new products development
TRANSCRIPT
Brand building and promotional strategy development
Presented by:Md imtiaz khan
Rupa raiPratik das
Introduction
We are single minded about lightweight, minimalistproducts that fit into your pack unnoticeably. Throughour unique proprietary designs, we have put together
thebest combination of solar panel and smart battery andadded special features.
Brand Element
Brand name Life line Logos and symbol
SloganBrings the world to light
Our product
We have two variants of power bank chargers Solar charger
Electric charger
HIGH
MEDIUM
LOW
Features
Capacity: 8000ma(Li-on battery cell with high safety and stability)
Output: 2 port Input:1 port with LCD display Charges Apple Ipad/smart phone/ipod/tabs, Mp3 player,
camera, and laptops Provides fastest charging capacity for your device Considerate design for extreme portability and easy
using.
Marketing mix
Price: market-penetration pricing and Psychological pricing strategy policy
Rs 1999(Electric) & 2999(Solar)
Product: universal multi charger for all your electronic devices (mp3, mobile phones, tabs, palmtops and laptops)
Place
Retail sale:we will target the retailers from where electronicgadgets are sold the most and offer high margin oncompletion of the target.
Direct sale: To employ aggressive sales force toincrease brand awareness and direct sales Online sale: collaborating with e-commerce website
Promotion
Hoardings Advertisements on television Kiosk Celebrity endorsement Social media marketing
Swot analysisStrength
• Abundant supply of the source of energy i.e. solar radiation•First mover advantage•Multi utility product•The battery backup up to 72 hours
Weaknesses
•Large initial cost for launching the product
Opportunities
•Growing usage and application of mobile technology•Growing popularity of solar energy as a result of increasing energy price•This kind of product not available in the market.
Threat
•Existing charger in the market•Exclusivity of ideas•High risk as it is an entry level product
Action Plan
Phase 1: in first 4 month Production at our plant in Kolkata to begin by
December Product launch will be from January starting from
Kolkata, Mumbai, Delhi, and Bangalore. To create 400 retailers and tie up with e-commerce
company
Phase 2: in next 8 months To increase operations in 7 major cities Efficient after sale service to provided on the basis of
review from phase 1 Monthly sales review Future demand to be estimated on the basis of survey,
past sales analysis.
Phase 3: Market survey for consumer response Expand sales to other cities Entering rural market Charger with higher power capacity
Thank you