new technology, (same) old people dave simpson easynet group plc [email protected]
TRANSCRIPT
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Easynet
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Broadband Access
Easynet offer a unique access portfolio as the market leader in alternative copper local
loop infrastructure in the UK
• Unique product portfolio
– 4Mb SDSL, 4Mb and 8Mb ADSL
– SureStream™ - Up to half the cost of a standard Leased Line
– Leased Lines – For mission critical applications
– Exchange Enable – Public Sector bodies can aggregate together to unbundle
exchanges through the OGC network unbundling exchanges before BT
• Service Level Guarantees
– Control over Quality of Service
– Very low contention ratios, Including 1:1 ratios
– Service not degraded by volume consumer services
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Broadband Access
Market leader in Local Loop Unbundling (LLU)
• 127 exchanges live or in build mode, at end of August 2003
• 90% of all unbundled lines in UK, at end of December 2002
• Up to 150 exchanges live by end of 2003
• Unique Product portfolio
• High speed asymmetric (4Mbps & 8Mbps) DSL and symmetrical
(0.5, 1, 2Mbps) DSL services available
• Superior contention ratios & Service Level Guarantees
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Very Slow PSTN Dialup
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PSTN Dialup
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PSTN Dialup
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FRIACO (sustainable unmetered)
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ISDN
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Broadband
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The Future Promise
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Technology Coming Down Your Street
• The approach of technology over time– Police Box– Telephone Box– Phone in hallway– Multiple fixed phones– Wireless handsets– Mobile phones in pockets
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Technology On The Street
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Technology On The Street
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Technology On The Street(broken)
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Great Plans Of Yesteryear
• London Roads– 1926 roundabouts introduced– 1930 Speed limits abolished (death toll increased!)– 1934 Proposal for 4 lane motorway through middle of Soho and
mechanical turntables on every cul-de-sac– Driver (!) was high speed at all costs. – Pedestrians, like dogs, can be educated.
• Victorian Drainage– 1858 Victorians built miles of sewers, pumping stations, reservoirs
and the Embankment– Dumped at sea until 1998– Deaths from Cholera reduced 20,000 pa to 1 pa in one year– Good plan, well implemented, but expensive (and not competitive)
• Model more like car manufacturers than traditional utilities ?
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Wired households
Internet
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Too far gone and out …
• Balance between social and economic policy• Schemes need to support competitive infrastructures• Too soon to claim mkt failures• Aggregate local demand
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Always On Sometimes
• The Broadband Promise– Always on– Whizzier
• The Broadband Reality– On when want it (if you don’t switch your computer off)– Whizzy (if you don’t go to a busy site)
• Still great though !– Will always be a bottleneck somewhere– Weakest link moved away from customer access
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Active Around The House
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Active Around (and Outside) The House
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Everyone loves to beep
• Personal Technology– Analogue Watches
– Digital Watches
– (who cares)
• Mobile phones– Ring tones
– SMS
– Internet / email
– Picture Messenging
– Polyphonic ring tones
• Sexy Technology
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Miniaturisation
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Life In The Living Room
• Lean forward / Lean backward• Rock backwards and forwards ?• Time division viewing – new PC or phone fight• Windows XP Media Center / Lifestyle PCs
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Why Will The Network Notwork ?
• Notworks– Things complicated– Mass market don’t care for technology– When goes wrong they don’t know what to do and PANIC
• Incoming email fails:– Email client– User Name / Pwd problem– PC problem (other software (eg AV) or operating system)– PC hardware problem– Local network problem– Firewall problem– Physical ISP connection problem– Domain server / transparent proxy problem– Problem with the remote POP server– Something else
• Who you gonna call ?
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Radio and Television
• The Internet is all about music, pictures and movies
• Internet Wireless / DAB• Internet Television• Tivo / Sky+• Internet EPGs• Consumer perceptions• How to regulate ?
– Telecoms
– Broadcasting
– Difference ?
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Internet Subsumers
• Internet Revolution (Bard and Soderqvist)
– Spoken word– Written word– Printed word– ICT
• Natural ways of communicating:– Speaking– Writing– Telephone– Email – Instant Messenger– Chat– Video conferencing
• Internet is always everywhere – panic when breaks !
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The Monologue Now A Dialogue
• Early Internet (nerd to nerd)– Swapping research files– Email– Newsgroups– IRC
• Somewhere along the way (customers)– Internet about web pages– Brochure ware– Shopping
• Communicating (people to people)– Building on real world relationships
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Socialising in Cyberspace (Cyberlising?)
Social Sites
• Blogs• Wikis (www.wikipedia.com)• Friendster• Friend Reunited• Ebay• Dating Sites• Hobby/Interest Sites• Fan Sites
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Connected Pipes, Fat People
• Fat pipe, fat arse– ‘Square Eyes’– Cyber-slobbing
• Enhances life (social broadband)– Finding things to do– Planning days out– Supplement to real life not replacement
• Creative uses for Technology– Beyond ‘neat technology’– Generation of next-steppers– Never known a world without it
•http://www.theworkfoundation.com/research/isociety/fatpipes_main.jsp
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Wow moments
Source: fat pipes
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Wow moments
Source: fat pipes
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The Darkside
• Pernicious virulent viruses – Melissa, lovebug, nimba, code red, sobig, slammer,
msblaster
• Trojans / Spyware / general hackery• Spamerama• Denial of Service attacks• Chat Room grooming• Undesirable content• Content outside UK jurisdiction• Fraud (phishing / credit cards)• jargonization!
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Dealing with the Darkside
• Technology solutions– Technology getting better, but so are the bad things– Always playing catch up (reactive)– Technology on ISP side– Technology on customer side
• Education– Behaviour change (avoid bad stuff – don’t go there)– Needs understanding of dangers– Scary for parents of kids who understand technology better
• Fundamental issues– Bad stuff will happen (human nature)– Basic human freedoms– Role of government / ISP / parent as protector
• For adults• For kids
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Educate and Mentor
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Net Strategies
• Strategies for teachers/parents for dealing with Children’s net cultures (Dunkels, Umea university, Sweden)
– Technology• Instruction manual for telephone• Understand how to use technology not technology itself
– Net Cultures• Orientation and immersion. • Experience the bad stuff that can happen
– Laws• Real laws still apply on the net. • Different applications• Role for Parents and schools
– Searching• Distinguishing good information from bad on the Internet• Learn to question content (not all is what it seems)
• http://www.kulturer.net/english/strategy/
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What Next ?
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Summary
• The Internet has arrived in anger at people’s homes– Still not mass market, but soon will be– Competition can deliver to most places. Intervene only
where failure.
• Internet being integrated in to everyday life– It’s there and people using it– Information harvesting– Communication between people
• There’s a darkside– Unlikely to go away– Technology solutions and Education approaches
• Get on with the good stuff !
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