new studies unveiling at 2016 summit europe

New Studies Unveiling at 2016 Summit Europe

“The new studies we are unveiling at this year’s SiriusDecisions

Summit Europe are embody the conference’s theme “The Art and

Science of Intelligent Growth”, providing the specific regional insights

needed for organisations to meet and optimize their growth objectives

across the board,” - John Neeson, Managing Director, SiriusDecisions.

© 2015 SiriusDecisions. All Rights Reserved 3

The State of Teleservices in EMEA

• Learn how sales-led and marketing-lead teleprospecting teams are being used in Europe

• Understand how sales leaders can play a more active role in improving teleprospecting performance

• Understand the organisational and job design principles that underlie effective teleprospecting organisations


Sales Content: What Winners Do Differently

• See a new framework for rationalising and managing both internal and external-facing sales content for maximum findability and utilisation

• Gain insight into the way that organisational expertise must be unlocked to support both the buyer’s journey and the sales process

• Get a data-driven view of the assets used by winning sales organisations to drive revenue, and the consumption patterns of their reps


B2B Customer Experience Demystified • Understand which sales-led activities are most valued by

customers, and where gaps exist• See how to better align with other functions that support

sales to create a better post-purchase experience• Learn how to meet the needs of different user groups in a

b-to-b organisation• Understand how to leverage the SiriusDecisions Customer

Lifecycle Framework to develop audience-centric post-sale engagement

• Understand what content, training and other elements of user experience are valued most by customers

• Identify areas of interlock with other functions to maximise offering adoption and build an engine of customer insights


B-to-B Sales Productivity Quotient • Understand the operational modeling needed to

intelligently analyze core sales productivity• See examples of top b-to-b sales organizations

evaluated against one another• Learn which elements of sales productivity can be

affected through demand creation and sales enablement efforts

• Understand how to align with sales on critical initiatives that are designed to improve specific productivity components

• Learn how to leverage productivity intelligence to better define product messaging and content design

• Gain insight into the ties between offering performance and sales productivity


CMO Study

• Reimagining Corporate and Regional Interplay

• Regional Portfolio Marketing: Implementation and Impact

• Product- to -Audience-Centric Transformation: A B-to-B Odyssey


http://ow.ly/bGfL304bjjs

new studies unveiling at 2016 summit europe

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