newport mesa magazine

FREEDELIVERY • NO SALES TAXTHROUGH THE END OF JUNE • WITH THIS AD

Wow, what a warm welcome!The response we've re-ceived following the distri-bution of the inauguralissue of Newport MesaMagazine has been tremen-dous! I speak on behalf of

our entire team in saying that we are deeply ap-preciative of the time our readers, advertising part-ners and editorial contributors took to share theirthoughts about the publication, its mission and theresults of each individual and/or business' partic-ipation.

We will strive to continually evolve the magazine with the goal of being a communityresource and with that in mind, we always welcome story ideas, any "announce-ments" local businesses would like to share, any events local non-profit organiza-tions would like to promote, etc.

We hope you enjoy this edition as much as we enjoyed producing it!

Jody Robinson

MAY / JUNE 2012 4 NEWPORT MESA MAGAZINE

May / June 2012 Issue

Publisher Community Publications LLC.

Editor Jody Robinson (714) [email protected]

Art Director David Perez

Editorial Assistant Chelsea Murphy

Director of Advertising Michael Cupic

Account ExecutivesAnthony Arcurio • Marlo Morrison

Distribution ManagersRolando Ruiz • David Starr

Advertising Inquiries (714) 469-3495

Contributing WritersCherri Farah • Mark Van Mourick

Jennifer Pullen • Betsy Sanz • Scott E. West, D.D.S.

Cover PhotographyLana Farfan, Caught in the Moment Photography

Jody Robinson

PUBLISHER’S NOTE


Understanding SleepApnea 22

Concours D'Elegancein Dana Point 26

Giving Back in OC 30

Second Quarter 2012 Qutlook 10

Business Showcase: Delux Luxury 12

Spotlight On:Wake Up Beautiful 14

Cover Feature: Gold Coast Pool & Spa 16

Spotlight On: Expressions - A Plumbing Showroom 18

M AY / J U N E 2 0 1 2contents

16 Cover Feature: GoldCoast Pool & Spa

Reuse Jeans: Clothes with aConscience 20

Business Showcase: Ambiance Home Collection 8

Ambiance Home Collection is a true family business -Navid Nemati and his mother Soraya are the team be-hind one of South Orange County’s most recommendedcustom design and retail centers.

Located in Mission Viejo, Ambiance Home Collection’s 30,000-square-foot retail space is defined by top designer furniture at un-beatable prices, a custom design workroom and over 900 bolts offabric on-site to meet its customers’ every furniture, drapery andaccessory need.

Ambiance Home Collection is a destination retail space. As a ware-house showroom, Ambiance is able to keep prices down on finefurniture by foregoing the expense of a thoroughfare retail store-front. Not only does Ambiance carry practically everything youneed to furnish and design the home of your dreams, Navid, So-raya and their team strive to assist customers to ensure theymake the perfect decision with any purchase. So if you hear aboutAmbiance, it’s because someone had a great experience with So-

raya, Navid and others in this family-owned-and-operated business.

Ambiance Home Collection offers fur-nishings and accessories in an array ofdesign styles to suit their customer’sspecific needs: From Tuscan, Old World

Connect with Soraya and Navid by visiting the Ambiance Home Collection at 23811 Vía Fabricantin Mission Viejo, by calling (949) 455-0501, or by visiting www.ambiancehomecollection.com

and Rustic to Traditional and Transitional. Ambiance Home Collec-tion also features in-home consultation services to provide profes-sional design guidance to bring a living space to life according toeach client’s specific tastes.

Can’t find exactly what you’re looking for on the showroom floor orhave a piece you’d like to have custom build to spec? Ambiance candeliver in that arena as well – with an in-house custom workroomspecializing in upholstery, drapery, furniture service and more. Bringin a photo of what you’re looking for and Navid and his team willbuild it for you at an unbeatable price.

Navid is also passionate about what Ambiance’s team can do in thecustom workroom to bring new life to unique, irreplaceable or an-tique pieces.

“You would be amazed at how quality reupholstering and some TLCcan reinvigorate your older furniture,” he says. With the upholsteryworkroom and extraordinary selection of rare fabrics on-site, Sorayaand Navid can oversee the projects personally. “It’s really satisfyingto take a piece that someone has had in their family for years, some-thing with a lot of personal meaning, and make it beautiful and func-tional again.”

When a retail and service provider retains the same customers forover 20 years, you have to assume that they’re doing somethingright. Navid insists that it is the quality of the furniture offered ataggressive prices combined with timely, personal service thatmakes you feel like one of the family. But Soraya’s keen eye proba-bly has as much to do withclient loyalty. Many of Soraya’sclients have been with her forthe entirety of her career, be-cause she finds a way to turn ahouse into a home where herclients want to spend theirtime, raise their children, filltheir days and dream theirdreams.


What a difference a few months can make! Lastyear’s fears of double-dip recessions and Greektragedies have given way to large job growths(636,000 job gains in the first quarter), improvedinvestor confidence, and the best first quarter forthe S&P 500 in 14 years (up 12.6%). The questionis will this growth continue or peter out like it did

after the spring gains in 2011 and 2010? With a large Band-Aid onEurope, a 7.5% soft landing in China and continued modest growthin the US (2 - 2.5% GDP), we expect the economy and financial mar-kets to churn mostly sideways through the Fall, and not experiencethe 16-18% mid-year drops of the previous two years.

Not that we are without worries, for example: first quarter earningsestimates continue to be revised downward; Spanish debt; weakBRIC growth; absence of QE3; lower than expected job growth inMarch; Iran, North Korea, etc. But this year we have oil at a 7 weeklow, no Japanese earthquake, a shale gas boom in the US, signifi-cant jobless claims decline and no recession fears. In fact, for thefirst time since the Great Recession, private business owners that Imeet with regularly reported significantly higher sales this year.

Stock MarketsMy 2012 year-end S&P 500 forecast of 1500 (up 19%) doesn’t seemas far fetched as it did in early January (see www.optivestinc.com,Resources / Newsletter / Optivest’s First Quarter 2012 Newsletter).However, after a 30% advance from October 2011 lows, we expectsome dips and consolidation before further meaningful gains. Stockindexes and managers’ performance were influenced significantlyby their degree of long exposure to Apple, Inc., whose stock priceincreased from $405 to $600 (a 48% gain) in Q1 2012. Despite fore-

casts of $1,000, someday Apple will stumble and we are keeping a10% (from recent high) stop loss in place while hoping the run con-tinues.

US Energy Independence within 10-15 years?I recently conversed with several of the nation’s energy experts andwas amazed to hear the progress being made in the US to becomeenergy self-sufficient in the next 10-15 years (and a net exporterafter that). Huge new oil/gas/shale fields are being expanded inNorth America, Brazil and the Arctic. Solar power, thanks in part toNano Technology, is becoming more efficient at a compounded rateof 30% per year. Nuclear is not dead. There is plenty of coal to stripmine. Natural gas is at multi-year lows and in abundant supply. How-ever, according to Shell Oil’s CEO, world oil demand will double by2050 and 90% of that new demand will come from non-OPEC coun-tries, with a full half coming from China. And these numbers assumegains in efficiency; without them, demand would triple by 2050.

So what does the future look like? From my reading and discussions,this new energy demand will be met from multiple sources, most ofwhich only make economic sense with oil prices over $100 per bar-rel. The US imports about 12 million barrels of oil per day (MBPD) ofthe 18.9 MBPD that we use. Three quarters of our oil usage goes totransportation. Clearly, more efficient engines will help, as will in-cremental production increases in natural gas, biofuels and elec-tricity (which are mostly produced from coal). Alternative energyand energy efficiency only attracts research and business invest-ment when it’s a profitable alternative to traditional oil-based en-ergy use. The good news is that $4/gallon gasoline will help the USbecome more energy efficient, greener and self reliant. The badnews is that higher gas prices are probably here to stay.

To connect with Mark, call (949) 363-8686 or visit www.optivestinc.com. Mark Van Mourick is theChief Executive Officer of Optivest, Inc., and personally manages the investment portfolios of 60 of thenation’s wealthiest families. Optivest, Inc. is a full-service investment management firm that providesfamily office services to high-net worth families, including: in-house accounting, tax preparation, estateplans, real estate, philanthropy and concierge services. Optivest’s proven portfolio process looks beyond

standard portfolio metrics, offering coordinated guidance across every area of wealth & investmentmanagement to create a personalized “optimum investment” plan for every client.

Second Quarter2012 Outlook

by Mark Van Mourick

US & WorldEconomy

I recently conversedwith several of the

nation’s energy expertsand was amazed to hearthe progress being madein the US to become

energy self-sufficient inthe next 10-15 years(and a net exporter

after that)


or ladies like me who love to shop, there are few things that aremore fun than happening upon that perfect “must have” piece we’reconvinced will enhance virtually every ensemble currently residing

in our closets.

You know the one – the item that from the minute you purchase it, becomes yournew favorite find and one that seems to serve as thefashion focal point for your entire wardrobe.

There’s only one way to top this retail experience andthat’s finding the perfect piece at a price that’sridiculously below retail (at 25% - 40% of its originalvalue, depending on condition and style) in an envi-ronment designed to make customers feel asthough they are shopping in a high-end cozy closetwith absolutely NO sales pressure.

If this sounds like some far-fetched fashion fantasy,you obviously haven’t had the pleasure of experi-encing Delux Luxury Consignment. Since openingits doors in February, this unique Newport Beach-based boutique has already garnered quite a loyallocal following. No doubt due to its extensive selec-tion of luxury new and pre-owned fashion bybrands that include Chanel, Prada, Louis Vuitton,

FGucci, Hermes and many more.

“My inspiration for opening Delux Luxury is mylove for style, fashion and

travel,” says OwnerSamantha Matte-son. “My passionstems from the de-sire to be exposedto beautiful thingsand believe that thesuccess of this com-pany will come fromhaving great prod-ucts, value, customerservice and being op-erated with integrity.”

Toward that end, whattruly distinguishes Samantha’s store is the highquality brands, inventory and 5-star service.Being situated in The Cove along the scenic Pa-cific Coast Highway certainly doesn’t hurt either.“We would love to help Newport Mesa Maga-zine’s readers with all their shopping needs andwants,” says Samantha. “If you are like us, youprobably have items hanging in your closet thatyou never wear. Don't just let them go unused,give them a second life and make some moneyin the process. If you have nearly new garmentsand accessories that you no longer need, wewould love to sell them for you!"

Not to be confused with the idea of "thrift," con-signment is resale, and in the case of Delux Lux-ury, it is resale that has gone upscale.

"Our take on consignment means that we lookfor designer clothes and accessories in greatcondition, creating a world of unique wardrobeswith a smaller carbon footprint," says Samantha."We will also personally clean out your closetand help you sell your great fashion items. Bringyour friends, family, children or pets - we loveeveryone! I look forward to meeting you all.”

by Jody Robinson

Unique Boutique:Delux Luxury

Delux Luxury Consignment • 410 W Coast Hwy. Suite H • Newport Beach • 949-307-6610www.deluxluxury.com



Wake Up BeautifulSPOTLIGHT ON:

Some days, it’s all I can do to roll out of bed, drag a combthrough my hair, brush my teeth and run out the door. I’moften heading to an appointment straight from droppingmy kids off at preschool, which gives me precious littletime in the morning to “put my best face forward.”

Let’s face it, you can’t rush make-up application or it’ll just endup looking … well, rushed. Turns out, a revolutionary method ofapplying micro-insertions of natural pigments into the dermallayer of the skin can take the time and trouble out of this morn-ing ritual with permanent makeup for lips, eyeliner and brows.

“Permanent makeup is proven medically safe, very affordableand used for a variety of cosmetic enhancements, like perma-nent eyebrows, eyeliner and full lip color,” says Brandi Langley,

by Jody Robinson

Connect with Brandi by visiting the WakeUpBeautiful beauty loungein Laguna Niguel at 30100 Towne Center Drive, Suite S, or call 949.305.9912

or visit them online at www.wakeupbeautifulspa.com

owner of Wake Up Beautiful, recently recognized by Orange Coast Magazineas “the ultimate beauty lounge.”

The Laguna Niguel-based business (her second location opens this month inCosta Mesa) specializes in “results-oriented, effective beauty treatments atan affordable price and convenient same and next day availability.” Treat-ments range from natural looking permanent makeup, lash extensions, air-brush and sunless tanning, Endermologie® (a patented easy, healthful andcomfortable alternative to liposuction, body wraps and messy creams) andcustomized facials to an array of medical treatments such as Botox, Juved-erm, laser hair removal, Exilis skin tightening and chemical peels.

“The inspiration behind opening the business was to help women ‘wake upbeautiful’ everyday,” says Brandi. “I believe women who feel confident in theway they look take that confidence with them into all aspects of their livesand are better at everything they do. I love being a part of that.

“We offer results at an everyday great value in atrendy and fun atmosphere. We are not a day spa thatoffers fluffy, pampering services. I am proud of thereputation we have built of being the ‘go to’ place forgreat work.”

by Betsy Sanz • Cover photography by Lana Farfan, Caught in the Moment Photography

Cost efficient, beautiful pools& spas from Gold Coast Pool & Spa

Where SummersGo Swimmingly


swimming pool is an enormous value to ahome. It draws friends and family to you; it’sa place for exercise and respite alike; it’s asummer full of fun waiting to happen. Whena pool is run-down and bleeding energy (andcash) like there’s no tomorrow, it’s thebiggest hassle a homeowner ever enter-tained. So if you have a pool (or the sem-blance of one), or if you are consideringinstalling a pool, the question is: How do youend up with a pool that’s an advantage, notan affliction?

That’s a good question for Nick Satter. You might say that Nickgrew up in a pool. His father was an executive of one of the largestpool supply companies in the world. As a young man, he workedfor his father and created his own pool repair and maintenance clien-tele before going to work for a construction company that installedpools. He would listen to the owners brag about the price theyhad gotten for pools they would install with no finesse and little qual-ity, and he knew that he could not only build better pools, hecould give homeowners everything they really wanted in theirbiggest backyard fixture. He founded Gold Coast Pool & Spa, nowthe premier builder and remodeler of custom swimming pools in Or-ange County.A

Owner Nick Satter

For most homeowners, this comes down to a coupleof factors: cost and comfort.

New technologies developed as recently as within the last decade have dra-matically altered the energy efficiencies and therefore the cost efficienciesof swimming pool equipment. The impact is so remarkable that Nick assertsthat with key technology upgrades, homeowners can save up to 90% of whatthey currently spend in energy costs using outdated, inefficient technology.That means heating your pool won’t send you to the poorhouse, which meansyou’ll likely heat (and enjoy) your pool far more often.

Since the beginning of swimming pools, the arrival of summer was trumpetednot just by the scents of jasmine and waffle cones, but by the chokingly du-bious smell of calcium and sodium hypochlorite, replete with all its unhappybyproducts: burning eyes, dry skin and green hair. The reign of chemical chlo-rine is over. Today, homeowners, with the help of advocates like Nick and GoldCoast Pool & Spa, are turning to natural chlorine (aka saline) pools for healthyrecreational swimming. Did you know that converting your chemical chlorinepool to a safe, natural saline pool is not only possible, but is possible withinhours? Saline also requires less maintenance and does less damage to pumpsand equipment, making your pool not only a ton more pleasant but also lesscostly to maintain. Such are the benefits of converting to saline that Nick

promises to give his clients “nearly care-free pools and spas.”

If you have a swim-ming pool that is inneed of a cosmetic re-model, a saline conver-sion or a technologyupdate, or if you wantto increase the value ofyour property and thequality of your domesticlifestyle by installing acustom pool, considercontacting Gold CoastPool & Spa. The firm is afully licensed generalcontractor, possessing aB1 and C53 custom poolbuilders licenses. Unlikeyour stereotypical con-struction contractors,Nick and Rick walk everyproject through design, in-

stallation and finishing, a factor that is almost as refreshing as a dip on asummer’s day.

to reinvent existing pools, which is always an excit-ing challenge for Nick and Rick. Dilapidated, dys-functional pools are transformed into beautiful,energy efficient watery escapes that can truly beenjoyed. Whether designing new pools or remodel-ing old ones, Gold Coast Pool & Spa’s purpose is tocreate pool environments that turn your backyardinto a place of elegance, beauty and style that wel-comes you and the ones you love, every day.

“Quality pools and beautiful backyards are a prod-uct of excellent, detailed design and honest work,simple as that,” says Nick. “When you have a goodidea of what elements you want, you can trust ourvision to tie it all together. We want you to love yourpool and enjoy your backyard every single day. Oth-erwise, what’s the point?”


Nick quickly enlisted the help of Rick Fulton,one of the best softscape and landscape de-signers in the region. Together Nick and Rickhave designed and built thousands of poolsand spas across the county, from simpleshapes to extraordinary water features characterized by richfoliage, waterfalls, cabanas, bathrooms, outdoor kitchens andfireplaces. More and more, homeowners are coming to them

Contact Nick Satter by calling (949) 574-9177, and to get your imagination swimming, see many photos of poolswell done by Gold Coast Pool & Spa at www.goldcoastpool.com

SPOTLIGHT ON:

Most homeowners would prefer to purchase the bestquality faucets and fixtures when planning a remodelof their family’s kitchen or bath. But particularly intoday’s challenging economic climate, it’s equally im-portant to find a good value. Which is why Expres-sions might just be one of the county’s best-kept

home improvement secrets.

The Costa Mesa-based plumbing showroom showcases a vast se-lection of products designed to fit your décor from leading manu-facturers like Kohler, Hansgrohe, Moen and much, much more.Within this beautiful space, contractors, designers and do-it-your-self homeowners find high quality fixtures, faucets, showerheads,toilets and tubs at prices that are competitive with lesser qualityoptions available at the big box retailers.

Seriously, who wouldn’t rather have the kind of high-end Kohlerfaucet with all brass fittings a professional plumber would installover the one with plastic fittings that the chain hardwarestores carry?

“From large commercial projects to the simplest of home remodels,we want to be the source you keep coming back to for all yourplumbing needs,” says Greg Boiko, co-owner and President of Ex-press Pipe & Supply, parent company for Expressions and one ofthe fastest growing plumbing supply wholesale companies in thestate of California. “We opened this business because we wantedto do it right. It may just be pipes and fitting to some people, to uswe feel it is a privilege to be are part of an important communityof professionals and consumers we respect and serve.”

This commitment to excellence has served the company well in the18 years since its inception. Boiko credits “keeping inventory inquantities and choices our customers want” as a critical compo-nent to the company’s continued success.

As consumers, we demand lower prices, not realizing that lowerprices can often equate to less service. I can't tell you how many

times I've roamed the aisles at the big box stores looking for a par-ticular item and was even harder pressed to locate someone to helpme. And good luck having that "someone" be an experienced pro-fessional who could walk me through the selection process.

“Service – Service – Service!” says Greg. “We are hands-on and per-sonalize our business relationships. Each customers’ success is ourpriority! Price is important especially in the current market condi-tions. We are competitively priced along with having the expertiseto make product suggestions to our customers that will give themsavings they may not have thought of on their own.

Our success ‘Trifecta’ is Inventory, Service, Price … in that order.”

Toward that end, Greg and his team “possess a very high degree ofintellectual property that has grown through the combining of life-times of talented career industry professionals. We share a com-mon philosophy that the customer comes first! Our locations andoperational systems were created and continue to be updated withthat in mind.”

In terms of continued growth and the expansion of offerings, theExpressions Showrooms “give us the market advantage of beingable to better serve our existing customer base for their higher endclientele along with giving us the ability to develop direct relation-ships in the A&D market.

“Now we can provide everything from the raw pipe to the decora-tive finish details desired in custom homes and remodels,” saysGreg. “The prospect of opening future showroom locations andadding product categories are on the drawing board. We are proudto be members of the American Society of Interior Designers andThe National Kitchen and Bath Association.”

“Come see us! We believe our primary job isto help you realize the best possible out-come for your projects while enjoying thefriendly down to earth atmosphere that isExpress Pipe!”

Expressions PlumbingShowroom(a division of Express Pipe & Supply)


Contact us at our showrooms in Costa Mesa 1916 Placentia (949) 574-8266& Carson 1000 E. Carson St. (310) 220-2022 or visit www.expresspipe.com

REUSE Jeans 1020 South Coast Hwy. • Laguna Beach • 949.715.0473 • www.reusejeans.com

Early in my writing career, I had theopportunity to interview many suc-cessful entrepreneurs for an OC-based regional business/lifestylepublication. While the scope of thefeatured businesses was diverse,

the owner/operators all shared an unerringpassion for their profession and a common be-lief that “if you love what you do, the moneywill follow.”

by Jody Robinson

It didn’t take long after meeting George Powell, founder of the Laguna Beach-basedREUSE Jeans (R.E.U.S.E. – Recycle. Environment. U. Save. Earth) for me to discover thathe was obviously cut from the same cloth (pun intended).

With years of experience in premium denim fabrication and a firm conviction that envi-ronmental awareness can coexist with fashion, George set about turning the garment in-dustry on its axis. With key contacts in textile mills overseas, George and his Chinesecounterparts have redefined the processes that go into manufacturing denim apparel –starting by focusing on the tons of discarded scrap denim that resulted after patternswere cut.

Toward that end, the company developed a means to “rework the scraps of raw material”with newly engineered machinery capable of a “soft opening of yarns,” allowing denimscraps to be cleaned, shredded and spun into new yarn.

“It seems like once I began down this path, everything came together to give rise to thisventure,” he says. “While getting a haircut in Hong Kong, I read an article about the world’swater shortages. Cotton is an inherently ‘thirsty” fabric – it takes a staggering 3,200 gal-lons of water to manufacture a single pair of jeans.

The same story applies to the dyes used to color the years – once the yarns were “bathed,”the dye was literally poured down the drain. George’s processes allow for 80% of thewater and 90% of the dye typically used in manufacturing to be recycled.

Even with eco-friendly practices in place,George knew that his concept wouldn’t trans-late to sales unless his company turned outgreat-fitting, fashion-forward designs. Enterseasoned technical and merchant designerMandie Slayman. Mandie developed the lineand her designs were a hit with customersfrom the start.

“The distinctive shape of our line is a form-fit-ting rise, defined by subtle, but deliberate de-tailing,” says Mandie. “REUSE offers jeans forboth men and women in a mix of washes, col-ors and cuts – from skinny to bell bottoms (andat $95 a pair for women and $125 for men, de-signer denim is far more affordable than itsless eco-friendly counterparts). Our entire col-lection of jeans, jackets, tops, skirts and shortsare all created from 80% recycled materials.”

REUSE Jeans are currently available at over450 retail locations across the country. Butlucky for those of us who live in South County,the company’s flagship store is just a stone’sthrow away.

Visit REUSE Jeans on South Coast Highway inLaguna Beach. Customers who mentionNewport Mesa Magazine will receive a FREE$50 Gift Card toward the purchase of anyfull-priced merchandise.

Not only is that a screaming deal – but you canliterally “step into a smaller carbon footprintone leg at a time.”

Clothes with a Conscience:REUSE Jeans



or longer. These Apnea events put significant stress on your heart, lungsand blood pressure, not to mention your mood and overall health. And, leftuntreated, they can increase your chances of a heart attack or stroke.

Your doctor may have recommended a medical device called the CPAPmask. The CPAP mask is worn over your nose and mouth much like a pilot'soxygen mask. The air pressure from the mask opens the airway to allow thepatient to receive an adequate amount of oxygen to keep the heart func-tioning normally throughout the night and to help the brain receive enoughoxygen.

Maybe you have already tried the CPAP, and as much as you try, it just does-n't result in a good night's sleep for you. Perhaps you have boxed it up andput it away in the closet thinking that one day you'll try again - because youknow you have to do something - but what?

Literature and statistics now show that the best alternative for patients whocannot tolerate the CPAP mask is Oral Appliance Therapy. An oral applianceis a device the patient wears in their mouth at night that attempts to dupli-cate the effects of the CPAP mask. And it functions without hoses, leads,pumps and straps!

Seek out a dentist who is well versed in this field; he or she should be ableto interpret Sleep Studies (reports that show the severity of the SleepApnea); use such instruments as a Pharyngometer (a computer which meas-ures the changes created by different appliances); and his/her staff shouldbe expert in the billing of insurance claims, and workingwith Medicare.

Every morning millions of Americans wake up feeling groggy andtired, even after getting a full night's rest. If you get up in themorning feeling like you never slept at all; if you have a hardtime concentrating throughout the day; if you are experiencingdepression or memory loss; you may have a sleep disorderknown as Sleep Apnea.

People suffering from Sleep Apnea stop breathing during their sleep, some-times hundreds of times throughout the night. This can last for a minute

Connect with Dr. West by calling (949) 829-6700 or visit www.cannotusecpap.com or his offices at22672 Lambert St. #603 in Lake Forest. A member of the Academy of Dental Sleep Medicine and a

Medicare provider, Dr. West has limited his practice exclusively to the treatment of this importantarea of medicine (Snoring, Sleep Apnea, and CPAP Intolerance).

Understanding Sleep ApneaBy Scott E. West, D.D.S.


MentionOrange Magazine

Exp. 06.30.12


The Dana Point Concours d’Elegance will kick off theweekend celebration of the automotive culture withits first Beach Cruisers Show at the Sea TerracePark, adjacent to the St. Regis from 10 a.m. to 4p.m. on Saturday, June 23. For one magical day, theevent will revive the famous California beach and

surf culture with authentic period cars and music.

The show is free to the public with hundreds of Woodies, customVW’s and assorted Hot Rods on display. An event for all ages,children will enjoy the exciting “Kid’s Fun Zone”, while the adultslisten to live music featuring a Tribute to Jimmy Buffet per-formed by Mark Wood and the Parrot Head Band and the reggaesounds of Smoothie Jones and The Red X.

“We’re throwing the ultimate California beach party as part ofour 30th anniversary event,” said Jeff Spellens, president of the

Dana Point ConcoursD'Elegance to Revive

Southern California's Beachand Surf Culture

The Beach Cruisers Show is open to all vehicles manufactured prior to 1975 and registration is $20.For more information about the event or to register a vehicle in the Beach Cruisers Show,

log on to www.beachcruiserscarshow.com

Dana Point Concours. “From the stunning views of the Pacific to the livemusic, food and cool cars, the beach and surfing culture will once againtake center stage in So Cal. Then on Sunday, we’ll turn the golf links at theSt. Regis into a car enthusiast’s ‘field of dreams’ with a spectacular Con-cours. It will be such a special show that people worldwide will want to bepart of the weekend.”

Overlooking the ocean and Salt Creek Beach, the event will feature hun-dreds of Beach Cruisin' cars built before 1975, including wagons, sedans,rat rods, custom rods, deliveries, convertibles, VW's, Nomads, Woodies,Chevelles, pickups and more. Beach Cruisers will have numerous vendorsselling everything from memorabilia, food, drinks and more, including a va-riety of delicious items from the Taste of Doheny.

Over 300 Orange County wine lovers made sure they were inattendance of the Pacific Symphony’s fifth annual PacificCoast Wine Festival (PCWF) held at the chic five-diamond Is-land Hotel in Newport Beach. In addition to raising wineglasses, they also raised more than $160,000 (net) in supportof Pacific Symphony’s artistic and education programs. Thisunique soiree welcomed the cocktail-attired guests to roamthe multiple rooms featuring delectable appetizers, a wide-array of wine-tasting opportunities and an extensive silentauction. Assisted by winemakers and roaming sommeliers,guests also explored the different personalities of the manyfeatured wines, which ranged from newer cult boutiques inCalifornia to the old-world wines of Rhone andBurgundy.

Junior League of Orange County’sOpportunity Drawing Party

The ladies of OC are notorious for devoting lots of their time tothe 5000 active charity's in our Southland. Among the busiestof this group is the Junior League of Orange County ( JLOCC )who recently launched their Opportunity Drawing Party in La-guna Beach at the "Nirvana Grill."

From (L): JLOCC Fund Development Director

Carrie Burton, Opportunity Committee Chair

Carla Poulin, and President Kristin Schei-

thauer (l-r) attend party at Nirvana Grill

Syndicated columnist, television/radio host CherriFarah brings her years of experience as an ongoingeditorial contributor to scores of Southern Califor-nia-based magazines, including Riveria Magazine,Image Magazine and OC Health Magazine to her new positionas Entertainment/Society Editor for Community Publications,LLC., publisher of Newport Mesa Magazine, HB MagazineOrange Magazine and South County Magazine.

Pacific Symphony’s 5th Annual PacificCoast Wine Festival

From (L): Tom Rogers, Board ofDirectors Chair, Sally Anderson,with Michele and John Forsyte.John Forsyte is President of the

Pacific Symphony

2012 Athletes First Classic GalaBenefiting OrangewoodChildren’s Foundation

Once again, Athletes First (a Newport Beach-based sports agency thatrepresents more than 80 athletes and coaches) partnered with Orange-wood Children’s Foundation and its PALS auxiliary to host their annualtwo-day fundraiser, “The Athletes First Classic.”

The gala event was held at the St. Regis Resort, Monarch Beach with agolf tournament the following day. Major sponsors included Acra Aero-space, Argyros Family Foundation, Bob and Suzy Barth, Lennar CharitableHousing Foundation, St. Regis Monarch Beach, and Starkey Hearing Foun-dation. Athletes in attendance were 2011 Super Bowl-winning quarterbackAaron Rodgers (G.B. Packers), USC alum Matt Leinart (Houston Texans),Defensive Rookie of the Year Von Miller (Denver Broncos), Scotty McK-night (NY Jets) with girlfriend actress Hayden Panettiere, and 18 youngplayers represented by Athletes First going into the 2012 draft includingMelvin Ingram.

by Cherri Farah

From (L): Athletes First CEODavid Dunn, honoree William

Wang and presenter Wing Lam


The funds that are raised annually by the JLOCC directly impact thecommunity through collaborative projects with partner organizationsand support the JLOCC’s mission of promoting voluntarism, developingthe potential of women, and improving the community. This year’s proj-ects include the Second Harvest Food Bank Backpack Program, Critten-ton Services Connect Program, Children’s Hospital of Orange County(CHOC) Reading Program, Olive Crest Kinship Support Services Program,The Raise Foundation Resources in Motion Program, and the JLOCC’sBear Hugs and Bear Necessities Program, which partners with the Or-angewood Children’s Foundation. The JLOCC members also conductdone-in-a-day volunteer projects through the JLOCC’s Impact OrangeCounty Committee.

Hats off to this amazing group of ladies and to Nirvana Grille Chef/OwnerLindsay Smith-Rosales and Co-Owner Luis Rosales for generously donat-ing 10 percent of all additional sales to the JLOCC.

giving back in OC

2) What is the cost for lasertoenail treatment?IR: The treatments are broken downinto two easy to understandcomponents. The first is theexamination and nail treatmentwhich may be covered by insurance.The second part is the actual lasertreatment which is not covered. Aone-time examination fee of $500 ischarged during the first sessionwhich covers both the fee for the ini-

tial examination as well as the follow-up office visit. There is a separate laser fee of $70 foreach toe which is also paid upfront and covers two laser treatments. For example, treatingone toe would be $570; however if all ten toenails are treated, the charge would be $1200.For severe infections, a third laser treatment may be necessary. Exclusive anti-fungalproducts are sold separately. You are not forced to treat all your nails as may be mandatoryat other offices.

1. How did you perfect the lasertreatment for fungal nails?Ivar Roth, DPM: After performing thou-sands of laser fungal toenail treatments, Ideveloped and refined a proprietary proto-col coupled with the newest second gen-eration FDA approved laser. The new laserwith its digital readouts allows me to tellprecisely how much energy is required tokill the fungus. With this information, I cal-culate a specific customized laser treatment tailored to each patient. This patient specifictreatment means that no two patients are given the same laser treatment. In addition, I in-vented a new way to get rid of the fungal infection in the toenails. Before your lasertreatment, I will perform Maximum Nail Reduction (MNR) which removes at least 80% of your fungus in a single office visit. This exclusive protocol is so effective that I appliedfor a patent and it is currently only available at my office. The initial treatment fee includes asecond treatment session in order to ensure your success.

BEFORE AFTER 6 MONTHS


Contact Dr. Roth today for your appointment:351 Hospital Road #407 • Newport Beach, CA 92663

T: 949.650.1147 • F: 949.650.6434 • [email protected]


Dr. Roth's Patient

Dr. Roth's Patient

Dr. Roth's Patient

3) Is there a treatment for split nails?Dr. Roth has developed a newpatent pending cure for split nails.Only one or two treatments arerequired to solve this problem.

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