Unique Users (000's)

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Dec

-08

Jan

-09

Feb

-09

Mar

-09

Apr

-09

May

-09

Jun-

09

Jul-

09

Aug-

09

Sep-

09

Oct-

09

Nov-

09

Dec-

09

AOL News Guardian.co.uk News MSN News & Weather

Sky News Telegraph News

• According to Nielsen, Telegraph News channel reaches 2,284,000 unique users, a figure which is more than Sky News, AOL News and Guardian News

News – Dec 2009

Sources: Nielsen NetView Dec 2009, 2 Webtrends Dec 2009

Demographics

Competitor View

Monthly Highlights

Income Occupation

Site Stats2

UU’s (000)MSN News & Weather 2,886Telegraph News

2,284Sky News 2,158Guardian News 2,042AOL News 2,025

Visits Page Views Page Views per Visit

Male / Female split

53%47%

Male Female

Age profile

30%

11%

27%29%

0%

10%

20%

30%

40%

2-17 18-34 35-49 50-64 65+

TCUK News Telegraph.co.uk

Reach profiles (%)

9%

6%

12%

26% 25%

8%

0%

5%

10%

15%

20%

25%

30%

Up to

£15k

£15k -

£19,999

£20k -

£24,999

£25k -

£29,999

£30k -

£49,999

Over

£50k

TCUK News TCUK

Reach profiles (%)

26%

14%

4% 2%

9%8%

0%

5%

10%

15%

20%

25%

30%

Degree Post Grad

Degree

Prof Exec /

Managerial

Technical Self

Employed

TCUK News TCUK