PRESIDENT’S ADDRESS

NATIONAL ASSOCIATION OF REALTORS (NAR) REPORT

Total sales in 2012 were the highest in 5 years, while the annual price rose the most since 2005

Total existing-home sales are 12.8% above the 4.38 million-unit level in December 2011

Preliminary annual total for existing-home sales in 2012 was 4.65 million, up 9.2% from 4.26 million in 2011 – the highest volume since 2007 and the strongest increase since 2004

CALIFORNIA ASSOCIATION OF REALTORS (CAR)

STATISTICS

SOUTHERN CALIFORNIA

REGION

SAN DIEGO COUNTY

REAL LIVING LIFESTYLES 2011

Total Company Sales Volume: $661,192,480 Total Company Closed Units: 1,290 Homes SOLD Avg. Sales Price: $518,269 Days on Market: 77

REAL LIVING LIFESTYLES 2012

Total Sales Volume: $876,694,492 (+33%) Total Closed Units: 1,667 Homes SOLD (+29%) Avg. Sales Price: $533,153 (+3%) Days on Market: 70 (-9%) Market Share Key Improvements: 25% increase

over 2011 sales volume

RLL CLOSED UNITS – IMPROVEMENT

2011 20120

200

400

600

800

1,000

1,200

1,400

1,600

1,800

1,290

1,667

Closed Units

RLL CLOSED VOLUME – IMPROVEMENT

2011 2012200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

900,000,000

1,000,000,000

661,192,480

876,694,492

Closed Volume

RLL AVG. SALES PRICE – IMPROVEMENT

2011 2012450,000

475,000

500,000

525,000

550,000

518,269

533,153

Avg Sales Price

REAL LIVING LIFESTYLES - THE 5TH LARGEST FIRM IN SAN DIEGO!

OUR LOCATIONS

“The harder the conflict, the more glorious the triumph”

– Thomas Paine

WE ARE NOT ONLY SURVIVING…WE ARE THRIVING!

Mark Loscher COO/CFO, Owner/Partner

Jim Browne Broker of Record, Owner/Partner

Steve Rodgers, Mark Loscher & Jim BrowneCompany Leaders and Owners

OUR FABULOUS TEAM…

Eileen Schwartz Vice President of Training

and Professional DevelopmentBranch Manager, La Costa/Encinitas

Rich JohnsonVice President of Business DevelopmentBranch Manager, Rancho Bernardo

Sam Guillen Title Broker Associate & Agent Development

Dixie Courtney Branch Manager, Del Mar

Diane HogencampBranch Manager, Carlsbad Village & Carlsbad

Faire

Joe MartinezBranch Manager,

Escondido

Todd Van NessBranch Manager,

Carmel Valley

Marcia MacbethDirector of Administration

Amber GreenAgent Services &

Licensing Coordinator

Kristen StebbensAccounting Specialist

Ron BrownellAssistant Head Broker,

Director of Compliance

Raymond DoucetteDirector of Financial Planning & Analysis

Dee EmersonDirector of Relocation

& Mobility Services

2012 Realtor of the Year!

Sherry MooreAdvertising Coordinator

Donna NiksichDirector of Operations

Megan WillisMarketing & Creative Manager

Stephanie Breneman Marketing Assistant

OFFICE ADMINISTRATORS Amber Green

- Escondido

Sara Hastings - Del Mar

Marcia Macbeth- Fairbanks Ranch

Dana McIntyre - Fairbanks Ranch

Cheri Rice- Las Costa/Encinitas

Sue Regis- Carmel Valley

Heather Vuytowecz- Carlsbad Village, Carlsbad

Village Faire

Linda Webb- Rancho Bernardo

TRANSACTION COORDINATORS

Jeannie Jobe- Rancho Bernardo

AJ Johnson - Del Mar, Fairbanks Ranch

Ellie Salazar- Carlsbad Village, Carlsbad

Village Faire

Marva Shaw- Escondido

Minerva Alvarez- Carmel Valley, La

Costa/Encinitas

OUR AFFILIATES

OUTGOING RELOCATION BENEFITS FOR AGENTS AND CLIENTS

Broker-to-Broker Referrals are placed with competent & experienced agents You can make money on every outbound referral Relocation can service your client's real estate needs beyond your

neighborhood or city Experience the difference Relocation offers to your referrals! No hassle, a great agent match for your clients needs wherever they are

looking to Buy or Sell (United States & Canada) Want to interview the agent first? - No problem! Relocation is here to help

make your client feel at ease. Relocation will monitor for service satisfaction, and keep you informed

throughout the transaction! Relocation will send you updates on the progress and report to you if a Sale is

Pending! YOU will get paid when the Sale has successfully closed!

AGENT TESTIMONIALS“I used Dee's services for a client purchasing a home in Portland, Oregon. She put them in touch with a great agent and managed the entire process. She kept me informed of the status of the transaction and always followed-up to any questions we had. Her group is a great resource and saves us time so we can focus on other sales.” - Rhonda Herbert

“It has been my pleasure to work with Dee on a few outbound referrals over the past 2 years. Dee makes the process so seamless and my clients feel like we are her top priority. She is always prompt to reply (regardless of the day or time), and follows up diligently. I highly recommend using Dee for all you relocation needs!” - Patti Hall

“When Dee called me last year to say she was heading up our Relo Department I was thrilled and immediately started thinking about people I knew who might be moving. When some past clients of mine who were thinking about a move to Chicago, I immediately hooked them up with Dee who got them another Real Living agent in Rancho Cucamonga who was awesome. The best part was hearing from the client afterwards on what a positive experience it was and the second best part was getting a nice fat check! Thank you Dee!” - Steve Leach

OUR BUSINESS MODEL

OUR COMMUNITY INVOLVEMENTReal Living Lifestyles supports the following causes and organizations:

Annual Community Service Day Fair, Oct. 6 2012 Friends and Family Community Connection put together more than 60,000

meals to feed the hungry all over the world Helen Woodward Animal Center Leez PJ’s for Kids Day at the Races – Project Concern Red Nose Run 3-5K – Fresh Start Surgical Gifts

& Semper Fi Fund Community Resource Center Rady Children’s Hospital Holiday Basket Drive

GLOBAL REACH, LOCAL TOUCH – THE WAY WE WERE

GLOBAL REACH, LOCAL TOUCH – THE WAY WE ARE

THE POWER OF THE AGENT-CLIENT RELATIONSHIP

Real Living is a network of prominent local real estate companies that embrace common values, principles and practices of Premier Service® to deliver exceptional service experiences to consumers.

We are the only national real estate company that gives clients the power to grade our performance using a third-party survey company.

This dedication and commitment has resulted in a national 96% customer satisfaction rating – the best in the industry.

PREMIER SERVICE®

Giving clients the opportunity to grade our service sends an unmistakable message that: – we are committed to service excellence– we hold ourselves accountable– their opinion is important – their input is valued

Surveys allow us to document a track record of superior service that no other company can match.

THE SURVEY

MEMBER BENEFITS OF THE NORTH

SAN DIEGO COUNTY

ASSOCATION OF REALTORS (NSDCAR)

The Education EdgeNorth San Diego County Association of REALTORS®

NSDCAR is Your Education ResourceAssisting You With Your Business Success!

FREE Member Exclusive Classes

Held throughout the year

Live Professional Development

Strengthen your skills in today’s market: foreclosure, short sale, legal updates, commercial and much more

Professional Designations

Increase your marketability and knowledge with a designation class

New Licenses and Renewal

Homestudy – online - live classes

Technology

Learn the skills you need in the computer lab to streamline your business

Webinars

Participate from the convenience of your home or office

How To Training Videos

Master an application at your own pace

Scholarships For agents obtaining designations or students attending college real estate courses

Outreach – NSDCAR Comes to office!zipForm® 6 training, Legislative updates, Professional Standards, at your office

MEMBER BENEFITS OF THE

CALIFORNIA ASSOCIATION OF REALTORS (CAR)

TRANSACTION POINT® - THE EASY CHOICE!

Since 2001, TransactionPoint® has been used:

• Cloud-based system has digitized and managed over 16,000,000 documents

• Closed over 1,000,000 transactions

• Assisted in transacting nearly $190 Billion in closed sales volume!

10+ year track record

Supporting over 120,000 transactions per year

Custom screens for: Transaction Coordinators Brokers (compliance review) Agents Customers

TRANSACTION POINT® ROLLOUT

Q3 2012 systematic roll-out with training for office Transaction Coordinators

January 2013, Transaction Coordinators all using TransactionPoint and nearing 100% paperless transactions!

Team and staff assistants begin training Q1 2013

Agent self-service training (coming soon)

TRANSACTION POINT® OVERVIEW Generate and track leads to your ancillary businesses

Track tasks, documents, orders

Generate alerts and reminders

Digitize and share documents

Order services and receive reports/docs electronically

Integrates with MLS, forms, contact management, accounting

software and e-signature systems

Easy Broker review

iPad application late Q1 2013

THE RIPPLE EFFECT

JIMMY MACKIN

sponsored by

CHRIS SMITH

sponsored by

FOR MORE INFO:

• http://curaytor.com/ • https://www.facebook.com/HireChrisSmith

Thank you to our sponsors:

Real Living LifestylesAcademy

New Agent Program Real Success Solutions-RSS

Supplemental ClassesMarketing Skills Series

The Training We Offer

• 2 ½ weeks in classroom and live classes for newly licensed real estate agents

• New Agent is then Placed with a mentor to work side by side with for their first three closed transactions

• This year our 16 New Agents helped 37 Families either buy or sell a home and closed just under 16 million dollars in volume

New Agent Program

Something New for New Agents In Mentor Program

Sponsored by 1st American Home WarrantyFantastic Daily Mobile Tracking to Pinpoint Where Coaching is Needed the Most

This Program has been developed to assist you in improving your skills, creating systems and standards allowingyou to take your business to the next level or to provide you with a restart

The Group Meets for a weekly sessions with Eileen

RSS Program

The Agents that participated in RSS 2012

Had an average increase of 36% Program Overall we have had from 13% to

over 300% increases in business

If you are interested in being a part of our RSS Program

please talk to Eileen Schwartz

What can you expect from completing RSS

10 Week Think & Grow Rich Mastermind starts March 3rd Forum 11:30-1:00 Weekly

How to Have Wake Up MoneyCreating Wealth through Real Estate

Forum Feb 6th 1:30pm - Rancho Bernardo Feb 11th 2:00pm - Del Mar Feb 15th 10:30am

Group Calling SOI with Monthly TopicsAt Forum Training Center On Tuesdays 3:30-5:00pm Weekly starting February 5th

Supplemental Class Offerings coming soon…..

Master Classes

The Master Classes are offered and taught by Eileen Schwartz and Steve Rodgers

These classes are by invitation only and are for Our Top 50 Agents in the Company

Topics for this year will be: • Personal Growth Plan & Mindset• How to Use Personality Styles to make your

Presentations even stronger• Negotiations - Asking Great Questions with

answers in mind

If you are in the top 50 You will be receiving your invitation the first session is tentatively scheduled for March 7th

2013 MARKETING UPDATE

360 DEGREE MARKETING

SAN DIEGO UNION TRIBUNE

New Ad Layout

New Low Price

New Ad Schedule

Online Marketing

Media Marketing

SAN DIEGO UNION TRIBUNE

NORTH ZONE

EAST/SOUTH ZONE

CENTRAL ZONE

FIRST & FOURTH SUNDAY:

NORTH ZONE $50READERSHIP 255,390

SECOND SUNDAY:

NORTH & CENTRAL ZONE $65READERSHIP 640,926

SAN DIEGO UNION TRIBUNE

PR WEB

Highest rated SEO Press Release Service

Generate search engine optimized press releases with links, photos and share buttons

PR WEB

PR WEB

Your news delivered to thousands of media outlets with one click

Search-engine friendly releases

Detailed analytics: who read it, who clicked it, who shared it

ZILLOW FEATURED LISTINGS

Zillow 8.61%+

Yahoo 6.06%=

14.67%

ZILLOW FEATURED LISTINGS

You have control over your listings with your featured agent status

ZILLOW FEATURED LISTINGS

Zillow on ARC –With a How to Guide for UpdatingYour Agent Profile

ZILLOW REVIEWS

TRENDGRAPHIX

TRENDGRAPHIX

Drill Down By:Larger AreasSmaller AreasPricepointSquare FootageProperty TypeYear Built

TRENDGRAPHIX

LEADGENERATION

TAX SAVER NETWORKA one-stop portal to learn & one-click 1031 Exchanges

TAX SAVER NETWORK

GIVE YOUR CLIENTS A VALUE ADD RESOURCE

$49 annual membership for FREE

Personal consultations with attorney or trained mentor

“Ask TaxSaver” your questions, FAQ’s/tax-saving tips

Instant exchanges 24/7

$200 discounts on fees

Tax$aver Network

MOBILE

9 out of 10 house hunters searched online during the homebuying process with 52% choosing that as their>>>>>>>>>> first step in the process

Over the past four years, real estate-related searches on

Google.com rose 253%

About one-fifth of such searches occurred on mobile devices >>>>>>>>>> a 120% year-over-year increase

Source: "The Digital House Hunt: Consumer and Market Trends in Real Estate," includes custom research from NAR's 2012 Profile of Home Buyers and Sellers as well as internal Google data and research conducted by Google and third-party marketing firm Compete

MOBILE CARD CAST

MOBILE CARD CAST

A Mobile Website

QR Codes

Text Message Codesfor Sign Riders

MOBILE CARD CAST

Tracks all mobile leads, mobile number of lead, property of interest, and tells agent if lead requested a call back.

PREMIER SERVICE

PREMIER SERVICE

REAL LIVING LIFESTYLES 1/1/12-12/31/12

96.68%

PREMIER SERVICE

PREMIER SERVICE

BUYER REPORT

SELLER REPORT

SNEAK PEEK:NEW LISTING PRESENTATION

SNEAK PEEK:NEW LISTING PRESENTATION

ELEGANT HOMES LISTING BOOK

COMINGMARCH 1

8x8 Hard Cover Book

WEB MAKEOVER

COMINGIN MARCH!

TECH SUPPORT!!

Real Living Business Center SupportGeneral Tech Support for ALL of your computer challengesRemote – can access your computer from a remote locationMobile – will come to your office or home!

RUSS SCHREIERManaging Director, Samuel Scott Financial Group

BETH SACKETTPresident, Centennial Escrow

BRIAN OLENIKSales Manager, Fidelity National Title Company

ROBBI CAMPBELLCarmel Valley Office

SANDI HADLEYCarlsbad Office

SEAN ZANGANEHRancho Bernardo Office

BILL WALSH

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