news. now. the all-new today digital suite of online and mobile platforms brings together our...
TRANSCRIPT
News. Now.The all-new TODAY digital suite of online and mobile platforms brings together our signature brand of news reporting, cutting-edge multimedia, and interactive, constantly updated social networks to engage viewers like no other news media in Singapore.
Expect breaking news updates via our social feeds, in-depth commentary and analysis, compelling video and photos, as well as lively debate on our community tools, all seamlessly packaged and available wherever you are, no matter what digital device you are using – be it a tablet, smartphone, or desktop computer. This is the new face of news.
The new, robust ad delivery system was implemented to not only serve ads to viewers in the traditional sense, but to engage them in an interactive and media-specific, media-rich environment.
360 User EngagementPrint
Online
Mobile
Social
Extended Reach, Longer Shelf-life, Bigger Impact
PrintToday newspaper300k circulation Online & Mobile
Monthly Pageviews: Over 16 millionMonthly Unique Visitors: Over 1 million
Why advertise with TODAY’s digital properties
Monthly unique visitors (web+mobile)1
1.07 millionMonthly pageviews (web+mobile)1
16.7 million
Cumulative app downloads (all mobile devices) 2
692,000
iPhone app downloads 2
305,000
iPad app downloads 2
180,000
Monthly pageviews (mobile) 2
5.56 million
Monthly unique visitors (mobile) 2
145,000
MOBILE
Total followers on social media 2
79,900
Figure above consists of the following:Facebook followers (TODAYonline + TODAY
Sports) 228,000
Twitter followers (TODAYonline + tdysports +tdy_T) 2
44,800
YouTube subscribers5,400
Instagram followers2,700
SOCIAL MEDIA
Cumulative views on YouTube since May 2011 2
8.3 millionSubscribers 2
21,400
DIGITAL NEWSLETTER
1 Source: Adobe Omniture, as of Sept 2012 2 As of Nov 2012
Our Online Viewers Demographics
Monthly unique visitors (web) 1
952,000
Monthly pageviews (web) 1
16 million
49%
51%
21%
25%
27%
27%
15-24 Yrs Old
25-34 Yrs Old
35-44 Yrs Old
Others
1 Source: Comscore
Today Mobile Demographics
Monthly unique visitors
850,000
Monthly pageviews (mobile ) 1
2.38 millionTotal downloads
293,170
76%
21%
23%
28%
21%
28%
15-24 Yrs Old
25-34 Yrs Old
35-44 Yrs Old
Others
1 Source: Comscore
3%Others
How they engage with us…
Time Spent per visitor
9.7 minutes
Pages viewed per unique visitor
19.3
Visits per unique visitor per month
17.8
Users returning within 24 hours
44.7%
Media Offerings - Media BannersCarousel:
- 600px x 450px Leaderboard banner:- 728px x 90px- 970px x 90px expandable to 970px x 415px Newstream:- MPU 300px x 250px Homepage:- 120px x 240px - 180px x 150px- 120px x 240px
For sections and sub-sections:-300px x 100px -120px x 240px
Media Offerings - Media BannersCarousel:
- 600px x 450px
Media Offerings - Media BannersLeaderboard banner:
- 728px x 90px- 970px x 90px expandable to 970px x 415px
Media Offerings - Media Banners
Media Offerings - Media Banners Newstream:
- MPU 300px x 250px
Media Offerings - Media Banners
Media Offerings - Media Banners
Media Offerings - Media Banners Homepage:-1) 120px x 240px (Commentary & Analysis column)
-2) 180px x 150px (Hot News Column)
-3) 120px x 240px (Voices column) 1
32
Media Offerings - Media Banners
Media Offerings - Media Banners For sections and sub-sections:
-1) 300px x100px
- 2) 120px x 240px
1
2
Rich Media - Road Block
A roadblock is a multi-buy takeover of the whole TODAYonline homepage, or any topical page
Skinner – 1600 x 1200Expandable Leaderboard – 980 x 415Video/Standard MPU – 300x250Advertorial Segment
New Advertorial LayoutArticles:- 120px x 600px - 300px x 100px- The Drawer
Media Offerings - MobileWeb appSimple Banner – 320x50Video pre-roll iPhoneSimple Banner – 320x50Video pre-rollSplash screen – 320x460Interstitial – 320x460 iPadFull Banner – 468x60Video pre-rollSplash screen – 768x1024Interstitial – 768x1024
Media Offerings – Social MediaEngaging Today’s viewers on Facebook to increase awareness and interaction with your brand.
Media Offerings – Social MediaFacebook Variant
YouTube: Abercrombie and Fitch video http://youtu.be/E7k6Do-9cFA
336,000 views
YouTube: Hamilton Scotts ‘Sky Garage’ video http://youtu.be/oCt7A6SwWlI
277,000 views
Facebook/Instagram: Photo of Lee Kuan Yew at NDP2012 http://instagram.com/p/OGtKwksZt1/
Reach: 90,000FB likes/shares: 7,600
Media Offerings – Social MediaEngaging Today’s viewers on YouTube to view and talk about your product & brand.
The Ad platformThe new, robust ad delivery system
was implemented to not only serve ads to viewers in the traditional sense, but to engage them in an interactive and media-specific, media-rich environment.
We feature:
- Rich Media banners - Rich Media page takeovers- User engagement banners- Advertorials- Mobile campaigns- Social media campaigns- Integrated campaigns
FAQ1.) Q: Can the user download the iPhone app on iPad and iPhone 5?
A: Yes, the app runs on the latest iPhones and iPads and supports the iPhone 5’s 4-inch screen. Android users can access the mobile web app on their smartphone or tablet.
2.) Q: What is the targeted number of viewers?A: Currently 1.05million unique viewers and 16.7m page views a month. With newly improved website, we are confident we can
hit figures higher than what the old site garnered.
3.) Q: What online display banners are available?A: Leaderboard, Skinner, Showcase video banner, Ear Space (top right corner) and Carousel with sponsored tab
4.) Q: When must client submit the display banner?A: At least 7 working days before campaign period, for uploading only.
5.) Q: What if clients have no banner artworks? A: Client can engage our creative services for a fee, would need at least 2 weeks before campaign period to submit their
materials
6.) Q: Will client’s advertorial content on web be on mobile as well?A: Yes.
7.) Q: Will the video content have to be provided by client? A: No. Today will produce video content for a fee, video content will be branded with Today branding.
8.) Q: Will the content produced for YouTube be featured on Todayonline as well? A: Yes.
9.) Q: What is the click-through rates for the ads?A: Dependent on content and creative. Up to 5% for splash ads, 0.3% for banner ads
10.) Q: What are the analytics used to measure traffic and generate reports for the client?A: Adobe Omniture
Note: The information in this slide is subject to changes.