new/challenging technologies, business models and ride-sharing
DESCRIPTION
New/Challenging Technologies, Business Models and Ride-Sharing. AGTA Fall 2014 Lynn Richardson GateKeeper Systems. Why the TNC/Ride Sharing Explosion?. Passenger: Better Customer Service Avoid waiting in line More convenient pick-up location Ability to Monitor CONTROL! - PowerPoint PPT PresentationTRANSCRIPT
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AGTA Fall 2014Lynn RichardsonGateKeeper Systems
New/Challenging Technologies, Business Models and Ride-Sharing
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Passenger: Better Customer Service• Avoid waiting in line• More convenient pick-up location• Ability to Monitor• CONTROL!
Driver: More Rides and $TNC: Profits• Relatively low cost of entry• Large market• Little brand loyalty
Why the TNC/Ride Sharing Explosion?
GateKeeper Systems
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• TNC Experience- does the new model deliver profits & customer satisfaction?
• Customer Experience- is it a better service. Nobody saying it is cheaper. Rating impact? Survey Results
• Driver Experience- are they getting more $ or working less hours? Rating impact?
• Airport Experience- How to respond- legal, operations, negotiations
• Related parties- Insurance companies, Taxi regulators, Cities/Counties, Federal Government
Evolving Experience
GateKeeper Systems
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• Changes are not done yet• Airports will address issues in a variety of
ways-no single solution. New Kids offering a simple & universal option.
• Legislation/negotiations will take time• Waiting until the environment settles down
has serious dangers.• Airports and “permitted” operators have a
common goal: Customer Service - Revenue Generation
So what to do now? IDEAS not SOLUTIONS
Working Assumptions
GateKeeper Systems
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•Different issues depending on Business Model:•TNC uses existing commercial vehicles/drivers:• Curbside issues for pick-up• Potential issues for fee payment•Operating Company issues
•Peer-to-peer• Vehicle identification issues- no compliance without identification• Curbside pick-up issues• Fee payment issues• Compliance issues- permits, insurance, inspections, etc.
TNC Issues faced by Airports
GateKeeper Systems
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Enforce existing airport regulations• Review for:
• Penalties for violations- fines, Loss of access•Update list of violations•Requirement for payment of fees to operate. •Use of airport roadways and services- cost approach• Review fee structure and current fees.
Implement improvements to airport “system”
Not “either – or” Combination will be the needed
Alternatives for Consideration
GateKeeper Systems
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Enforcement Program
GateKeeper Systems
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• Low Tech Approach: • Subscribe to TNC apps to monitor specific
vehicles and locations on airport- staff patrol actions (see No Tech Approach).
• Provide Passenger Information on GT options-Airport website or app/airline magazine info for passengers- make pax smart consumers about choosing a TNC
• Review pick-up locations- • Can you make it more convenient for
airport authorized vehicles?• gates a possibility?
Enforcement Program
GateKeeper Systems
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• Tech Based Approach- Assumes GTM: •Which are Commercial/TNC vehicles?
•Mobile device with AVI vehicle/driver data
•Geo Fence
• LPR detection- frequent trips to airport but
not registered with airport.
• See No Tech approach actions
Enforcement Program
GateKeeper Systems
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Mobile Vehicle Tracking
Standard or Ruggedized computer
Mobile RFID Reader
GateKeeper Systems
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LPR Digital ImageImage of all vehicles using airport entry road (s)
Toss all with known license plate
Investigate frequent users with no obvious purpose: DVM information, etc.
GateKeeper Systems
Assign to Hot List- intercept on next airport trip
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Offer passengers a better option than TNCWhat would make a better experience?
DISRUPTIVE TECHNOLOGY=LEVERAGE•Technology based GTM systems- • Information has never been more valuable
Wait time information•Automated dispatch•Virtual Hold Lot
Improvements to Airport GT System
GateKeeper Systems
Passenger wants:•Avoid lines•Convenient pick-up•Monitor•Control
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Eliminate or reduce the reliance on a physical waiting area.Benefits•Handle Peaks and Valleys- vehicles when you need them•Less waiting in line•Possible approach to dealing with TNC
Concept• Allow driver to “enter” the hold lot using smart phone• Communicate need for vehicles- under/over supply• Create a competitive TNC “app” to get a ride to the airport.• Provide preference for place in queue for trip from the airport.
Virtual Hold Lot
GateKeeper Systems
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Easy first step-Real-Time Driver Info on website
GateKeeper Systems
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• Opportunity to improve service!
• Cannot ignore
• Response tied to local environment
THANK YOU.
Summary
GateKeeper Systems
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Multiple Business Models• Use existing cv= compliance issues
• Peer-to-peer= identification & Compliance issues
Enforcement:• Compliance with Airport Authorization rules (permits, insurance,
inspections, etc.)
• Fee collection
• Customer services
• Curbside Operations
Equal Treatment to Other Companies
TNC Issues Faced by Airports