new student orientation tucker-final - journal of student ... · journal of student success and...

22
Journal of Student Success and Retention Vol. 5, No. 1, October 2018 1 NEW STUDENT ORIENTATION: ALIGNING MULTIGENERATIONAL COMMONALITIES FOR STUDENT SUCCESS Melanie V. Tucker Maryville College [email protected] Brian O. Hemphill Radford University [email protected] Abstract As post‐secondary campus communities strive to positively impact student success, new student orientation programs provide an opportunity to build community and campus capacity for shifting the needle on retention efforts through a multigenerational lens. Post‐ secondary undergraduate students in the United States notably represent Generations X, Y, and Z. Families of contemporary college students also reflect myriad generations. Successful new student orientation programs set the stage for academic success, foster students feeling valued and included, and connect students with the campus community. Aligning multigenerational commonalities of new students through orientation programs may strengthen student success efforts through the first year and beyond. Keywords: student success, new student orientation, multigenerational, retention, Generation Z, post‐traditional

Upload: others

Post on 01-Aug-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

1  

NEWSTUDENTORIENTATION:ALIGNINGMULTIGENERATIONALCOMMONALITIES

FORSTUDENTSUCCESS

MelanieV.TuckerMaryvilleCollege

[email protected]

BrianO.HemphillRadfordUniversity

[email protected]

Abstract

Aspost‐secondarycampuscommunitiesstrivetopositivelyimpactstudentsuccess,new

studentorientationprogramsprovideanopportunitytobuildcommunityandcampus

capacityforshiftingtheneedleonretentioneffortsthroughamultigenerationallens.Post‐

secondaryundergraduatestudentsintheUnitedStatesnotablyrepresentGenerationsX,Y,

andZ.Familiesofcontemporarycollegestudentsalsoreflectmyriadgenerations.

Successfulnewstudentorientationprogramssetthestageforacademicsuccess,foster

studentsfeelingvaluedandincluded,andconnectstudentswiththecampuscommunity.

Aligningmultigenerationalcommonalitiesofnewstudentsthroughorientationprograms

maystrengthenstudentsuccesseffortsthroughthefirstyearandbeyond.

Keywords:studentsuccess,newstudentorientation,multigenerational,retention,

GenerationZ,post‐traditional

Page 2: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

2  

Introduction Aspost‐secondarycampuscommunitiesstrivetopositivelyimpactstudentsuccess,

newstudentorientationprogramsprovideanopportunitytobuildcommunityandcampus

capacityforshiftingtheneedleonretentioneffortsthroughamultigenerationallens.Inthe

fallof2015,nearly20millionstudentsenrolledinpost‐secondaryinstitutionsintheUnited

States:11.8millionstudentsundertheageof25and8.1millionstudentsage25orolder

(NationalCenterforEducationStatistics).Ofthesestudents,17million(85%)enrolledin

undergraduateprograms.Thesestudentsrepresent,respectively,traditionalstudents–

thosemostoftenenteringcollegedirectlyaftergraduatinghighschool–andpost‐

traditionalstudents–thoseenteringcollegeinalaterphaseoflifewhentheyaremore

likelytobefinanciallyindependent,havedependents,seekingasecondcareer,orhave

militaryexperience.

ContemporarycollegestudentsrepresentGenerationsX,Y,andZ.Familiesof

contemporarycollegestudentsalsoreflectmultiplegenerations.Effectivelyincluding

studentsandtheirfamiliesinnewstudentorientationprogramsisintegraltostudent

success.So,howmaypost‐secondaryinstitutionsutilizenewstudentorientationtosetthe

stageforstudentsuccesswithamultigenerationalaudience?

Studentspersistatinstitutionsofhighereducationwheretheyfeelasenseof

belonging,wheretheyfeelvaluedandincluded(Museus,S.D.,Yi,V.,&Saelua,N.,2017;

Strayhorn,T.L.,2012;Tinto,V.,2017).Comprehensivenewstudentorientationprograms

strivetolaythefoundationforfulfillingsuchfeelingsthroughthevariouscomponentsof

programmingutilized.Effectiveorientationprogramsconnectnewstudentswiththe

Page 3: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

3  

campuscommunity(Tinto,1990),whilealsosettingstudentsonacourseforsuccess,both

academically(Mullendore&Banahan,2005;Talbert,2012)andholistically(Harper&

Quaye,2009).Throughspotlightingthecommonalitiesofnewstudentsacrossgenerations,

whilealsocreatingspacesforindividualizedcomponents,newstudentorientation

programsstrengthenthefoundationforstudentsuccessatpost‐secondaryinstitutionsand

furtherfosterasenseofcommunityacrossstudentcohorts.

MultipleGenerations Theaudiencefornewstudentorientationprogramsincludesstudentsand,often,

theirfamilies.Familiesinthiscontextmayincludegrandparents,aunts,uncles,siblings,

cousins,guardians,partners,spouses,andchildren–spanningfromBabyBoomersto

GenerationZ.Generations,asconstructs,areasetofloosecategorieslackingconcrete

boundariesforwhenonegenerationclearlybeginsandanotherdistinctlyends(Joshi,

Dencker,Franz,&Martocchio,2010).Generationalconstructsebbandflowasgenerations

breakfromyoungergenerations,reactandrespondtoperceivedextremesofother

generations,andfillthevoidsremainingfromoldergenerations(Howe&Strauss,2003).

Additionally,multipleapproachestounderstandinggenerationsexist(Biggs,2007;Gilleard

&Higgs,2000;Seemiller&Grace,2016;Strauss&Howe,1991).CoomesandDeBard

(2004)stateeach“generationisshapedbyitsinteractionswithotherextantgenerations”

(p.8).Assuch,highereducationpractitionersbenefitfromintegratingperceived

intergenerationalconflictsintoaddressingtheneedsofindividualstudentsandbroader

studentcohorts.

Page 4: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

4  

Forthisarticle,agenerationisamultifacetedconstructreflectiveofindividuals’

understandingofbelongingtoanage‐definedcohort.Withineachcohortareassumed

traitsandcharacteristicswhichspeaktoactions,suchasplanningandprogrammingfor

newstudentorientation,butdonotrepresentorholdtrueforeverygenerationalmember.

Highereducationadministratorsmustbemindfultonotblatantlyattributeallgenerational

characteristicstoallindividualstudents.SeemillerandGrace(2016)state“generations,

muchlikecultures,havetheirownattitudes,beliefs,socialnorms,andbehaviorsthat

definethem”(p.1).

TermssuchasBabyBoomer,GenX,andMillennialappearfrequentlyinliterature

(Beutell&Witting‐Berman,2008;Coomes&DeBard,2004;Larkin,2017;Loveland,2017;

Seemiller&Grace,2016)withassumed,generalunderstandingofthechronologicalcohort

eachtermrepresents.However,theagerangeofeachgenerationvariesdependingonthe

author.Forexample,SeemillerandGrace(2016)describeBabyBoomersasindividuals

bornbetween1946and1964,whileCoomes&DeBard(2004)describeBabyBoomersas

individualsbornbetween1943and1960.Thisarticleusesthefollowingdefinitionof

generationalcohorts:

BabyBoomers,early1940stoearly1960s;

GenerationX,early1960stoearly1980s;

GenerationY/Millennials,early1980stolate1990s;

And,GenerationZ,late1990sto2010.GenerationZarethetraditionalstudents

presentlyenteringintopost‐secondaryinstitutions.

Page 5: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

5  

BabyBoomers MembersoftheBabyBoomergenerationgrewupattributingsuccesstohardwork.

Tenacity,ambition,anddrivedefinemanyBabyBoomers.DescriptorsofBabyBoomers

includeindividualistic,skeptical,pessimistic,andself‐absorbed,whilealsofocusedon

socialcauses(Beutell&Witting‐Berman,2008),whichreflectstheimpactofsocial

experiencesduringformativeyearsofBabyBoomers(e.g.,VietnamWar,CivilRights

Movement,Women’sMovement).

GenerationX GenerationXexperiencedanincreaseinhouseholdswherebothparentsworked

andbecameknownaslatchkeykidswithearlyindependence(Seemiller&Grace,2016).

GenerationXexperiencedthefirstpersonalcomputers,videogames,andcabletelevision.

GenXersaredescribedasappreciatingteamwork,seekingunderstandingofhowactions

affectothers,desiringwork‐lifebalance,andhavingaheightenedsenseofcustomer

service.GenXersarealsodefinedaslackingacoherentgenerationalidentity(Seemiller&

Grace,2016).Thelackofcohesiveidentityreflectstheimpactofworldwideeventslikethe

falloftheBerlinWall,AIDS,thecrashoftheUSstockmarket,theExxonValdezoilspill,and

theexplosionoftheChallengerspaceshuttle.

GenerationY GenerationYisoftenreferredtoastheMillennialsandastheMeGeneration.The

Megenerationisdescribedasentitled,confident,engaged,andinvolved.Also,Millennials

generallyhaveanappreciationforteamworkandastrongconnectionwiththeirfamilies–

emotionallyandfinancially.GenerationYreflectsthevaluesoftheirfamilies,whereonein

fivehaveimmigrantparents,andmoreracialandethnicdiversitythanprevious

Page 6: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

6  

generations(Oblinger,2003.)AccordingtoRaphelson(2014),Millennialsareontrackto

becomethemosteducatedgenerationthusfar.Thisisalsothefirstgenerationtogrowup

withinamultimediaandinteractiveenvironment.Millennialsareusedto24/7technology

connectivity.

GenerationZ GenerationZincludestraditional‐agedstudentspresentlyenteringintopost‐

secondaryinstitutions.GenerationZissometimesreferredtoastheWeGeneration.

GenerationZlookstotheirpeersmoreoftenthantheirfamiliesforinput(Loveland,2017),

foravarietyoflifedecisions.MembersofGenerationZarealsoreferredtoasmobile

natives,reflectingtheroletheInternethasinshapingtheirlives.GenerationZisdescribed

asdedicated,compassionate,thoughtful,open‐minded,accountable,anddetermined.

Experiencinglifeafterthe9/11terroristattackledGenerationZtoembrace

entrepreneurship,andadesiretoadvocateonbehalfofandworktowardaddressingthings

theystronglybelievein.SeemillerandGrace(2016)indicatemembersofGenerationZ

identifyeducation,employment,andracialequalityastheirgreatestconcernsandexpress

adisinterestinpolitics(andpoliticians)asareflectionofdysfunctiontakingawayfrom

progressandpositivechange.

InclusiveNewStudentOrientation Amultigenerationalperspectiveprovideshighereducationadministratorswith

anothertoolforunderstandingstudentsandshapingprogramstowardstudentsuccess.

Historicaleventsandanchorsimpactandshapegenerations(Beutell&Wittig‐Berman,

2008).Anchorsarethesharedexperienceswithingenerations,whichshapeattitudesand

Page 7: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

7  

beliefs(Oblinger,2003).Highereducationadministratorscanuseamultigenerational

perspectivetoshapestudentsuccessinitiatives,whilealsorespectingandhonoringthe

individualityofstudentsacrosscampusandinvariouscohorts.Despitesomeindividuals

notfittingclearlywithingenerationalcharacterizations,anunderstandingofeach

generationmayhelphighereducationprofessionalsstrivingtoimpactstudentsuccess.

Newstudentorientationsdesignedtosupportstudentsuccesstypicallyincludethe

followingcomponents:introducingapervasivelearningenvironment;facilitating

placementandproficiencytesting;completingacademicadvisingandcourseregistration;

modelingcampusculture,values,andtraditions;welcomingparticipants,including

opportunitiestomeetotherstudents,faculty,andstaff;and,assuringstudentsoftheir

rightsandresponsibilities(NationalAssociationforOrientation,Transition,Retentionin

HigherEducation2014).Themixofgenerationsnowparticipatinginnewstudent

orientationrequiresthoughtfulplanningandsharingofinformation.Findingawayto

speaktotheneedsofstudentsacrossgenerations,quicklyandeffectively,isintegralto

successfulnewstudentprogramming.

FamilyandParentInvolvementwithOrientation Meetingtheneedsoffamiliesthroughorientationrequiresasensitivitytotime

whileaddressingquestionsandconcernsearlyandoften.First‐generationcollegestudents

makeachoicetobe“unliketheirparents”(Langenkamp&Shifrer,2018,p.79).Though

thechoiceisoftensupported,suchachoicefostersquestionsandconcernsaboutthe

students’future.Embarkingasthefirstinone’sfamilytopursuepost‐secondaryeducation

introducesanxiety,achangeinfamily“norms,”andtension,whichissometimes

Page 8: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

8  

challengingforfamiliestonavigate.Studentsenteringpost‐secondaryinstitutionsfrom

familywithpreviouspost‐secondaryeducationalexperiencetypicallyfacelessambiguity

regardingtheprocess.However,thesestudentsandtheirfamiliesbenefitfromasenseof

belongingwithinthecampuscommunity,justasfirst‐generationfamiliesdo;family

supportandappropriateinvolvementisassociatedwithstudentsuccess(Mailhot&

Feeney,2017).

Morefamiliesaretakingoutloansonbehalfoftheircollegestudents(Zumeta&

Hunt,2012).Assuch,familieswantasenseofsatisfactionwiththeirinvestment(Levine&

Dean,2012).SeemillerandGrace(2016)asserttheimportanceofunderstandingparents’

extremeinfluenceinthecollegeexperienceandbecome,inessence,institutional

stakeholderswithanimpactonstudentsuccess.

Tomeetfamilyneedsasacomponentofnewstudentorientation,Mullendore

(2014)proposesusingMaslow’s(1970)hierarchyofneeds,whichreflectsmeetingneeds

inthefollowingorder:physiological,safety,loveandbelonging,esteem,andself‐

actualization.Withinnewstudentorientation,meetingMaslow’s(1970)hierarchyofneeds

maylooklikethefollowing:housing,food,andfinancialaid;health,wellness,federal

compliance,andalcoholandotherdrugprevention;engagementandadvising;

individualizedsuccessandinstitutionalmission;and,graduation.Additionally,Maslow’s

(1970)hierarchyofneedsandhumanmotivationareoftentiedtogether(Petty,2014),as

conceptssuchasmotivationandgritareassociatedwithstudentsuccess.

Page 9: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

9  

AligningCommonalitiesforStudentSuccess InusingamultigenerationalapproachreflectingMaslow’s(1970)hierarchyof

needs,newstudentorientationprogramsmayseektoaddresscontentinthefollowing

order.First,speaktophysiologicalneedssuchashousing,dining,andfinancialaid.Second,

addresssafetyneedssuchashealth,wellness,campussecurity,parking,andfederal

compliancematters.Third,exemplifyhowthecampuscommunitycreatesasenseof

belonging,beingloved,andvaluedthroughsuchaspectsasacademicadvisingandadvisors,

clubs,organizations,socialsocieties,andathletics.Fourth,identifyhowself‐esteem

componentsasassociatedwiththemission,vision,corevalues,culture,history,and

traditionsoftheinstitutionareembracedandmodeled.Fifth,evidencehowself‐

actualizationisdemonstratedthroughgraduation.

Theprevalent,assumedcommonalityacrossallnewpost‐secondarystudents,

regardlessofgeneration,isadesiretoearnadegree.Beyondacademicsuccess,

achievementoutsideoftheclassroomandasenseofbelongingtranslatetostudent

persistence,positivelyshapingstudentsuccess(Herman,J.,&Hilton,M.,2017).New

Self-Actulization

Esteem

Love/Belonging/Social

Safety

Physiological

Graduation

Student Success & Institutional

Mission

Engagement & Advising

Health & Wellness, Federal Compliance

Housing, Dining, Financial Aid

Maslow’s Hierarchy of Needs Multigenerational New Student Orientation

Page 10: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

10  

studentorientationprogramsareatoolusedbyinstitutionsofhighereducationtohelp

strengthenthefoundationforstudentsuccess.

Newstudentorientationprogramssetthestageforstudentinvolvementthroughout

thecollegeexperienceandareanintegralcomponentofstudentsuccess.Muchofthe

literatureaddressingnewstudentorientationtiestotraditionallyagedstudentsentering

post‐secondaryinstitutionsforthefirsttime.However,withtheincreaseinpost‐

traditionalstudentsseekingcollegedegrees,andtheassociatedmultigenerational

representationofenteringcohorts,seekingtoalignnewstudentorientationprogramsto

speaktovariousgenerationalcohortsmayfurtherfosterbroadsupportforstudent

success.

Variouscomponents,externalandinternal,makeupsuccessfulnewstudent

orientationprograms.Often,newstudentorientationprogramsincludeanoverviewofthe

post‐secondaryinstitution,associatedcultureandvalues,andtheacademicexperience.In

additiontotheearlierreferencedcomponents,suchascourseplacement,academic

advising,andlearningopportunitiesoutsideoftheclassroom,salientissuessuchas

campuslife,housinganddining,commuteroptions,athletics,andsupportservices,usually

haveaplacewithinnewstudentorientationaswell(NationalOrientationDirectors

Association,2014).

Suchanapproachprovidesopportunitiestospeaktostudentsandfamilies,from

variousgenerations,insalientways.Forexample,Larkin(2017)referencesmessages

targetingpost‐traditionalstudents,alsothegenerationofmanyfamiliesoftraditionally

aged/GenerationZstudents,speakstoGenZstudentsaswell.MembersofGenerationZ

Page 11: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

11  

andGenerationXattendcollegewithafocusondegreecompletiontiedtocareer

opportunities(Larkin,2017).Assuch,GenerationZandtheirfamiliesmaypositively

respondtoafocusoncollegeascareertrainingopportunitiesbeyondtheclassroom.

GenerationZisalsofinanciallyconservative(Larkin,2017).Havingwatchedthe

stockmarketcrash,GenerationZstudentsareanxiousaboutstudentdebt.Being

transparentaboutcostofattendancewilllikelyreceiveafavorableresponsefrom

GenerationZandtheirfamilies,aswillexplicitlysharingsuccessstoriesofalumni

reflectingcareerachievementupongraduation.Multiplegenerationsdesireadirect

correlationbetweenclassroomexperiencesandworkplacesuccess(Larkin,2017;

Loveland,2017).Highlightingopportunitiessuchasbuildingaportfolio,year‐to‐year

careerladderingprograms,andmentorshipswithalumni,allspeaktomultiplegenerations.

Whatelsecanhighereducationadministratorsdotoinfuseamultigenerationalapproach

intonewstudentorientationprograms?

Communication Communicatingtheimportanceofnewstudentorientationisessentialtothe

successofsuchprograms.Assuch,highereducationadministratorsshouldreview

communicationrelatedtonewstudentorientationprogramsfromamultigenerationallens.

Itissalienttoconsiderhowinformationiscommunicatedalongwithwhatis

communicated.

MillennialsandGenerationZholdanexpectationoffindinginstantanswersonline

(Loveland,2017).FacebookbecamethepreferredplatformforMillennials(Loveland,

2017).Presently,GenerationZismoreattunedtoplatformssuchasInstagram(Loveland,

Page 12: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

12  

2017)andSnapchat.Akeytake‐awayisthatsocialmediaisconsistentlychanging.

Institutionsseekingtospeaktomultiplegenerationswillbenefitfromusingmultiplesocial

mediaplatforms.

Therapidpaceatwhichsocialmediapreferenceschangealsoappliestoformats

suchasemailandtext.SeemillerandGrace(2016)assertemailisoneoftheleastpreferred

formsofcommunicationforGenerationZ,whereasitremainsapreferredformof

communicationforhighereducationpractitioners.Thereisnoonerightwayto

communicateacrossgenerations;rather,itbehoovespost‐secondaryinstitutionsto

implementamulti‐modalcommunicationapproach.Insteadoflookingatwhatisperhaps

easiestorquickest,considertherecipientsoftargetedmessagesandselectoneormore

communicationvehicleseffectivefortheintendedaudience.

Consider,forexample,howincomingstudentsreceiveinformationaboutnew

studentorientation.Ifthecommunicationmeanttocallstudentstoactionisdeliveredvia

email,arestudentsreadingitintimelymanner?Arestudentssharingtheinvitationwith

theirfamilies?Ifcommunicationcallingstudentstoactionisdeliveredviahardcopy,isitin

anenvelopeaddressedtothestudentoronapostcard,whichanyfamilymembercould

read?

Communicationintendedtoreachmultiplegenerationsshouldnotbeaneither/or

experience;meaning,communicationshouldspeaktoorcalltoactionstudentsofvarious

generations.Forexample,printmaterialsshouldvisuallyreflectvariousstudent

populations.Languageshouldresonatewithtraditionalandpost‐traditionalstudents.This

Page 13: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

13  

mayresultinusingvariouscommunicationtools,aswellasdraftingdifferentmessages

dependingonintendedaudience(andgeneration).

Communicationrelatedtonewstudentorientationisatwo‐waystreet.Post‐

secondaryinstitutionsmaybenefitfrommulti‐modalapproachestoreachingstudents,and

newstudentsmaybenefitfromexperiencingandengagingwithappropriateand

professionalcommunication.Studentsmayenterintopost‐secondarysettingswithlimited

experienceofcommunicatingwithschoolpersonnel.Studentsmaynotunderstandwhich

communicationisofficial,suchasemailattachedtoan“edu”address.Conversely,students

maynotunderstandthatsharinginformationinonelocation,saywithinresidencelife,

doesnotautomaticallymeaneverydepartmentacrosscampusisawareofsuch

information.

BoththeCouncilfortheAdvancementofStandardsinHigherEducation(CAS)and

theAssociationforOrientation,Transition,andRetentioninHigherEducation(NODA)

endorseorientationasacollective,comprehensiveprocessversusaone‐timeevent.Sucha

processmightincludeaone‐daysummerregistrationevent,aweekofwelcome,anda

semesterlongfirst‐yearseminar.Inthisscenario,therearemultipleopportunitiesfornew

studentstolearnaboutcommunicatingwithinandnavigatingacrossthepost‐secondary

setting.AdmissionsandOrientationstaffmaydemonstrateappropriatein‐personand

onlineformsofcommunicationthroughregistrationprocessesandprograming.Student

Affairsstaffandpeermentorsmayspeaktothenuanceson‐campusandhowbestto

communicatein‐personandinwritingwhennavigatingcampusexpectationsandpolicies.

Facultymayexemplifyclearcommunicationintheclassroom.

Page 14: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

14  

Motivation Communicationmayfindincreasedsuccessifitspeakstothevariouscomponentsof

generationalmotivationforseekingapost‐secondarydegree.Forexample,Loveland

(2017)assertsthattherisingcostofcollegecontributestoGenerationZmakingmore

prudentfinancialchoices,andthatitinformsdecisionsregardinginstitutionsoffirstchoice

forsomeGenerationZstudents.Asaresult,GenerationZstudentsandtheirfamilies

increasinglyseekinformationaboutstudentloandebt,averagedefaultrates,andtypical

staringsalaryrangeofgraduatessooner,andtheydosomoreoftenthanprevious

generations.

Transparencyregardingcostofattendance,alongwithassociatedfinancialaid,

matterstostudentsandtheirfamiliesacrossgenerations,asdoesabilitytopersisttoward

adegree.Multiplegenerationsofstudentsandfamiliesrespondtofactorsregarding

earningadegree,suchasopportunitiesforcreditfrompriorlearning,AdvancedPlacement

courses,andhighschooldualcredit.Additionally,informationsuchasinstitutionalloan

defaultrates,averageindebtedness,andaveragestartingsalary(Loveland,2017)speaksto

multiplegenerations.Assuch,highereducationadministratorsmaywishtoinclude

financialsavvycomponentsintonewstudentorientation.Spotlightingfinancialliteracy

programmingandsalarynegotiationworkshops,forexample,indicatestomultiple

generationsaninstitution’scommitmenttoeducatingstudentsearlyonaboutprudent

financialmanagement.

However,otherthancostofeducation,generationsaremotivatedbydifferent

concerns.BabyBoomerparentstrustedpost‐secondaryinstitutionstotakecareoftheir

Page 15: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

15  

students,andtheyassumedadegreewouldguaranteeasuccessfulcareerandstable

financialincome.Morerecently,GenerationXparentsarelesstrustingofpost‐secondary

institutions’capacitytotakecareofstudents(Loveland,2017).Contemporaryfamiliesare

nowincreasinglyinterestedinhowinstitutionssupportstudentsuccessoutsideofthe

classroom.Addressingsupportforstudentsuccessinnewstudentorientationis

meaningfulacrossgenerations.Whatthissupportlookslike,however,mayvaryacross

generations.ThisfurtherexemplifieshowusingMaslow’shierarchytoframenewstudent

orientationmaybehelpful.

CareerTraining Aconsistentmotivationforearningapost‐secondarydegreeistheabilityof

graduatestobuildacareerpost‐graduation.Larkin(2017)assertsthatGenerationZ’s

numberonefactorinselectingapost‐secondaryinstitutionissupportforcareer

preparation.Oblinger(2003)notesthatcontemporarycollegestudentsbelieve“resultsand

actionsareconsideredmoreimportantthantheaccumulationoffacts”(p.40).Whilethis

maybeanunsettlingconceptforhighereducationadministrators,newstudentorientation

isanidealtimetoaddressthevalueoflearninganddoing.

Post‐secondaryinstitutionsmayhighlightopportunitiestolearnoutsideofthe

classroom,suchasthroughlaboratoryexperiences,collaborationswithcommunity

agencies,internships,mentoringprograms,andjobshadowing.Additionally,institutions

mayspotlightsuccessfulalumniandhowspecificdegreestranslatetocareers.Accordingto

SeemillerandGrace(2016),ahallmarkofGenerationZisentrepreneurialism.Newstudent

orientationisanidealtimetoincludeentrepreneurialstudentsuccesses,associatedclubs

Page 16: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

16  

andorganizations,andwaysinwhichtheinstitutionsupportstudents’individual

aspirations.

PresentationofInformationwithinNewStudentOrientation Presentationandstylearejustasimportantasthemessagesandcontentprovided.

Combininggenerationalunderstandingwithcontemporarylearningtheoriesmayresultin

presentationsthatactivelyengagenewstudentorientationparticipantsthroughouttheir

in‐personexperience.Structure,suchasthepreviouslyreferencedcross‐generational

hierarchyofneeds,allowshighereducationadministratorsaformatontowhichvarious

learningstylesandvaluesmaybeincorporatedtofurtherinvolvenewstudentsandtheir

families.

HolyokeandLarson(2009)providesuggestionsonhowtoactivelyengagelearners

acrossgenerations.HighereducationadministratorsmayconsiderapplyingHolyokeand

Larson’s(2009)suggestionsinthefollowingwaysforimpactacrossmultiplegenerations:

1.Provideopportunitiesforparticipantstoconnectwithotherparticipants.

GenerationXandGenerationZwilllikelypreferpersonalconnections,Millennialslikely

willpreferhands‐onexperiences,andBabyBoomerswilllikelyappreciatecognitive

connectionstopersonalexperiences.

2.Provideopportunitiesforparticipantstoapplycontenttotheirforthcoming

campusexperience.Eventhoughnewstudentorientationistypicallyagroupexperience,

multigenerationalparticipantsappreciateindividualizedandpersonalizedinteractions.

Page 17: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

17  

3.Provideopportunitiesforsmallandlargegroupdialogue.Acrossgenerations,

trustandcomfortaremorereadilydevelopedinsmallergroups,whichthenallowadeeper

connectiontoandengagementwithlargergroupconversations.Sessionswithinnew

studentorientationforvariousstudentpopulations(e.g.military‐connected,commutersvs.

residential)willlikelyfurthersuchefforts.

Additionally,incorporatetechnologyeffectivelyandefficiently.Forexample,

advisingandcourseregistrationisoftenanintegralcomponentofnewstudentorientation.

Arenewstudentsabletogetonline,withtheirfamiliesiftheychoose,toexplorecourses

andacademicoptionspriortoattendingorientation?Areleadersofnewstudent

orientationspeakingtotheaudience,oraretheyprovidinginteractiveopportunitiesfor

participants?Aretherevariousopportunitiestoaskquestions,receiveinformation,and

engagestudentsandfamiliestogetherandapart?Whilethereisnoone“right”waytoshare

essentialinformation,usingamultimodalandinteractiveapproachallowsparticipantsof

variousgenerationstofindtheirfitandcomfort.

Conclusion Newstudentorientationprogramsprovideafoundationuponwhichpost‐

secondaryinstitutionsmaypositivelyimpactstudentsuccess.Withamultigenerational

studentbodyseekingpost‐secondarydegreesacrossthecountry,supportedby

multigenerationalfamilies,institutionsofhighereducationmaybenefitfromaligning

commonalitiesacrossnewstudentsduringnewstudentorientationprogramming,asthis

maystrengthennewstudents’senseofbelongingandfeelingsofvaluesandinclusion.

Page 18: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

18  

Aligningcommonalitiesrequireshighereducationadministratorstoidentifysalient

componentsofnewstudentorientationinwhichamultigenerationalapproachapplies.

Theorderinwhichinformationispresentedwithinnewstudentorientationmay

enhancemultigenerationalengagement.Mullendore(2014)proposesapplyingMaslow’s

(1970)hierarchyofneedstotheorientationprocesstoidentifyasalientorderinwhichto

sharecontentwithnewstudentorientationparticipants.Howinformationisprovidedmay

alsopositivelyshapetheengagementofparticipantsacrossgenerations.Fostering

connectionsbetweenparticipants,applyingcontenttocampusexperiences,andproviding

smallandlargegroupexperiencesspeaktovariousgenerationsoflearningaccordingto

HolyokeandLarson(2009).Further,usingamultimodalapproachallowsparticipantsof

multiplegenerationstofindapreferredandcomfortablewaytoengage.

Withinthenewstudentorientationexperience,commonalitiesimpactingstudent

successexistacrossmultiplegenerations.Factorssuchasstudentmotivation,

opportunitiesforcareertraining,andfinancialconservatismspeaktomultigenerational

studentsandtheirfamilies.Highereducationadministratorsmayfindvalueaddedin

strengtheningcohortsofnewstudentsthroughaligningsuchcommonalities.

Page 19: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

19  

References

AssociationforOrientation,Transition,andRetentioninHigherEducation(NODA)(2014).

Orientationplanningmanual.Minneapolis,MN:NODA.

Beutell,N.J.,&Wittig‐Berman,U.(2008).Work‐familyconflictandwork‐familysynergyfor

generationX,babyboomers,andmatures.JournalofManagerialPsychology,23(5),

507‐523.

Biggs,S.(2007).Thinkingaboutgenerations:Conceptualpositionsandpolicyimplications.

JournalofSocialIssues,63,695‐711.

Coomes,M.D.,&DeBard,R.(2004).Agenerationalapproachtounderstandingstudents.

NewDirectionsforStudentServices,106,5‐16.

Gilleard,C.,&Higgs,P.(2000).Culturesofageing:Self,citizen,andthebody.Harlow,UK:

Prentice‐Hall.

Harper,S.R.,&Quaye,S.J.(Eds.).(2009).Studentengagementinhighereducation:

Theoreticalperspectivesandpracticalapproachesfordiversepopulations.NewYork,

NY:Routledge.

Herman.J.,&Hilton,M.(Eds.).(2017).Supportingstudents’collegesuccess:Theroleof

assessmentofintrapersonalandinterpersonalcompetencies.Washington,DC:The

NationalAcademiesPress.

Holyoke,L.,&Larson,E.(2009).Engagingtheadultlearninggenerationalmix.Journalof

AdultEducation38(1),12‐21.

Page 20: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

20  

Howe,N.,&Strauss,W.(2003).Millennialsgotocollege.GreatFalls,VA:American

AssociationofRegistrarsandAdmissionsOfficersandLifeCourseAssociates.

Joshi,A.,Dencker,J.C.,Franz,G.,&Martocchio,J.J.(2010).Unpackinggenerationalidentities

inorganizations.TheAcademyofManagementReview,35(3),392‐414.

Langenkamp,A.G.,&Shifrer,D.(2018).Familylegacyorfamilypioneer?Socialclass

differencesinthewayadolescentsconstructcollegegoing.JournalofAdolescent

Research,33(1),58‐89.

Larkin,N.(2017,August22).WanttoreachGenZ?Looktoadultlearners.InsideHigherEd.

Retrievedfromhttps://www.insidehighered.com/blogs/call‐action‐marketing‐and‐

communications‐higher‐education/want‐reach‐gen‐z‐look‐adult‐learners

Levine,A.,&Dean,D.(2012).Generationonatightrope:Aportraitoftoday’scollegestudent.

(3rded.).SanFrancisco,CA:Jossey‐Boss.

Loveland,E.(2017,Winter).Instantgeneration.TheJournalofCollegeAdmission,34‐38.

Mailhot,B.A.E.,&Feeney,S.L.(2017).Perceivedparentalinvolvementandacademic

achievementofcollegestudents:Themediatingroleofacademicself‐concept.North

AmericanJournalofPsychology,19(3),685‐708.

Maslow,A.H.(1970).Motivationandpersonality.NewYork,NY:HarperCollins.

Mullendore,R.H.,&Banahan,L.A.(2005).Designingorientationprograms.InM.L.Upcraft,

J.N.Gardner,&B.O.Barefoot(Eds.).Challengingandsupportingthefirst‐year

Page 21: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

21  

students:Ahandbookforimprovingthefirstyearofcollege.SanFrancisco:Jossey

Bass.

Museus,S.D.,Yi,V.,&Saelua,N.(2017).Theimpactofculturallyengagingcampus

environmentsonsenseofbelonging.TheReviewofHigherEducation,40(2),187‐

215.https://doi.org/10.1353/rhe.2017.0001

NationalCenterforEducationStatistics.(n.d.).Fastfacts:Backtoschoolstatistics.

Retrievedfrom:https://nces.ed.gov/fastfacts/display.asp?id=372

Oblinger,D.(2003,July/August).Boomers,Gen‐Xers,&Millennials:Understandingthenew

students.Educause.37‐47.

Petty,T.(2014).Motivatingfirst‐generationstudentstoacademicsuccessandcollege

completion.CollegeStudentJournal,48(1),133‐140.

Raphelson,S.(2014).Amidthestereotypes,somefactsaboutMillennials.Retrievedfrom

https://www.npr.org/2014/11/18/354196302/amid‐the‐stereotypes‐some‐facts‐

about‐millennials.

Seemiller,C.,&Grace,M.(2016).GenerationZgoestocollege.SanFrancisco,CA:Jossey‐

Bass.

Strauss,W.,&Howe,N.(1991).Generations:ThehistoryofAmerica’sfuture.1584to2069.

NewYork,NY:Morrow.

Page 22: New Student Orientation Tucker-Final - Journal of Student ... · Journal of Student Success and Retention Vol. 5, No. 1, October 2018 8 challenging for families to navigate. Students

 Journal of Student Success and Retention         Vol. 5, No. 1, October 2018 

 

22  

Strayhorn,T.L.(2012).ExploringtheimpactofFacebookandMyspaceuseonfirst‐year

students’senseofbelongingandpersistencedecisions.JournalofCollegeStudent

Development,53(6),783‐793.https://doi.org/10.1353/csd2012.0078

Talbert,P.Y.(2012).Strategiestoincreaseenrollment,retentionandgraduationrates.

JournalofDevelopmentalEducation,36(1),22‐24,26‐29.

Tinto,V.(1990).Principlesofeffectiveretention.JournaloftheFreshmanYearExperience,

2(1),35‐48.

Tinto,V.(2017).Reflectionsonstudentpersistence.StudentSuccess8(2),1‐8.

doi:10.5204/ssj.v.8i2.376

Zumeta,W.M.,&Hunt,J.B.(2012).FinancingAmericanhighereducationintheeraof

globalization.Cambridge,MA:HarvardEducationPress.