new routes for your contents: dynamic semantic publishing for news & media publishing
DESCRIPTION
How Redlink semantic workflow can help publishers increase their ROITRANSCRIPT
Minimum Viable PresentationNews & Media Publishing
redlink.co
New Routes to Your Contents
AGENDA
12
3
What is a model-based Information Architecture
How to design your contents for Search, Social and Mobile
What it takes to be more relevant and make the Web your CMS
What is redlink and how we can help you
Are you ready to make sense of your data?
“How much grace links and
organization convey to
common life subjects”
Quintus Horatius Flaccus Latin Poet (65 BC - 8 BC)
from the frontispiece of the 18th-century Encyclopédie
MODEL-BASED INFORMATION ARCHITECTURE
A represention of a subject that focus on “things” and the relationships among those things.
(Inspired by Eric Evans “Domain Driven Design” book)
Your very first step in creating a new editorial product (and content model).
The best approach to combine domain expert with users and their undestanding of the subject.
Your team’s common lexicon for labeling the “things” you and your readers care the most.
A technique to deep link contents with (open) datasets - inside or outside the organisation.
Your stepping stone to a consistent user experience.
PRACTICAL USE CASEHOW TO MAKE SENSE
BRINGING ONLINE ANHISTORICAL ARCHIVE Shall it be a site? A playlist on YouTube? An interactive timeline? A Smart TV App?
Design for Search, Social and Mobile.
ontology enrichment
pages URIs
design your domain model. populate it with liked data enrichments.
label your “things” with web identifiers and link it.apply responsive design and share it.
test
& it
erat
e
enrichment
ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 1/3
“Short film produced for Enel by Michelangelo Antonioni for the Pavillon at the Seville Expo - the documentary has been filmed in Sicily.”
enrichment
ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 2/3
URL: /video/noto-mandorl
i-vulcano-stromboli-carn
evale/
Type: Thing > CreativeWor
k > MediaObject > VideoObj
ect
Title: “Noto, Mandorli,
Vulcano, Stromboli, Carn
evale”
URL: http://dbpedia.org/page/Enel Type: Thing > Organization > CorporationName: “Enel S.p.A.”
URL: http://dbpedia.org/page/Michelangelo_Antonioni Type: Thing > PersonName: “Michelangelo Antonioni”
URL: http://live.dbpedia.org/page/Seville_Expo_'92 Type: Thing > EventLabel: “Seville Expo ‘92”
“Short film produced for Enel by Michelangelo Antonioni for the Pavillon at the Seville Expo - the documentary has been filmed in Sicily.” URL: http://dbpedia.org/page/Sicily Type: Thing > PlaceName: “Sicily”
enrichment
ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 2/3
URL: /video/noto-mandorl
i-vulcano-stromboli-carn
evale/
Type: Thing > CreativeWor
k > MediaObject > VideoObj
ect
Title: “Noto, Mandorli,
Vulcano, Stromboli, Carn
evale”
URL: http://dbpedia.org/page/Enel Type: Thing > Organization > CorporationName: “Enel S.p.A.”
URL: http://dbpedia.org/page/Michelangelo_Antonioni Type: Thing > PersonName: “Michelangelo Antonioni”
URL: http://live.dbpedia.org/page/Seville_Expo_'92 Type: Thing > EventLabel: “Seville Expo ‘92”
“Short film produced for Enel by Michelangelo Antonioni for the Pavillon at the Sevillie Expo - the documentary has been filmed in Sicily.” URL: http://dbpedia.org/page/Sicily Type: Thing > PlaceName: “Sicily”
Provides meanigful ways to re-use your content.
ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 3/3
Why is it so important? enrichment
Increases content findability and enhances the user experience.
Creates content that works accross channels. t wf i
Adds metadata that machines can read - increasing CTR. g
Helps tagging your content with your advertising inventory.
Plugs your knowledge in the Web of data.
pages
UNLOCKING NEW ROUTES TO YOUR (ATOMISED) CONTENT
URL: /video/noto-mandorli-vulcano-stromboli-carnevale/Title: “Noto, Mandorli, Vulcano, Stromboli, Carnevale”
related geo time
mobile
social
search
+ TRAFFIC
+ ENAGEGEMENT
+ TIME SPENT
+ STICKINESS
increaseCTR on Google Search
decrease
Sourced: eduard blacquière // orange valley
%7-CTR/Costs on Google AdWords
Google Rich Snippets
%8+2URL: /video/noto-mandorli-vulcano-stromboli-carnevale/Type: Thing > CreativeWork > MediaObject > VideoObjectTitle: “Noto, Mandorli, Vulcano, Stromboli, Carnevale”Author: “Michelangelo Antonioni”
structured data for content description
Google rich snippet for VideoObject
increase Click Through Rate (CTR)
user query
The Web becomes your CMS.
Combining your background knowledge with the LOD.Classifying your content and bridging information gaps. Linking to other sources of Data.Publishing your contents as Linked Data.
Relevancy on commercial Search Engine is low. The wealth of content offering is only partially accessible and perceived.
Internal Search is also frequently affected by a limited content structure and poor metadata (limited drill-down facilities).
Brand, Advertisers and Partners are looking for innovative content marketing experiences: editorial products and apps (CPM value is decreasing).
Multi-channel delivery (Social and Mobile) is key to ensure every bit reaches the audience in the right place and at the right time.
Main Issues
Engaging the readership requires a lot more than just adding galleries and videos.
How we help publishers
1 2 3Break down your contentinto discrete concepts,add real-world relationships, plug-in publicly available data and add a structure accessible by humans and robots.
Publish your own data and make your content truly “platform agnostic” enabling you and your partners to continuosly build new products over Social, Local and Mobile.
Scale revenues by creating meanigful navigation, smart content re-use, increased findability, social sharing, semantic seo and native advertising.
metadata apis & linked data discovery
a Platform-as-a-Service running Apache Stanbol, Apache Marmotta and Apache Solr combined with
premium datasets and designed to:
Enrich your contents
(structured and
unstructured).
Index them using custom vocabularies and Open
Data.
Drive revenues and traffic with
content discovery.
Publish them to the
Linked (Open) Data Cloud.
Seamless Technology
Platform Overview
‣Linked Data Publishing‣Metadata Storage‣SPARQL End-Point
‣Content Enhancement‣Data refactoring ‣Entity interlinking
‣Full Text Indexing‣Semantic Search‣Content Discovery
‣Configuration‣Workflows‣APIs
‣Data Management (SKOSjs)‣Search User Interface‣Admin Consolle
Linked Media Framework
Semantic Workflow
‣Public Datasets (Geonames, DBpedia, Freebase, ...)‣Premium Dataset‣Domain thesaurus‣Legacy systems (CRM, ERP, ...)
Provide Background Knowledge
Extract and Link Facts
Data Publishing
Publish Data
Make Sense of Data
‣RSS Feeds (News, Blogs, Social, ...)‣Office documents‣HTML/Web Pages (Website, Intranet,...)
‣Linked Data‣SPARQL Query‣Reasoning
‣Semantic Search‣Meaningful navigation / Discovery‣Data management‣Data analytics
‣Developer APIs‣APIs sandbox‣SDKs ‣Billing infrastructure
‣Plugins for your CMS/DMS(no integration required)‣Premium Datasets‣Marketplace for Content Analysis and Data refactoring
HOW OUR CLIENTS FIND US DIFFERENT.
‣Ready-to-use configuration packages‣Professional support 24x7 ‣Ready-to-use indexed data‣Plugins for leading CMS/DMS ‣Multi-language support
ACTIONABLE KNOWLEDGE
CLOUD DELIVERY
OPEN SOURCE ECOSYSTEM
HOW OUR CLIENTS FIND US DIFFERENT.
‣No need to change your existing CMS or to run your own infrastructure‣Pay-as-you-go subscriptions ‣Free access for testing and R&D projects‣Integrated with Wordpress, Drupal and Alfresco
‣No vendor lock-in‣Based on open standards‣Large and expanding developer community‣Future proof and always up-to-date with latest technology ‣Commitment to Apache Stanbol and Apache Marmotta
‣Plugin Architecture for Content Analysis and Data refactoring‣Provides enterprise-grade OSGi enviroment for existing NLP technologies ‣Revenue generation opportunities for developers
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CREDITSThis presentation is the result of many inspiring ideas, books, articles and more
here follow the list:
“How we make websites” article by Michael Smethurst, from BBC“Content Strategy for the Web” by Kristina Halvorson and Melissa Rach, ContentStrategy.com“Content Strategy for Mobile” by Karen McGrane, published by A book apart“Domain-Driven Design” by Eric Evans, available on Amazon“Model(l)ing Structured Content” by Mike Atherton, from Reduxd“Beyond the Polar Bear” by Mike Atherton, from Reduxd“Dynamic Semantic Publishing” article series by Kristen Milhollin, published on SemanticWeb.com“Dynamic Semantic Publishing using Crafter and Alfresco” by Aingaran Pillai, from Zaizi“Key Search Marketing Takeaways from SemTechBiz 2013” by Aaron Bradley, from SEO Skeptic“Enel.tv” the Video Archive Website developed for Enel S.p.A. by Insideout10“Measuring Google Rich Snippets” by Eduard Blacquière from Orange Valley