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2018 Media Kit
Journal-DemocratSyracuse
The Hamburg
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News Press
PENNY PRESS 1PENNY PRESS 1
PENNY PRESS 4PENNY PRESS 4
Journal-DemocratSyracuse
The Hamburg
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PENNY PRESS 4PENNY PRESS 4Journal-DemocratSyracuse
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Journal-DemocratSyracuse
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Journal-DemocratSyracuse
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[ [Welcome to the Nebraska Group
In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.
We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.
GateHouse Media NE Holding Inc. has been serving residents of Southeast Nebraska, Southwest Iowa, and Northeast Kansas for over
100 years. Often called the Nebraska Group, it is the proud publisher of the Nebraska City News-Press, Syracuse Journal-Democrat, Hamburg Reporter (Iowa), Penny Press 1 and Penny Press 4 which is based out of Hiawatha, Kansas. News and information is also provided online at ncnewspress.com, journaldemocrat.com, and hamburgreporter.com.
The Group is continually expanding its product lineup from the newspaper, area resident guides, and website, to other products and services such as ThriveHive, a leader in digital marketing.
Journal-DemocratSyracuse
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Journal-DemocratSyracuse
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Journal-DemocratSyracuse
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[ [GateHouse Media Overview
As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing
needs locally, regionally and nationally.
Portfolio Overview GateHouse Reach
100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS
TOTAL COMMUNITYPUBLICATIONS
640+
DAILYNEWSPAPERS
130
RELATEDWEBSITES
540+
OPERATE IN 540+ MARKETSACROSS 38 STATES
1350+I N - M A R K E T
SALESR E P R E S E N T A T I V E S
SERVE OVER
225KSMALL &MEDIUM
BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES
+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS
Journal-DemocratSyracuse
The Hamburg
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Journal-DemocratSyracuse
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[ [Market Profile Otoe and Johnson County, NE & Fremont County, IA
Johnson
Fremont
• Syracuse• Nebraska City
• HamburgOtoe
Total Households
11,326Average Household Income
$68,280
Total Population
28,265
Children at Home 3,370 30%
2018 Claritas, Otoe, Johnson Counties, NE & Fremont County, IA
Base: Total Households - 11,326
Own a Home 8,356 74%
Employment (population age 16+)Executive/Professional/Mgr. 10% Office/Administrative Support 8%Sales 5% Healthcare 5%Services 22%
Education (adults age 25+)College Graduate 6,196 31% Some College, no degree 4,272 22%High School Graduate 7,487 38% Other 1,854 9%
Household IncomeUnder $35,000 3,516 31% $35,000-$49,999 1,788 16% $50,000-$74,999 2,360 21% $75,000+ 3,662 32%
Age Median Age: 5118-34 5,375 24% 35-44 3,205 14%45-54 3,490 16% 55+ 10,066 45%
GenderMen 11,405 52% Women 10,731 48%
Base: Total Adults - 22,136
Journal-DemocratSyracuse
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Consumer Spending
We will help you increase your sales.
Key Consumer categories Expenditure Apparel $15 Computers, Software & Accessories $4Education $8 Household Furnishing and Appliances $17Health Care $59Groceries $52 Automotive - All $117 Pet Related $8 Sports & Recreation $7Travel $20Dining Out $27
2018 Environics Analytics, Otoe, Johnson Counties, NE & Fremont County, IA
Total Annual Consumer Spending
$537 Million
(in millions)
Journal-DemocratSyracuse
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[ [Reach
Digital Traffic
ncnewspress.com Average Monthly Traffic Page Views 46,900 Unique Visitors 14,300
journaldemocrat.com Average Monthly Traffic Page Views 15,300 Unique Visitors 10,600
hamburgreporter.com Average Monthly Traffic Page Views 14,336 Unique Visitors 10,948
Google Analytics Aug 2017
We reachyour most profitable customers.
shoppers.
Print & digital newspaper delivers
6out of
10
63% of Total Adults
61% of Men
64% of Women
59% of Adults Age 18-54
69% of Adults Age 55+
69% of College Educated Adults
54% of High School Graduates
57% of HHI under $50,000
68% of HHI $50,000+
65% of Homeowners
58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)
Print & Digital Reach
Journal-DemocratSyracuse
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Journal-DemocratSyracuse
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PENNY PRESS 4PENNY PRESS 4Journal-DemocratSyracuse
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PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:
Premium PlacementSpecial SectionsMagazines Total Market Coverage
We delivershoppers to your business.
Multi-Media Solutions
DIGITAL SOLUTIONSncnewspress.com
journaldemocrat.comhamburgreporter.com
ThriveHive
Page 24 • aPPlejack MONDAY, SEPTEMBER 14, 2015
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but the magic of the fall season stretches far
onssoeaasssee the hustle and bustle that the annual
brings to Nebraska City —
but the magic of the fall season stretches far
y of celebrthorwons, September 27 - October 25:Sunday
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October 11: Oktoberfest at the Historic Barns
October 17: Scout Day at the T
October 25: No-Scare Hallow
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Nebraska City,
Nebraska
PAGE 24 • 2015 GRADUATION MAY 2015
Congratulations
2015
Saturday, July 11 Saturday, July 11 Saturday, July 11 7:00 St. Paulinus Catholic Church
Pancake Breakfast 5th St & Midland St
7:30 GermanFest 5K Run and Youth Run Begins at Williams Park
(near 12th & Chestnut)
9:00 10:30 Bingo Post Home, 527 5th St Sponsored by VFW Auxiliary
9:00 Market @ GermanFest 3 Locations: 5th Street;
FirstBank of Nebraska (lower Level);
Otoe Co Fair Center, (2nd & Thorne, next to Show & Shine)
9:00 - 11:30 Show & Shine Car Show Registration
3rd St between Midland St & Thorne St Otoe County Fair Grounds
10:30 Kinder Parade 5th St & Plum Theme
Sponsored by Baylor Evnen Curtiss Grimit & Witt LLP
11:00 Grand Parade 5th St & Plum
11:00 Luncheon - Green Room 5th Street Centre Sponsored by
Syracuse United Methodist Church
11:00 3:00 Show & Shine Car Show 3rd St between Midland St & Thorne St
Otoe County Fair Grounds Awards at 3:00
12:00 2 Block Beer Garden Opens 5th St between Thorne & Mohawk St
Wristband Purchase Required 12:00-4:00 Otoe County Museum
of Memories 336 Poplar
12:00 - 4:00 Wine Tasting by, Whiskey Run Creek Winery,
Brownville, NE The Beer Stein, 5th St & Mohawk
12:30 Free Watermelon Feed 5th St & Midland St
Sponsored by Midwest Farmers Cooperative
1:00 5th St & Thorne St
- Dog Fashion Show 5th St & Thorne St- following the r
Both Sponsored by Professional Property Valuations
1:00 - 4:00 KinderFun FirstBank of Nebraska Drive thru
Sponsored by CMH Community Memorial Hospital &
Syracuse Dental Center 2:00 Helmat Tanzer dancers & Die Singender Wandered Singers
Green Room 5th Street Centre Sponsored by Potash Corp,
PCS Phosphate, Weeping Water
3:30 Fest Keg Tapped 5th St & Midland St
Wristband Purchase Required
4:30 Pull - FirstBank of Nebraska Drive thru Sponsored by KanEquip Inc.; Keim Farm
Equipment; Stutheit Impl; and Syracuse FFA
5:00 RibFest 5th St & Midland Sponsored by Countryside Bank
& area businesses
5:00 Kim Eames 5TH S& Midland
6:30 Greg Blecha Trio 5th St & Midland St
9:00 Street Dance - Wristband Purchase Required
5th St & Midland St
Sunday, July 12
10:00 Community Church Service
11th St & Mohawk St Sponsored by Syracuse Ministerial
Committee
11:00 Ice Cream Social and Meal - 7th St & Plum St
12:00 BurgerMeister Open golf Tournament
Syracuse County Club 3-PERSON STAGGERED SCRAMBLE
CALL SCC: (402) 269-2924 TO ENTER
All DayEvents Senior Citizen & Handicap Parking
available FirstBank of Nebraska Parking Lot
Main Street Wackiness th Street
Register at Kiosk
Historical Walking Tours of Syracuse
Information at GermanFest Kiosk Register for Cash Drawing
($100. $75. $50) GermanFest Kiosk
Sponsored by FirstBank of Nebraska
Check us out
G ermanFest Syracuse NE @NEGermanFest syracuse_germanfest
Thanks to Syracuse Area Economic Development Corporation
for keeping GermanFest Litter Free.
Sponsored in part by Otoe County Visitors Committee
GermanFestFGermanFestGermanFest
Page 12 GermanFest 2015 July 2015
2015 OFFICIAL FAIR BOOK for the 142nd...
“Fun for theWholeHerd”
Fun for the
Whole Herd
We are the one sourcefor your customized solution.
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Promotions
Leverage the reach of our large audience with custom advertiser promotions.
Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.
Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.
TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots
Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.
Leverage the Power of Promotions!Promotions provide the strength of integrated media
with high engagement and database growth.
QUALIFIEDLEADS
E-MAIL DATABASE
COLLECT RICH DATA
SOCIAL FOLLOWING
DESIREDAUDIENCE
AUDIENCEENGAGEMENT
Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.
Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.
Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.
Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.
Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.
Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.
[ [Promotions
Journal-DemocratSyracuse
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[ [Web Redesign The Best Local News Site Just Got Better
NEW DESIGN = BETTER USER EXPERIENCE
& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!
But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.
What’s new?Integrated advertising opportunities throughout the site
• A less cluttered environment for a better user experience
• Increased visibility for your messages
• Easier navigation to encourage more time on site
Your message is seen by users on any device so you’ll reach them wherever they are.
Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.
ADS LOAD AS USERS SCROLL THROUGH THE PAGE
#IMPRESSIONS = #VIEWS!
HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE
= POWER FOR YOUR BUSINESS!
Get started today!Contact your representative for current rates and additional details.
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Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.
Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.
www.thrivehivecom
Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before
Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns
Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business
Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition
An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business
Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget
Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard
EST. 2012 Recognized leader in SMB Digital Solutions
Voted 1st PlaceNamed Best
Digital Agency
ThriveHive at a Glance
Full suite of Digital Marketing Solutions including:
• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder
Customized digital advertising solutions also available
30+ YearsExperience in SEM
190K+ Small and medium businesses served
15K+ Custom
campaignsrun
[ [ThriveHive Everything you need to market your business online
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[ [Creative Solutions Solutions to Build Your Brand and Your Business.
Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.
Premium Edge unit distributes your message with video and slideshows.
Interactive elements, including locator maps, make it easier to bring customers directly toyour door.
Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.
Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.
Digital and print
advertising created to
support your campaign
and reach ourtotal audience.
Develop a constant connection with your audience by integrating features
including social media feeds.
Custom projects such as logos, podcast headers, identity packages and collateral.
w
EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.
24 hour on call maintenance,
safety and security features.
To learn more go to
www.thetraditiongrads.com
LUXURY STUDENT LIVING
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ncnewspress.comjournaldemocrat.comhamburgreporter.com
(402) 873-3334
Penny Press(785) 745-7505Journal-DemocratSyracuse
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How to Reach Us
Trusted. Local. Engaged.
The Nebraska Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.