news - grakom · shot of coke in a glass, an opener prying the cap off a coke bottle. the advert...
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September2019
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© Intergraf 2019Avenue Louise 130A1050 Brussels (BE)T: +32 (0) 2 230 86 46E: [email protected]
New media uses a variety of digital technologies, that provide us with limitless on-
screen possibilities. Digitisation and digital technologies have been incorporated into the education system, too. New ways to use digital tools in teaching and learning have fostered a lot of discussions around teaching methods utilising digital tools. There are advantages and disadvantages to both.An independent academic study was carried out to understand the impact of digitalisation on reading practices, particularly in children and young adults, under the COST Action E-READ initiative. This research found out that print readers have a better recall of temporal relations between events and are able to reconstruct more correctly the plot of a text than screen readers. E-READ also found out that paper remains
FUTURE OF READING
a better support, especially for long text, since it encourages deeper comprehension and retention. If we do not act urgently, we could be faced with serious long-term consequences for reading comprehension and critical thinking due to reading on a screen being encouraged by schools and the media. Policymakers, schools, educators and parents across Europe should be aware that reading on screen without the necessary supporting tools hinders children and young people’s learning potential. It is clear that there still remains an important place for print media in our digital world, which is critical for the development of educated, critical citizens in our society.
Although the advent of digital technologies has brought with it many advantages in the way we communicate, study or do business, traditional media still remains indispensable for us.
www.intergraf.eu
WHAT DOES NO BREXIT DEAL MEAN?
The UK was initially supposed to exit the EU on March 29th. But that departure date has been postponed and Britain now has until October 31st to leave.
Boris Johnson, the new Prime Minister of the UK, has stated the UK must be prepared
to leave the EU by the latest Brexit deadline of October 31st in whatever circumstances.
If the UK leaves the EU without a deal, the UK’s Prime Minister will no longer be able to sit with the leaders of the EU Member States, who meet at the European Council, and the UK would need to negotiate with the leaders as
‘a third country’ in a formal trade negotiation.
PPA, the professional publishers association, carried out a survey amongst its members and found that only 23% have undertaken contingency plans for a no-deal scenario. This includes activities such as setting up EU subsidiaries, increasing paper stocks, holding higher cash reserves, and relocating print/production to the UK. Read more here.
CHILDREN LIKE TO READ MAGAZINES
The children’s media study of 2019 shows that reading magazines, comics or books remains one of the favourite pastimes of children in Germany.
For the third time, an annual study on children’s media has found that German children
are passionate about reading.
According to the study, 4.3 million girls and boys in Germany between the ages of 6 and 13 years old read magazines. Moreover, German parents trusted children’s magazines more than any other media. Around 74% of parents consider reading magazines to be a
‘meaningful occupation’ for their children. Reading remains one of the things children like, as 91% of them find reading magazines to be fun and enjoyable.
Overall, the use of magazines, comics or books by 6 to 13 year old children in Germany has increased from 71% in 2017 to 76% in 2019, according to the study. If you are interested to read more, please find the German article here.
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www.intergraf.eu
INDUSTRY AND NGOs PRESSING EU ON PRINTED FOOD PACKAGINGIndustry and NGOs are pressing the EU to adopt harmonised rules on printed food contact packaging.
Although industry relies on recognised standards and national legislation, as well as harmonised good manufacturing practices (GMPs) across Europe, the food packaging value chain is calling on European regulators to present a proposal for a new printed Food Contact Regulation as was announced by the European Commission a couple of years ago.
“The European Commission had committed to present a draft proposal for a Regulation on Printed Food Contact Materials in 2018. It is now on hold, pending the completion of the evaluation of existing EU food contact legislation, with the risk that Member States present national measures.” Laetitia Reynaud, Policy Advisor, Intergraf
With the single-use plastics legislation adopted earlier this year, alternative packaging materials for food contact applications like paper and board are now further being explored by industry and consequently are also under the radar of consumer protection organisations.In July, BEUC, the European Consumer Organisation, published a press release claiming that printed paper and board food packaging may contain and release harmful chemicals. They published the result of tests of 76 samples of printed paper or board food packaging, including coffee cups, paper straws, printed napkins and grocery products. The tests have been carried out by 4 consumer organisations based in Italy, Spain, Denmark and Norway. They investigated the presence of primary aromatic amines and photoinitiators. Industry deplores that no information is available on the tests and samples used. For instance, no information is available on whether these samples have been manufactured in Europe or outside of Europe.Nevertheless the conclusion drawn by NGOs is the same as industry: the European Commission should start working on EU legislation for printed food contact materials.
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www.intergraf.eu
CONSUMERS VALUE SUSTAINABILITY
Study finds that brands should introduce new and sustainable products that build trust and credibility, otherwise they could end up alienating their customers.
According to a study conducted by Nielsen, the British data analysis firm,
there is a high demand amongst consumers for sustainable products. Nielsen has predicted that consumers will spend up to $150 billion on sustainable goods and products in 2021. The study confirmed that consumers are willing to pay more for brands which they perceive to be sustainable and environmentally conscious.
This means that brands need to consider sustainable products and environmentally compatible packaging in order to adapt to the needs of consumers. And it has been shown that 33.5% consumers are willing to pay more money for more ecologicaly sound products. If you are interested to read more, please click here.
COCA-COLA BRINGS SOUND TO PRINT
Coca-Cola has launched its first image that brings the tingly sensation of sound to print. The image features a bubbly glass of coke that has a synesthetic effect on consumers.
Can an image elicit a sound without making one? In its latest marketing campaign
Coca-Cola takes advertising one step further by introducing for the first time an image that brings the sensation of the sound to print. This new campaign, which already debuted in magazines and billboards in Estonia, Serbia and Slovenia, shows a close-up shot of coke in a glass, an opener prying the cap off a coke bottle. The advert reads “try not to hear
this”. “With this campaign we are aiming to activate that sensorial memory from our consumers, challenging them to hear an image for the first time, finishing our ad in their heads,” said Camilla Zanaria, Coca-Cola Content Lead of Central and Eastern Europe. Coca-Cola now plans to expand the campaign to the rest of Europe as well.
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www.intergraf.eu
DRUPA 2020: SIDE EVENT FOR MEDIA EDUCATORS
The International Circle and IARIGAI are joining hands to brief media educators worldwide on the latest developments taking place in their field at DRUPA 2020.
Keeping up with changes taking place in the media industry and communication
technology is a key challenge for teachers and education managers specialised in print media. However, it is an essential taks in order for teachers to understand which skills will be relevant for the future.The side event takes place on 18 June 2020 and convenes a selection of leading exhibitors of hard and soft ware for the print
industry. Prof. Dr. Frank Romano, emeritus professor for Rochester Institute of Technology (RIT) and renowned for his encyclopedic knowledge and strategic vision, will be the keynote speaker. Together with other distinguished speakers they will acquaint print media professors from various universities with advancements and ‘must see’ demonstrations at DRUPA 2020. This event is supported by the
“It is vital that those in teaching
positions are aware of current
technology and trends within the
industry.” Lexa Browning-Needham,
president of CGEA
CONSUMERS CHOOSE PAPER BILLS
Keep Me Posted North America has found that consumers prefer to receive documents on paper than electronically.
Every day citizens receive a considerable amount of documents: from bills to bank
statements, to travel documents, and payment receipts.The most recently set up Keep Me Posted campaign in North America shows that consumers still prefer to receive paper documents.The survey identified the following reasons as important factors that led citizens to choose
paper as a preferred method when dealing with bills and statements: internet security and the risk of losing information on the internet; a stronger preference for paper because the information is more visible and allows making notes or comments; and internet accessibility is not an option for everyone, especially for older people. If you are interested to know more about the survey, please click here.
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European Graphic Media Industry Network (EGIN), the US Technical Association of the Graphic Arts (TAGA), and, of course, Intergraf.For further information on the event you can contact Luk Bouters, chair of the IC at [email protected] or Prof. Dr. Gunter Huebner via [email protected]
www.intergraf.eu
Events
INTERGRAF MEETS WITH CHINA PRINTING MUSEUM
Representatives of the China Printing Museum came to visit the offices of Intergraf in Brussels to ask for a closer cooperation with Intergraf.
On 22 July, Mr Cees Verweij, President of Intergraf and Ms Beatrice Klose,
Secretary General of Intergraf, met with China Printing Museum. The purpose of the meeting was to find common grounds of cooperation and information sharing about the printing industry. The China Printing Museum invited Intergraf and its members to visit the collection of machines and technology which they
described as pne of the largest in the world. The museum regularly organises conferences that aim to promote the ‘culture of printing’. During their European tour, the China Printing Museum also met with the Plantijn Museum in Antwerp, the Gutenberg Museum in Mainz and the European Printing Machine Manufacturers Association (VDMA).
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The Intergraf Newsflash is temporarily edited by Marsida Bandilli.
Contact Marsida if you have news to share:[email protected] | +32 (0) 2 230 86 46
■ 7-10 September, Intergraf Directors’ Conference 2019, Bordeaux (FR)
■ 23 September, Intergraf Board Meeting, Brussels (BE)
■ 23-25 October, Intergraf Security Printes Conference, Copenhagen (DK)
■ 2 November, Intergraf Environment Working Group, Brussels (BE)
■ Save the date: 20 February, Shaping the Future of Print: Commercial Print, Brussels (BE)