new rules of marketing and pr create a multimedia brand experience presented by: kathleen booth...
TRANSCRIPT
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New Rules of Marketing and PR
Create a Multimedia Brand Experience Presented by: Kathleen Booth
1/5/2014
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Then: Pushing Messages Out
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Now: Pulling People In
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Consumption Habits Have Shifted
The average consumer sees ~3,000 brand impressions a day. Media is and will continue to converge as brands are challenged to intercept this elusive customer regardless of medium, channel or time of day.
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Converged Media
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QuestionWhich media type are Facebook and Twitter?
AnswerAll three! Paid, earned and owned!
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Owned
Paid
Earned
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Paid = 20% of clicks
Owned & Earned = 80% of clicks
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Impact Over Time
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Reach v. Control
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The Impact
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The New Rules• Two or more channels of paid, earned or owned
media• You are what you publish – authenticity is key• Consistent storyline, look and feel• Time your content to match audience needs• All channels work together enabling brands to
reach customers throughout the customer journey
• BE REMARKABLE!
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Morton’s Is Remarkable
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We Pay Is Remarkable
Results included:• 300% increase in web traffic• 225% increase in sign ups
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How Can YOU Be Remarkable?
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Website www.quintainmarketing.com
Call Us(866) 788-3226
Facebookwww.facebook.com/quintainmarketing
Twitter@Quintain
Kathleen Booth Owner & CEO, Quintain Marketing
For More Information