newport international boat show sponsorship booklet fortune

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Sponsorship Booklet for NIBS

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Page 1: Newport International Boat Show Sponsorship Booklet Fortune
Page 2: Newport International Boat Show Sponsorship Booklet Fortune

S P O N S O R S H I P O P P O R T U N I T I E S

Page 3: Newport International Boat Show Sponsorship Booklet Fortune

The Newport International Boat Show (NIBS), one of the largest in-water

boat shows in the country, attracts high net worth individuals, their families

and friends. This prestigious event encompasses thirteen acres of Newport’s

famed waterfront with sailboats and power cruisers up to 85 ft., plus an

extensive array of products and services that enhance the yachting lifestyle.

With over twenty-five countries represented, it is truly an international event!

For over 40 years, NIBS has been the place where industry leaders and

sponsors interact with existing and potential customers. With an eighty

percent return rate, the show has provided measurable results for those

who participate. In addition to attracting the right crowd — our public

relations strategy has garnered us national and international coverage,

while our marketing programs boast over 68 million media impressions.

T H E N E W P O RT I N T E R N AT I O N A L B OAT S H OW

I N V I T E S YO U TO C O N N E C T W I T H YO U R AU D I E N C E

Page 4: Newport International Boat Show Sponsorship Booklet Fortune

D E M O G R A P H I C SOver 42,000 individuals from the affluent Northeast Corridor (Boston to New York) and beyond visit the Boat Show each year.

95% are college graduates50% are post-graduates 90% own their home AGE: GENDER: 49% 36-55 60% Male 51% 56-75 40% Female

AVERAGE HOUSEHOLD INCOME ~$165,000AVERAGE NET WORTH ~$1.5 million

GEOGRAPHIC REACH:Rhode IslandMassachusettsConnecticutNew YorkNew HampshireNew JerseyMaineFloridaVermontPennsylvania

34.5%24.1%15.5%8.9%3.0%2.4%2.0%1.6%1.3%1.0%

Page 5: Newport International Boat Show Sponsorship Booklet Fortune

D E S T I N A T I O N N E W P O R T

With its spectacular coastline, historic architecture and

thriving downtown waterfront, Newport is famously

referred to as “America’s First Resort” and the “Yachting

Capital of the World.” While in Newport, visitors can

tour Bellevue Avenue Mansions, sail on the America’s

Cup 12 Metre Yachts, shop in elegant boutiques and

enjoy world-class dining and nightly entertainment.

Newport offers easy access to Nantucket Sound and is one

of the primary destinations for cruising, racing and sailing

during the summer months. Situated directly between New

York City and Boston, Newport draws visitors from one of

the wealthiest population corridors in the country — and

many of them attend the Newport International Boat Show.

2008

Ran

k (b

y #

of H

NW

I’s)

US Metro Area HNWI Population (k)

1 New York* 561.8

2 Los Angeles 208.2

3 Chicago 172.2

4 Washington D.C.* 127.7

5 San Francisco 120.8

6 Boston* 89.4

7 Philadelphia* 86.7

8 Detroit 79.5

9 San Jose 69.5

10 Houston 68.4

HNWI = high net worth individual with investable assets in excess of US $1 million.

Page 6: Newport International Boat Show Sponsorship Booklet Fortune

YACHTS

AIRCRAFT

AUTOS

ART

FASHION

JEWELRY

WATCHES

WINE

TRAVEL

TECHNOLOGY

PHARMACEUTICAL

ELECTRONICS

Y O U R C U S T O M I Z E D E X P E R I E N C E

Participating in the Newport International Boat Show as a sponsor is seamless from start

to finish. While sponsor benefits vary depending on the level of financial commitment, we

will work to craft a truly unique experience that is best suited for your current and future

customers.

Unique Offerings

~ Private Dinner featuring a Relais & Châteaux Chef

~ Cocktail Reception aboard a magnificent yacht

~ Wine Tasting with Winemaker

~ Food & Wine Pairings

~ Fashion Show along the docks

~ Product Showcase/Placement

~ Test Drive along Ocean Drive

~ VIP Business Lounge

Concierge & Hospitality Services

~ Assistance with entertainment

and educational programming

~ Access to Newport’s most elite

venues and restaurants

~ Assistance with premier accommodations

~ Full service logistics management

Sponsorship Programs feature a multi-tiered approach with levels starting at $25,000 and up.

Page 7: Newport International Boat Show Sponsorship Booklet Fortune

O U R P A R E N T C O M P A N YNewport Harbor Corporation (NHC) is a leader in hospitality services and event production. This union of great show management combined with a high level of hospitality and service will ultimately enrich the experience for you and your guests.

NHC owns and operates:

Newport Yachting Center & Marina

Castle Hill Inn – internationally recognized Relais & Châteaux property

Newport Restaurant Group – featuring 8 award-winning restaurants

sm

Page 8: Newport International Boat Show Sponsorship Booklet Fortune

S P O N S O R S H I P O P P O R T U N I T I E S

OFFICIAL CATEGORY SPONSOR - $25,500Exclusivity in Category Official Sponsor of the Newport International Boat ShowProprietary Area 10x20’ Promotional space in a high-traffic location to create a brand experience for guests Marketing Logo on Show Directory—50,000 printed Logo included on Rack Cards—20,000 distributed locally & regionally Logo included on select Media Buy—over $400,000 in media value 4 Banners displayed in high-traffic areas within the Show 4 Banners displayed along America’s Cup Avenue Website link/logoHospitality 40 Complimentary Entrance Tickets to show Exhibitor Party—12 VIP Tickets Private Reception on a yacht Host a 4-hour reception for up to 30 guests* inclusive of beer, wine and 4 appetizers.

*Additional guests $40pp.

SUPPORT SPONSOR - $12,500Proprietary Area 10x20’ Promotional space in a high-traffic location to create a brand experience for guests Marketing 2 Banners displayed in high-traffic areas within the Show 2 Banners displayed along America’s Cup Avenue Website link/logoHospitality 20 Complimentary Entrance Tickets to show Exhibitor Party—6 VIP tickets

Page 9: Newport International Boat Show Sponsorship Booklet Fortune

S P O N S O R S H I P O P P O R T U N I T I E S

VIP DAY SPONSOR - $15,500Exclusivity in Category Official VIP Day Sponsor—“VIP Day Presented by…”Proprietary Area 10x20’ Promotional space in a high-traffic location to create a brand experience for guestsMarketing 2 Banners displayed in high-traffic areas within the Show 2 Banners displayed along America’s Cup Avenue Logo & message on VIP Day Wristband—distributed to attendees at gates upon entering the Show Logo & message on VIP Day advertising VIP Day-specific PA Announcements throughout the day Logo included on VIP Day signage—produced by Show Email Blast to Boat Show mailing list promoting VIP Day partnership—opportunity to invite attendees to stop by sponsor booth for a special gift, etc. Website logo/linkHospitality 25 Complimentary Entrance Tickets

LOUNGE SPONSOR - $10,5001 of 6 Lounge SponsorsProprietary Area 10x20’ Promotional space located within Lounge to create brand experience for guests Centerpiece of the event—Lounge will become event hot spot Opportunity to provide special gift Product showcase in LoungeMarketing Signage prominently displayed in Lounge— provided by Sponsor Sponsor logo included on backdrop of Lounge—produced by Show

Page 10: Newport International Boat Show Sponsorship Booklet Fortune

Photo Credits: Onne van der Wal, Billy Black, Warren Jagger

Page 11: Newport International Boat Show Sponsorship Booklet Fortune