newegg competitive landscape mario campos 4 13 2008
DESCRIPTION
A profile of Newegg's competitive landscape using Alexa.com to rank the 10 ten competitor's by Traffic RankTRANSCRIPT
![Page 1: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/1.jpg)
Newegg’s Competitive Landscape
B-COP Analysis
![Page 2: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/2.jpg)
Index
• Background• Method• Findings• Recommendations
![Page 3: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/3.jpg)
Background
• Newegg – “Once you know, you Newegg”– Started as:• Online computer parts company
– Branched out into:• Full PCs / Laptops / Software• Major electronics (TVs, DVD Players, etc.)• Apple Products• Cell Phones, Digital Cameras• Game Consoles, Games• Networking Switches / Servers (Enterprise)
![Page 4: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/4.jpg)
![Page 5: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/5.jpg)
Method
• Alexa (http://www.alexa.com)• Found NewEgg’s 10 Direct Competitors• Found Indirect Competitor’s from Direct• Top 10 Competitors– Highest Traffic Rank
• Determined Ranking, Traffic Flow– RVP Chart– Competitive Landscape Chart
![Page 6: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/6.jpg)
Top 10 CompetitorsRank Company Traffic Rank Competition Type
#0 Newegg 591 -
#1 Ebay US 22 Direct
#2 Amazon.com 47 Indirect
#3 Ebay UK 96 Indirect
#4 Yahoo Auctions 100 Indirect
#5 Dell 210 Direct
#6 Compaq / HP 237 Indirect
#7 BestBuy 439 Direct
#8 Ebay AU 484 Indirect
#9 Apple Store 527 Indirect
#10 Wal-Mart 541 Indirect
![Page 7: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/7.jpg)
RVP (Relative Rank Vs. Page Views)
![Page 8: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/8.jpg)
Competitive Landscape
Yahoo Auctions
The Apple Store
Compaq / HP
Ebay AU
Ebay UK
Amazon.com
Newegg
Direct CompetitorsIndirect Competitors
From NewEggTertiary
![Page 9: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/9.jpg)
Findings
• Newegg has no major “Two-way” traffic competitors
• Looking at Alexa.com, most traffic that points “In” to Newegg is from non-competitors
• Newegg has migrated away from traditional “PC parts” e-sellers and into mainstream electronics e-commerce– No “PC parts” competitors
• Biggest competitor: = Ebay (3)
![Page 10: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/10.jpg)
Recommendations
1. Should launch an e-marketing campaign touting their superiority over online auction websites– Safety, security, warranties, refunds, etc.
2. Should continue to branch into non-hardcore PC parts consumers (marketing & website)
3. Should get into profitable segments that compete with Amazon to attract visitors and increase sales– Online DVD / Music sales
![Page 11: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/11.jpg)
Resources
• Alexa (http://www.alexa.com)• Newegg.com (http://www.newegg.com)
![Page 12: Newegg Competitive Landscape Mario Campos 4 13 2008](https://reader036.vdocuments.net/reader036/viewer/2022062513/5565ac68d8b42a4c6f8b49dc/html5/thumbnails/12.jpg)
Questions?