new tools for local marketing
DESCRIPTION
The opportunities on the Web for locally oriented businesses are exploding. Join us for an in-depth conversation about how to harness this revolution for your business.TRANSCRIPT
NEW TOOLS FOR LOCAL MARKETING
The landscape is changing.
Geographically target the Web
Search engine optimization Web advertising The mobile web Blogging Social media Putting it all together
SEO for local business
Google Matters Google Places Incoming links Lots of quality content Video On page factors
Web advertising for local business
Google Adwords Target key words and phrases Target geographic areas Set tight budgets
Facebook The revolution Pinpoint targeting Fan pages Opening the lines of communication
The Mobile Web Revolution
2013 – more people will visit websites from a phone than from a desktop computer. – Gartner Group
The GPS is the key Search by voice Click to call Ads can target smart phones
Social media for local business
Services that I actually use Yelp Twitter Facebook
Services that are hot but not for me FourSquare Google Buzz GoWalla
What is a blog?
A user-friendly website. Systematically develop deep
content. Stay in touch with your customers. Produce an RSS News Feed. Your market can subscribe.
What is an RSS news feed?
RSS stands for “Really Simple Syndication.”
An efficient way for you to use the Net to distribute timely information.
The old way
Boo!
The new way
Yay!
Lots of ways to subscribe
Email News Reader Twitter Facebook
Building your subscriber base
In-Store Facebook Traditional Advertising
Putting it all together
Content Management Wordpress Drupal Joomla!
Subscription Management Feedburner Mailchimp
Conclusion
SEO for local business Web advertising for local business The mobile web Blogging Social media for local business Putting it all together
Resources
http://thomasbrunt.com http://understandingyourwebsite.co
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