News from

Presented by

Balam Lova Raju

Demerger BluesToday organizations are restructuring and downsizing to become more flat

They do to improve efficacy in communication and to reduce headcount

But often resulting in employee redundancy

Demergers are disruptive causing stress and broken bonds b/w employees

Firms must take special care of employees while demerging

Biometrics: The new wave in security marketing

Brazil is emerging as fastest growing market

Reasons are declining in price, FIFA World Cup’2014 and Olympics’2016

Facial recognition systems were deployed in various stadiums

Fingerprint biometrics technology has captured the lion share of the market

Win-win or zero-sum?Manufacturer brands v/s retailers

Price-offs and big-bang sales are affecting the relationships between the retailer and manufacturer

Online players have helped the cause of manufacturers and retailers

Retailers and manufactures should work together to offer the best deal

Design innovative offers that are not necessarily monetary in nature

It is harder for graduates to get their first job now

LinkedIn’s recent study “Life of Professionals”, showed 1/3 of students and 1 year experienced said they took 3 months to land their first job

Students and early professionals said internship as a useful tool of getting first job

Further they said showcasing their university work and building contacts through social media are things to do after education.

According to them happiness at work, money and career progression are three attributes of dream job

We will grow 10 times in the next 3 years: Pranay Chulet

Vistara likely to receive flying permit by Nov end

The ascent of Management

Kellogg signs unique promotional deal with

“Chhota Bheem” TV seriesPogo starts its new series about the adventures of 'Chhota Bheem' and his gang in the mythical land of Dholakpur , the episodes will also be about Kellogg's quest to sell more chocolate cereal. There will be a new character–named Coco who will be representing the brand. Following are the few achievements made by Kellogg through its new marketing technique

Innovative way of reaching customers Advertising techniques that helps the product stand out from that of the competitors’Hit the right target audienceHigh impact and more exposure

Nano and reasons for its failure to capture the

marketSWOT analysis of Nano

TATA Motors on fund raising spree

Successfully raised $750mn ( about Rs.4600 crore )

Expected to raise an additional Rs.300 crore through the sale of bonds.

Government set to revamp gold import scheme.

80-20 scheme for gold import set

for revamp

India is the new hot spot for China’s smartphone makers.

Chinese handset brands have captured more than 10% of the Indian handset market.

These companies sell smartphone starting Rs.3000 to premium ones costing up to Rs.40000.

Shahrukh Khan’s happy new year pockets Rs.30 crore with

more than 20 in-film products placement

Cadbury Glow

India is the first country to introduce Cadbury Glow- A premium chocolate brand

SWOT Analysis of Cadbury

Strength

World leader

Powerhouse brands and products

Brand name, brand equity and brand loyalty

Positioning as gift

Promotions

Indian connect

Placement and distribution

Weakness

Quality of product

Opportunities

Rural markets

New tastes

Threats

Cost and price increase

Health consciousness

Rising demand of people, growing purchasing power

AMAZON MOMCreating a niche market

Following the footsteps of Amazon Prime Members get products within two days with no shipping costsFree rental of Kindle book Free Instant Video subscription Free Amazon Music subscription

Bonus offer : Earn a $10 credit As a result, target market providing information by itself

Creation of niche market The “mom” section targeted

Pepsi : From A Marketing Perspective

Celebrity endorsements (Brand personalities)

Starting of the ‘Cola Wars’ with ‘The Pepsi Challenge’

Campaign introduced in 1975, which directly took a dig on Coca Cola

Coca Cola coming up with the ‘New Coke’ !

Sponsorships with NFL, NHL, MLS and official sponsors of the PCB

Pepsi’s ‘Pepsi Stuff’

http://www.youtube.com/watch?v=ZdackF2H7Qc

Move into Healthier products by Pepsi (Diversification)

Redesigning of cans and logo

Teaming up with YouTube to create ‘Pop tub’

Introduction of the ‘skinny’ can in 2011

Pepsi True and Coca Cola Life

Probably the start of another ‘Cola war’

As of 2012, Pepsi is the third most popular carbonated drink in India with a 15% market share, behind Sprite and ThumsUp.

In comparison, Coca-Cola is the fourth most popular carbonated drink occupying

A mere 8.8% of the Indian market share.

 Do look at the ad for a minute so that it really hits you. This ad was published on the 1st of April 2000 which is

April fools day

Coke v/s Pepsi

The ad shows the story – Both original ad of Pepsi, and Coke’s answer implying that Pepsi wants to become like Coke.

Pepsi bullies coke into submission

Coke responds by asking Pepsi to come one on one.

 Everyone wants Pepsi.

Pepsi Ad

Coke responds

References