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New Zealand Shake Out

Participation guidelines for Civil Defence Emergency Management Groups

Prepared by the New Zealand ShakeOut Planning Team, April 2012

Introduction

Are you ready to ShakeOut?

As we are well aware, major earthquakes can have devastating effects. With earthquakes as an inevitable part of our future, we should continue to make and revise plans, and take actions to ensure that New Zealand is prepared. What we do now, will determine what our lives will be like afterwards. With this in mind, New Zealand ShakeOut is taking place at 9:26am on 26 September (9:26‐26:9). Territorial Authorities and partner agencies of all sizes within Civil Defence Emergency Management (CDEM) Groups can use New Zealand ShakeOut to get their employees, stakeholders, partners, clients, volunteers and the general public involved and prepared for a big earthquake. Furthermore, the level of your staffs’ own personal and family preparedness will be key to their availability to support your response and recovery efforts after a disaster. New Zealand ShakeOut is targeted at all people in New Zealand and aims to have one million people participate. We therefore ask that you engage across the entire CDEM Group (including partner agencies) in the planning and promotion process. Ensure you also involve your community leaders who have connections into businesses, community groups and other networks. The following guidelines have been created to assist you in getting involved in New Zealand ShakeOut and promoting it to others.

3 easy steps There are 3 easy steps to getting involved:

1. Sign up to be counted (registration only takes 2 minutes!) 2. Spread the word (share with family and workmates via word of mouth,

Facebook, Twitter, email etc) 3. Drop, Cover and Hold at 9:26‐26:9.

Contents This guideline contains the following sections:

Topic See Page Introduction 1

New Zealand ShakeOut in a nutshell 2

How to plan for and promote New Zealand ShakeOut in your region 3

National Communications and Marketing Plan Overview 5

Annex 1: Resources 8

Annex 2: Points of contact 17

Annex 3: Example of an Emergency Preparedness Awareness Programme For New Zealand ShakeOut 2012

18

Annex 4: Planning Template 19

Annex 5: Frequently Asked Questions 20

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http://www.shakeout.govt.nz/register/

New Zealand ShakeOut in a nutshell

What is New Zealand ShakeOut?

New Zealand ShakeOut is an earthquake preparedness campaign that will lead up to a

public, nationwide earthquake drill at 9:26am on Wednesday 26 September 2012

(9:26‐26:9). We aim to have one million people participate in the drill!

Central and local government partnership

The campaign is a partnership between central and local government, with local government agencies being key players in encouraging public and corporate participation.

Where did the

idea come

from?

New Zealand ShakeOut is based on the highly successful Great California ShakeOut,

which began in 2008 and is now an annual event involving over 8 million people. The

ShakeOut concept is spreading to other states in the U.S.A and to other countries

including Canada and Japan. In New Zealand, the West Coast held its own Great West

Coast ShakeOut in 2009 as part of a civil defence exercise.

Linking with the Get Ready Get Thru Campaign

New Zealand ShakeOut is being run in conjunction with the Ministry of Civil Defence &

Emergency Management’s (MCDEM) public education campaign, Get Ready Get Thru.

Local government, including CDEM Groups, and MCDEM have been running Get Ready

Get Thru since 2006 to provide New Zealand‐specific information about what the safest

things to do are before, during and after disasters.

Why is ShakeOut important?

Earthquakes happen regularly in New Zealand. The Canterbury earthquakes showed

what a terrible impact a large earthquake can have on our people and our country.

New Zealand ShakeOut aims to build on this awareness and have people learn what

they need to do during an earthquake in their workplaces, schools, homes, or wherever

they may be. That is why the drill is timed for a weekday morning when people will be

going about their normal day to day business.

Who is Participating?

New Zealand ShakeOut is for everybody in New Zealand! We want businesses, schools,

families, individuals – everyone – to think about what they would do if there was an

earthquake at 9:26am on 26 September 2012.

New Zealand

ShakeOut aim

Everyone who takes part in New Zealand ShakeOut is better prepared to “Get Thru” an

earthquake.

New Zealand ShakeOut objectives (set at the national level)

People throughout New Zealand understand the right actions to take in an earthquake.

To promote earthquake planning and discussion by individuals, families and organisations in the lead up to 26 September 2012.

To have one million people participate in the ‘drop, cover and hold’ drill at 9:26am on 26 September 2012.

To provide targeted resources and activities enabling varying levels of participation.

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http://www.getthru.govt.nz/web/GetThru.nsf

How to plan for and promote New Zealand ShakeOut in your region

Start planning now!

This is the biggest ever public education opportunity to engage with your community and promote preparedness actions that will enable people to get ready for a large earthquake! If you haven’t already, we encourage you to start planning now.

Resources are available to help you

A number of resources have been developed and are available to assist you in planning for and promoting New Zealand ShakeOut in your region. Refer to Annex 1: Resources for a description of these and tips on how you can use them.

Here are some suggested steps to take in your planning process:

Step Action

1. Get information about New Zealand ShakeOut and ensure you keep informed about the latest updates.

Information about New Zealand ShakeOut can be found at www.getthru.govt.nz (click on the large yellow ShakeOut icon). Alternatively, you can contact your Ministry of Civil Defence & Emergency Management (MCDEM) Regional Emergency Management Advisor (REMA) or talk to your CDEM Group representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details).

If you would like to receive monthly updates from the New Zealand ShakeOut Coordinators, send an email to [email protected] to subscribe.

2. Give a presentation to your Joint Committee/ Group and Coordinating Executive Group.

If you haven’t already, a presentation to each of these groups by the CDEM Group Manager or MCDEM REMA will help build an awareness of ShakeOut. A ShakeOut PowerPoint presentation is available for your use. If you have not received a copy of this and would like to use it, please contact your MCDEM REMA or talk to your CDEM Group representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details).

3. Get a planning team together

Create a plan for how you will participate in New Zealand ShakeOut and promote this both within your own organisation and in the wider region. As New Zealand ShakeOut is essentially a public education campaign, including your Communications staff and/or Public Information Managers in the planning process is crucial. An example of an emergency preparedness awareness programme for staff in the lead up to 26 September has been included as Annex 3. An alternative template is available as Annex 4. Consider the following points in your planning process:

How will you engage with others in your region, and promote New Zealand ShakeOut, both in the lead up to 26 September and on the day of the drill? Will you hold community events on the day to promote participation?

How will you participate as a local authority or agency? Consider doing other earthquake preparedness activities as well as the Drop, Cover and Hold drill at 9:26‐26:9. Activities could include practising an evacuation, gathering emergency supplies at work, identifying key business information and off‐site backup and storage, and reviewing business continuity plans.

Create an employee awareness programme for your local authority or agency. As part of this programme you could:

Display New Zealand ShakeOut posters and flyers in your workplace to encourage and remind employees and others visiting your workplace to participate,

Initiate an email campaign to employees and others as appropriate, with information and tips on how to prepare for earthquakes at home and work, and

Consider having a New Zealand ShakeOut‐related message as part of your email signature, e.g.:

Visit www.getthru.govt.nz to register for New Zealand ShakeOut and for more information.

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http://www.getthru.govt.nz/

mailto:[email protected]


4. Decide how you will promote New Zealand ShakeOut in your organisation

One way to engage your organisation at all levels is through your Health & Safety Committee. Employers are required under the Health and Safety Act 1992 to develop procedures – with employee input – for emergencies that could arise at work. This means that advance preparation for an earthquake (or other civil defence emergency) is a legal requirement. Use ShakeOut as a means of developing emergency procedures for your workplace.

Talk to other organisations to see what they are doing for ShakeOut in your region.

If you have developed some resources or have ideas you are willing to share, email them to [email protected] and we can add these to the resources section on the ShakeOut website.

5. Register your organisation! (It only takes 2 minutes)

Register your organisation to be counted in New Zealand ShakeOut at http://www.shakeout.govt.nz/register/ (you can register as one organisation).

Encourage staff to sign up their families, friends and neighbours!

6. Help others to get prepared

Encourage your stakeholders, suppliers, contractors, partnering organisations, local businesses, schools…(everybody!) to participate and share New Zealand ShakeOut resources with them.

Consider creating, reviewing or testing arrangements with suppliers to ensure that services or products you rely on will be available after a disaster.

Make sure you cater for those wanting to register but don’t have access to the internet. Consider a process to register on behalf of these people. For example, you could print off blank registration forms and have these in public places, such as libraries, for people to fill out. You could then input this data on the ShakeOut website for them. You could also set up a telephone registration system.

7. Monitor registrations in your region

To see who has registered in your region, click on the ‘Who is Participating’ section of the ShakeOut website. Viewing these stats will allow you to target resources and effort to those who have not yet registered, and to encourage those who have.

8. Tell us about your initiatives and activities!

The New Zealand ShakeOut Planning Team and your MCDEM Regional Emergency Management Advisor are keen to hear what you are doing to promote and encourage participation in ShakeOut in your region. As a way of sharing what you are doing with others, information about ShakeOut events can be posted in the ‘News and Events’ section of the ShakeOut website. We can also showcase stories in ‘ShakeOut spotlight’ sections on the website, for example on the ‘Individuals and Families’ page in the ‘How to Participate’ section.

9. Practise and review

Encourage all participants to practise and review the Drop, Cover and Hold drill plus other earthquake preparedness and response procedures as part of the build up to 9:26‐26:9.

10. Hold your drill

Hold your New Zealand ShakeOut drill at 9:26am on Wednesday 26 September!

11. Share your ShakeOut stories, experiences, photos and videos!

Soon after the drill, hold discussions to hear what people learned, how well the drill went, and what future steps you will take. The New Zealand ShakeOut Planning Team would love to hear how it went. You can provide this to us via email ([email protected]) or through your MCDEM Regional Emergency Management Advisor or representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details). You can also upload your stories, photos, and videos in the Share the ShakeOut section of the New Zealand ShakeOut website.

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http://www.shakeout.govt.nz/register/

http://www.shakeout.govt.nz/whoisparticipating/

http://www.shakeout.govt.nz/news/index.html


http://www.shakeout.govt.nz/individuals/

http://www.shakeout.govt.nz/howtoparticipate/


http://www.shakeout.govt.nz/share/index.html

National Communications and Marketing Plan Overview

A National Communications and Marketing Plan has been developed for New Zealand ShakeOut. Key aspects of this plan are included below. We encourage you to use the key messages in any material that you develop for ShakeOut.

Strategy The focal point of the New Zealand ShakeOut will be a nationwide, public earthquake drill at 9:26am on Wednesday 26 September. We want all New Zealanders, as individuals and organisations, to feel New Zealand ShakeOut is their own. It is what they do to plan for and respond to an earthquake. It is not an “exercise” carried out by “civil defence”. All the agencies involved are expected to promote the drill to their own staff at work and at home, and also to the other organisations, sectors, and communities they work with. The drill is supported by a dedicated website. This is where individuals, families, community groups, businesses and organisations can register their involvement and receive a range of information on earthquakes, preparedness and the Drop, Cover and Hold drill. The website and the drill will be promoted through a multi‐media campaign that will use news media, paid advertising, social media and central and local government communication networks. All New Zealand ShakeOut online information and printed material will be co‐branded New Zealand ShakeOut and Get Ready Get Thru.

New Zealand ShakeOut Key Messages

General We aim to have one million people participate in the ‘Drop, Cover and Hold’ drill at 9:26am on 26 September 2012.

This will be the first ever national ShakeOut earthquake drill in the world. It is a proven approach. It started in California in 2008 and now more than 8

million people are involved in that state. We need you and your business/school/organisation/family to be involved.

Who is participating?

Everybody in New Zealand! It is coordinated by central and local government but it is everybody’s’ drill. We want businesses, schools, families, individuals – everyone – to think about

what they would do if there was an earthquake at 9:26 on 26:9 and then, on the day, Drop, Cover and Hold.

What is Drop, Cover and Hold?

Drop, Cover and Hold is the right action to take in an earthquake in New Zealand.

After the Canterbury and Christchurch earthquakes it is still the best earthquake advice for New Zealand.

The basic drill is the same if you are at home, work, on holiday – anywhere.

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How are you going to get one million people to do that? How can I be involved?

We need everyone in New Zealand to get involved. We are working with media, councils, businesses, emergency services, schools and community organisations to have them take part and for them to provide information and encourage others to take part.

We have built a dedicated website where people can register and get information about how to be involved and how to prepare for earthquakes.

We are using social media, Facebook and Twitter, to promote New Zealand ShakeOut and share information.

Why are we doing this?

We know earthquakes happen in New Zealand. We want to build on this awareness to help people understand the right actions to take in an earthquake.

Everyone in New Zealand needs to know what to do in an earthquake. People could be on holiday, working or studying in other parts of the country.

The drill is the same wherever they are. We want people to know what the drill is, practise it and be able to do it

quickly. We are building on the awareness of the Get Ready Get Thru campaign. It is an excellent opportunity for businesses and organisations to develop,

review or test their emergency plans. Families can write and test their household emergency plans.

When is it?

The Drop, Cover and Hold drill is at 9:26am on Wednesday 26 September, 2012 (9:26‐26:9).

The website was launched on Thursday 29 March and we will be providing information and promoting New Zealand ShakeOut in the lead up to 26 September.

How do I get information?

Go to the New Zealand ShakeOut website www.getthru.govt.nz to register and get information. Click on the ShakeOut icon.

Get Ready Get Thru www.getthru.govt.nz is the place to go for information about how to prepare for what to do before, during and after disasters.

See our simple fact sheet about how to Drop, Cover and Hold Go to our Twitter account (https://twitter.com/#!/NZGetThru) or Facebook

page (www.facebook.com/NZGetThru).

Multi‐media campaign What will be available and when?

A mix of TV, radio, online ads and videos, and print ads will be used to promote earthquake preparedness as part of the Get Ready Get Thru National Campaign from July 1st through to the end of September 2012. More specific timing of what will happen when, will be shared closer to the time.

Television campaign

New ‘Drop, Cover and Hold’ earthquake TV and radio ads will go to air from 1 July and will run monthly right through till the end of September. The spot list and programmes will be available in mid‐ May.

6



http://www.shakeout.govt.nz/downloads/shakeout-dropcoverhold-advice.pdf

https://twitter.com/#!/NZGetThru

http://www.facebook.com/NZGetThru

http://www.civildefence.govt.nz/memwebsite.nsf/wpg_url/for-the-cdem-sector-public-education-get-ready-get-thru-campaign?opendocument

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Radio campaign ShakeOut‐specific 30 second radio ads will commence the week of 29 July and run through till 9am on 26/9. MCDEM will cover the cost of the national radio campaign. MCDEM will also provide a regional donut version to councils (with suggested local scripts) which councils can use locally in collaboration with their local stations. It is up to councils to negotiate and pay for local broadcast as needed. The Get Ready Get Thru radio campaign utilises a range of stations aimed at ensuring the widest reach for people living in New Zealand and includes various ethnic stations. An indicative list of the radio networks utilised is available here. Please note that these are constantly refined and modified in consultation with the advertising agency. The series of radio ads for ethnic communities also run on the Maori Media Network, Atiawa FM, Nui FM, 531 PI Auckland, Radio Samoa Auckland, Samoan Capital, Radio Tarana, Real Good Life, New Supremo and Planet Radio Auckland.

Online ads and videos

MCDEM will investigate the option of providing online ads and videos and will provide further information about this in due course.

Print ads MCDEM is currently investigating options for both generic earthquake messages, as

well as ShakeOut specific messages, of which we will advise in due course. We are likely to offer print ads, which will be accessible from the ShakeOut website, which councils can then place and pay for as needed.

http://www.civildefence.govt.nz/memwebsite.nsf/Files/GRGT2010Advertising/$file/radioAZBB2B.xls

http://www.getthru.govt.nz/web/GetThru.nsf/web/APRE-7HY2BU?OpenDocument

ANNEX 1: Resources

We have created a variety of resources to assist you in planning for and promoting New Zealand ShakeOut in your region. These are described below.

RESOURCE DESCRIPTION HOW YOU CAN USE THIS RESOURCE

1. New Zealand ShakeOut website

Figure 1: The landing page on the Get Ready Get Thru website which has been remodelled to promote New Zealand ShakeOut.

Figure 2: The home page of the New Zealand ShakeOut website.

As explained earlier, New Zealand ShakeOut is co‐branded with Get Ready Get Thru. The ShakeOut campaign is short term (till the end of September 2012) and as a result, we have elected to promote the Get Ready Get Thru URL (www.getthru.govt.nz). This means that there is one URL for the life of the campaign and beyond.

This URL, along with a number of others that we have secured, will take you to the front page of the Get Ready Get Thru site, which has been remodelled to promote New Zealand ShakeOut (Figure 1). Once you click on the large yellow web banner, this will take you through to the dedicated ShakeOut website (Figure 2).

The ShakeOut website allows people to register for New Zealand ShakeOut, see who else is participating, get information about how to be involved, find out about the earthquake risk in their region, and learn how to prepare for earthquakes.

The main sections of the website are described on the following pages.

1. Get familiar with the New Zealand ShakeOut website as this is the main conduit of information for New Zealand ShakeOut. 2. Promote the website (www.getthru.govt.nz) to others as a means of finding out more information about New Zealand ShakeOut and to sign up (register) to be counted in the largest earthquake drill in New Zealand history!

The URL that we are promoting for this website is www.getthru.govt.nz. As New Zealand ShakeOut is a short life campaign, the decision was taken to co‐brand with Get Ready Get Thru. Promoting this will ensure that the public can continue to find information on preparing for emergencies after New Zealand ShakeOut. Therefore, please promote this URL only. 3. Encourage your non‐English speaking communities, clients, and customers to find general preparedness information at www.getthru.govt.nz (information is provided in 9 other languages).

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Why Participate?

The Why Participate? section of the website explains why we are doing New Zealand ShakeOut, contains information about the earthquake hazard in New Zealand and in your region, and contains information about why it is important to Drop, Cover and Hold.

Use the information in this section to help people in your region understand why they should participate in New Zealand ShakeOut.

If you would like to add information to the earthquake hazards section for your region, email the ShakeOut coordinators at [email protected]. Alternatively you can contact your Regional Emergency Management Advisor or representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details).

Who is Participating?

The Who is Participating? section of the website contains information about total registration numbers, registration numbers by region, and details of those who have registered.

Use this section to monitor who has registered in your region. Viewing these statistics will help you to target resources and effort to those who have not yet registered.

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http://www.shakeout.govt.nz/whyparticipate/


http://www.shakeout.govt.nz/whoisparticipating/


How to Participate

The How to Participate pages contain tailored information for different audiences (Individuals/Families, Schools, Businesses etc.).

This section contains a link to information for people with disabilities or special requirements.

Within each category, such as ‘Individuals and Families’, there is information to help plan their drill, tips on getting prepared, and ideas on sharing the ShakeOut with others.

There are customised flyers available for download in each of the categories too.

Use the information within each of the different categories to help reach the different audiences in your region.

Resources

A number of resources are available for download in the Resources section of the website (Drill Planning Documents, Posters/Flyers, Custom Flyers for each Category, Web Banners, and Additional Graphics). These are described further along in this table.

Use these resources to help promote New Zealand ShakeOut in your area and organisation.

If you have resources that you would like to share with others via the ShakeOut website, email the ShakeOut Coordinators at [email protected]. Alternatively you can contact your Regional Emergency Management Advisor or representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details).

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http://www.shakeout.govt.nz/howtoparticipate/

http://www.shakeout.govt.nz/resources/index.html



News and Events

The News and Events section of the website contains lists of news articles, media advisories, media contacts and a list of events that are happening to inform the public about New Zealand ShakeOut.

If you are planning to organise an event for New Zealand ShakeOut to involve the public, or know of an event that is happening, we can add this to the ‘Events’ section to let others know.

You can contact the ShakeOut Coordinators at [email protected]. Alternatively, you can contact your MCDEM Regional Emergency Management Advisor or talk to your CDEM Group representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details).

Share the ShakeOut

The Share the ShakeOut section allows anyone to share their stories of New Zealand ShakeOut through stories, videos and photos.

This section also contains a ‘ShakeOut Spotlight’ section, which showcases how organisations are planning to take part.

You can use this section to showcase what you are planning to do to participate in ShakeOut and also to share stories and photos of the day.

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http://www.shakeout.govt.nz/share/index.html


Partners

The Partners section lists the New Zealand ShakeOut Coordinator details, the central and local government agencies who are helping to organise New Zealand ShakeOut, and those who are supporting New Zealand ShakeOut, including all of the CDEM Groups.

Participant Login

The Participant Login section allows people to login to their New Zealand ShakeOut profile to update their registration information. It will also eventually allow participants to login and download a certificate of participation.

Use this login to edit your registration information if needed and to download a certificate of participation.

Contact Us

The Contact Us section allows anyone to contact the New Zealand ShakeOut Coordinators at [email protected].

If you have a ShakeOut question, contact the Coordinators at [email protected]

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http://www.shakeout.govt.nz/partners/index.html

http://www.shakeout.govt.nz/login/index.php

http://www.shakeout.org/contact_us.php?site=shakeoutnz




Other ShakeOuts

The Other ShakeOuts section contains information about other upcoming ShakeOut events in the United States and elsewhere.

Use this section to see who else is participating, check out other ShakeOuts, and get ideas for promoting or running activities in your region.

2. Drill Planning Documents

These documents are available in the Resources section of the New Zealand ShakeOut website.

Countdown to ShakeOut for Organisations (pdf) ‐ This pdf contains a number of steps organisations can take in planning for ShakeOut to ensure everyone in their organisation takes part.

Drop, Cover and Hold is still the right action to take (pdf) – This flyer explains that ‘Drop, Cover and Hold’ is still the right action to take following the Canterbury earthquakes. It also discredits the ‘Triangle of Life’ information.

One million people doing an earthquake drill? How you can help (pdf) – This is a two page flyer outlining what New Zealand ShakeOut is.

You can distribute these documents where you think appropriate and also use the wording in these documents in any resources you are creating specific to different audiences or regions.

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http://www.shakeout.govt.nz/othershakeouts/index.html



3. Posters/Flyers

There are a several posters available for download, both in colour and black and white.

These posters and flyers are available in the Resources section of the New Zealand ShakeOut website.

More may be added over time, so key an eye out!

Use these posters and flyers to help promote New Zealand ShakeOut in your area and organisation.

Put them up around your workplace, and provide these to businesses to put in show windows etc.

4. Custom Flyers for each Category

There are 18 one page flyers, which summarise what New Zealand ShakeOut is and how to participate. These have been customised for different audience groups.

These flyers are available in the Resources section of the New Zealand ShakeOut website.

Use these flyers to help promote New Zealand ShakeOut to different audiences.

You can print them out and use them at different events.

5. Web Banners

There are a variety of web banners available for you to use on your website.

These web banners are available in the Resources section of the New Zealand ShakeOut website.

Put a web banner on your website to help promote New Zealand ShakeOut to anyone who visits your site.

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6. Additional Graphics

The ‘Drop, Cover, and Hold’ graphic is available for download from the Resources section of the New Zealand ShakeOut website.

Other graphics, such as the New Zealand ShakeOut and Get Ready Get Thru logos are available for you to use in printed materials. Please contact the ShakeOut Coordinators at [email protected] to get print quality versions of these.

You can use this graphic in any material you are developing to promote New Zealand ShakeOut.

7. Multimedia Available soon.

We will produce video clips, in conjunction with GNS Science, which will explain what ShakeOut is, explain why earthquakes occur, and explain why we need to prepare. Once these have been developed, they will be available in the Resources section of the New Zealand ShakeOut website.

You can use these video clips to help promote New Zealand ShakeOut and to help educate people about why earthquakes occur and what the right actions to take in an earthquake are.

8. Facebook – NZ Get Thru A ‘NZ Get Thru’ Facebook page has been created to promote New Zealand ShakeOut (http://www.facebook.com/NzGetThru). Again, as New Zealand ShakeOut is a short life campaign, the decision was taken to co‐brand with Get Ready Get Thru to ensure that one Facebook page is promoted to the public and they can continue to find information on preparing for emergencies after New Zealand ShakeOut. During the New Zealand ShakeOut campaign, the NZ Get Thru Facebook page will have posts providing regular updates and tips on how to be prepared.

The Ministry of Civil Defence & Emergency Management hosts the NZ Get Thru Facebook

You can NZ Get Thru on your organisation’s (or your personal) Facebook page. , on, or our Facebook posts on your organisation’s (or your personal) Facebook page.

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http://www.facebook.com/NzGetThru

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page. The landing (front) page of this site is heavily focussed on New Zealand ShakeOut for the life of this campaign.

9. Twitter – @nzgetthru

A Twitter account has been established (https://twitter.com/#!/NZGetThru). Again, as New Zealand ShakeOut is a short life campaign, the decision was taken to co‐brand with Get Ready Get Thru to ensure that one Twitter account is promoted to the public and they can continue to find information on preparing for emergencies after New Zealand ShakeOut. During the New Zealand ShakeOut campaign, the #nzgetthru account will have posts providing regular updates and tips on how to be prepared. The Ministry of Civil Defence & Emergency Management hosts the @nzgetthru Twitter account. The landing (front) page of this site is heavily focussed on New Zealand ShakeOut for the life of this campaign.

Retweet our messages with your organisation’s (or your personal) Twitter account.

10. Frequently Asked Questions (FAQs)

A list of frequently asked questions has been developed to helps us answer potential questions in a consistent way. Some of these are up on the ShakeOut website (FAQs).

A full list of these is provided as Annex 5 at the end of this document.

Use the FAQs to answer queries from members of the public, media and others. If you have other FAQs that you would like to share with others via the ShakeOut website, email the ShakeOut coordinators at [email protected]. Alternatively you can contact your Regional Emergency Management Advisor or representative on the New Zealand ShakeOut Planning Team (refer to Annex 2: Points of contact for details).

https://twitter.com/#!/NZGetThru

http://www.shakeout.govt.nz/faq/


ANNEX 2: Points of contact

New Zealand ShakeOut Coordinators

Jo Guard Ph (04) 495 6818 Mobile 027 281 8590 [email protected]

Anita Komen Ph (04) 495 6803 Mobile 021 242 6679 [email protected]

Group CDEM representative on the New Zealand

ShakeOut Planning Team MCDEM Regional Emergency Management Advisor (REMA)

Northland David Neil Ph (09) 836 8000 extn 9150 Mobile 027 455 8871 [email protected]

Greg Gallop Ph (09) 362 5173 Mobile 027 286 0926 [email protected]

Auckland David Neil Ph (09) 836 8000 extn 9150 Mobile 027 455 8871 [email protected]

John Titmus Ph (09) 362 5172 Mobile 027 448 9374 [email protected]

Waikato Paul Blewman Ph (07) 838 6940 Mobile 021 775 617 [email protected]

Suzanne Vowles Ph (09) 362 5174 Mobile 027 283 1732 [email protected]

Bay of Plenty Elizabeth Hughes Ph (07) 577 7290 Mobile 027 277 1259 [email protected]

Jane Röllin Ph (09) 362 5175 Mobile 027 283 1599 [email protected]

Gisborne Elizabeth Hughes Ph (07) 577 7290 Mobile 027 277 1259 [email protected]

Andrew Hickey Ph (04) 495 6822 Mobile 021 242 7005 [email protected]

Hawke’s Bay Craig Hamilton Ph (06) 826 1537 Mobile 027 297 0811 [email protected]

Andrew Hickey Ph (04) 495 6822 Mobile 021 242 7005 [email protected]

Manawatu‐Wanganui

Craig Hamilton Ph (06) 826 1537 Mobile 027 297 0811 [email protected]

Ian Wilson Ph (04) 495 6820 Mobile 027 498 9859 [email protected]

Taranaki Paul Blewman Ph (07) 838 6940 Mobile 021 775 617 [email protected]

Ian Wilson Ph (04) 495 6820 Mobile 027 498 9859 [email protected]

Wellington Craig Hamilton Ph (06) 826 1537 Mobile 027 297 0811 [email protected]

Keith Evans Ph (04) 495 6837 Mobile 027 442 2004 [email protected]

Marlborough Simon Chambers, Ph (03) 339 5532, Mobile 027 443 2856 [email protected]

Nelson‐Tasman Simon Chambers, Ph (03) 339 5532, Mobile 027 443 2856 [email protected]

West Coast Simon Chambers, Ph (03) 339 5532, Mobile 027 443 2856 [email protected]

Canterbury Peter Cameron, Ph (03) 339 5525, Mobile 021 687 995 [email protected]

Chatham Island John Lovell, Ph (03) 339 5489, Mobile 027 438 2694 [email protected]

Otago John Lovell, Ph (03) 339 5489, Mobile 027 438 2694 [email protected]

Southland John Lovell, Ph (03) 339 5489, Mobile 027 438 2694 [email protected]

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ANNEX 3: Example of an Emergency Preparedness Awareness Programme for New Zealand ShakeOut 2012

Month Monthly theme Target audience Objectives Type All staff All staff:

Are encouraged to have a household emergency plan, including how to contact each other Know the methods we will provide information to them in an emergency (0800 number, telephone trees, website) Know their responsibilities for establishing and maintaining contact with their manager in an emergency

Awareness raising

Business Unit Leaders Each Business Unit Leadership Team completes a walkthrough of their business unit continuity plan Business unit leaders ensure the telephone contact trees are up to date for their teams

Awareness raising Practice

March [Business Continuity Awareness Week 17 – 21 March]

Keep in Contact

Business Continuity Response Team

Response Team to practice the notification, assessment and activation procedures for the response team Practice

All staff All staff: Know what to do at their office for different emergencies Know who their fire warden and first aiders are Are aware of the plan if the emergency continues (BCP)

Awareness raising

Executive Leadership Team ELT: Are aware of the activation process for a business continuity event Understand the organisation’s response structure for emergencies (emergency management, business continuity and the

linkages between the two) Understand their roles and responsibilities in a business unit‐level and organisation‐wide business continuity event

Awareness raising

April Know the Drill

Business Unit Leaders Business Unit Leaders are: Aware of the business unit continuity plan and how it fits with other organisation plans Know how to assess an event and respond Know the business unit continuity priorities

Awareness raising

All staff All staff: Are aware of the potential hazards in their workspace (e.g.: fire risks, earthquake risks) Are encouraged to take responsibility for their own health and safety Know how to report a hazard/ accident

Awareness raising May Spot the Hazard

Business Unit Leaders Business Unit Leaders know their roles and responsibilities for hazard management Awareness raising

June Find the Emergency Gear

All staff All staff: Know where their closest emergency exit and gear is located (E.g.: CD cabinet , first aid kits) are and what they contain Know where their closest fire extinguisher and defibrillator is Know where the office emergency water supply is stored

Awareness raising

July Have a ‘Get Home’ Kit

All staff All staff: Are aware of what they should have in a ‘Get home’ kit Are aware of what they need to consider when making a plan for getting home (lack of public transport, roads blocked,

weather etc) Are reminded about having a household plan

Awareness raising

August Know the Plan All staff All staff Are reminded of the business continuity plan Are made aware of their role in the plan (if any) and what they should do in an emergency

Awareness raising

All staff All staff Are reminded of what they need to do to ‘Get thru” – consolidation of messages from the year Participate in New Zealand ShakeOut at 09:26 hrs on 26 September

Awareness raising Practice

Executive Leadership Team ELT practice the invocation of the Leadership Continuity Plan Each member of alternative leadership is provided with the opportunity to practice the invocation of the Plan and

assumption of leadership

Practice

Business Continuity Response Team

Response Team to practice activation and response to an event (earthquake scenario) from an alternate location Practice

September [Get Ready Week 23 – 29 September] [New Zealand Shakeout, 26 September]

New Zealand Shakeout 2012

Emergency Management Responders

Emergency Management Responders to establish the emergency response from an alternate location. Practice

Awareness Raising: Activities with the primary goal of sharing information with staff, to increase their general awareness. This may include prompting staff to complete tasks. Practice: Activities with the primary goal of actively practicing an activity ‐ to achieve greater knowledge and understanding of the activity, test assumptions and identify areas for future work.

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ANNEX 4: Planning Template

Emergency Preparedness Awareness Programme For New Zealand ShakeOut 2012 Earthquake Preparedness Step How will you promote this/carry this out? Who is responsible for this action? When should this step be

taken/completed?

Example: Test business continuity plan.

Example: At 9.30am on the 26th September, following the Drop, Cover and Hold drill, we will hold a table top exercise with all staff to test the business continuity plan.

Example: Mr Smith Example: 26 September

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ANNEX 5: Frequently Asked Questions (FAQs)

Frequently asked questions have been split into the following categories:

Earthquakes: facts and myths Before an earthquake During an earthquake After an earthquake New Zealand ShakeOut Canterbury earthquakes Disabilities

Earthquakes: facts and myths

No Question Answer Source

1. What causes earthquakes?

An earthquake is a sudden, rapid shaking of the earth caused by the breaking and shifting of rock beneath the earth’s surface. For hundreds of millions of years, the forces of plate tectonics have shaped the earth as the huge plates that form the surface move slowly over, under, past, and away from each other. Sometimes the movement is gradual. At other times, the plates are locked together, unable to release the accumulating energy as they bend or stretch. When the forces grow strong enough, the plates suddenly break free causing the ground to shake. Most earthquakes occur at the boundaries where two plates meet; however, some earthquakes occur in the middle of plates.

Consistent messages, earthquakes page 4.

2. Does fracking cause earthquakes?

There is a large body of published data that indicates that seismic activity caused by hydraulic fracturing (“fracking”) can cause small earthquakes up to magnitude 3.9. The seismic activity associated with hydraulic fracturing is generally less than magnitude 2.0.

GNS Science media release.

3. How long before an earthquake will we get a warning?

Scientists do not know how to predict earthquakes, and they do not expect to know how to any time in the foreseeable future.


4. How do most people get injured in New Zealand earthquakes?

Most earthquake‐related injuries and deaths are caused by collapsing walls, flying glass and falling objects caused by the shaking.

New Zealand ShakeOut; Drop, Cover and Hold is still the right thing to do (pdf).

5. I’ve heard about the ‘Triangle of Life” ‐ Isn’t it better to drop beside a sturdy piece of furniture?

One email (which has been widely discredited), often known as the “triangle of life”, goes as far as discouraging people from taking cover under sturdy furniture. Research from the United States, Taiwan, Japan and Christchurch (all places with modern, earthquake resistant building design codes), recommends the same message for New Zealand: Drop, Cover and Hold is the right action to take in an earthquake.

New Zealand ShakeOut; Drop, Cover and Hold is still the right thing to do (pdf). Consistent messages, earthquakes page 13.

6. All of New Zealand does not have earthquakes.

Everyone in New Zealand needs to know what to do in an earthquake. People could be on holiday, working or studying away from home, in other parts of the country. The drill is the same wherever we are: Drop, Cover and Hold.

New Zealand ShakeOut; One million people doing an earthquake drill? Consistent messages, earthquakes page 3.

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http://www.gns.cri.nz/Home/News-and-Events/Media-Releases/Commentary-on-fracking

http://www.gns.cri.nz/Home/News-and-Events/Media-Releases/Commentary-on-fracking

Earthquakes: facts and myths

7. If I can stand up in an earthquake it isn’t serious.

Most earthquake‐related injuries and deaths result from collapsing walls and roofs, flying glass and falling objects. Do not stay standing up. Drop, Cover and Hold is the right action to take.

New Zealand ShakeOut; Drop, Cover and Hold is still the right thing to do. Consistent messages, earthquakes page 4.

8. Earthquake weather. Many people believe that earthquakes are more common in certain kinds of weather. In fact, no correlation with weather has been found. Earthquakes begin many kilometres below the region affected by surface weather. People tend to notice earthquakes that fit the pattern and forget the ones that do not. In all regions of the world “earthquake weather” tends to be whatever type of weather prevailed at the time of the region’s most memorable weather.


9. Is it true that animals can sense that there is going to be an earthquake?

Animals may be able to sense the first low‐frequency waves of an earthquake that occurs deep within the earth, but the damage‐causing primary and secondary waves follow just seconds behind. Animals do not make good earthquake warning devices.


10. The Ministry of Civil Defence and Emergency Management has people trained ready to rescue people after a big earthquake / emergency.

Disaster can strike quickly and without warning. It can force you to evacuate your neighbourhood or confine you to your home. What would you do if basic services such as water, gas, electricity or telephones were cut off? Emergency services will be on the scene after a disaster but in the immediate aftermath of an event they will not be able to get help to everyone as quickly as needed. This is why it is important for everyone to plan to be able to look after themselves for at least three days in event of a disaster.

Consistent messages, household emergency plan, page 3.

11. Small earthquakes usually warn that the big one is coming.

While some earthquakes can be foreshocks that precede a larger earthquake we cannot know until after the event if an earthquake was a foreshock or a single earthquake. Scientists do not know how to predict earthquakes and they do not expect to know how any time in the foreseeable future. Earthquakes happen every day in New Zealand. More than 14,000 earthquakes are recorded around the country each year. Most are too small to be noticed but between 150 and 200 are big enough to be felt.

Consistent messages, earthquakes pages 3, 4 and 13.

12. Small earthquakes release the tension and prevent the big one coming.

There is small element of truth to this but in fact it would take literally thousands to millions of small earthquakes to release the same amount of energy as one very big (>7.0 mag) earthquake. To be more specific, it would take thousands of magnitude 4.0s or millions of magnitude 2.0 and 3.0s to release the same amount of energy as one very large earthquake. We cannot know until after the event if a small earthquake was a single earthquake or was a foreshock preceding a large earthquake. But regardless, a small earthquake does not release much energy compared to a large earthquake.

Russ Van Dissen, Senior Earthquake Geologist, GNS Science; email of 19/04/12.

13. Earthquakes make the earth crack open, and people, cars and animals can fall in the cracks.

The earth does not crack open like the Grand Canyon. The earth moves and rumbles and, during that movement, small cracks can form. The usual displacements of the earth during an earthquake are caused by up and down movements, so shifts in the height of the ground are likely.


21

Before an earthquake


1. How can I find out if my building is safe in an earthquake?

Make sure your home is securely anchored to its foundation. Depending on the type of construction and the materials used in building your home, you may need to have it bolted or secured in another way to its foundation. If you are not sure that your home is securely anchored, contact a professional contractor. Buildings securely attached to their foundations are less likely to be severely damaged during earthquakes and become uninhabitable.

Consider having your building evaluated by a professional structural design engineer. Ask about home repair and strengthening tips for exterior features, such as porches, front and back decks, sliding glass doors, canopies, carports and garage doors. This is particularly important if there are signs of structural defects, such as foundation cracks. Earthquakes can turn cracks into ruptures and make small problems bigger. A professional can give you advice about how to reduce potential damage.


2. If I think my building is unsafe, who can I talk to? Who is ultimately responsible?

See answers to question 1 above.

Ultimately, the building owner is responsible.


3. You should keep a torch and some shoes, and glasses if you use, them near your bed every night.

Yes, everyone at your home should do this. Consistent messages, earthquakes page 6.

4. We have good building codes so we must have good buildings.

New Zealand’s building codes are among the world’s best, and as a result modern (post‐1980) buildings are most unlikely to collapse in even the strongest earthquake shaking. However, there are no grounds for complacency. The majority of our buildings were constructed before 1980, and even though these are unlikely to collapse, many of them, along with essential services, will be so badly damaged in a large earthquake as to be unusable. For this reason New Zealand’s cities may be rendered non‐functional by earthquake damage to buildings, their contents and infrastructure.


5. How do I prepare for an earthquake?

Have an emergency plan, emergency supplies and review them at least once a year.

Get Ready Get Thru brochure, website and checklist. www.getthru.govt.nz

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Before an earthquake

6. How do I write an emergency plan?

For a household, use the plan and checklist included in the Get Ready Get Thru brochure and on the website.

For a business, Three booklets to improve your planning are available from http://www.civildefence.govt.nz/memwebsite.nsf/wpg_URL/Being‐Prepared‐How‐to‐be‐prepared‐in‐your‐business‐Index?OpenDocument . Because each business has both problems and assets, which are unique, the planning process for individual businesses will vary. You will need to work out the best way of incorporating your business emergency plan into your overall corporate/business plan. The checklists provided in each document are designed to show an “ideal” to aim for. The first guide, Hazard Assessment (pdf 53kB), concentrates on the steps that can be taken by you (through a series of check lists) to identify existing and potential hazards within your businesses, as well as identifying assets/vulnerabilities and your current level of preparedness. The second guide, Planning and Preparedness (pdf 105kB), concentrates on the steps that can be taken by you (through a series of checklists) to minimize the hazards, which present a risk to your business. Each question represents the outcome of a process. Your task is to set in place the processes and to document them in your plan. The third guide, Audit for Business (pdf 100kB), is designed to take you through the process of assessing any emergency preparedness measures you may already have.

Get Ready Get Thru brochure, website and checklist. www.getthru.govt.nz MCDEM website www.civildefence.govt.nz

7. What do I need in my emergency supplies?

Food – at least a three‐day supply readily accessible for use if you are confined to home.

Water – at least three litres per person per day fro drinking. In addition, you will also need water for washing and cooking.

Portable, battery‐powered radio and additional fresh batteries.

Torch and additional fresh batteries.

First aid kit.

For a full list, see Consistent messages, emergency survival items and getaway kit. Get Ready Get Thru checklist.

8. How do I store food and water safely?

The easiest way is to increase the amount of basic foods you normally keep on your shelves. Include both compact, lightweight items like dehydrated foods, which are easy to carry if you must evacuate, and canned food like fruit, juices and vegetables that supply a source of water. Choose foods that require no refrigeration, preparation or cooking. If you must heat food, pack a can of cooking fuel, such as used for camping. Familiar foods can lift morale and help people feel secure in time of stress. Try to include food that everyone will enjoy.

For full details see: Consistent messages, emergency survival items and getaway kit, pages 9‐12.

9. Should I buy an emergency kit? Which brand of kit should I buy?

We do not endorse any particular brands. Shop around and see what works best for you, one of the ready made kits available or buying the items individually.

MCDEM policy.

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http://www.civildefence.govt.nz/memwebsite.nsf/wpg_URL/Being-Prepared-How-to-be-prepared-in-your-business-Index?OpenDocument



http://www.civildefence.govt.nz/memwebsite.nsf/Files/hazard%20assessment%20for%20business/$file/hazard%20assessment%20for%20business.pdf

http://www.civildefence.govt.nz/memwebsite.nsf/Files/Planning%20and%20Preparedness%20for%20Business/$file/Planning%20and%20Preparedness%20for%20Business.pdf

http://www.civildefence.govt.nz/memwebsite.nsf/Files/EM%20Audit%20for%20Business/$file/EM%20Audit%20for%20Business.pdf


http://www.civildefence.govt.nz/

http://www.civildefence.govt.nz/

During an earthquake


1. When should I get under a table or desk?

As soon as the shaking starts. Move only a few steps to a nearby safe place.


2. How long should I stay under the table?

Stay there until the shacking stops. Expect aftershocks. Each time you feel one, drop, cover and hold.


3. Is it safe to shelter in the doorway?

It might not be and, to be sure, instead, get under a sturdy piece of furniture and hold on. In modern buildings doorways are no stronger than any other part of the structure and usually have doors that will swing and injure you.


4. Is it safer in the core of the building or near the outside?

Dropping down against an interior wall is one of the safe places. However, stay away from windows, glass walls and tall furniture that could fall on you.


5. Should I move away from glass and windows?

Yes. Windows can shatter with such force that you can be injured by flying glass even if you are several metres away. Your best protection is to move no more than a few steps and Drop, Cover and Hold.


6. If I am outside in a high rise area should I go into a building or run into the middle of the road?

If you are outside, move no more than a few steps away from buildings, trees, streetlights and power lines, then drop, cover and hold.

Get Ready Get Thru brochure, page 26.

7. It’s safer to run outside than stay in a multi storey building.

Stay indoors until the shaking stops and you are sure it is safe to exit. In most buildings in New Zealand you are safer if you stay inside until the shaking stops. If you go outside after shaking stops, move quickly away from buildings to prevent injury from falling debris.


8. What should I do if I am at the coast?

If you are in a coastal area drop, cover and hold. Earthquakes off the coast can generate tsunami. Natural warnings of a possible tsunami include: a strong earthquake (it is hard to stand up), a weak earthquake that lasts for a minute or more, strange see behaviour (e.g. sea level suddenly rising and falling), the sea making unusual noises or roaring. Then, get to high ground or, if the area is flat, go inland as far as possible.

Consistent messages, earthquakes page 8. Get Ready get Thru tsunami brochure.

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After an earthquake


1. Where will I get information about what’s happening after the quakes? i.e. where it’s safe to go, which roads are closed.

Local civil defence emergency management officials will provide the most appropriate advice for your particular situation. They are at your local council offices and will use their website, news media and other ways to provide information.

Listen to a portable, battery‐operated radio for updated emergency information and instructions. If the electricity is out, this may be your main source of information.

Use a telephone or cellphone only to make a brief call to your Household Emergency Plan contact and to report life‐threatening emergencies. Lines and cellular equipment can become overwhelmed ‐ keep them clear for emergency calls.


2. If there might be a Tsunami should I wait for the Civil Defence siren before I do anything?

No. If you are in a coastal area drop, cover and hold. Earthquakes off the coast can generate tsunami. Natural warnings of a possible tsunami include: a strong earthquake (it is hard to stand up), a weak earthquake that lasts for a minute or more, strange see behaviour (e.g. sea level suddenly rising and falling), the sea making unusual noises or roaring. Then, get to high ground or, if the area is flat, go inland as far as possible.

Consistent messages, earthquakes page 8. Get Ready get Thru tsunami brochure.

New Zealand ShakeOut


1. I know how to Drop, Cover and Hold. Why do I need to actually do the drill?

Practice the drill. In a severe earthquake it is absolutely vital that people respond immediately. Confusion about what to do can result in people being seriously injured or killed.

New Zealand ShakeOut; Drop, Cover and Hold is still the right action to take.

2. Why should we do this? Wouldn’t it be better to make sure everyone has an emergency kit?

The drill is the focal point of New Zealand ShakeOut. It is a way of getting people to think about earthquake preparedness and what they can do.

New Zealand ShakeOut; communications and marketing plan.

3. I work in a rest home, supermarket, etc where it will be very difficult to take part in the way you're suggesting. Is there anything else we can do to take part?

Yes. First, share the ShakeOut! That is, encourage staff to take part at home and encourage other businesses and organisations you work with to also take part.

Secondly, this is an excellent opportunity for businesses and organisations to develop, review and test their emergency plans.

New Zealand ShakeOut; One million people doing an earthquake drill?

4. What if a real earthquake were to happen at that exact moment?

Drop, Cover and Hold. Consistent messages, earthquakes page 8.

25


5. Does Shakeout risk re‐traumatising people who survived the Canterbury quakes?

Aftershocks continue in Christchurch and Drop, Cover and Hold is the right thing to do.

I think people in Christchurch can be leaders and show the rest of the country why New Zealand ShakeOut is important. Who would be better "champions" of New Zealand ShakeOut than the people who have been through the real thing, big time? Planning for New Zealand ShakeOut began before the Canterbury earthquakes and then those earthquakes showed what a terrible impact quakes can have on our country.


Agreed reply to comments on DIA intranet and Stuff website after New Zealand ShakeOut launch.

New Zealand ShakeOut communications and marketing plan.

6. Why are we preparing for a quake when other hazards are more likely to occur? (e.g. floods in Northland)

New Zealand ShakeOut is being run in conjunction with the civil defence public education campaign, Get Ready Get Thru, which provides New Zealand –specific information about what to do before, during and after disasters.

Planning for New Zealand ShakeOut began before the Canterbury earthquakes and then those earthquakes showed what a terrible impact quakes can have on our country.


7. Has Shakeout ever been done before? Where does the idea come from? Was it successful?

New Zealand ShakeOut is based on the highly successful Great California ShakeOut, which began in 2008 and is now an annual event involving over 8 million people. The ShakeOut concept is spreading to other states in the U.S.A and to other countries including Canada, New Zealand and Japan. In New Zealand, the West Coast held its own Great West Coast ShakeOut in 2009 as part of a civil defence exercise. It will be the first ShakeOut drill held nationwide in the world and will be the biggest earthquake public education campaign ever staged in New Zealand.

New Zealand ShakeOut communications and marketing plan, and media release announcing launch.

8. Is Shakeout Pacific‐wide?

No. It is nationwide in New Zealand. New Zealand ShakeOut communications and marketing plan, and media release announcing launch.

9. How will we know ‐ beyond the people who say they'll be involved ‐ if it's successful? How will you know if you get 1 million people?

Surveys before and after, registrations on the website, media reports, feedback from participating organisations. The total number will not be exact but it will give an indication of how many people took part.

New Zealand ShakeOut planning document.

10. What will you do with the registration information?

The registration information allows us to contact you with information and updates about the ShakeOut. It will also enable us to contact you if we do the ShakeOut again – this will make re‐registration easier and faster.

Jo Guard

26


11. Why should my employer/club (etc) take part in Shakeout?

Everyone in New Zealand needs to know what to do in an earthquake. An earthquake can happen at any time of the day when people can be at work, home, school or wherever they might be. That is why the drill is timed for a weekday morning when people will be going about their normal day to day business.

This is also an excellent opportunity for businesses and organisations to develop, review or test their emergency plans.


12. Will you be preparing any material that could help me put a case to my manager that we should spend valuable work time doing this?

Yes. There are many resources on the New Zealand ShakeOut website for different kinds of organisations. Get there through www.getthru.govt.nz and by contacting the New Zealand ShakeOut Coordinators at [email protected]

New Zealand ShakeOut website.

13. How do you suggest our manager take part (do you really see him/her diving under a desk?)

There are many ways your manager(s) could be involved. Doing the drill is one of them. Deciding to actively involve your whole business is probably the best thing they can do. They could consider what may happen when an earthquake shakes your area. Plan what your business will do now to prepare, so that when it happens you will be able to recover quickly. Talk to other businesses about what they have done, and encourage them to join you in getting more prepared. They can also encourage staff to participate at home and encourage other businesses and organisations they work with to be involved. Go to www.getthru.govt.nz and or contact the New Zealand ShakeOut Coordinators at [email protected]


14. I would like to put an item in our newsletter / on our website / at our annual conference. Do you have a story / PPT presentation / photo / diagram etc we can use?

Yes we do. There is lots of information on the New Zealand ShakeOut website. Go to www.getthru.govt.nz and or contact the New Zealand ShakeOut Coordinators at [email protected]


15. Will there be material I can use with my school class, ESOL group (in other languages) or other special audience?

There is a lot of information on the New Zealand ShakeOut website. Go to www.getthru.govt.nz and or contact the New Zealand ShakeOut Coordinators at [email protected] The Get Ready Get Thru website includes information in nine different languages (www.getthru.govt.nz).

New Zealand ShakeOut website; how to participate. Get Ready Get Thru website

16. Can we invite you to speak to our group/work/class?

Yes, and we can provide local contacts for you. Contact the New Zealand ShakeOut Coordinators at [email protected]@dia.govt.nz


27



http://www.getthru.govt.nz/web/GetThru.nsf/web/BOWN-7GY5TP?OpenDocument











17. Who can I contact for more information and support?

There is a lot of information on the New Zealand ShakeOut website. Go to www.getthru.govt.nz and or contact the New Zealand ShakeOut Coordinators at [email protected] . By registering you will also have the choice of going on an email list to receive updates and new information.


18. What do you recommend we tell customers during Shakeout? (We don't want to scare them. Think of a busy bank branch where suddenly tellers dive beneath their counters).

You need to consider how to participate in the way that works best for your business. Things you could do for customers are display posters and flyers about New Zealand ShakeOut in customer areas and on employee notice boards. Include information about New Zealand ShakeOut in your communications to staff and stakeholders.

New Zealand ShakeOut website; how to participate, businesses.

19. Should we ring our fire alarm / emergency siren to alert staff?

You could do that. You need to consider how to participate in the way that works best for your business.


20. What should our floor wardens/fire wardens/response team members/first aiders know about Shakeout?

During the drill at 9:26‐26:9 they should carry out their normal earthquake duties. To do that, they need to be told about the drill.

If you are going to participate in other ways plan how you will do that and how staff will be involved.

New Zealand ShakeOut website; how to participate.

21. Will you be sending out training material that we can use with floor wardens/fire wardens/response team members/first aiders?

There is a lot of information on the New Zealand ShakeOut website. Go to www.getthru.govt.nz and or contact the New Zealand ShakeOut Coordinators at [email protected] . By registering you will also have the choice of going on an email list to receive updates and new information.


22. How can we ensure normal security continues during the drill? (Eg if supermarket cashiers dive under their tills, can people shoplift?)

If you are going to participate you will have to plan how you will do that and how staff will be involved


23. How much is this drill costing in promotional terms?

The budget is $70,000 but, in addition, we are piggy‐backing on the Get Ready Get Thru public education campaign. There is a huge amount of good will from organisations to be involved and they are encouraging others to take part.

New Zealand ShakeOut Project Plan.

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http://www.shakeout.govt.nz/resources#posters




24. How will you get 1 million people? You won’t get 1 million people!

It is a six month campaign that will gain momentum over time. The website was launched first, a Facebook page and Twitter account will be launched on 26 April, and there will be advertising on radio and TV. Many promotional activities are being planned around the country – all leading up to the nationwide earthquake drill. It is important for businesses and workplaces to be involved. We are working with them so they will take part. Councils and Mayors are crucial players. They are communities’ leaders and are connections into businesses, community groups and families. Central government has a role too, doing he drill at work, encouraging staff to prepare at home, and sharing the ShakeOut with the organisations and people they work with.

New Zealand ShakeOut communications and marketing plan, and media release announcing launch.

25. How will people get information about New Zealand ShakeOut?

See answer to question 24 above. New Zealand ShakeOut communications and marketing plan, and media release announcing launch.

26. Why are we doing this?

We know earthquakes happen in New Zealand. We want to build on this awareness to help people understand the right actions to take in an earthquake. Everyone in New Zealand needs to know what to do in an earthquake. People could be on holiday, working or studying in other parts of the country. The drill is the same wherever they are. We want people to know what the drill is, practice it and be able to do it quickly. We are building on the awareness of the Get Ready Get Thru campaign. It is an excellent opportunity for businesses and organisations to develop, review or test their emergency plans. Families can write and test their household emergency plans.


27. Is this because of Christchurch?

The initial planning began before the Canterbury and Christchurch earthquakes. Those earthquakes showed what a terrible impact a large earthquake can have on our people and our country. This has given New Zealanders an increased awareness of the risk we all face. New Zealand ShakeOut aims to build on that awareness and have people learn what they need to do in their workplaces, schools, homes, or wherever they may be. That is why the drill is timed for a weekday morning when people will be going about their normal day to day business.


28. What is Drop, Cover and Hold?

Drop, Cover and Hold is the right action to take in an earthquake. Drop down onto your hands and knees (this position protects you from falling but allows you to sill move if necessary). Cover you head and neck (and your entire body if possible) under a sturdy table. If there is no shelter nearby, get down near an interior wall or next to low‐lying furniture that won’t fall on you, and cover your head and neck with your arms and hands. Hold on to your shelter (or hold your position, protecting your neck and head) until the shaking stops.

New Zealand ShakeOut; when the ground begins to shake.

29


29. Will New Zealand ShakeOut be repeated in future?

That decision has not been made yet. We are focusing on making the first New Zealand ShakeOut a success.

ShakeOut Project Plan.

30. Who is running it? New Zealand ShakeOut is coordinated by a planning group of representatives from local and central government. The organisations involved in planning and carrying out New Zealand ShakeOut include:

Ministry of Civil Defence & Emergency Management

City, District and Regional Councils, CDEM Groups

Ministry of Education

Ministry of Health

Ministry of Social Development

GNS Science

New Zealand Police

New Zealand Fire Service

New Zealand Defence Force

Department of Prime Minister and Cabinet Some partner organisations endorse New Zealand ShakeOut but are not involved in planning and execution. These include EQC and the Insurance Council.


31. When is it happening?

9:26‐26:9. That is, at 9:26am on the 26th of September. New Zealand ShakeOut communications and marketing plan.

32. What is the significance of that date?

The date is not an anniversary or of other significance. It gives us enough time to plan and promote New Zealand ShakeOut, and experience overseas shows having an easy to remember date helps get people involved.


33. Is it just a drill? People and organisations can choose at what level they want to participate. It can be just a drill and it can also be an opportunity to write and review emergency plans and carry out other emergency preparedness activities.

New Zealand ShakeOut; One million people doing an earthquake drill? And website.

Canterbury earthquakes


1. In Christchurch some people died when they sheltered under their desk. Is this still the best thing to do?

Yes, preliminary research into actions taken by people during the Canterbury earthquakes in 2010 and 2011 is confirming that Drop, Cover and Hold is the right action to take during an earthquake. New Zealand and international researchers have been assessing the responses of individuals to the earthquakes, injury data and closed circuit television footage in their analysis.

Most injuries in an earthquake are caused by falling masonry and flying debris. Drop, Cover and Hold is still the right thing to do in an earthquake.

When earthquake shaking exceeds the design limit of the building there is a risk of catastrophic collapse. In these rare cases there are few actions that will guarantee survival.

New Zealand ShakeOut; Drop, Cover and Hold is still the right action to take.

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Canterbury earthquakes

2. I heard lots of people in Christchurch instinctively ran outside. This seems a good idea ‐ moving away from buildings etc. Is it recommended?

In a major earthquake much masonry and glass falls off buildings and into the streets. If you are inside, Drop, Cover and Hold – do not run outside. If you are outside, move no more than a few steps away from buildings, trees, streetlights and power lines, then drop, cover and hold.

New Zealand ShakeOut; Drop, Cover and Hold is still the right action to take. Get Ready Get Thru brochure, page 26.

Disabilities


1. What should people with disabilities do before an earthquake

If you, or a member of your household or community has a disability or any special requirement that may affect the ability to cope in a disaster, make arrangements now to get the support needed.

Build a personal support network

Organise a personal support network of a minimum of three people to alert you to civil defence warnings, or to help if you need to be evacuated. This could be family members, carers, friends, neighbours or co‐workers.

Ensure you have an emergency plan before a disaster happens and practice it with your support network. Plan for various disasters and situations you could encounter.

Discuss your needs with the support network and make sure everyone knows how to operate necessary equipment.

Inform your support team if you are travelling or away from home.

Consider also:

Ensuring you have emergency survival items, including any specialised items you need, and a getaway kit in case of evacuation.

Keeping at least seven days’ supply of your essential medications and make provisions for those that require refrigeration.

Wearing a medical alert tag or bracelet to identify your disability or health condition.

When travelling, letting a hotel or motel manager know of your requirements in case of an emergency.

Knowing where to go for assistance if you are dependent on a dialysis machine or other life‐sustaining equipment or treatment.

Hearing impairment

Radio and television stations will broadcast civil defence information and advice before and during a disaster. Ask your support network to alert you to warnings and keep you informed. Contact the emergency management staff at your local council to find out what local warning systems are in

Get Ready Get Thru brochure

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Disabilities

What should people with disabilities do before an earthquake ctd

place in your community. Consider installing a system appropriate to your needs such as an alarm with flashing strobe lights to get your attention. Replace the batteries once a year. You may want to consider giving a key to a neighbour so they can alert you to a warning. Keep a writing pad and pencils and a torch in your getaway kit so you can communicate with others. Sight impairment

People who are blind or partially sighted may have to depend on others if they have to evacuate or go to an unfamiliar Civil Defence Centre. If you have a guide dog, make sure you have a getaway kit for your dog with food, medications, vaccination records, identification and harnesses to take with you. Keep extra canes at home and in the workplace even if you use a guide dog. Be aware that animals may become confused or disoriented in an emergency. Trained service animals will be allowed to stay in emergency shelters with their owners. Check with your local council for more information.

Physical disability or mobility impairment

If you or someone you are caring for has a physical disability or difficulty with mobility, include mobility aids in your emergency getaway kit. This will help you cope if you are evacuated to a different area. In a major earthquake the ground‐shaking will make it difficult or impossible for you to move any distance. If you cannot safely get under a table, move near an inside wall of the building away from windows and tall items that can fall on you, and cover your head and neck as best you can. Lock your wheels if you are in a wheelchair. In bed, pull the sheets and blankets over you and use your pillow to protect your head and neck. Asthma and respiratory problems

People with asthma or a respiratory disorder will be more susceptible to dust, volcanic ash, or the stress of an emergency. Make sure you have dust masks at home and in your emergency getaway kit and sufficient medicines for at least seven days.

Special food requirements

If you, or someone you are caring for, have special dietary needs, make sure there is sufficient stock of these food items for at least seven days at home, and in the emergency getaway kit. If you have to be evacuated, emergency shelters are unlikely to have the special food items you may need.

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Disabilities

2. What should people with disabilities do during an earthquake?

Drop, Cover and Hold. Move only a few steps to a nearby safe place. Most people injured in earthquakes move more than three metres during the shaking.

If you are elderly or have limited mobility, remain where you are. Brace yourself in place to help stop a large earthquake throwing you off your feet.

Protect your head.

If you are in bed, stay there, hold on, and protect your head with a pillow. You are less likely to be injured if you stay in bed. Broken glass on the floor can injure you.

Stay away from windows. Windows can shatter with such force that you can be injured by flying glass.

Consistent messages, earthquakes page 8

3. What should people with disabilities do after an earthquake?

Contact your personal support network as soon as you can (see question 1 above).

The same advice applies to all people with or without disabilities: expect aftershocks, check yourself for injuries and get first aid if necessary, listen to a portable, battery‐operated radio for updated emergency information etc. (full details in Get Ready Get Thru brochure and consistent messages, earthquakes pages 9‐11.

Get Ready Get Thru brochure. Consistent messages; earthquakes pages 9‐11.