Language of

Audience Extend the Experience Build a Tribe Become “The Name”