new titles catalogue january-june 2014

January – June2014

New Titles and Essential Backlist

New Title Highlights January – June 2014

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To sign up to our ebulletins or to find out more about Kogan Page titles visit www.koganpage.com

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Contents

01 Marketing, Branding and PR page 2

02 Management and Leadership page 28

03 Careers, Development page 54

and Reference

04 Human Resources and Coaching page 62

05 Logistics and Operations page 80

06 Key Backlist Titles page 90

07 Distribution, Sales and Rights page 105

Index page 109

Publications by month page 111

Key Title

New Title 5

Academic Textbook

Edition Number

Key symbols to help you navigate the catalogue

This Kogan Page January – June 2014 New Titles catalogue is available as a downloadable PDF on our website: www.koganpage.com/catalogues

01Marketing,

Branding & PR

Marketing, Branding& PR

4 | KoganPage 2014

03/05/2014£19.99ISBN 9780749471026EBK ISBN 9780749471033

320 pagesPB, 234x156

5 | www.koganpage.com


Understanding Digital MarketingDamian Ryan

Damian Ryan is a digitalmedia and marketing expertwho has been working at theforefront of the mediaindustry for 27 years. Heestablished the first digitalagency in the United Kingdomand Ireland in 1997 beforemoving into corporate financeas a digital media specialist.He is now a founding partnerof Mediaventura.com. He isalso the author of The BestDigital Marketing Campaigns inthe World (2nd edition, KoganPage, 2014 ).

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The bestselling Understanding Digital Marketing is the ultimateguide to digital marketing. It demonstrates how to harness thepower of digital media and deals with every key topic and channelin detail including: search marketing, social media, PPC, mobilemarketing, affiliate marketing, emarketing, customer engagement,and broader digital marketing strategies. Essential reading for bothpractitioners and students alike it includes examples of digitalmarketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated thirdedition will provide you with the tools to utilize the power of digitaland take you and your company wherever you want it to go.

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The Best DigitalMarketingCampaigns inthe World

Damian Ryan

Damian Ryan is a digital mediaand marketing expert who hasbeen working at the forefrontof the media industry for 27years. He established the firstdigital agency in the UnitedKingdom and Ireland in 1997before moving into corporatefinance as a digital mediaspecialist. He is now a foundingpartner of Mediaventura.com.He is also the author of the No.1 Amazon digital marketingbestseller Understanding DigitalMarketing (3rd editionpublished by Kogan Page,2014).

03/02/2014£19.99ISBN 9780749469689EBK ISBN 9780749469696



In the second edition of The Best Digital MarketingCampaigns in the World, bestselling author Damian Ryanpresents an international collection of the most successfuldigital marketing campaigns in recent history, handpicked bytop marketing experts from brands such as the BBC, HSBC,and Google, alongside experts from leading universities. Fullof behind-the-scenes insights into campaign strategy,implementation and results, it explores how businesses andagencies large and small have harnessed social media, blogs,video, email, mobile and search to boost their brand andattract customers. Covering a wide range of world-class,award-winning campaigns including Redbull and Stratos,Evian’s 31 ways to live young, and Student Beans’ Freshers’Field, The Best Digital Marketing Campaigns in the Worldis an inspirational showcase of digital creativity, a must-readfor everyone working in marketing and advertising and amust-have for all agency receptions.

6 | KoganPage 2014

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In Sticky Marketing (Kogan Page, 2011) Grant Leboff arguedthat the old marketing system of shouting messages atpeople was finished, replaced by providing value around yourproduct or service: brands needed to become sticky. This newedition of Sticky Marketing, Stickier Marketing, remains acomplete guide to producing effective marketingcommunications in a world of consumers empowered by newdigital technology who do not want to be shouted at butengaged with. It shows readers how providing return onengagement, rather than return on investment, and acustomer engagement point, rather than a unique sellingpoint, is what will make the difference in today’s clutteredmarketing place. Updated throughout, this new edition alsoincludes brand new chapters on content marketing, discoveryand mobile marketing.

03/04/2014£19.99ISBN 9780749471088EBK ISBN 9780749471095


StickierMarketing

Grant Leboff

Grant Leboff is the founder ofSticky Marketing Ltd., aconsultancy which advisesclients on sales and marketingstrategies, building their brand,and positioning it as marketleader in their particular sector.A regular speaker at conferencesaround the world, he is also acontributor to many businessmagazines and newspapersincluding, The Daily Telegraph,The Independent, and theFinancial Times. Grant is also theauthor of the best-selling book,Sales Therapy, published byWiley.



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AdvertisingTransformed

Fons Van Dyck

Fons Van Dyck is a recognizedexpert and strategic advisor inthe field of brand positioningand communication strategiesfor both consumer andcorporate brands and is thefounder of Think BBDO, adivision of the internationalcommunications group BBDOlocated in Brussels, specializingin brand consultancy. Heteaches Strategic BrandManagement and MarketingCommunications Managementat the Free University ofBrussels (VUB) and is arenowned lecturer at businessschools such as the StockholmSchool of Economics. He is alsoa regular columnist for DeStandaard on marketing trendsand has previously been elected'Master Marketeer' by theBelgian marketing associationStichting.

03/03/2014£24.99ISBN 9780749471484EBK ISBN 9780749471491


French and Dutchrights unavailable


Advertising Transformed is the ultimate guide toadvertising in the 21st century. In an advertising worldtransformed by digital technology it sets out what currentand would-be admen and women need to know to createadvertising that works.

Branding expert and Managing Director of Think BBDO FonsVan Dyck synthesizes the latest research into a digestible listof rules to create a best practice guide to succeeding in theindustry. It covers some of the key issues affectingadvertising professionals today and focuses in particular onhow advertisers can engage with increasingly empoweredconsumers on multiple channels on a global and local scale.Backed by case studies of Effie award winning campaignsfrom brands such as Evian, Mercedes and IBM, AdvertisingTransformed provides readers with the insights andexpertise to meet the changing requirements of modernadvertising and devise exciting campaigns that prove itscontinuing value.

8 | KoganPage 2014

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‘Big Data’ is one of the most controversial and hypedtechnologies of today with its promises of infinite consumerinsights and improved business processes, but manyorganizations are struggling to make sense of what hasbecome an overwhelming deluge of data.

From Big Data to Smart Data provides readers with theanalytical understanding and techniques they need togenerate useful and strategic insights from their data. Aimedspecifically at the needs of marketers, it illustrates howmeaningful analysis of data is possible without the need ofspecialist data analysts. Through detailed examples fromglobal brands it demonstrates how ‘Big Data’ can live up tothe hype and lead to a smarter overall consumer strategy,rather than just simple tactical analytics such as bettertargeting techniques.

Written by experts from one of the world’s leading marketresearch institutes, From Big Data to Smart Data providesreaders with a detailed understanding of how to derive realconsumer understanding and strategic value from their dataassets.

03/06/2014£29.99ISBN 9780749472115EBK ISBN 9780749472122


From Big Datato Smart Data

Colin Strong, Stuart Crawford-Browne

Colin Strong is the ManagingDirector of the business andtechnology division of the GfKgroup, the fourth largest marketresearch institute in the world,and has helped to shape GfK'sUK business for 15 years.

Stuart Crawford-Browne is adirector at GfK's business andtechnology division. He has over15 years of experience in marketresearch management andconsulting. His expertise coversstrategic and operationalcustomer satisfactionprogrammes, internationalmarketing research and dataanalysis.



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MarketingValue Metrics

Malcolm McDonald,Peter Mouncey, Stan Maklan

Malcolm McDonald isEmeritus Professor ofMarketing at Cranfield Schoolof Management, havingformerly been the MarketingDirector of Canada Dry. He isthe author of over 40 books,including Malcolm McDonald onMarketing Planning, alsopublished by Kogan Page.

Peter Mouncey has over 40years' experience in the field ofmarketing, and is a VisitingFellow of Cranfield School ofManagement. He is also theEditor-in-Chief of the MarketResearch Society's InternationalJournal of Market Research.

Stan Maklan is Reader inStrategic Marketing at CranfieldUniversity. In addition he is anexperienced marketer andconsultant.

03/04/2014£24.99ISBN 9780749468972EBK ISBN 9780749468989



Marketing Value Metrics introduces and guides readersthrough a metrics model that shows not only how marketingsystematically contributes to shareholder value but alsoprovides a metrics-based framework for developing andimplementing marketing strategies that are measurable andaccountable. The key steps in the modelling process aredescribed in detail, as are the procedures for applying it inpractice.

Marketing Value Metrics will enable marketing executivesto measure more effectively the impact of marketing activityagainst organizational goals, and will empower marketingteams and their managers to justify and defend their plansand strategies to their CEOs and CFOs.

10 | KoganPage 2014

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Digital Branding is a step-by-step, practical guide tobuilding a brand online. Via content marketing, social media,search optimization and web analytics, Daniel Rowlesprovides readers with a robust framework for brand planning,channel selection and measuring the effectiveness of brandcampaigns.

Digital Branding contains real world case studies; a guide tothe free and paid tools that can help measure digitalbranding in each of the different online channels; examplesof social guidelines, process and policy; and an original stepby step digital branding process along with measurementtechniques and guidelines.

03/03/2014£24.99ISBN 9780749469955EBK ISBN 9780749469962


Digital Branding

Daniel Rowles

Daniel Rowles has worked indigital marketing for almost 15years on both the client andagency sides. He is a CourseDirector for the CIM, trains onbehalf of Econsultancy and UtalkMarketing, and has been a judgefor the CIM MarketingExcellence Awards since 2010.He is also the co-host of theDigital Marketing Podcast, aglobal top-ten business podcaston iTunes. His company -TargetInternet.com - has helpedclients of all types to use digitalmarketing more effectively,including the BBC, Vodafone,Mastercard, Aviva and WarnerBrothers. He is also the authorof Mobile Marketing (KoganPage, 2013).



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Downbeat

Daryl Easlea

Daryl Easlea is an author,music journalist and consultant.He has worked for Universal,and also has extensiveexperience in music retail.Previously deputy editor atRecord Collector; where heremains a regular contributor,he is the author of severalbooks related to the musicbusiness. Splitting his timebetween writing and consultingfor major record companies,Daryl has an unparalleledinsight into the music businessand has written for Mojo, Q, The Guardian, Uncut, Dazed &Confused, The Independent, The Glasgow Herald, The Encyclopaedia of PopularMusic, and bbc.co.uk.

03/03/2014£16.99ISBN 9780749466350EBK ISBN 9780749466367



Downbeat answers the question 'whatever happened to themusic business?' and analyzes where the industry goes from itscurrent position. It is an informative and revealing look atrecent history of the industry, the current businessenvironment and an analysis of potential future developments.

With industry profiles and first hand interviews it investigatesnot just how the music industry dealt with the rise of CD, thethreat of MP3 and the digital era, but also looks at the impactof social media, iPhone, Youtube, mobile, Spotify, newbusiness models, piracy and the challenge of music streamingand sound clouds.

Intriguing and insightful, Downbeat takes a look behind thefaçade of this most glamorous of industries.

12 | KoganPage 2014

NEW

More so than in other industries the automobile industry isbrand driven; the history of the car industry is a history ofbrands that have had to fundamentally rethink their design,brand and marketing strategies to thrive in a savvy,consumer-led culture and markets that are becomingincreasingly restrictive in size and opportunity. Auto Brandprovides a roadmap to branding and marketing success in theautomobile industry. It features case studies from leadingautomotive brands on a global scale from Mitsibushi to BMW,VW to Saab, and GM to Jaguar. Expert automotive brandconsultant Anders Parment provides readers with strategicadvice which demonstrates how by taking advantage of newtechnologies and adapting to emerging trends in consumerbehaviour automotive companies can improve profitabilityand build successful car brands for the future.

03/01/2014£24.99ISBN 9780749469290EBK ISBN 9780749469306


Auto Brand

Anders Parment

Anders Parment is a Doctor ofScience in Business andEconomics at StockholmUniversity as well as SeniorLecturer in Marketing, Brandingand Marketing Communications.He is an established brand andbusiness consultant in theautomotive industry, with keycustomers including Audi,Citroën, Porsche, Saab, Seat,Volkswagen and Volvo. He isalso active in the field ofPerformance Management andis a previously published author.



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AppliedBranding

Edited by Kartik Kompella

Kartik Kompella is the authorof two books on branding,Applying the Branding Iron andBuilding Brands BuildingMeaning. He has run a columnon Interbrand's websitebrandchannel.com for 4 years.Kartik has also contributedBrand Republic, Brand Strategist(now mad.co.uk) and to WARC.

03/05/2014£39.99ISBN 9780749470159EBK ISBN 9780749470166



Applied Branding is a comprehensive guide to theapplication of branding across all key branding fieldsincluding luxury goods, media and entertainment,pharmaceutical, and digital industries. It is essential readingfor anyone involved in branding decisions, or wanting tounderstand more about the branding process.

Edited by leading brand analyst Kartik Kompella, the bookexplains the nuances of building brands in differentcategories, with a chapter devoted to each category.Containing original contributions from many of the world'sleading brand experts, Applied Branding defines the rules ofbrand building in each category and shows how brandingtheory works in practice. Together the collection providesbranding and marketing students and professionals with anunderstanding of brand building across different industriesand markets, and encourages them to transfer category rulesfrom one to another for more innovative brand buildingpractice.

14 | KoganPage 2014

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What makes someone do and pay anything to clinch a Kellybag? Why are Cirque Du Soleil or Grey Goose so successfuldespite breaking all the conventions of their categories?What does Gucci's approach to marketing have in commonwith Nespresso's? And why do some people pay a relativefortune for Renova toilet paper or Aesop detergent eventhough they hardly ever 'advertise' and seem to have none ofthe 'functional performance advantages' conventionalmarketers would seek to demonstrate?

Prestige brand experts, JP Kuehlwein and WolfgangSchaefer, have dedicated themselves to studying what drivesthe success of prestige brands. Brand Myths collects theirinsights from interviews with 50 key figures in the prestigebrand space and over 100 case studies, and uncovers theformula for what drives the success of great prestige brands.

Brand Myths provides lifts the curtain on marketing’s mostsuccessful stories and uncovers the secrets of why and howsome brands are created more equal than others.

03/06/2014£24.99ISBN 9780749470036EBK ISBN 9780749470043


Brand Myths

Wolfgang Schaefer,JP Kuehlwein

Wolfgang Schaefer is the ChiefStrategy Officer at SelectNY, aglobal premium brand buildingagency.

JP Kuehlwein is the ManagingDirector for Global Strategy &Innovation Premium Consumerat Procter & Gamble, as well asManaging Director at FekkaiAsia, a prestige hair care andsalon brand.



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CambridgeMarketingHandbook:Distribution

Karl Meyer

Karl Meyer, MBA, has workedfor the past 20 years in theInternet Industry in bothTechnical and Sales andMarketing Roles, and wasDirector of Channel MarketingStrategy for WorldCom inEMEA. Karl is currently ProductMarketing Manager for DanteLtd, and an Associate at onlinemarketing agency SPICE.co.uk.He teaches the digitalprogramme at CambridgeMarketing College.

03/08/2013£12.99ISBN 9780749470654

96 pagesHB, 178x111


Distribution within an organization relates to processes,people and interrelations between other organizations whichconnect the production of the products and services to theirend-users. It is a chain of elements that, when connected,provides a smooth flow of orders and fulfilment across thebusiness. It can be long or short and, like any chain, it is onlyas strong as its weakest link. This handbook from theCambridge Marketing College series analyzes and assessesthe different distribution models and identifies the key issuesrelated to determining distribution strategy across anorganization. It provides a concise guide to identifying thekey distribution activities within a wide variety of national,international, physical and online businesses and how torelate the experiences of other businesses within a company.

16 | KoganPage 2014

FIRST ANNOUNCEMENT

NEW

This handbook sets the scene for marketers while askingsome uncomfortable questions and raising some challengingissues. Do we need marketing at all and why do we get itwrong? Putting marketing in context with other functions forthose who are new to the discipline, it begins to establish aModus Operandi. For many, the operation of marketingcomes with considerable military baggage, and this bookoffers some alternative frameworks. It finally considers thesix spheres of marketing understanding and sets out aPeriodic Table of Elements for Marketing. Written part as aguide and part as philosophy, it challenges the reader tothink for themselves.

03/08/2013£12.99ISBN 9780749470715

72 pagesHB, 178x111

CambridgeMarketingHandbook:Philosophy

Charles Nixon

Charles Nixon, MBA, has manyyears of marketing experience,from government relations,through market research tomarketing communications andstrategy, having worked across abroad range of industriesincluding textiles, software,telecommunications andfinancial services. Charles isChairman and a foundingdirector of Cambridge MarketingCollege and consults inmarketing for high technologyand publishing companies.



FIRST ANNOUNCEMENT

NEW

Co-published with Cambridge MarketingCollege, this series of pocket-sized handbooksfor marketing practitioners and studentscovers the full spectrum of the MarketingMix. Written by experienced practitioners andFellows of the College, these titles offer anoverview of the vital marketing issues everybusiness needs to address.

ValuePropositions to SalesPropositions

Cindy Barnes, Helen Blake

Cindy Barnes is the founderand CEO of Futurecurve. Aproduct and service innovatorand strategic businessdeveloper, she gained herpractical experience at leadingorganizations such asPanavision and Capgemini,where she created the valueproposition function and ledbusiness development.

Helen Blake is a leadingmarketer and businessdeveloper, and has held seniorpositions in a number of theworld's leading consulting firms- including Accenture andKPMG. Helen is on the board ofFuturecurve.

03/04/2014£29.99ISBN 9780749469153EBK ISBN 9780749469160



In recent years, developing a value proposition has become aprimary consideration for businesses. A value proposition is abusiness or marketing statement that summarizes why acustomer should buy a particular product or service -highlighting the benefits, costs and value that a company candeliver to prospective customers and customer segments,and demonstrating the advantages over any competitors.

Value Propositions to Sales Propositions providesmarketing and sales professionals and leaders with anunderstanding of why having a strong value proposition is soimportant for a company, and why the costs can be highwhen customers lose sight of that proposition. It details howto build, deliver and harness value propositions to createprofitable growth for any business by utilizing the experienceof clients and customers.

Value Propositions to Sales Propositions is the essentialguide to understanding, creating and delivering the mosteffective value-based strategy.

18 | Kogan14

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Any organization's key accounts are its lifeblood. KeyAccount Management, the definitive work on the subject,puts forward a unique yet straightforward planningmethodology for identifying, obtaining, retaining anddeveloping key customers. Key account managementfocuses on the long-term investment of resources - both interms of product quality and account managers - into acustomer that can offer an exceptional return on resources.But which are the key accounts? Are they the ones growingthe fastest? The ones who are most financially secure? Or arethey the ones who shout the loudest?

Now in its 6th edition, Key Account Management takes along-term, team-selling strategic view of the whole process -from defining the customer, to managing the relationship andachieving key supplier status. With new material to reflectlatest best practice, and new online resources, it stands aloneas the premier book on managing key customers.

03/05/2014£29.99ISBN 9780749469405EBK ISBN 9780749469412


Key AccountManagement

Peter Cheverton

Peter Cheverton is Director ofInsight Marketing People, aleading international trainingand consultancy firm in KAMimplementation, working inmore than 30 countries,including Australia, Brazil,Canada, Russia, China,Singapore, India and the USA.He is the author of KeyMarketing Skills and GlobalAccount Management (bothpublished by Kogan Page).



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TechnologyDistributionChannels

Julian Dent

Julian Dent is Chairman of VIAInternational, a specialistroutes-to-market consultancy.He has over 25 years'experience in distributionthroughout the world,specializing in channel strategyand implementation, workingat global, corporate andregional levels. His clients haveincluded Barclays Bank, BP,Esso, IBM, Microsoft, Nokia,Orange, Subway and Xerox.

03/06/2014£34.99ISBN 9780749472177EBK ISBN 9780749472184



Using numerous real-life examples from global technologycorporations, this revised edition of Distribution Channelsexplores the chain that makes products and services availablefor market and explains how to make the most of each stepof the process. By defining the role and significance of thevarious partners involved, including distributors, wholesalersand final-tier channel players, it provides a clearunderstanding of the entire go-to-market process, whilst alsoexplaining channel partners' business models and how toengage with them for effective market access.

Technology Distribution Channels covers both the tacticaland strategic dimensions of channel economics as well ascontaining information on accessing and servicing marketsand customers, controlling brands, integrating web andonline channels, building the value proposition and creatingdifferentiation. Comprehensive and clear, this book providesyou with the knowledge needed to improve your businessmodel to ensure maximum market exposure and successfulproduct delivery.

20 | KoganPage 2014

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Modern Retail Management is the complete guide to thefundamental principles of retailing. Taking a highly practicalapproach to the subject it uses case studies throughout toillustrate best practice in the industry. Tailored to the needsof both professionals and students it is the only book on themarket to tackle the challenges and opportunities of onlineretailing in a holistic way. It covers everything readers needto know about retail management including: trends andchange in the sector; store environment; operations;merchandizing; innovation; managing staff; marketing;logistics; consumer psychology and much more.

03/02/2014£39.99ISBN 9780749465865EBK ISBN 9780749465872


Modern RetailManagement

Richard Hammond

Richard Hammond has livedand breathed retail at everylevel from executive positionswithin Head Office teams andlatterly as a consultant,specialising in retail. In hisconsulting work, Richard hashelped leading retail brandssuch as Whitbread, Pizza Hut,Barclays and KFC to engage andmotivate their staff. For the past8 years Richard has run his ownretail consultancy companySmart Circle specialising incustomer experienceimprovement, formatdevelopment and retail troubleshooting. He is the author of thebiggest selling book on retail inthe UK, Smart Retail (3rd edition,Pearson).



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Online PublicRelations

David Phillips, Philip Young

David Phillips is Professor ofOnline Public Relations atEscola Superior deComunicação Social, Lisbon,lectures at Gloucestershire andQuadriga (Berlin) University,and has written three booksabout online PR. A Fellow ofthe CIPR and Society of NewCommunications Research, heis a Director of Klea Global, adigital monitoring andevaluation company.

Philip Young is project leaderfor NEMO: New Media, ModernDemocracy at Lund University,Sweden. Before this he lecturedin PR at the University ofSunderland and was a leadresearcher on EUPRERA'sEuroBlog project. He has runthe Mediations weblog on PRtheory and practice since 2004.

03/01/2014£24.99ISBN 9780749465452EBK ISBN 9780749465469



The internet, social media and advances in mobiletechnology have totally revolutionized the practice of publicrelations; a revolution that has not only affected the way PRprofessionals communicate but has transformed the natureof communication itself. This thoroughly revised third editionof Online Public Relations shows readers how to use onlinetools - now integral to most areas of PR practice -intelligently and effectively. David Phillips and Philip Youngexplore the growth of social media, mobile apps and onlinecommunities and environments, providing valuable guidanceon developing a strategy to make the most of these keyplatforms for communication. Essential reading for studentsand practitioners of PR, this book offers a timely andauthoritative review of the ever-changing world of online PR,and a wealth of practical advice.

22 | KoganPage 2014

3T

Operating under tight budget constraints and with an everincreasing range of tools and technologies to choose from,PR professionals have never been under so much pressure toprovide solid, meaningful results and to justify theirdecisions. Evaluating Public Relations advises PRpractitioners at all levels on how to demonstrate clearly andobjectively the impact that their work has to their clients andmanagers. The authors draw on both their practical andacademic experience to discuss a diverse range of evaluationmethods and strategies, illustrated throughout with award-winning case studies and interviews. This new editionincludes full coverage and advice on the new industrystandards on PR measurement. Covering both theory andpractice, Evaluating Public Relations is an essentialhandbook for both students and experienced practitioners.

03/01/2014£29.99ISBN 9780749468897EBK ISBN 9780749468903


EvaluatingPublic Relations

Tom Watson, Paul Noble

Tom Watson is Professor ofPublic Relations atBournemouth University, with afocus on applied research andprofessional practice. He wasformerly Associate Professor &Head of the School ofCommunication at Charles SturtUniversity in Australia and waschairman of the UK's PublicRelations ConsultantsAssociation from 2000-2002.

Paul Noble FCIPR is anindependent PR andcommunications trainer,consultant and facilitator. A CIPRApproved Trainer and e-learningspecialist, he providesmanagement support togrowing PR consultancies, and ischief examiner of the CIPR'sAdvanced Certificate. Paul has30 years' experience in seniorconsultancy, in-house andacademic environments.



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The PRProfessional’sHandbook

Caroline Black

Caroline Black is a highlyexperienced corporate,consumer, business-to-businessand crisis managementcommunications professional.She has worked with largeprivate sector organizations,government departments,educational establishments andcharities. Her clients includeSainsbury's, Pedigree Petfoods,the Foreign andCommonwealth Office,Brasenose College,Roehampton University, CancerResearch UK and Sightsavers.She is a Licentiate of the CIPDand an approved trainer for theCIPR. She acts as a conferencechair, and lectures and speaksregularly on communicationissues. She runs her ownindependent PR consultancy.

03/01/2014£24.99ISBN 9780749468422EBK ISBN 9780749468439



At a time when rapid changes in communications technologyare having a major impact on the way businesses choose tocommunicate, more people are having to understand theprinciples of modern PR and how they can underpin effectivebusiness management. Whether as a student (undergraduateor as part of ongoing professional development), consultantor business owner, there are areas of good PR practice thatmust be followed, while at the same time new channels ofcommunication - notably social media - are creating freshchallenges and opportunities. The PR Professional'sHandbook offers practical advice and solutions for anyoneinvolved in the PR function, as well as a full breakdown onthe individual skills required in briefing, writing andpresenting. The book covers the role and importance of PRand communications in organizations, key theories for PR,skills and disciplines, channels and creativity.

24 | KoganPage 2014

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The reputation of an organization influences who we buyfrom, work for, supply to and invest in. In today's complexenvironment, organizations have to understand and respondrapidly to shifting public values, rising expectations,demands for public consultation and increasingly intrusivenews media. This is particularly important when things gowrong.

Crisis, Issues and Reputation Management outlines acomprehensive approach to managing situations that mayturn into crises, and handling crises once they occur.Featuring a wide range of fascinating case studies from allover the world, the book defines reputation, explores how tovalue it, and provides practical guidelines for effectivereputation management, including advising companies onhow to approach issues of Corporate Social Responsibility.

03/03/2014£24.99ISBN 9780749469924EBK ISBN 9780749469931


Crisis, Issuesand ReputationManagement

Andrew Griffin

Andrew Griffin is the chiefexecutive of Regester Larkin, theinternational reputation riskmanagement consultancy whichis credited with pioneering bestpractice systems across allsectors in this specialistdiscipline. He has advised someof the world's biggestcompanies, including Shell,Nestlé, Sony, AstraZeneca andBT, helping them to make,implement and communicatedecisions on often controversialmatters. His particular areas ofexpertise include reputationstrategy, crisis preparedness,risk communication andmanaging activism. A regularcommentator and speaker onreputation strategy, he is alsothe author of New Strategies forReputation Management(published by Kogan Page).



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InternalCommunications

Liam FitzPatrick, Pamela Mounter,Klavs Valskov

Liam FitzPatrick is ChiefExecutive of Agenda Campaignsand is one of the co-authors ofthe definitive competency modelfor internal communicators.

Pamela Mounter FCIPR is asenior corporate communicationsconsultant with more than 30years' front line experience. She lectures at Cardiff andBirmingham City University.

Klavs Valskov has worked in PR,marketing and communication foralmost fifteen years withorganisations including L'Oreal,Accenture, Nordea Bank and theDanish Government. He receivedMelcrum's Rising Star award forhis ground-breaking work as Headof Communication at Maersk Line.

03/03/2014£24.99ISBN 9780749469320EBK ISBN 9780749469337



Bad company communication can result in high staffturnover, poor results and low morale. InternalCommunications draws on examples from the private,public and not for profit sectors, with case studies of highprofile international organizations, to produce this accessibleguide to best practice. The book defines and explains InternalCommunications, providing practical, ready to implementguidance on planning and organizing the IC function and ICteams; understanding audiences; deciding and developingyour message; channels, outcomes and approaches; linemanagers and leadership; evaluating and reporting; advisingleaders; and change and transitions. The advice in the book isaccompanied by downloadable templates forcommunications in a variety of special situations - fromcrises to mergers to business strategies and rebranding.Covering all the core concepts and models, skills andprocesses, Internal Communications offers a refreshinglypractical introduction for students and practitioners alike.

26 | KoganPage 2014

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Getting a public relations campaign or programme off theground can seem an overwhelming task. But, as with anyproject, the secret of success lies in good planning andeffective management. This fully updated fourth edition ofPlanning and Managing Public Relations Campaignsprovides a blueprint for all practitioners. It describes how toinitiate and manage the ongoing development of aprogramme in a structured way to benefit both theorganization and its clients. Practical and easy to read, thebook demonstrates a twelve-point plan for ensuring successand covers many vital areas including: the role of publicrelations in organizations; the importance of context;research and analysis; setting objectives; strategy and tactics;timescales and resources; evaluation and review.

Using the techniques presented here, public relationspractitioners will be able to drive events rather than bedriven by them. Planning and Managing Public RelationsCampaigns is vital reading for students, practitioners ormanagers who want a definitive guide to the planning andmanagement process.

03/05/2014£24.99ISBN 9780749468736EBK ISBN 9780749468743


Planning andManagingPublic RelationsCampaigns

Anne Gregory

Anne Gregory is a full-timeprofessor of public relations anda leading internationalacademic. She is Director of theCentre for Public RelationsStudies in the Faculty ofBusiness and Law at LeedsMetropolitan University. Beforebecoming an academic, Annespent many years in publicrelations practice, gainingexperience at senior level bothin-house and in consultancy. Sheremains involved in consultancywork and is advisor at boardlevel to a number of largeorganizations. Anne is alsoseries editor for the PR inPractice series (published byKogan Page).



4T

02Management & Leadership

Management & Leadership

30 | KoganPage 2014

03/05/2014£14.99ISBN 9780749472030EBK ISBN 9780749472047




Digital WarsCharles Arthur

Charles Arthur is technologyeditor at the Guardiannewspaper. An experiencedjournalist, he has also workedat The Independent and NewScientist - all adding up to over25 years in technology andscience journalism. He hasmet all the senior figures inthe technology industry andhas extensive experience ofreporting on the activities ofApple, Google and Microsoft,and has interviewed Bill Gatesand the late Steve Jobs onnumerous occasions. Charleshas a large online followingand regularly speaks, writesand blogs on all topics relatingto technology.

2

The first time that Apple, Google and Microsoft found themselvessharing the same digital space was 1998. They were radicallydifferent companies and they would subsequently fight a series ofpitched battles for control of different parts of the digitallandscape. They could not know of the battles to come. But theywould be world-changing.

This new edition of Digital Wars looks at each of these battles inturn. Accessible and comprehensive, it analyzes the very differentcultures of the three companies and assesses exactly who are thevictors on each front. Thoroughly updated to include informationon the latest developments in the field and rising competitorsSamsung, it also includes a completely new chapter on how Chinamoved from being the assembly plant for music players andsmartphones to becoming the world's biggest smartphonebusiness.

UncommonLeadership

Phil Higson, Anthony Sturgess

Phil Higson is a publishedauthor and active researcher,with over 25 years' experiencein business and managementeducation as lecturer, coursedeveloper, manager, externalexaminer and consultant. Aswell as the UK, he hasconsulted and taught in France,Russia and Hong Kong.

Anthony Sturgess has almost20 years' experience in theteaching, facilitation andcoaching of managers andleaders, ranging from individualleadership and managementdevelopment to leadingorganizational change.

03/04/2014£19.99ISBN 9780749471040EBK ISBN 9780749471057



What energizes managers and leaders? Techniques, tools andtheories are essential, but more important is to feelchallenged, stretched and inspired. Uncommon Leadershipwill stimulate fresh strategic thinking and act as aspringboard for better leadership in organizations. What iscommon to good leadership is often uncommon practice. Tobe able to think differently, leaders need uncommon insightsthat encourage them to make new connections and buildsustainable competitive advantage. In unpredictablecircumstances and when resources are constrained, leadersare expected to show the way forward, by thinkingdifferently and coming up with new strategies. This bookcaptures ideas specifically designed to motivate executives tothink differently about business. It explores the uncommoninsights which will make a significant difference to yourleadership and is supported by a companion websiteproviding updates, tools and resources to help you do thecommon things uncommonly well.

32 | KoganPage 2014

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The Enlightened Organization is concerned with theorganization and its responsibility for enabling success byputting in place processes (such as leadership,communication, remuneration and reward) that will supporta culture allowing the business to thrive and grow. It alsoaddresses the role the individual leader can play in buildingan enlightened organization. It provides specific tools andtechniques executives can use to see more clearly the heartof what matters in any given business situation; to learn touse their values, passions and beliefs as a powerful resourcein the workplace; and to create authentic dialogue within theorganization. Author Catherine Berney is an expert inorganizational psychology and draws on this background toexplore the business context of complexity and change, andto present the models that can help organizations respondproactively to their operating environment by being nimbleand adaptable.

03/05/2014£29.99ISBN 9780749470272EBK ISBN 9780749470289


The EnlightenedOrganization

Catherine Berney

Catherine Berney, BCL,Solicitor, MSc. OrganizationalPsychology, Mediator, FRSA,Visiting Fellow and ProgrammeDirector Cranfield University’sSchool of Management is aprofessional lecturer, facilitator,consultant and non-executivedirector with a background ininternational finance, law andorganizational psychology. Shehas nearly 20 years' experiencefacilitating organizational andexecutive learning anddevelopment across all businesssectors as well as internationally.



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34 | KoganPage 2014

03/02/2014£24.99ISBN 9780749468149EBK ISBN 9780749468156




Communicate to InspireKevin Murray

Kevin Murray specializes instrategic communications,reputation management andleadership communicationscoaching. He has almost 40years' experience incommunications, includingappointments as Director ofCommunications of BritishAirways and Director ofCorporate Affairs at the UKAtomic Energy Authority. Heis currently Chairman of TheGood Relations Group. He isalso author of The Language ofLeaders (published by KoganPage), shortlisted for the CMIManagement Book of the YearAward 2013.

Inspiring leaders make us want to achieve more. They persuade usto their cause, win our active support, help us to work bettertogether and make us feel proud to be part of the teams theycreate. So if we want to be better leaders ourselves, how do wecommunicate in a way that inspires? What do we need to thinkabout when framing our own leadership communication?Communicate to Inspire is an essential manual for any aspiringleader, answering these key practical questions. Kevin Murraypresents a model that charts the leadership process and drawsstories from the years of experience he has had coaching topleaders from a wide range of organizations. He examines andanalyzes some of the key successes (and failures) in leadership andprovides a unique and successful model for developing your ownleadership skills.

NEW

The LeadershipShadow

Erik de Haan, Anthony Kasozi

Professor Erik de Haan is theDirector of Ashridge's Centrefor Coaching and Professor ofOrganization Development andCoaching at the VU UniversityAmsterdam. Erik regularlyworks with a range ofuniversities and multinationalcompanies, including Aegon,BP, Heineken, Nike, CreditSuisse First Boston, Qualcommand Vodafone. He is a prolificand widely published author.

Anthony Kasozi is Director ofQuilibra Consulting and anAssociate with AshridgeConsulting. His clients includeHP Services, Novo Nordisk,Masterfoods (Mars),The WorldHealth Organization, Oxfam,PriceWaterhouseCoopers, The International FinanceCorporation (World Bank),UNAIDs and The Global Fund.

03/05/2014£24.99ISBN 9780749470494EBK ISBN 9780749470500



In today's fast paced, interconnected, and mercilesslycompetitive business world, senior executives have to pushthemselves and others hard. Paradoxically, to succeed asleaders, they also need to relate to others very well. Understress and challenge, the qualities executives have relied onto get them to the top and to achieve outstanding results canovershoot into unhelpful drives that lead to business andpersonal catastrophes. Previously high-performing executivescan come to face the prospect of real relational, executiveand organizational ‘failure’ or derailment. The LeadershipShadow draws on the lived experience of executives to makesense of what actually happens when their drivers overshootand they act out the dark side of leadership. It shows howexecutives can find stability in the face of uncertainty,resilience in the face of gruelling demand, and psychologicalequilibrium as a leader in the face of turbulence.

36 | KoganPage 2014

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The ability to communicate is a key part of our everydaylives, a basic and necessary skill. In the workplace it becomeseven more vital, shaping both internal and externalrelationships, affecting every aspect of our roles whateverthe line of business, and determining both individual andbusiness success.

Using a number of scenarios familiar to us all, from informalcolleague interactions to presenting to corporate clients,Chris Parker breaks down the many communicationchallenges we face in the workplace, identifying what makes effective communication in the process, providingvaluable advice which can be quickly applied profitably to our working lives.

Featuring a wide range of examples of good and badpractice, Closing the Communication Gap provides everyreader with their own powerful communication toolkit andempowers them to bridge their own communication gap.

03/04/2014£14.99ISBN 9780749467616EBK ISBN 9780749467623


Closing theCommunicationGap

Chris Parker

Chris Parker is PrincipalLecturer in Sport & LeisureManagement at NottinghamTrent University and is abusiness/managementconsultant specializing incommunication and influencingskills. An experienced author, hisexisting titles include thegroundbreaking Campaign It!(also published by Kogan Page).



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PQ is the New EQ

Gerry Reffo, Valerie Wark

Gerry Reffo is a seniorindependent HR consultant andAshridge accredited executivecoach working mainly in thepublic sector. She waspreviously Head of Learningand Development in theForeign and CommonwealthOffice, where her contributionto leadership development wasrecognized in the Queen'sBirthday Honours list (2009).

Valerie Wark is a LeadershipTutor and Executive Coach atAshridge Business School. Herinternational corporate clientsinclude Vodafone, The BodyShop and BBC Worldwide.

03/02/2014£29.99ISBN 9780749469603EBK ISBN 9780749469610



Political Intelligence (PQ) is critical in determining thesuccess of large organizations. Successful leaders have builtthe capability to interact strategically in a world wheregovernment and business share power to shape the future.Traditionally, large businesses have relied on public affairsspecialists to help them lobby government and in turn,government has banked on occasional secondments tobusiness to guide them. This outdated model cannot copewith the challenge of increasing inter-dependency. PQ is anew generic leadership requirement that will allowgovernments and businesses to build relationships and worktogether in a new and more effective way. This book explainswhy PQ is now a critical leadership requirement; presentsexclusive case studies and interview material to demonstratethe impact of PQ in action; and provides practical advice toon how to develop it by effectively navigating the GoldenTriangle of business, government and society.

38 | KoganPage 2014

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Leadership is about creating opportunities for teams,functions, organizations, and even ecosystems oforganizations, to catalyze innovation at all levels. The onlyway to shape more purposeful, meaningful and successfulfutures, is to innovate our way there. This pioneering bookturns our understanding of innovation on its head. It exploreshow innovation is actually a 'frequency', not a business-ledprocess. How we think, relate, learn and organize eithermoves us towards this frequency or away from it. It's time forleaders to move to a multi-dimensional view of innovation,where creative breakthrough is evoked by design. Rewritingthe rules of innovation, each chapter reveals a different partof the puzzle, giving the reader a rich tapestry of newinsights to re-order and re-pattern what leadership in today'sworld can achieve.

03/03/2014£14.99ISBN 9780749472139EBK ISBN 9780749472146


Breakthroughby Design

Dr Nick Udall

Dr Nick Udall is the CEO of thehidden and nomadicnowheregroup, and Chair of theWorld Economic Forum's GlobalAgenda Council on New Modelsof Leadership. He travels theworld building cultures ofinnovation and developingbreakthrough strategies throughthe power of creative teams andevocative leadership.



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Orbit-ShiftingInnovation

Devika Devaiah, Rajiv Narang

Rajiv Narang is Founder,Chairman and ManagingDirector of Erehwon.Recognised as India'sInnovation Thought Leader,Rajiv is part of NationalPlanning Commission panel torecommend 'India's InnovationStrategy', a Council member ofthe 'Innovation for India'Foundation and Co-chairpersonof the FICCI InnovationCommittee.

Devika Devaiah is a Director ofErehwon and a globallyestablished speaker, trainer andmentor, having worked with anumber of leading businessesfrom ESPN to Unilever.

03/01/2014£24.99ISBN 9780749468750EBK ISBN 9780749468767



Orbit-shifting innovation occurs when an area that needstransformation, meets an innovator with the will to create(and not follow) history. Orbit-Shifting Innovation compelsand empowers individuals, businesses and social enterprisesto break through the limiting boundaries of currentdevelopment and realize the potential of their commercialideas, with insights drawn from over 40 leading orbit-shiftingorganizations and individuals. At the heart of each of theseinnovations is a seismic shift: rather than begin with abusiness idea, they started with a transformative challenge at the scale of a country, community, society or even anindividual level. This vast spectrum of orbit-shiftinginnovations brings new insight that forces us to question, re-examine and recast the very meaning of what it takes toconceive, develop and execute innovation and how to do iteffectively.

40 | KoganPage 2014

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Concise, practical and realistic, Accounting and Finance for Managers is a groundbreaking new text designedspecifically for those who need to understand and useaccounting information for their advantage.

Ideal for self study, it providing coverage of basicbookkeeping and grounds concepts in real businessscenarios. Including practical and easy to follow exercises,key management issues are also outlined so that readers can engage with the text away from the constraints of the classroom.

With an emphasis on building analytical skills, Accountingand Finance for Managers will help you to become familiarwith a range of budgeting approaches and demonstrate howa variance informs actions. It will teach you how to evaluatethe impact of your decisions and strategies on cash flow,understand pricing principles, interpret and evaluate theresults of financial investment appraisal calculations andassess the financial impact of operational and strategicdecisions.

03/05/2014£29.99ISBN 9780749469139EBK ISBN 9780749469146


Accounting andFinance forManagers

Matt Bamber, Simon Parry

Matt Bamber is a lecturer inAccounting and Finance atBristol University. He is aChartered Accountant withseveral years' experience ofteaching on a range ofprogrammes, including MBA,Professional and Masterscourses.

Simon Parry is a lecturer inAccounting and Finance atNewcastle University. He is aChartered Accountant with over25 years' experience. He has 15years' experience of teaching onprofessional, MBA and otherpostgraduate courses.



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OrganizationalManagement

Peter Stokes

Peter Stokes is Professor ofSustainable Management,Marketing and Tourism andDeputy Dean at ChesterBusiness School. He has appliedhis work through national andinternational knowledgetransfer and consultancyprojects across a range ofbusiness and industrial sectorsencompassing utilities,construction, publishing,aerospace, emergency servicesand local government. He hasbeen visiting lecturer andacademic advisor in businesses,universities and businessschools in a range of contextsincluding France, Holland,Spain, Ireland, Germany,Senegal, Vietnam, Morocco,Hong Kong, China, India, Dubai and Japan.

03/06/2014£34.99ISBN 9780749468361EBK ISBN 9780749468378



Organizational Management is an engaging, easilyreadable and accessible textbook fusing theory and practice.It provides useful and practical guidelines for planning,organizing, leading and controlling the efforts of organizationmembers and resources to achieve stated organizationalgoals. It is a valuable text for those seeking a deeper yetpractical insight into managing and coping successfully withorganizational life.

To aid learning it includes a number of user-friendly features,including box sections; key point summary lists; famousquotations; diagrams and images drawn from key literature;vignettes to illustrate points; case studies; self-testingsections and scenarios. Sections of the book areinterconnected and cross-referenced so readers canundertake their own individual journeys through the work.

42 | KoganPage 2014

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The Psychology of Work raises awareness of currentworking practices and the need for change. It draws uponexisting organizational psychological theories and explainsthem through narratives that everyone can relate to. Throughthe inclusion of unique interviews from people at differentlevels in organizations, Chantal Gautier explores the role ofintegrity, recognition, commitment, leadership,communication and autonomy. In today's complex world ofwork, this book offers practical advice and emphasizes theimportance on putting back the 'humane' into organizationallife.

03/05/2014£24.99ISBN 9780749468347EBK ISBN 9780749468354


The Psychologyof Work

Chantal Gautier

Chantal Gautier is a seniorlecturer in Psychology at theUniversity of Westminster and aChartered Psychologist. She hasextensive business andacademic experienceparticularly in the areas oforganizational psychology,employability, leadership,professional developmentplanning, teamwork,communication and feministpsychology.



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The 8 Steps to StrategicSuccess

Paul Pietersma, Gerban van den Berg

Paul Pietersma MSc BA is astrategy consultant andmanaging director of BusinessStrategies at Berenschot, aleading Dutch managementconsulting firm. With more than15 years of experience in theconsultancy business, he hasadvised many CEOs and boardsof directors on strategic issues.Paul has won the DutchProfessionals Award forManagement Consultancy.

Gerben van den Berg is seniorstrategy consultant atBerenschot. Based in theNetherlands, he has advisedclients in a range of industriesacross Europe and theCaribbean.

03/01/2014£24.99ISBN 9780749469191EBK ISBN 9780749469207


Dutch rightsunavailable


All organizations recognise the importance of strategycreation and execution: strategy is the process of developingthe corporate future. Unfortunately, it often doesn't generatethe required results. This book presents a new 8-step processfor creating a strategy that really delivers. For each step, thebook describes the key parts of the process, shows how toavoid the potential pitfalls, and points to the most usefulstrategic models and frameworks. Readers can see theprocess in action by following the intriguing case study thatunfolds throughout the book. One of the criticaldeterminants of strategic success is to see strategy not justas planning but as a process that involves dialogues withmultiple stakeholders, both within and outside the company.This concept is integrated into every phase of the 8-stepapproach and is at the heart of its effectiveness in creatingstrategy that delivers in practice.

44 | KoganPage 2014

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Creating a successful strategy, and the process of strategicthinking, is key to the growth plans of all businesses. But howdo business leaders engage with, define and manage thisprocess? And what do today's most successful CEOs considerto be the key components of creating a successful strategy?Using unique and original interviews with 6 top businessleaders, Tony Grundy examines the key components ofsuccessful strategizing, from analysis versus synthesis,competitive strategy, economic values, and overcomingstrategic constraints. Using examples from themanufacturing, retailing, services and trading industries, thebook provides a strategy system for every business leader,and helps managers to develop and implement a winningstrategy for their organization.

03/04/2014£24.99ISBN 9780749469443EBK ISBN 9780749469450


DemystifyingStrategicThinking

Tony Grundy

Dr Tony Grundy is aninternationally experienced,independent strategy consultantworking with major corporationsand organizations of all sizes.His clients include Barclaycard,Boots, BP, Dyson Appliances,Easyjet, the Economist Group,Emirates Airlines, Ernst andYoung, Financial Times, Ford,HSBC, KPMG, Microsoft,Motorola, Nokia, Pfizer, Tescoand Vodafone. He currentlyteaches at Henley BusinessSchool and is Visiting SeniorFellow at Cranfield School ofManagement.



NEW

The MindfulInternationalManager

Peter Franklin, Jeremy Comfort

Peter Franklin lecturers inintercultural communicationand intercultural managementat HTWG Konstanz University ofApplied Sciences. He is a co-founder member of theKleM Institute for InterculturalManagement, Values andCommunication and is theeditor of dialogin The DeltaIntercultural Academy, aninternet-based knowledge andlearning community.

Jeremy Comfort founded YorkAssociates, UK, nearly thirtyyears ago with the mission todevelop people internationally.He has trained and coachedhundreds of individuals andteams who face the ever morecomplex challenges of workinginternationally.

03/02/2014£24.99ISBN 9780749469825EBK ISBN 9780749469832



The Mindful International Manager tackles themanagement situations that international managers have tohandle every day. Accessible and jargon-free it explains howto clarify local versus international roles, support anddevelop a team, organize and coordinate boundaries of timeand distance, and win commitment toward common goals.The authors, both renowned interculturalists, includeexercises, best practice advice, and the experiences andinsights of practising international managers. They combinetheir practical approach with great depth of insight into thechallenges of working and managing internationally, andinclude the results of new research findings and cutting-edgecase studies on topics such as leadership, global nomads,cultural hybridity, virtual teams, coaching and mentoringacross cultures and decision-making.

46 | KoganPage 2014

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Combining cutting edge techniques from agilemethodologies, Agile Change Management offerspioneering tools to ensure your change initiative is successfulin an increasingly complex environment. Providing concretetools, templates and best practice advice, it will show youhow to build trust and motivate others to ensure that bothsenior management and staff fully understand and supportthe change. It will help you develop plans for implementingstructural and behavioural change incrementally to ensurethat goals are met and sustained beyond the changeprogramme. Explaining the context of change in both largescale transformational programmes and micro-level projects,it provides an identification of the roles and responsibilitiesof each stage of the life cycle and breaks each activity downinto a coherent timetable of events.

With online supporting materials, Agile ChangeManagement is essential reading for anyone who wants todevelop the competencies of an effective change manager.

03/03/2014£34.99ISBN 9780749470982EBK ISBN 9780749470999


Agile ChangeManagement

Melanie Franklin

Melanie Franklin is a highlyrespected thought leader inchange management with animpressive track record in thesuccessful realization ofbusiness change programmesacross public and private sectororganizations. An impressivearray of clients have benefitedfrom her unique insights intochange, including GSK, HSBC,United Nations andInternational Red Cross. She isthe author of severalpublications and a regularkeynote speaker at variousconferences worldwide.



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Change Track

Peter Cheese,Warren Parry

Peter Cheese is ChiefExecutive of the CIPD, waspreviously Chairman of theInstitute of Leadership andManagement and is a worldrenowned expert onorganizational change.

Warren Parry is Director andthe founder of ChangeTrackResearch. His background inbusiness, management,architecture and psychologyallows him to work with thecomplex issues involved inmonitoring the effectiveness oforganizational change. He hasextensive internationalconsulting experience, workingwith corporate leaders todevelop and implementsuccessful change strategies.

03/04/2014£29.99ISBN 9780749469429EBK ISBN 9780749469436



Using groundbreaking modelling from ChangeTrackResearch, Change Track brings unique insights to thedynamics and process of organizational change,understanding success and failure, defining and describingthe levers and conditions of change, and the patterns andpaths of organizational change. It shows that a whole newway of managing change is possible, from empiricalbenchmarking, predictive approaches that highlight thespecific actions needed at any point of a change program,and visualization for senior managers to show how each partof an organization is responding. The authors also challengemany of the myths of change management and the dynamicsof how organizations respond to change, clearly showing thecommon pitfalls and misunderstandings. Change Trackexplains a new, more analytical way and process for drivingsuccessful change, and presents a groundbreaking vision forthe future of how organizations can become more agile andresilient.

48 | KoganPage 2014

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New technology, global markets and increased regulation areall increasing the pace and complexity of change. With evenmore scrutiny on investments it is imperative that we learnhow to easily and reliably deliver the benefits ourorganizations need.

Managing Organizational Change brings together all thedifferent roles and functions within an organization that aleader has to manage effectively to ensure successful andsustainable organizational change. Centred around the Cycleof Change Model, it provides a practical yet reflectiveoverview of the four things you have to have (culture,capacity, commitment and capability) and the six things youhave to do (direct, drive, deliver, prepare, propagate andprofit). It explains which type of resources you need in orderto achieve long term change, which tasks, roles and activitiesneed to be in place and crucially, how to lead during a timeof great unease.

03/05/2014£24.99ISBN 9780749470838EBK ISBN 9780749470845


ManagingOrganizationalChange

Helen Campbell

Helen Campbell is the co-founder and Global VicePresident of the ChangeManagement Institute and isresponsible for globalAccreditation and Education.She has over 20 yearsexperience in consulting andleadership in the UK andAustralia and in addition tobeing a guest lecturer atUniversity of Sydney, she isfrequently invited to speak atconferences and expert panels.Through her company CatalystBusiness Solutions Pty Ltd, shehas led numerous changeprojects with clients includingErnst & Young, BT FinancialGroup, British Telecom, SydneyWater, NatWest Bank andWestpac.



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PracticalEnterprise RiskManagement

Liz Taylor

Liz Taylor is a highly regardedpractitioner in Enterprise RiskManagement industries, with35 years’ experience. She wasformerly Chief Executive ofALARM (the Forum for RiskManagement in the PublicSector), Senior Vice Presidentfor Marsh Europe and winner ofEurope-wide Risk Managementof the year. Currently runningher own training and consultingcompany, Liz Taylor RiskConsulting, she is a Fellow ofthe Institute of RiskManagement as well as theBusiness Continuity Institute.

03/06/2014£34.99ISBN 9780749470531EBK ISBN 9780749470548



Practical Enterprise Risk Management addresses the realneed for organizations to take more managed risks in orderto maximize business strategies and achieve long term goals.Based on ISO 31000 and applying current best practice, itprovides templates and examples that can be adapted for anyindustry. Breaking down the theory on enterprise riskmanagement, it helps you see risk as both an opportunityand a threat whilst giving you guidance on how to implementit. It provides models for Risk Adjusted Return on Capital toevaluate R.O.I and measure performance, advice onemergent risks, as well as best practice and advice on riskcommunication, transparency and protecting the brand.

Including a comprehensive overview of risk managementresponsibilities for boards, Practical Enterprise RiskManagement lifts the lid on the whole process, helping youto embed ERM into your organization, reach your goals andtake more managed risks.

50 | KoganPage 2014

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Effective risk management - the identification, assessmentand prioritization of risks - is a vital consideration whenlooking to safeguard your company's commercial future anddeal with the latest regulatory requirements. ManagingBusiness Risk will enable your company to maintain controlson risks that may threaten your business while at the sametime delivering transparent reporting to your stakeholders.The book examines the key areas of risk in today'scompetitive and complex business market. Drawing onexpert advice from leading risk consultants, lawyers andregulatory authorities, it shows you how to protect yourbusiness against a rising tide of risks. If you don't build riskcontrols into the structure of your company, from theboardroom down, then your business could be vulnerable toa number of threats - both internal and external. Identify andneutralize them now, and give your company a competitiveadvantage.

03/03/2014£64.99ISBN 9780749470432EBK ISBN 9780749470449

272 pagesHB, 240x170

ManagingBusiness Risk

Jonathan Reuvid

Jonathan Reuvid is aneconomist and was formerlyengaged in investment banking,and general management of aFortune 500 multinational andbusiness development in China.He is the consultant editor for anumber of Kogan Page titles,including Business Insights:China, Personal WealthManagement and The BusinessGuide to Credit Management.



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Clean TechClean Profits

Adam Jolly

Adam Jolly is a business writerand editor, specializing in themanagement of growth,innovation, technology and risk.He has produced titles for manyof Britain's leading businessorganizations, and his workappears regularly in thenational press. He is theconsultant editor of TheInnovation Handbook, TheGrowing Business Handbook andThe Handbook of EuropeanIntellectual PropertyManagement, all published byKogan Page.

03/04/2014£29.99ISBN 9780749470418EBK ISBN 9780749470425

320 pagesHB, 240x170


Through a mixture of innovation and regulation, a future isbeing mapped out free of carbon and pollutants. Theconsequences of these changes could be as far-reaching asthose triggered in the last 25 years by the web. Just as manywinners and losers are likely to be created by the squeeze oncarbon and the growth of clean tech.

Designed for a wide management audience, Clean Tech,Clean Profits provides a practical guide to how organizationscan re-think their operations, develop an innovativeresponse, commercialize clean technologies and improvetheir efficiency. Its emphasis will be on the specific steps thatcan be taken now in reviewing options, drawing up plans,upgrading a process, writing a specification or making aninvestment.

52 | KoganPage 2014

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The Employer's Handbook has established itself as a sourceof reliable, unambiguous guidance for all small- to medium-sized employers, clearly identifying the legal essentials andbest-practice guidelines for effective people management.The book is a comprehensive source of hands-on advice onthe increasingly complex legal framework now governing UKemployment law, including guidelines on age discriminationlegislation and the latest employment tribunal procedures.Coverage includes: recruitment, contracts, benefits,performance management, maternity and paternity rights,personnel records and data protection, terminatingemployment, and ensuring the health, safety and welfare ofemployees and pension obligations. It also provides access toa unique set of downloadable templates, forms and policydocuments for dealing with key employment issues.

03/05/2014£24.99ISBN 9780749472153EBK ISBN 9780749472160


The Employer'sHandbook 2014-15

Barry Cushway

Barry Cushway is anindependent HR consultant andPersonnel Adviser to theInstitute of Directors. With over30 years' HR and employmentlaw experience, he haspreviously worked forPricewaterhouseCoopers, Hayand MSL. He is the author ofseveral other titles, includingThe Handbook of Model JobDescriptions and Human ResourceManagement, both published byKogan Page. He is a fellow ofboth the Institute of CharteredSecretaries and Administrators,and the Chartered Institute ofPersonnel and Development.



10

03Careers, Development

& Reference

Great Answersto ToughInterviewQuestions

Martin John Yate

Martin John Yate is aninternationally bestsellingauthor. He has held major postsas a director of training andpersonnel for severalinternational companies and iswidely respected as the experton all career matters. He is alsothe author of Ultimate CV andUltimate Cover Letters, bothpublished by Kogan Page.

03/04/2014£9.99ISBN 9780749471453


Foreign language /ebook rights unavailable

Careers, Development & Reference

Great Answers to Tough Interview Questions is the best-selling job-hunting book of all time and the essentialcompanion for all jobseekers. It takes you through the wholeprocess, from composing your CV and preparing forinterviews to interview techniques, answering toughquestions and even negotiating your new salary.

This fully revised new edition includes valuable advice onhighlighting your transferable skills and tips for using theinternet and social networking as part of your job search.

Full of examples of difficult questions that interviewers liketo throw at you, Great Answers to Tough InterviewQuestions is suitable for anyone at any stage of their career,providing all the guidance needed to land that dream job. Anindispensable guide that blows the competition away, noserious job-hunter can afford to ignore it.

56 | KoganPage 2014

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Networking is a skill that many people recognize as criticallyimportant, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniquesthat really work, networking can pay dividends. Effectivenetworking means tapping into a team of like-mindedbusiness people willing to help each other achieve theirgoals. If you build, grow and nurture your business networks,you will become known for your expertise and will be betterplaced to win the new client, business or job when it reallymatters. You can network successfully in person or onlineand The Complete Guide to Professional Networkingshows you how to use both together for the most powerfulresults. The techniques and suggested strategies in this bookare backed up by video interviews with some of the world'smost successful networking experts.

03/03/2014£19.99ISBN 9780749468910EBK ISBN 9780749468927


The CompleteGuide toProfessionalNetworking

Simon Phillips,Simon Ellinas

Simon Phillips is an author,trainer and coach who is anexpert in teaching people howto network and in running hisown networks. He has runsessions on MasteringNetworking with networkinggroups, at SME events, inUniversities and at corporateevents. His corporate clientsinclude Accenture, easyJet, O2and Lloyds TSB.

Simon Ellinas has been aprofessional cartoonist for thirtyyears. His work has beenpublished in many nationalnewspapers and magazines aswell as advertising campaignsand books.



NEW

The A-Z of Careers and Jobs

Susan Hodgson

Susan Hodgson is a consultantcareers advisor, writer andresearcher. Formerly head ofthe careers service at LondonSouth Bank University, she hasa strong background in careersguidance.

03/05/2014£16.99ISBN 9780749471231EBK ISBN 9780749471248



From accountant to zoologist, this new edition of The A-Z ofCareers & Jobs offers detailed insights into more than 300career areas. For those looking for their first job after schoolor university, or for anyone considering a change of career,the book provides reliable and up-to-date careers advice on awide range of professions, covering practical issues such asjob opportunities in each market, personal skills andqualities, entry qualifications and training, useful contactdetails and realistic salary expectations. The A-Z of Careersand Jobs is also a valuable reference for careers advisorsworking in schools, colleges and universities who need tokeep track of new developments - new roles and routes ofentry, professional associations and exams - to offer the verybest guidance to today's job hunters.

58 | KoganPage 2014

21

Every parent wants their child to flourish throughout theireducation, and few decisions are more difficult than choosingthe right school. Selected by Gabbitas' panel of experts, thisnew guide highlights the best in independent education,including a listing of the most exceptional schools, andchosen for their all-round academic excellence;opportunities; history, culture and ethos; prospects for schoolleavers; facilities and staff-to-student ratios. With its uniqueemphasis on the overall development of the student, takinginto account a range of important criteria, The Gabbitas Top500 Independent Schools offers a more genuine reflectionof the best schools than relying solely on league tables.

Fully supported by Gabbitas consultants' accompanyingwebsite, this guide will allow parents to make the mostinformed decision about their child's education.

03/03/2014£14.99ISBN 9780749470357EBK ISBN 9780749470364


The GabbitasTop 500IndependentSchools

Gabbitas

Celebrating its 140thanniversary this year, GabbitasEducational Consultants isBritain's most respectededucational consultancy and theonly one offering individual,unbiased and sympatheticadvice at all levels of education.With extensive knowledge ofindependent schools and acomprehensive database ofinformation, Gabbitas has anunrivalled reputation as anauthoritative source of adviceand guidance for parents on thechoice of independent schoolsand colleges.



NEW

The GoodRetirementGuide 2014

Frances Kay

Frances Kay has been theeditor of The Good RetirementGuide since 2008. With manyyears' work experiencecovering politics, law and thediplomatic service, the majorityof her time is now spentwriting, researching, editingand giving talks based on herbook topics. She is a regularspeaker on retirement issues onboth local and national radio.

03/01/2014£19.99ISBN 9780749470890EBK ISBN 9780749470906



Retirement is a time of opportunity. Without the routinedemands of working life, new ambitions can be realized andexperiences enjoyed. Yet with so much to consider, peopleare often unsure how best to plan for their future.Furthermore, with rising retirement ages, the closure ofmany final salary pension schemes, poor annuity rates anduncertainty regarding universal benefits, the scope forconcern and confusion is even greater.

The Good Retirement Guide is essential reading for allthose looking forward to making the most of theirretirement, and offers clear and concise suggestions andadvice on a broad range of retirement-related subjects,including finance (investments, pensions, annuities, benefitsand tax), housing, health, holidays, starting a business andlooking after elderly parents. This fully updated edition for2014 also includes a new chapter on how to protect yourselffrom scams, online and offline.

60 | KoganPage 2014

28

The Daily Telegraph Tax Guide contains everything youneed to know about completing a Self-Assessment tax returnfor 2013/14 including:

• full details of the new High Income Child Benefit tax charge

• section-by-section worked illustrations

• key changes from the 2013 Autumn Statement and March2014 Budget

• dealing effectively with HM Revenue & Customs

• when and how to file your return and pay your tax

For any taxpayer, whether self-employed, part-time, retiredor unemployed, the book offers practical advice, timetablesand examples that aim to simplify what can often be acomplex and challenging procedure.

03/05/2014£14.99ISBN 9780749471712EBK ISBN 9780749471729


The DailyTelegraph Tax Guide 2014

David Genders

David Genders has been theauthor of The Daily Telegraph TaxGuide since 1982. Having been aPartner in the firm, he is now aConsultant to SayersButterworth LLP, a firm ofChartered Accountantsspecializing in personal taxissues.



NEW

04Human Resources

& Coaching

Human Resources& Coaching

64 | KoganPage 2014

03/04/2014£39.99ISBN 9780749469641EBK ISBN 9780749469658




Armstrong’s Handbookof Human ResourceManagement PracticeMichael Armstrong, Stephen Taylor

Michael Armstrong is aformer Chief Examiner of theChartered Institute ofPersonnel and Development,joint managing partner of e-reward and an independentmanagement consultant. He isthe author of a suite of best-selling HR books.

Stephen Taylor is a SeniorLecturer in Human ResourceManagement at the Universityof Exeter Business School anda Chief Examiner for the CIPD.Before his academic career heworked in a variety ofmanagement roles in thehotel industry and in the NHS.He is also a widely publishedauthor.

13

Armstrong's Handbook of Human Resource ManagementPractice is the classic text for all students and practitioners ofHRM. Providing a complete resource for understanding andimplementing HR in relation to the needs of the business as awhole, it includes in-depth coverage of all the key areas essential tothe HR function. In addition it has two sections of toolkits witheasily applicable skills and knowledge for the needs of everypractitioner.

The 13th edition, introducing Stephen Taylor as co-author, hasbeen updated throughout to reflect the latest thinking in HRM. Itincludes new information on employment law and a more detailedlook at international concerns in HRM. Comprehensive onlinesupport material is provided for the instructor, student and nowalso the practitioner, providing a complete resource for teachingand self-learning.

T

Learning andDevelopment

Rebecca Page-Tickell

Rebecca Page-Tickell is aBusiness Psychologist and HRSpecialist. During her careershe has worked in-house as anHR practitioner in L&D as wellas working with HRprofessionals in a consultativecapacity. She has worked acrossindustry sectors and inorganizations of varying sizes,from micro-organizationsthrough to multinationalcorporations. Rebeccaspecialises in talentidentification and management,performance management andengagement. She currentlylectures CIPD accreditedcourses at the HampshireBusiness School.

03/06/2014£29.99ISBN 9780749469887EBK ISBN 9780749469894



Learning and Development is a complete guide to thefundamental principles of training and L&D. Tailored to theneeds of HR and L&D practitioners, it offers a comprehensiveoverview of the field strongly aligned to organizational andHR strategies and objectives. Using a combination ofpractical tools, assessments, scenarios and case studies, thisessential handbook will build your knowledge of the area -from diagnosing L&D needs and types of intervention anddevelopment categories, to assessment and trainingevaluation. Aligning learning and development with strategicobjectives, it will equip you with the skills you need toimplement a successful L&D strategy in any type oforganization.

66 | KoganPage 2014

NEW

T

Reward Management is a practical guide to understandingand implementing best practice reward strategies in yourorganization. Tailored to the needs of practitioners it uses acombination of practical tools, scenarios and case studies tocover areas including pay grades and structure, jobevaluation, pay reviews, bonus plans, non-cash reward,benefits, tax issues and much more. Aligning reward with thestrategic objectives of the organization it will equip you withthe skills you need to plan, implement and assess a rewardstrategy in any type of organization.

03/04/2014£29.99ISBN 9780749469801EBK ISBN 9780749469818


RewardManagement

Michael Rose

Michael Rose heads RewardsConsulting, a London-basedmanagement consultancyspecializing in employee reward,recognition, engagement andmotivation. He has worked inreward management for over 30years and was previously thevice president of the CIPD. He isthe author of A Guide to Non-Cash Reward, also published byKogan Page.



NEW

T

EmployeeRelations

Elizabeth Aylott

Elizabeth Aylott has over 15years of experience as an HRspecialist and Lecturer inEmployee Relations andEmployment Law. After a careerin HR both in industry and thecharitable sector, she joined theHampshire Business Schoolwhere she lectured on CIPDprogrammes at bothundergraduate andpostgraduate level. Currentlybased at BPP where as amember of the Business Schoolfaculty she lectures on HRMand business degrees, she alsohas extensive experience ofresolving Employment Tribunalclaims.

03/03/2014£29.99ISBN 9780749469764EBK ISBN 9780749469771



Employee Relations is a guide to the fundamental principlesof employee relations. Tailored to the needs of practitioners,it offers a complete overview of the field strongly aligned toorganizational and HR strategies and objectives. Using acombination of practical tools, assessments, scenarios andcase studies it will build your knowledge of employeerelations, from understanding the labour market and theemployment relationship to trade unions and internationalgoverning bodies. The book covers key areas such as conflictand dispute resolution, dismissal and redundancy, rights,ethics and much more. Aligning effective employee relationswith strategic HR objectives this book will equip you with theskills you need to plan, implement and assess employeerelations in any type of organization.

68 | KoganPage 2014

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T

Employment Law is a practical guide to understanding andapplying the law effectively at work. Tailored to the needs ofpractitioners it offers a complete overview of thefundamentals of employment law, examining its importancefor an organization, its employees and the HR function. Usinga combination of practical tools, assessments, scenarios andcase studies from best practice it will build your legalknowledge of key areas including immigration, employingtemporary staff, changing contracts, discrimination, equalpay, family rights, redundancy and much more. By aligningcompliance to legal requirements with the strategicobjectives of your organization it will equip you with thecrucial skills and knowledge you need.

03/05/2014£29.99ISBN 9780749469740EBK ISBN 9780749469757


EmploymentLaw

Elizabeth Aylott

Elizabeth Aylott has over 15years of experience as an HRspecialist and Lecturer inEmployee Relations andEmployment Law. After a careerin HR both in industry and thecharitable sector, she joined theHampshire Business Schoolwhere she lectured on CIPDprogrammes at bothundergraduate andpostgraduate level. Currentlybased at BPP where as amember of the Business Schoolfaculty she lectures on HRM andbusiness degrees, she also hasextensive experience ofresolving Employment Tribunalclaims.



NEW

T

HR Fundamentals series

The HR Fundamentals series offers practical advice to HRprofessionals starting out in their career, completing CPDtraining or studying for their professional qualifications withCIPD. The series tackles the core knowledge every HRpractitioner needs to develop their career.


70 | KoganPage 2014

03/02/2014£19.99ISBN 9780749471293EBK ISBN 9780749471309




The Inclusion ImperativeStephen Frost

Stephen Frost is a leadership,communications and inclusionexpert. He was formerly Headof Diversity and Inclusion forthe London OrganizingCommittee of the OlympicGames and Paralympic Games(LOCOG) 2007-2012, and iscurrently a Visiting Fellowwith the Women and PublicPolicy Program at HarvardKennedy School. He is alsoVice President (Diversity) ofthe Chartered Institute ofPersonnel and Development.

The Inclusion Imperative provides assistance to professionalswishing to develop genuinely effective diversity and inclusionstrategies in their workplace, but who are frustrated at theinadequacy of guidance currently available to them. Itdemonstrates that inclusion is not just a moral imperative, but anecessity that will help organizations deliver improved employeerecruitment and retention, enhanced productivity and betterdecision-making. The book was forged in the unique atmosphereduring the planning, organization and implementation of theLondon Olympic and Paralympic Games and includes practicaladvice and unique case studies that will be invaluable toorganizations and businesses around the world.

NEW

HR in New and EmergingMarkets

Jim Matthewman

Jim Matthewman is a leadinghuman capital consultant withover twenty five years’experience in more than fortycountries. He has advised over2,300 private, public andvoluntary sector organizationsand was formerly a lecturer,journalist and ManagingDirector of HR-BC. He is theauthor of The Rise of the GlobalNomad, also published byKogan Page.

03/06/2014£34.99ISBN 9780749468194EBK ISBN 9780749468200



In a global marketplace the ultimate challenge is diversity.The degree of economic development and pace of changediffers whether a country is a Frontier Market, EmergingMarket or a Rapidly Developing Market and hence the role ofhuman resources in attracting, motivating and retainingemployees takes on a different character. HR in New andEmerging Markets examines the macro and micro socio-economic factors in emerging markets by country in order todevelop a clear agenda and roadmap for a new approach toHR. The book is based on extensive research with hundredsof practitioners in order to critique the success of the HRfunction within the business strategy overall. It contains bestpractice case studies from all the markets covered andprovides a bespoke solution for each region.

72 | KoganPage 2014

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This thoroughly revised edition provides a practical toolkit totake organization designers from start to finish, outlining thebasic theory, providing a step-by-step approach toimplementation, and offering solutions to the recurringchallenges that will inevitably be met along the way.

With the rate of change in organizations at an all-time high,the need for strong organization design has never been morepressing. Organization Design provides a complete roadmap to design and delivery and covers all the critical areasincluding downsizing, outsourcing, job design, changemanagement and re-structuring.

03/05/2014£39.99ISBN 9780749470593EBK ISBN 9780749470609


OrganizationDesign

Patricia Cichocki,Christine Irwin

Patricia Cichocki leads Designto Change. She has over 25years' experience advisinginternational organizations andclients on organization designand change. She holds degreesfrom HEC Paris, OxfordUniversity and UniversityCollege London and is a memberof the Organization DesignForum. Patricia was a foundingdirector of the Change Leaders.

Christine Irwin is one of theUK's leading practitioners inorganization design andimplementation with over 30years' experience, most recentlyas a partner at Design toChange. She is a member of theOrganization Design Forum andof the OrganizationDevelopment InnovationNetwork.



2T

StrategicInternalCommunication

David Cowan

David Cowan was previouslyHead of InternalCommunications atArcelorMittal, where hedeveloped an award-winningglobal internal magazine, andrestructured the internalcommunications capability. Hecoordinated a team of onehundred across the world tomanage the mergercommunications for Arcelorand Mittal. Since joining WeberShandwick, he has advised avariety of clients, includingHoneywell Aerospace, SAP,Vimpelcom, University ofCentral Lancashire andNespresso. David has alsoworked at the World Bank andas a finance and technologyjournalist.

03/01/2014£34.99ISBN 9780749470111EBK ISBN 9780749470128



Effective internal communications is a much neglected areain the world of business. While most organizations recognizethat the external communication between customers andshareholders is crucial to the success of a business, very fewconsider the implications of their internal communication ordevelop a clear strategy for it. So while managementdecisions may be perfectly rational, badly executedcommunication can leave staff across the organizationconfused, worried or disinterested. Strategic InternalCommunication offers a complete approach to buildingengagement, performance and cultural integration in anyorganization. It looks at the relation between the traditionalsilos of internal communication, HR and employeeengagement and demonstrates, using the new Dialogue Boxapproach, how to use communication more effectively andstrategically to break down these barriers.

74 | KoganPage 2014

NEW

Leading organizations are realizing their identity as aservice/product provider is virtually inseparable from theiridentity as a place that attracts, motivates and benefits fromthriving talent. In Brand and Talent, author Kevin Keohanelooks at how organizations can better communicate withpeople before, during and after their association with theenterprise. He presents a joined up approach thatencompasses the needs of brand, marketing, humanresources, corporate communications, internalcommunications and IT to create an appealing brand identity.

Brand and Talent integrates academic and commercialevidence, as well as practical advice, to show how to mergepractices in organizational, brand management and talentattraction. The book includes case studies and interviewswith thought leaders in branding, marketing, corporatecommunications, HR and employer branding.

03/02/2014£24.99ISBN 9780749469252EBK ISBN 9780749469269


Brand andTalent

Kevin Keohane

Kevin Keohane is currentlypartner at BrandPie, a strategicbrand consultancy deliveringsuccessful brand, employerbrand, employee engagementand change programmes forsome of the world's leadingorganisations, includingAstraZeneca, Barclays, BP, Coca-Cola, Ernst & Young,GlaxoSmithKline, KPMG, Nokia,PricewaterhouseCoopers, Shell,UPC, Vodafone and others.



NEW

LeadershipTeam Coaching

Peter Hawkins

Peter Hawkins is Professor ofLeadership at Henley BusinessSchool, founder and emeritusChairman of Bath ConsultancyGroup and chairman ofRenewal Associates. Over thelast 30 years he has workedwith many leading companiesinternationally, co-designingand facilitating major changeand organizationaltransformation projects andcoaching Boards andLeadership Teams. Peter isvisiting professor in Leadershipand Change at the University ofBath School of Managementand in Executive Coaching atOxford Brookes UniversitySchool of Management.

03/03/2014£29.99ISBN 9780749469702EBK ISBN 9780749469719



Organizations are most effective when the teams responsiblefor their success are performing to their maximum potential.If the relationships within a team work well, and all teammembers have a clear focus, this has a significant positiveimpact on achieving goals and delivering results.

Leadership Team Coaching takes an integrated, systemicapproach which provides a thorough understanding of therole and importance of the team to organizational objectives,offering the practical tools and techniques essential tofacilitate optimum team performance throughtransformational leadership. Peter Hawkins draws on thelatest research to give a practical roadmap for developingpeople from disparate groups into a high performing team.This second edition includes new chapters on how to selectthe key players for a team, and on how CEOs can developeffective teams with shared leadership, as well as newinternational case studies.

76 | KoganPage 2014

2

Leadership Team Coaching in Practice looks at howleadership team coaching techniques have been appliedinternationally across a variety of team types and sectors.With expert contributors including chief executives, teamcoaches, team leaders and consultants, this practical guideoffers a range of real case studies to illustrate best practicewith a detailed analysis of methods and processes tailored tothe needs of each organization. Readers will learn how todevelop their own unique approach to fostering collectivetransformational leadership across teams, whatever theirbusiness sector and whatever type of team they lead. Thebook can be used either as a stand-alone workbook or as apractical companion to Leadership Team Coaching, whichoffers a comprehensive introduction to creating anddeveloping high performing teams through transformationalleadership.

03/03/2014£34.99ISBN 9780749469726EBK ISBN 9780749469733


LeadershipTeam Coachingin Practice

Peter Hawkins

Peter Hawkins is Professor ofLeadership at Henley BusinessSchool, founder and emeritusChairman of Bath ConsultancyGroup and chairman of RenewalAssociates. Over the last 30years he has worked with manyleading companiesinternationally, co-designing andfacilitating major change andorganizational transformationprojects and coaching Boardsand Leadership Teams. Peter isvisiting professor in Leadershipand Change at the University ofBath School of Management andin Executive Coaching at OxfordBrookes University School ofManagement.



NEW

The InvisibleCoach

Maria Iliffe-Wood

Maria Iliffe-Wood is anexecutive coach and coachsupervisor with over 25 years ofcoaching experience. She is adirector of Iliffe Coaching andworks with business leadersacross a broad range oforganisations and sectors.Maria is passionate aboutenhancing the skills of thecoaching profession as a way ofhelping greater numbers ofpeople lead more rewardingand fulfilling lives. She is a Co-Coaching UK Lead for theAssociation for Coaching andan Associate Lecturer at theUniversity of Derby on theMasters in Leadership Coachingprogramme.

03/03/2014£29.99ISBN 9780749470579EBK ISBN 9780749470586



One of the hallmarks of maturity as a coach is awareness ofhow your values, beliefs, and other factors affect yourcoaching interventions. It takes skill to notice theseinfluences which can manifest both physically and mentallyduring coaching, while simultaneously ensuring a clientfocused approach.

The Invisible Coach examines how self-awareness can bebuilt across key aspects of coaching practice, introducing amodel that will help you make a conscious and deliberatechoice for every approach or intervention that you use withyour client. It explores how, by paying close attention to themotivations behind every coaching choice, you can minimizethe unconscious negative influences and bias to produce thebest outcome for the client and their wider system. It willalso help you recognize when conscious visibility expressedexplicitly to the client may actually be the best coachingsolution.

78 | KoganPage 2014

NEW

Performance Coaching offers a guide to the fundamentalsof coaching with an overview of all the key principles, toolsand case studies you need to develop more advancedknowledge. Whether you're considering becoming a coach,already running a professional coaching practice or thinkingabout how you can embed a coaching culture in yourorganization, Carol Wilson illustrates how to develop a bestpractice approach. Using practical tools throughout and withinternational case studies to illustrate the various culturalchallenges coaches and managers can face, PerformanceCoaching is a complete resource for developing coaching inany organization. This new edition has been completelyupdated to offer a greater focus on building a coachingculture in organizations and the challenges that leaders facein understanding and developing a coaching approach.

03/01/2014£29.99ISBN 9780749470319EBK ISBN 9780749470326


PerformanceCoaching

Carol Wilson

Carol Wilson is an internationalspeaker, writer and broadcasterand worked at board level withSir Richard Branson during theearly years of Virgin. The firstwoman to found a chart toppingrecord label (Dindisc), Carol isnow Managing Director ofPerformance Coach Training, sitson the Global Advisory Panel tothe Association for Coaching, aTrustee to charity The Ministryof Entrepreneurship and aFellow of The ProfessionalSpeaking Association. Caroldesigns and, through her teamof international trainers,delivers, coaching andleadership programmes all overthe world to corporations andpublic sector organizations.



2

05Logistics

& Operations

Logistics & Operations

82 | KoganPage 2014

03/01/2014£45.00ISBN 9780749466275EBK ISBN 9780749466282




The Handbook of Logisticsand DistributionManagementAlan Rushton, Phil Croucher, Peter Baker

Alan Rushton is a Director ofDialog Consultants, and wasformerly the Director ofGraduate Programmes at theCentre for Logistics and SupplyChain Management atCranfield University. He is alsoa Chartered Fellow of the CILT(UK).

Phil Croucher is a Fellow ofthe Chartered Institute ofLogistics and Transport and hasan MSc from CranfieldUniversity. He teaches at theUniversity of East Anglia.

Dr Peter Baker is anindependent consultant andlecturer. He is now a VisitingFellow, at Cranfield University'sCentre for Logistics and SupplyChain Management.

5

The Handbook of Logistics and Distribution Management is thedefinitive introduction to all the main elements of modern logisticsand distribution. An invaluable guide for distribution, logistics andsupply-chain professionals as well as students it covers key topicssuch as planning for logistics, procurement and inventorydecisions, warehousing, freight and operational management.

The fifth edition has been completely revised and updatedthroughout with new material on humanitarian logistics,multichannel fulfilment and reverse logistics.

T

Logistics and RetailManagement

John Fernie, Leigh Sparks

John Fernie is Professor ofRetail Marketing at Heriot-WattUniversity. He is a Fellow of theChartered Institute of Logisticsand Transport and a member ofthe Chartered Institute ofMarketing.

Leigh Sparks is Professor ofRetail Studies at the Institutefor Retail Studies, University ofStirling. He is a member of theChartered Institute of Logisticsand Transport and Chair of theAcademy of MarketingResearch Committee.

03/04/2014£44.99ISBN 9780749468231EBK ISBN 9780749468248



The fourth edition of Logistics and Retail Management hasbeen substantially updated to take account of recentdevelopments in retail logistics. Retailers have recognised theneed to have more involvement in supply chains and notedthat benefits can be achieved in both service levels and costreduction. Notwithstanding the major strides made,numerous challenges remain, and new issues are constantlyemerging.

This book brings together well-known academics andpractitioners, who share their research, ideas and experienceof current thinking on supply chain management in retail.Reflecting the changing needs of the global marketplace andresponding to the challenges faced by retailers, the new bookhas a chapter on International Fashion Supply ChainManagement and another on CSR and the textile supplychain.

84 | KoganPage 2014

4T

While logistics is the management of the flow of goods andinformation between the point of origin and the finalcustomer, reverse logistics goes at least one step back in thesupply chain - it is the process of bringing products back atthe end of their usage. Reverse Logistics analyzes thetheory behind creating effective closed-loop supply chainsusing best practice case studies such as Xerox. It covers:

• Reducing the level of returns

• Developing effective product return networks

• Options for product disposal that maximise asset recovery

• Sustainable distribution

The book features a self-assessment audit tool for reverselogistics and also includes a number of case studies toillustrate how companies have approached the variousreverse logistics management themes.

03/05/2014£44.99ISBN 9780749464639EBK ISBN 9780749464646


ReverseLogistics

Mike Bernon, John Cullen, Jonathan Gorst

Mike Bernon is Senior Lecturerwithin the Centre for Logisticsand Supply Chain Managementat Cranfield School ofManagement. He is currentlyChairperson for the CranfieldSustainable Supply Chain Forumand Chairperson for the CILT(UK) Reverse Logistics Forum.

John Cullen is Professor ofManagement Accounting atSheffield Management School.He took part in a major study ofreverse logistics in the UK RetailSector (in collaboration with theUniversity of Cranfield) fundedby the Department forTransport.

Jonathan Gorst is seniorlecturer in the Department ofFinance, Accounting andBusiness Systems at SheffieldHallam University.



NEW T

WarehouseManagement

Gwynne Richards

Gwynne Richards has overthirty years’ experience inwarehouse management andlogistics. As well as running hisown successful logisticsconsultancy he provides anumber of courses onwarehouse and transportmanagement for practitioners.He is also a visiting lecturer atthe University of Warwick andthe University of Aston. He isthe author of The Logistics andSupply Chain Toolkit alsopublished by Kogan Page(October 2013).

03/06/2014£44.99ISBN 9780749469344EBK ISBN 9780749469351



Warehouses are an integral link in the modern supply chain,ensuring that the correct product is delivered in the rightquantity, in good condition, at the required time, and atminimal cost: in effect, the perfect order. The effectivemanagement of warehouses is vital in minimizing costs andensuring the efficient operation of any supply chain.

Warehouse Management is a complete guide to bestpractice in warehouse operations. Covering everything fromthe latest technological advances to current environmentalissues, this book provides an indispensable companion to themodern warehouse. Supported by case studies, the textconsiders many aspects of warehouse management,including: cost reduction; productivity; people management;and warehouse operations.

With helpful tools, hints and up-to-date information,Warehouse Management provides an invaluable resourcefor anyone looking to reduce costs and boost productivity.

86 | KoganPage 2014

2

T

Supplier Relationship Management (SRM) is a strategicand structured approach to identify, and maximize valuefrom, key and strategic suppliers. This book is a practicalguide for anyone wanting to understand and implement theright approaches to get the most from the supply base.

It is not about creating complex systems that require an armyto support them but about developing clarity of focus so youare able to direct what resources you have at the supplierswho can make the biggest difference to your organizationnow and in the future.

03/06/2014£49.99ISBN 9780749468064EBK ISBN 9780749468071


SupplierRelationshipManagement

Jonathan O'Brien

Jonathan O'Brien is a Directorand co-owner of theinternational purchasingconsultancy and trainingprovider; Positive PurchasingLtd. With over 20 yearsexperience working inpurchasing, he has worked allover the world to help globalorganizations increase theirpurchasing capability throughtraining, education and workingdirectly with practitioners andexecutive teams to drive in theadoption of categorymanagement and other strategicpurchasing methodologies. He isthe author of CategoryManagement in Purchasing andNegotiation for PurchasingProfessionals, both published byKogan Page.



NEW T

Supply ChainRisk

John Manners-Bell

John Manners-Bell is thefounder and CEO of TransportIntelligence, a leading supplierof market solutions to theglobal logistics industry. He isChairman of the Supply ChainCouncil of the World EconomicForum and advisor to the UNand the European Commission.Prior to establishing TransportIntelligence, he worked as ananalyst in consultanciesspecializing in internationaltrade, transport and logistics.

03/04/2014£44.99ISBN 9780749471101EBK ISBN 9780749471118



Supply Chain Risk assesses the various sources of externalthreat to the supply chain, including environmental,geopolitical, economic and technological. John Manners-Bellclearly describes the evolving risks to supply chains and howmultinational corporations should be dealing with them at astrategic level. He examines the lack of supply visibility whichputs businesses at risk and includes case studies of bestpractice, as well as citing examples of when and how thingsgo wrong.

Each case study describes a company's supply chain andproduction/ sourcing strategy; a description of thecatastrophic event which occurred; consequences to supplychain and management response; material losses incurredand resultant changes to company supply chain strategy.

88 | KoganPage 2014

NEW T

This book explores how Tesco grew under a determinedsupply chain strategy to achieve their dominant UK andglobal position. It shows how Tesco's senior leadership madea simple, but game-changing, decision to focus the businesson its customers rather than the conventional approach of‘competing with our competitors’.

Examples include their rapid roll-out of store-based groceryhome-delivery and the change of focus from out-of-townsupermarket and hypermarket development to building amajor network of ‘neighbourhood’ convenience stores -Tesco Metro and Tesco Express. This ability to stay up-to-datenow includes virtual, ‘omni-channel’ access for customers.

Essential reading for anyone involved in supply chainmanagement, this book debunks business myths and coversthe 'how' rather than the 'what' and 'why' of Tesco's success.

03/05/2014£49.99ISBN 9780749472078EBK ISBN 9780749472085


Tesco’s SupplyChain

Barry Evans, Robert Mason

Barry Evans’ career in Tesco plcincluded Lean Process Managerin Tesco Supply ChainDevelopment. He is currently aSenior Research Associate inLean Enterprise Research Centreat Cardiff Business School. Hehas worked on research projectsfor a range of clients related toLean Thinking, Value Stream andValue Chain Analysis.

Robert Mason is a lecturer inLogistics and OperationsManagement section (LOM) atCardiff Business School and hasled many business researchprojects with Tesco as a partner.



NEW

06Key Backlist

Titles

Key Backlist Titles

92 | KoganPage 2014

Adland Mark Tungate

BrandwashedMartin Lindstrom

BoldAndy Milligan, Shaun Smith

High Impact Marketing that Gets Results

Ardi Kolah

03/07/2013|£24.99|ISBN 9780749464318Edition no. 2|PB|272 pages|234x156 mm



03/01/2013|£19.99|ISBN 9780749464523Edition no. 1|PB|352 pages|234x156mm

Key Backlist Titles


Fashion BrandsMark Tungate

How Cool Brands Stay HotJoeri Van den Bergh, Mattias Behrer

Malcolm McDonald onMarketing Planning

Malcolm McDonald

Marketing CommunicationsPR Smith, Ze Zook

03/10/2012|£19.99|ISBN 9780749464462Edition no. 3|PB|272 pages|234x156

03/03/2013|£19.99|ISBN 9780749468040Edition no. 2|PB|288 pages|234x156



Key Backlist Titles

94 | KoganPage 2014

Mobile MarketingDaniel Rowles

Pricing for ProfitPeter Hill

Out of PrintGeorge Brock

Selling to WinRichard Denny

03/11/2013 |£19.99|ISBN 9780749469382Edition no. 1|PB|320 pages|234x156 mm




Key Backlist Titles


The Complete MarketerMalcolm McDonald, Mike Meldrum

The Luxury StrategyJean-Noël Kapferer, Vincent Bastien

The New Strategic Brand Management

Jean-Noël Kapferer

28 Business Thinkers Who Changed the World


03/09/2012 |£34.99|ISBN 9780749464912Edition no. 2|HB|408 pages|234x156 mm



Key Backlist Titles

96 | KoganPage 2014

The 30 Day MBAColin Barrow

Fundamentals of RiskManagement

Paul Hopkin

Follow the LeaderEmmanuel Gobillot

How to be an Even Better Manager





Key Backlist Titles


InnovationKim Chandler McDonald

The Director’s Handbook

The Language of LeadersKevin Murray

The Leadership of Muhammad

John Adair




03/07/2010|£12.99|ISBN 9780749460761Edition no. 1|HB|144 pages|216x138 mm

Key Backlist Titles

98 | KoganPage 2014

The Leadership SkillsHandbook

Jo Owen

Thought LeadershipLaurie Young

Strategic PartneringLuc Bardin

Making Sense of ChangeManagement

Esther Cameron, Mike Green


03/11/2013|£24.99|ISBN 9780749468804Edition no. 1|HB|272 pages|234x156 mm



Key Backlist Titles


Dealing with Difficult PeopleRoy Lilley

Decision Making and Problem Solving

John Adair

Develop Your Assertiveness

Sue Bishop

Develop Your Leadership Skills

John Adair





Key Backlist Titles

100 | KoganPage 2014

Develop Your Presentation Skills

Theo Theobald

How to Deal with StressStephen Palmer, Cary Cooper

Effective NLP SkillsRichard Youell, Christina Youell

How to Manage PeopleMichael Armstrong





Key Backlist Titles


How to Write a Business Plan

Brian Finch

How to Write a Marketing Plan

John Westwood

How to Write Reports and Proposals

Patrick Forsyth

Improve Your Communication Skills

Alan Barker





Key Backlist Titles


How to Organize YourselfJohn Caunt

Successful Time ManagementPatrick Forsyth

Successful ProjectManagementTrevor L Young

Taking Minutes of MeetingsJoanna Gutmann





Key Backlist Titles


Creativity at WorkRos Taylor

Improve Your Global Business English

Fiona Talbot, Sudakshina Bhattacharjee

Readymade CVsLynn Williams

Ultimate CVMartin John Yate





Key Backlist Titles


Ultimate Psychometric TestsMike Bryon

Armstrong’s Handbook of StrategicHuman Resource Management

Michael Armstrong

Armstrong’s Essential HumanResource Management Practice

Michael Armstrong

The Logistics and Supply Chain Toolkit

Gwynne Richards, Susan Grinsted





07Distribution,

Sales and Rights

Digital ContentLicensing


Kogan Page

UK & Ireland

Lee MorganSales DirectorTel: +44 (0) 7901 [email protected]

Taryn SachsSales Manager UK & IrelandTel: +44 (0) 20 7843 [email protected]

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Index

Accounting and Finance for Managers 41

Advertising Transformed 8

Agile Change Management 47

Applied Branding 14

Armstrong's Handbook of Human Resource Management Practice 64

Auto Brand 13

Brand and Talent 75

Brand Myths 15

Breakthrough by Design 39

Cambridge Marketing Handbook: Distribution 16

Cambridge Marketing Handbook: Philosophy 17

Change Track 48

Clean Tech, Clean Profits 52

Closing the Communication Gap 37

Communicate to Inspire 34

Crisis, Issues and Reputation Management 25

Demystifying Strategic Thinking 45

Digital Branding 11

Digital Wars 30

Downbeat 12

Employee Relations 68

Employment Law 69

Evaluating Public Relations 23

From Big Data to Smart Data 9

Great Answers to Tough Interview Questions 56

HR in the New and Emerging Markets 72

Internal Communications 26

Key Account Management 19

Leadership Team Coaching 76

Leadership Team Coaching in Practice 77

Learning and Development 66

Logistics and Retail Management 84

Managing Business Risk 51

Managing Organizational Change 49

Marketing Value Metrics 10

Modern Retail Management 21

Online Public Relations 22

Orbit-Shifting Innovation 40

Organization Design 73

Organizational Management 42

Index, cont.


Performance Coaching 79

Planning and Managing Public Relations Campaigns 27

PQ is the New EQ 38

Practical Enterprise Risk Management 50

Reverse Logistics 85

Reward Management 67

Stickier Marketing 7

Strategic Internal Communication 74

Supplier Relationship Management 87

Supply Chain Risk 88

Technology Distribution Channels 20

Tesco’s Supply Chain 89

The 8 Steps to Strategic Success 44

The A-Z of Careers and Jobs 58

The Best Digital Marketing Campaigns in the World 6

The Complete Guide to Professional Networking 57

The Daily Telegraph Tax Guide 2014 61

The Employer's Handbook 2014-15 53

The Enlightened Organization 33

The Gabbitas Top 500 Independent Schools 59

The Good Retirement Guide 2014 60

The Handbook of Logistics and Distribution Management 82

The Inclusion Imperative 70

The Invisible Coach 78

The Leadership Shadow 36

The Mindful International Manager 46

The PR Professional's Handbook 24

The Psychology of Work 43

Uncommon Leadership 32

Understanding Digital Marketing 4

Value Propositions to Sales Propositions 18

Warehouse Management 86


Publications by month

JanuaryAuto BrandEvaluating Public RelationsOnline Public RelationsOrbit-Shifting InnovationPerformance CoachingStrategic Internal CommunicationThe 8 Steps to Strategic SuccessThe Good Retirement Guide 2014The Handbook of Logistics and Distribution Management

The PR Professional's Handbook

FebruaryBrand and TalentCommunicate to InspireModern Retail ManagementPQ is the New EQThe Best Digital Marketing Campaigns in the World

The Inclusion ImperativeThe Mindful International Manager

MarchAdvertising TransformedAgile Change ManagementBreakthrough by DesignCrisis, Issues and Reputation ManagementDigital BrandingDownbeatEmployee RelationsInternal CommunicationsLeadership Team CoachingLeadership Team Coaching in PracticeManaging Business RiskThe Complete Guide to Professional NetworkingThe Gabbitas Top 500 Independent SchoolsThe Invisible Coach

AprilArmstrong's Handbook of Human Resource Management Practice

Change TrackClean Tech Clean ProfitsClosing the Communication GapDemystifying Strategic ThinkingGreat Answers to Tough Interview QuestionsLogistics and Retail ManagementMarketing Value MetricsReward ManagementStickier MarketingSupply Chain RiskUncommon LeadershipValue Propositions to Sales Propositions

MayAccounting and Finance for ManagersApplied BrandingDigital WarsEmployment LawKey Account ManagementManaging Organizational ChangeOrganization DesignPlanning and Managing Public Relations Campaigns

Reverse LogisticsTesco’s Supply ChainThe A-Z of Careers and JobsThe Daily Telegraph Tax Guide 2014The Employer's Handbook 2014-15The Enlightened OrganizationThe Leadership ShadowThe Psychology of WorkUnderstanding Digital Marketing

JuneBrand MythsTechnology Distribution ChannelsFrom Big Data to Smart DataLearning and DevelopmentOrganizational ManagementPractical Enterprise Risk ManagementSupplier Relationship ManagementWarehouse Management


Notes

Academic Highlights January – June 2014

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See p.4

See p.21

See p.24

See p.41

See p.42

See p.43

See p.64

See p.82

See p.86

www.koganpage.com ISBN: 9780749472191

new titles catalogue january-june 2014

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