New technologies: Convergence

& SynergyBy Hannah Marshall

Twilight Franchise

Converse joined with twilight creators; as twilight became popular so did the shoes with image of them.

Mattel created dolls of the characters which increased their sales and also became an incentive for people to watch the film.

Although this is also synergy because it increased sales of Teen Vogue and promoted the film so there would be more ticket sales.However this is also press and public relations

Hailey Williams created a song called ‘ Decode’ for the film, this meant that people could the choose to go and watch the film if they like the song and also increase sales of her album

The use of skin cases meant people with the same or similar phones would buy it as it is twilight, in turn increasing sales and making people want to watch the film.

Synergy