new york travel enjoy li… audience data 1,566 37,896 99.18 ...€¦ · influencer brand affinity...

©2018DeepSocial

AudienceData

99.18% 11.70%

AgeandGenderSplit 52.49% 47.51%

@online_newyork May08,2018

1,566 37,896

NewYorkTravelEnjoyLi…NewYorkCity

Engagements Followers AudienceCredibility NotableEngagements

Female Male

5.71% 4.65%

13—17

24.09%16.84%

18—24

17.26% 16.90%

25—34

4.76% 6.25%

35—44

1.62% 1.93%

45—64

Popular#and@#Online_newyork

@Online_newyork

#Newyorknewyork

@Online_europe

#Newyorkfashion

@Online_traveling #Ny

@Jackdarylphotography

#America @Kriscphotos

#Unitedstates

@Coryschlossimages

#Newyorker @Nyc_uncut

#Brooklyn @Afieldsnyc

InfluencerBrandAffinity AudienceBrandAffinity LocationbyCountryActivisionBlizzard

DCEntertainment

McDonald's

Apple 14.76%

WaltDisney 10.51%

Starbucks 8.03%

Travelgram 7.03%

Nike 6.77%

UnitedStatesofA… 34.82%

Italy 8.78%

Brazil 5.14%

InfluencerInterests AudienceInterests LocationbyCityRestaurants,Food&Groc…Television&Film

Travel,Tourism&Aviation

Gaming

Travel,Tourism&A… 52.46%

Camera&Photogra… 49.02%

Friends,Family&R… 46.54%

Restaurants,Food… 46.28%

Clothes,Shoes,Han…39.73%

NewYorkCity 17.46%

LosAngeles 1.47%

London 1.20%

SãoPaulo 1.14%

Istanbul 0.90%

https://deep.social/goto/instagram/3164416561

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GENDER,AGEANDETHNICITYGendersplit

Ethnicity

AgesplitGender Percent Followers Engagements

Male 47.51% 18,004 744Female 52.49% 19,892 822

Group Percent Followers Engagements

White/Caucasian 72.32% 27,408 1,133Asian 9.38% 3,553 147HispanicAmerican 13.39% 5,074 210AfricanDescent 4.91% 1,861 77

Age Percent Followers Engagements

13-17 10.36% 3,926 16218-24 40.93% 15,510 64125-34 34.16% 12,945 53535-44 11.01% 4,171 17245-64 3.55% 1,344 56

FemaleAgeSplit MaleAgeSplitAge Percent Followers Engagements

13-17 5.71% 2,163 8918-24 24.09% 9,128 37725-34 17.26% 6,540 27035-44 4.76% 1,802 7445-64 1.62% 614 25

Age Percent Followers Engagements

13-17 4.65% 1,763 7318-24 16.84% 6,382 26425-34 16.9% 6,405 26535-44 6.25% 2,369 9845-64 1.93% 730 30

©2018DeepSocial May08,2018—@online_newyork 1

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INFLUENCERSPOPULAR#HASHTAGSAND@MENTIONS

Toprecent#Hashtags Toprecent@MentionsHashtag Percent

#online_newyork 97.32%#newyorknewyork 4.03%#newyorkfashion 4.03%#ny 4.03%#america 4.03%#unitedstates 4.03%#newyorker 4.03%#brooklyn 4.03%#newyork 4.03%#manhattan 4.03%

Mention Percent

@online_newyork 100.00%@online_europe 51.33%@online_traveling 50.00%@jackdarylphotography 26.67%@kriscphotos 25.33%@coryschlossimages 24.67%@nyc_uncut 19.33%@afieldsnyc 18.00%@beholdingeye 16.67%@travelnyc 16.67%


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LOCATIONBYCOUNTRY

Category Criteria Percent Followers Engagements

Location:byCountry UnitedStatesofAmerica 34.82% 13,197 545Location:byCountry Italy 8.78% 3,328 138Location:byCountry Brazil 5.14% 1,949 81Location:byCountry Germany 4.41% 1,670 69Location:byCountry Spain 3.77% 1,430 59Location:byCountry France 3.77% 1,430 59Location:byCountry UnitedKingdom 3.57% 1,354 56Location:byCountry RussianFederation 3.47% 1,316 54Location:byCountry Argentina 3.14% 1,189 49Location:byCountry Canada 1.9% 721 30Location:byCountry Mexico 1.47% 557 23Location:byCountry Turkey 1.44% 544 22Location:byCountry Australia 1.34% 506 21Location:byCountry Japan 1.27% 481 20Location:byCountry India 1.24% 468 19


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LOCATIONBYCOUNTRY


Location:byCountry Chile 1.24% 468 19Location:byCountry Greece 1.07% 405 17


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LOCATIONBYUSSTATE


Location:byUnitedStatesofAmericastate NewYork 19.23% 7,288 301Location:byUnitedStatesofAmericastate California 3.31% 1,253 52Location:byUnitedStatesofAmericastate Florida 2.04% 772 32Location:byUnitedStatesofAmericastate NewJersey 1.07% 405 17Location:byUnitedStatesofAmericastate Texas 0.7% 266 11Location:byUnitedStatesofAmericastate NorthCarolina 0.63% 240 10Location:byUnitedStatesofAmericastate Massachusetts 0.63% 240 10Location:byUnitedStatesofAmericastate Pennsylvania 0.6% 228 9


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LOCATIONBYCITY


Location:byCity NewYorkCity 17.46% 6,618 273Location:byCity LosAngeles 1.47% 557 23Location:byCity London 1.2% 456 19Location:byCity SãoPaulo 1.14% 430 18Location:byCity Istanbul 0.9% 342 14Location:byCity Paris 0.87% 329 14Location:byCity Moscow 0.83% 316 13Location:byCity Milan 0.67% 253 10Location:byCity Rome 0.63% 240 10Location:byCity Santiago 0.57% 215 9Location:byCity BuenosAires 0.53% 202 8Location:byCity Barcelona 0.5% 190 8Location:byCity Berlin 0.5% 190 8


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LANGUAGESOFAUDIENCE


Nativelanguage English 47.53% 18,010 744Nativelanguage Spanish 11.34% 4,299 178Nativelanguage Russian 5.63% 2,132 88Nativelanguage Portuguese 5.53% 2,097 87Nativelanguage Italian 5.2% 1,969 81Nativelanguage German 3.5% 1,328 55Nativelanguage French 3.26% 1,235 51Nativelanguage Chinese 2.24% 850 35Nativelanguage Swahili 1.97% 746 31Nativelanguage Japanese 1.48% 559 23Nativelanguage Turkish 1.11% 419 17


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INFLUENCERBRANDAFFINITY

Category Criteria

Brands:Gaming ActivisionBlizzardBrands:Television&Film DCEntertainmentBrands:Restaurants,Food&Grocery McDonald's


http://deep.social/

AUDIENCEINTERESTS


Interest Travel,Tourism&Aviation 52.46% 19,880 822Interest Camera&Photography 49.02% 18,576 768Interest Friends,Family&Relationships 46.54% 17,637 729Interest Restaurants,Food&Grocery 46.28% 17,539 725Interest Clothes,Shoes,Handbags&Ac… 39.73% 15,057 622Interest Art&Design 35.26% 13,361 552Interest Sports 34.55% 13,095 541Interest Toys,Children&Baby 33.41% 12,660 523Interest Pets 32.22% 12,211 505Interest Television&Film 31.41% 11,903 492Interest Cars&Motorbikes 31.15% 11,805 488Interest Music 30.15% 11,426 472Interest Electronics&Computers 29.86% 11,314 468Interest Coffee,Tea&Beverages 27.49% 10,417 430Interest Beer,Wine&Spirits 25.01% 9,478 392


http://deep.social/

AUDIENCEINTERESTS


Interest Beauty&Cosmetics 23.12% 8,762 362Interest Fitness&Yoga 21.42% 8,118 335Interest Shopping&Retail 18.17% 6,884 284Interest LuxuryGoods 17.57% 6,659 275Interest Wedding 17.35% 6,575 272Interest HealthyLifestyle 16.83% 6,379 264Interest Activewear 14.5% 5,496 227Interest HomeDecor,Furniture&Garden 13.87% 5,257 217Interest Gaming 13.84% 5,243 217Interest Jewellery&Watches 12.36% 4,683 194Interest Business&Careers 5.85% 2,215 92Interest Healthcare&Medicine 3.85% 1,458 60


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AUDIENCEBRANDAFFINITY


Brands:Music;Electronics&Computers Apple 14.76% 5,594 231Brands:Friends,FamilyandRelationships;To… WaltDisney 10.51% 3,982 165Brands:Coffee,Tea&Beverages Starbucks 8.03% 3,042 126Brands:Travel,Tourism&Aviation;Camera&…Travelgram 7.03% 2,664 110Brands:Activewear;Clothes,Shoes,Handba… Nike 6.77% 2,566 106Brands:Television&Film DCEntertainment 5.48% 2,075 86Brands:Camera&Photography;Electronics… Canon 4.85% 1,837 76Brands:Gaming;Electronics&Computers Oculus 4.7% 1,781 74Brands:Activewear Adidas 4.7% 1,781 74Brands:Camera&Photography Nikon 4.33% 1,640 68Brands:Television&Film StarWars 4.29% 1,626 67Brands:Television&Film Netflix 3.4% 1,290 53Brands:Television&Film HarryPotter 3.29% 1,248 52Brands:Cars;Cars&Motorbikes Chrysler 3.14% 1,192 49Brands:Toys,Children&Baby;Clothes,Shoe… Zara 3.11% 1,178 49


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Brands:Camera&Photography GoPro 3.07% 1,164 48Brands:Television&Film HBO 2.89% 1,094 45Brands:Gaming ActivisionBlizzard 2.81% 1,066 44Brands:Camera&Photography AGameofTones 2.66% 1,009 42Brands:LuxuryApparel;LuxuryGoods;Cloth… Gucci 2.66% 1,009 42Brands:Clothes,Shoes,Handbags&Accesso…Ray-Ban 2.59% 981 41Brands:Cars;Cars&Motorbikes BMW 2.55% 967 40Brands:Cars;Cars&Motorbikes Mercedes-Benz 2.55% 967 40Brands:Electronics&Computers Amazon 2.4% 911 38Brands:Coffee,Tea&Beverages Coca-Cola 2.4% 911 38Brands:Jewellery&Watches;LuxuryGoods Tiffany&Co 2.4% 911 38Brands:Sports;Gaming NBA 2.26% 855 35Brands:Clothes,Shoes,Handbags&Accesso…Vans 2.22% 841 35Brands:Cars;Cars&Motorbikes Audi 2.18% 827 34Brands:Restaurants,Food&Grocery Nutella 2.18% 827 34


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Brands:Electronics&Computers Sony 2.15% 813 34Brands:Electronics&Computers SamsungGroup 2.11% 799 33Brands:Travel,Tourism&Aviation;Electronic…Google 2.07% 785 32Brands:Cars;Cars&Motorbikes Volkswagen 2.03% 771 32Brands:Television&Film NationalGeographic 2% 757 31Brands:Activewear;Clothes,Shoes,Handba… Converse 2% 757 31Brands:Television&Film MarvelEntertainment 1.96% 743 31Brands:Sports NFL 1.96% 743 31Brands:Camera&Photography Polaroid 1.89% 715 30Brands:LuxuryApparel;LuxuryGoods;Cloth… LouisVuitton 1.89% 715 30Brands:Cars;Cars&Motorbikes Ferrari 1.85% 701 29Brands:Beauty&Cosmetics MACCosmetics 1.85% 701 29Brands:Cars;Cars&Motorbikes Porsche 1.74% 659 27Brands:Shopping&Retail Macy's 1.74% 659 27Brands:Travel,Tourism&Aviation Bellagio 1.7% 645 27


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Brands:Beauty&Cosmetics;Jewellery&Wa… Chanel 1.66% 631 26Brands:Cars;Cars&Motorbikes Ford 1.63% 617 25Brands:Gaming PlayStation 1.63% 617 25Brands:Cars;Cars&Motorbikes Chevrolet 1.59% 603 25Brands:Beauty&Cosmetics;LuxuryApparel… ChristianDior 1.59% 603 25Brands:Cars;Cars&Motorbikes Lamborghini 1.55% 589 24Brands:Clothes,Shoes,Handbags&Accesso…Vogue 1.52% 575 24Brands:Cars;Cars&Motorbikes Honda 1.48% 561 23Brands:HomeDecor,Furniture&Garden;Sh… IKEA 1.48% 561 23Brands:Cars;Cars&Motorbikes Toyota 1.41% 533 22Brands:Gaming BethesdaSoftworks 1.41% 533 22Brands:Television&Film Marvel 1.37% 519 21Brands:Coffee,Tea&Beverages RedBull 1.18% 449 19Brands:Electronics&Computers BeatsElectronics 1.15% 435 18Brands:Cars&Motorbikes Yamaha 1.15% 435 18


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Brands:Toys,Children&Baby Lego 1.15% 435 18Brands:Clothes,Shoes,Handbags&Accesso…CalvinKlein 1.07% 407 17Brands:Jewellery&Watches Pandora 1.07% 407 17Brands:Sports TheOlympicGames 1.07% 407 17Brands:Beer,Wine&Spirits Guinness 1.07% 407 17Brands:Music SpotifyMusic 1.04% 393 16Brands:Motorbikes;Cars&Motorbikes Harley-Davidson 1.04% 393 16Brands:Cars;Cars&Motorbikes Fiat 1% 379 16Brands:Camera&Photography;Electronics… Snapseed 1% 379 16Brands:Toys,Children&Baby;Gaming;Tele… Pokemon 1% 379 16Brands:LuxuryApparel;LuxuryGoods;Cloth… YvesSaintLaurent 1% 379 16Brands:Jewellery&Watches;LuxuryGoods PatekPhilippe 1% 379 16Brands:Restaurants,Food&Grocery OREO 1% 379 16Brands:Television&Film SummitEntertainment 0.96% 365 15Brands:Television&Film WarnerBros 0.96% 365 15


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Brands:Clothes,Shoes,Handbags&Accesso…Supreme 0.96% 365 15Brands:Cars;Cars&Motorbikes Bentley 0.96% 365 15Brands:LuxuryApparel;LuxuryGoods;Cloth… Prada 0.96% 365 15Brands:Restaurants,Food&Grocery McDonald's 0.96% 365 15Brands:Television&Film Pixar 0.92% 350 14Brands:Beer,Wine&Spirits Martini 0.92% 350 14Brands:Electronics&Computers musical.ly 0.89% 336 14Brands:Clothes,Shoes,Handbags&Accesso…Levi's 0.89% 336 14Brands:Clothes,Shoes,Handbags&Accesso…Guess 0.89% 336 14Brands:Activewear Puma 0.89% 336 14Brands:Jewellery&Watches;LuxuryApparel… Cartier 0.89% 336 14Brands:Television&Film Showtime 0.85% 322 13Brands:Gaming;Electronics&Computers Nintendo 0.85% 322 13Brands:Coffee,Tea&Beverages Pepsi 0.85% 322 13Brands:Jewellery&Watches;Clothes,Shoes,…MichaelKors 0.85% 322 13


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Brands:Beer,Wine&Spirits Heineken 0.85% 322 13Brands:Art&Design;Electronics&Computers Adobe 0.85% 322 13Brands:Jewellery&Watches SWAROVSKI 0.81% 308 13Brands:Beauty&Cosmetics UrbanDecayCosmetics 0.81% 308 13Brands:Sports;Gaming FIFA 0.81% 308 13Brands:Television&Film Universal 0.78% 294 12Brands:Clothes,Shoes,Handbags&Accesso…TommyHilfiger 0.78% 294 12Brands:Cars;Cars&Motorbikes Cadillac 0.78% 294 12Brands:Toys,Children&Baby SnoopyAndThePeanutsGang 0.78% 294 12Brands:Travel,Tourism&Aviation Geocaching 0.78% 294 12Brands:LuxuryApparel;LuxuryGoods Burberry 0.78% 294 12Brands:Restaurants,Food&Grocery Lindt 0.78% 294 12Brands:Cars;Cars&Motorbikes Suzuki 0.74% 280 12Brands:Cars;Cars&Motorbikes TeslaMotors 0.74% 280 12Brands:Travel,Tourism&Aviation Airbnb 0.74% 280 12


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Brands:Travel,Tourism&Aviation Ryanair 0.74% 280 12Brands:Travel,Tourism&Aviation Boeing 0.74% 280 12Brands:LuxuryApparel;LuxuryGoods;Cloth… Valentino 0.74% 280 12Brands:LuxuryApparel;LuxuryGoods;Cloth… ChristianLouboutin 0.74% 280 12Brands:Beauty&Cosmetics Sephora 0.74% 280 12Brands:Sports;Television&Film WWE 0.74% 280 12Brands:Cars;Cars&Motorbikes Nissan 0.7% 266 11Brands:Camera&Photography Fujifilm 0.7% 266 11Brands:Travel,Tourism&Aviation Lufthansa 0.7% 266 11Brands:Beauty&Cosmetics;LuxuryApparel… Armani 0.7% 266 11Brands:Shopping&Retail Harrods 0.7% 266 11Brands:Shopping&Retail;Clothes,Shoes,H… ASOS 0.7% 266 11Brands:Beer,Wine&Spirits JackDaniels 0.7% 266 11Brands:Clothes,Shoes,Handbags&Accesso…GAP 0.67% 252 10Brands:Gaming;Electronics&Computers Xbox 0.67% 252 10


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Brands:Travel,Tourism&Aviation AmericanAirlines 0.67% 252 10Brands:Beauty&Cosmetics Lush 0.67% 252 10Brands:Restaurants,Food&Grocery ShakeShack 0.67% 252 10Brands:Television&Film BBC 0.63% 238 10Brands:Clothes,Shoes,Handbags&Accesso…Forever21 0.63% 238 10Brands:Activewear NewBalance 0.63% 238 10Brands:Jewellery&Watches;LuxuryGoods Montblanc 0.63% 238 10Brands:Sports;Gaming NHL 0.63% 238 10Brands:Restaurants,Food&Grocery Ferrero 0.63% 238 10Brands:Beer,Wine&Spirits Budweiser 0.63% 238 10Brands:Electronics&Computers Microsoft 0.59% 224 9Brands:Television&Film ParamountPictures 0.59% 224 9Brands:Cars;Cars&Motorbikes Jaguar 0.59% 224 9Brands:Music SoundCloud 0.59% 224 9Brands:Music Lollapalooza 0.59% 224 9


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Brands:Gaming GrandTheftAuto 0.59% 224 9Brands:Activewear Reebok 0.59% 224 9Brands:LuxuryApparel;LuxuryGoods;Cloth… Hermès 0.59% 224 9Brands:Sports LosAngelesLakers 0.59% 224 9Brands:Shopping&Retail Walmart 0.59% 224 9Brands:Art&Design;Music;Camera&Phot… Coachella 0.59% 224 9Brands:Television&Film AMC 0.55% 210 9Brands:Television&Film ColumbiaPictures 0.55% 210 9Brands:Television&Film ABC 0.55% 210 9Brands:Clothes,Shoes,Handbags&Accesso…PoloRalphLauren 0.55% 210 9Brands:Activewear UnderArmour 0.55% 210 9Brands:Travel,Tourism&Aviation Hilton 0.55% 210 9Brands:Beauty&Cosmetics NYXCosmetics 0.55% 210 9Brands:Restaurants,Food&Grocery ChipotleMexicanGrill 0.55% 210 9Brands:Shopping&Retail;Activewear Sneakerhead 0.55% 210 9


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Brands:Television&Film CBS 0.52% 196 8Brands:Clothes,Shoes,Handbags&Accesso…Primark 0.52% 196 8Brands:Clothes,Shoes,Handbags&Accesso…Victoria'sSecret 0.52% 196 8Brands:Clothes,Shoes,Handbags&Accesso…UNIQLO 0.52% 196 8Brands:Cars;Cars&Motorbikes Volvo 0.52% 196 8Brands:Cars;Cars&Motorbikes Maserati 0.52% 196 8Brands:Cars;Cars&Motorbikes Subaru 0.52% 196 8Brands:Coffee,Tea&Beverages Coffeegram 0.52% 196 8Brands:Jewellery&Watches DanielWellington 0.52% 196 8Brands:Sports UFC 0.52% 196 8Brands:Shopping&Retail Costco 0.52% 196 8


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POPULARPOSTS

Queenwithawarm SendphotostoDirect! Tagfriends!Credits-@gmp3_________________Like andfollow:@online_newyorkby@online_newyork

Likes2,759

Comments34

Date(UTC)10January201801:43

Finally SendphotostoDirect! Tagfriends!Credits-@levantermanLike andfollow:@online_newyork#online_newyork

by@online_newyork

Likes2,493

Comments50


Keepyoureyeontheprizeatalltimes! SendphotostoDirect! Tagfriends!

Credits-@qsylverLike andfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,447

Comments40




https://www.instagram.com/p/BdxWNZTH4E0/


https://www.instagram.com/p/Bdz1imwnf6L/


https://www.instagram.com/p/Bd5oZzqHtuL/

http://deep.social/

POPULARPOSTS

Onetakenfromthetop SendphotostoDirect! Tagfriends!Credits-@marcodegennarophotosLike andfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,377

Comments29

Date(UTC)12March201807:31

Whereisyour(re)turningpoint? SendphotostoDirect! Tagfriends!Credits-@neverclickingthatLike andfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,376

Comments32


Wordsofagreatman@afieldsnyc-“Nightshift” SendphotostoDirect! Tagfriends!Credits-@afieldsnycLike andfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,366

Comments32

Date(UTC)02February201808:51



https://www.instagram.com/p/BgPCkVdn6Ar/


https://www.instagram.com/p/BeVXJgenR2A/


https://www.instagram.com/p/BetVgr_nOOw/

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POPULARPOSTS

Ifyoumissed#supermoonlastnight SendphotostoDirect! Tagfriends!Credits-@maximusupinnycLike andfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,320

Comments26

Date(UTC)01February201801:20

Symmetry SendphotostoDirect!Tagfriends!Credits-@whathefarkasLikeandfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,283

Comments30


JustaregularFriday SendphotostoDirect! Tagfriends!Credits-@erikmarthalerLike andfollow:@online_newyork#online_newyorkby@online_newyork

Likes2,270

Comments33




https://www.instagram.com/p/Bep9A9EnVHJ/


https://www.instagram.com/p/BenY3uZHeFk/


https://www.instagram.com/p/BeIg5-gnoO7/

http://deep.social/

GLOSSARY&FAQ

DeepSocial.Aninfluencerranking,discoveryandanalyticsplatformprovidingin-depthinsightsintodemographic&psychographicdataof43,388,760Instagraminfluencersandtheiraudience.

AudienceData.Ourdataisbasedonlyonactiveengagedaudience(likes)forthelast30daysfromthedatespecifiedatthebottomofthisreport.Engagedusersaretheoneswhoactivelyengagewiththeinfluencercontentandaremorelikelytoreacttopromotionsandtakeactionssuchaspurchase.Hence,ourdatacouldbedifferentfromofficialInstagramaudienceinsightsasInstagramuserinsightsforaudience-relatedmetricsarebasedonhistoricalfollowers,onlyavailableforbusinessaccountsandonlyforlifetimetimeframe.Moreover,accordingtoourresearchofInstagramaudiencehalfofhistoricalfollowersjustpassivelyfollowandeitherdon'tuseInstagramanymoreoruseitunderadifferentaccount.Pleasenotethataudiencedataforinfluenceraccountsisupdatedeachmonthforfree.AudienceDataisalsoavailableviaAPIinJSONformat.PleaserefertoAPIdocumentationathttps://docs.deep.social/.

Influencers.Instagramaccountswithmorethan1,000followers.

Engagements.Theaveragesumoflikesandcommentsonthelast30posts.

Rankings.CurrentlyDeep.SocialranksmostinfluentialInstagramaccountsbytheabsolutesizeoftheiractiveengagedaudiencefor5,276differentlocations,genderandlocation-gendersegments.Rankingsarealsosplitbyaccountsizelikeweightcategoriesinboxingrangingfrom1kto>1mfollowers.AccordingtoourresearchofInstagramaudienceinApril2018thereare[459,000]Instagramaccountsthathaverankedintop100indifferentcategories.YoucanfindouthowyourfriendsandfavouriteInstagrammersrankbyenteringtheirInstagram@handleathttps://ranking.deep.social/

AudienceCredibility.Toestablishtheaudiencecredibilityscoreforactiveengagedaudiencewetakeintoaccountfactorssuchasaccount’savatarandbiodescription,numberofposts,numberofaccountsfollowedvsfollowingratio,numberoflikesreceivedvsnumberoflikesgivenratio.Pleasenotethattheaudiencecredibilityisbasedonlyonactiveengagedaudience(likes)i.e.ahighcredibilityscoredoesnotnecessarilyindicate"realfollowers"-theaccountmaystillhaveboughtfakefollowers,theengagementratecouldbeverylowbutthosefewengagementsarerealandthereforethecredibilityscorecouldstillbehigh.Influencerswithgenuineaudiencewillattainscoresof80orabove.


https://docs.deep.social/

https://ranking.deep.social/

http://deep.social/

GLOSSARY&FAQ

NotableEngagements.Showswhatpercentageofengagementsisfrominfluencers.NotableEngagementsfor0.99quantilecanlargelydifferfrom3%to61%

PaidPostPerformance.Showshowdisclosedsponsoredpostsperformcomparedtoorganicpostsintermsofaveragenumberofengagementstheyreceive.PaidPostPerformancefor0.99quantilecanlargelydifferfrom11%to276%whichmeansthatsometimesyoucanoverpay9timesforapostifyoubaseyourpricingonaverageengagementsas,forexample,insteadofusualaverage10,000engagementsyoumightgetjust1,100onyoursponsoredpost.PleasenotethatwetakeintoaccountdisclosurebothbyInstagramPaidPartnershipsfeatureandby38sponsoredpostsincluding#ad,#sponsored,#paidandothers.

BrandAffinity.Wedeterminebrandaffinitiesbyanalyzingpostsforcaptiontexts,@mentions,#hashtagsandlocationtags.

Interests.Wedeterminebrandaffinitiesbyanalyzingpostsforcaptiontexts,@mentions,#hashtagsandlocationtags.

Ethnicity.Wedetermineengagedaudienceethnicitybyanalyzingprofilepicture,textinprofiledescription(bio)andselfiesintherecentposts.Onlyavailablefortheaudienceasanaggregatedpercentage.

Age.Wedetermineengagedaudienceagebyanalyzingprofilepicture,textinprofiledescription(bio)andselfiesintherecentposts.Onlyavailablefortheaudienceasanaggregatedpercentage.

Gender.Wedetermineengagedaudiencegenderbyanalyzingprofilepicture,name,textinprofiledescription(bio)andselfiesintherecentposts.

Location.Wedetermineengagedaudiencelocation(country,state,city)byanalyzinglocationtags,languageandcaptionoftherecentpostsandtextinprofiledescription(bio).


http://deep.social/

GLOSSARY&FAQ

Language.Wedetermineengagedaudiencelanguagebyanalyzingcaptionoftherecentposts

Popular#hashtags.Mostfrequentlyused#hashtagsonthelast30posts.

[email protected]@mentionsonthelast30posts.

SponsoredPosts.PostsdisclosedeitherbyInstagramPaidPartnershipsfeatureorby38sponsoredposts’hashtagsincluding#ad,#sponsored,#paidandothers.

PopularPosts.Mostpopularpostsbytheabsolutenumberofengagementstheyreceived.

Influencercontactdetails.Accesstoinfluencercontactinformationincludingemail,phone,WhatsApp,Skype,Snapchat,Facebook,Twitter,YouTube,Viber,BBM,Telegram,WeChat,KikMessenger,LINEandsuch.FeatureisonlyavailablethroughAPItothosesubscribedto1,000accountsormore.PleasenotethatcontactdetailsmightbenotavailableforsomeinfluencersaswedisplayonlypublicinformationthatcanbefoundonInstagramprofile.

Haveanyfurtherquestions?PleaserefertoourFAQsectionathttps://help.deep.social/.


https://help.deep.social/

http://deep.social/

new york travel enjoy li… audience data 1,566 37,896 99.18 ...€¦ · influencer brand affinity...

Documents