It’s effects on new industries and audiences

NEW TECHNOLOGIES

THE IMPACT OF NEW TECHNOLOGY ON MEDIA INDUSTRIES

Criteria Pros ConsQuality Quality of special effects has improved

as before it looked very unrealistic.HD and 3D make the quality of film better and more exciting to watch; the 3D effects currently being used are the best they’ve ever been.

Although it’s easier to edit, even the highest quality HD DV is not as clear as a 35mm or 70mm film.

Cost-Cutting Editing is cheaper for industries as it is now less time consuming, cutting the costs for the labour.Budgets are able to be smaller now as the change to digital cuts the expenses of the 16mm or 35mm.The use of computer animation has cut the costs of hiring extras.

The use of special effects can be very expensive.

Piracy Better quality films make piracy easier. Results in lower profit for the film industry.

Exhibition The change to digital film makes the cost of exhibition cheaper.Cheaper exhibition costs enable smaller film companies to compete.

Marketing More methods of advertising the film are available due to new technologies.

Some forms of marketing can be very expensive, such as TV adverts.

THE IMPACT OF NEW TECHNOLOGIES ON

AUDIENCESCriteria Pros Cons

Access New technology enables people to watch the film on various devices.Online websites enable people to watch films illegally.Film services such as Netflix enable people to watch films in the comfort of your own home.

Allows people to watch films illegally.

Marketing Social media enables people to see the marketing methods of the film companies.

The use of special effects can be very expensive.

Audience as Producers

Results in lower profit for the film industry.