new technologies revolutionizing packaging prototypes and comps
DESCRIPTION
Package Development Workflow by Roland DGA that shows the package development cycle from design to production.TRANSCRIPT
New Technologies RevolutionizingPackaging Prototypes and Comps
Hiroshi OnoGroup Product Manager, Roland DGA
Over 30 Years in Manufacturing of Cutting Devices
Roland DGA – Who we are?
Roland DGA – Who we are?
Roland DGA – Who we are?
High Resolution Printing and Cutting
on One Device
Roland DGA – Who we are?
Roland DGA – Who we are?
High Resolution UV Printer and Printer/Cutter
Roland DGA – Who we are?
Roland DGA – Who we are?
Package Development Workflow
Creative
Artwork
Mechanical Design
Package Development Workflow
Creative
Artwork
Mechanical Design
Printing
Aqueous Printer on
coated substrates
Lamination
Mounting on card stocks
Creasing/
Die Cutting
Manual or Digital Flatbed cutter
Mockup/Prototype
Package Development Workflow
Creative
Artwork
Mechanical Design
Printing
Aqueous Printer on
coated substrates
Lamination
Mounting on card stocks
Creasing/
Die Cutting
Manual or Digital Flatbed cutter
Approval
Review
Pre-press
Prep for printing
Plates
Pre-production
run
Production
Printing
Finishing
Mockup/Prototype
Package Development Workflow
Creative
Artwork
Mechanical Design
Printing
Aqueous Printer on
coated substrates
Lamination
Mounting on card stocks
Creasing/
Die Cutting
Manual or Digital Flatbed cutter
Approval
Review
Pre-press
Prep for printing
Plates
Pre-production
run
Production
Printing
Finishing
Mockup/Prototype
Packaging Mockup and Prototype Needs
o Deliver proofs that:
• Have accurate color
• Maintain the look and feel of finished products
• Recreate special features like spot varnish and die cuts
Packaging Mockup and Prototype Needs
o Deliver proofs that:
• Have accurate color
• Maintain the look and feel of finished products
• Recreate special features like spot varnish and die cuts
o Deliver prototypes that:
• Are created from the same material that will be used on press
• Have the same functional attributes as finished pieces
• Can be used in photo shoots, shelf mock-ups and test studies
Brand Owners Wants
Brand Owners Wants
o Outstanding color• Aqueous inkjet + CMS system• Dedicated proofers
Proofing Systems - Current Capabilities
o Outstanding color• Aqueous inkjet + CMS system• Dedicated proofers
Limitations:• Typically print on a limited range of stocks
• Difficulty printing on metallic, clear, uncoated, and other specialty materials
• No special features for varnishing or cutting
Proofing Systems - Current Capabilities
UV LED Inkjet – Substrate Compatibility
o Ability to print on a huge range of specialty substrates• Clear, metallic, PE, PET, uncoated, kraft paperboards• Low temp lamps allow shrink and other heat sensitive materials
UV LED Inkjet – Specialty Inks
o White ink and clear varnish• Special effects include matte or gloss spot finishes
UV LED Inkjet – Cutting
o Integrated cutting and/or scoring
Color Managed Workflow
CMS
Color Managed Workflow
VersaUV (CMYK+White+Clear)
CMS
Print, cut, score, varnish in on one machine
Press matched output
The Opportunity
o Add value for your customers • Deliver multiple iterations quickly and easily• Stay involved from design to prepress to production
The Opportunity
o Add value for your customers • Deliver multiple iterations quickly and easily• Stay involved from design to prepress to production
o Eliminate outsourcing and reduce cost
The Opportunity
o Add value for your customers • Deliver multiple iterations quickly and easily• Stay involved from design to prepress to production
o Eliminate outsourcing and reduce cost
o Fewer manual steps:• Mounting, laminating, cutting, scoring• Increase productivity
o Reduce waste
Realistic Prototypes
Gold foil
Spot varnish
Realistic Prototypes
Gold foil
Spot varnish
Cost Savings / ROI
o Outsourcing • Flexible packaging - $100• Folding cartons - $500
Cost Savings / ROI
o Outsourcing • Flexible packaging - $100• Folding cartons - $500
o In-house• Aqueous inkjet – media limitations• Specialized proofers – running cost - $60/tabloid• Press – plates, labor, waste, lost production
Cost Savings / ROI
o Outsourcing • Flexible packaging - $100• Folding cartons - $500
o In-house• Aqueous inkjet – media limitations• Specialized proofers – running cost - $60/tabloid• Press – plates, labor, waste, lost production
o Roland UV solution:• Typical running cost - < $1/sqft for ink• Lease payment starts at $1,260/mo
