making newspapers greener: how stitching helps the environment, page 4

in -l ine st itching news YoU can Use | no 2 2009

Keeping It Together

PANPA praises Nordic formats — see page 6

Advertisers love stitching! Find out why on page 10

Readers polled on new format—results on page 5

The World Leader in In-line Stitching

case stUDY / page 12

The Washington Post finds success with Express

gUest contriBUtor / page 13

Dr. Mario Garcia thinks now is the time for compact newspapers

ask the eXpert / page 8

Josefine Sternvik, PhD shares her academic perspective on format change

How Two Small Staples Contribute to Newspaper Profitability All Over the World

www.tolerans.com | newsBoUnD | no 2 2009 2 WelCOMe

dear reader

Creatively Rethinking the Newspaper we live in interesting times. This past year, I have been amazed by the innovation and flexibility shown by many newspapers in taking on difficult financial challenges and opening up possibilities. It is that creativity and sense of resolve that give me so much hope for the industry.

For newspapers, this is the critical moment for taking strategic decisions about improv-ing their bottom line. As decision-makers cut costs and improve efficiency, they also need to rethink the format, design, and content of their printed products, and how to adapt them to the digital world. Research shows that people want a compact-sized newspaper that stays together, with content segregated by theme. More and more newspapers are implementing stitching, and reader feedback comes back overwhelmingly positive—for only 0.04 euro cents per copy. In this second issue of Newsbound, you can explore the po-tential benefits — and pitfalls — of newspa-per format change.

Many newspaper printers have added commercial print to their offerings. Printing commercials—and stitching them in-line—means increased utilization of the press, which decreases costs and increases revenue. V-TAB, one of the largest printing groups in

Northern Europe, is doing just that—read more on page 10 of the insert.

At Tolerans, we’ve been leading the de-velopment of in-line stitching systems for the last 40 years, so it’s gratifying to see our hard-earned knowledge and carefully crafted technology become an important part of the future newspaper concept. Tolerans’s speedliner®series stitching systems were introduced in 2002 and have become the world’s most sold in-line stitching systems on the market. Inspired by this success, we are now launching the next generation, speedliner® 2.0. It’s the most advanced and reliable in-line stitching system on the market, and even easier to operate and maintain. Read all about it in the accompa-nying insert. nEnjoy.

”Research shows that people want a com-pact-sized newspaper that stays together, with content segregated by theme.”

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Table of Contents

n I N - l I N e S T I T C H I N G

3 keeping It together how two staples contribute to profitability

4 Why Stitch? how publishers, printers, readers, and advertisers benefit

n N e W S F R O M A R O U N D T H e W O R l D

6 In praise of nordic Compacts australians take note of scandinavian newspapers’ successful formula

n I N T e R V I e W

8 analyzing the transition to Compact Format university of Gothenburg’s Josefine sternvik provides a deeper perspective on swedish newspapers’ change process

n A DV e R T I S I N G P O S S I b I l I T I e S

10 raising ad revenue Why advertisers like stitched newspapers

n C A S e S T U DY: WA S H I N G T O N P O S T

12 take the Express Learning from the Washington Post’s successful daily compact

n G U e S T C O N T R I b U T O R

13 Compacts still rule the Day Dr. Mario Garcia on the growing trend of compact- format newspapers

n C A Se S T U DY: ÖS T e R R e I CH / G ÖTe b O R GS - P OS Te N

14 Embracing Innovation austrian daily Österreich employs in-line stitching for greater efficiency

15 anatomy of a redesign swedish Göteborgs-Posten’s new sunday edition

read more about our stitching solutions in section 2.

newsbound is published by tolerans aBBox 669, 135 26 tyresö, swedenVisit: Vindkraftsvägen 6, stockholmphone: +46 8 448 70 30E-mail: mail@tolerans.comWeb: www.tolerans.comIso 9001 certifiedMember of IFra

publisher: Jan Melin, tolerans aBEditor: Linas alsenasEditorial team: Charlotte Banning, Linas alsenasGraphic design: raring Designprint: upsala nya tidning tryckeri aBCover photo: stig kenne, Fotokenne

The World Leader in In-line Stitching

Jan Melinchief executive officer, tolerans

no 2 2009 | newsBoUnD | www.tolerans.com

Keeping It Together

In-line stitching simply refers to stapling publications together while they are still being proc-

essed on a production line, at full press speed. While it may seem like any other upgrade to a printing press, this feature can offer news-papers a surprisingly wide range of benefits, from higher reader satis-

the compact size, with great suc-cess. Compact pages deliver more reader time per quantity of news-print consumed. And with in-linestitching, the traditional concernthat a compact, “tabloid” formatcan’t be sectioned no longerapplies.

Stitching has allowed newspa-pers in many countries (especially in Europe) to produce sectioned, compact products with an attrac-tive return on investment.

Virtually every press today can accommodate an in-line stitch-ing solution. Swedish manufac-turer Tolerans now offers stitching equipment at a reduced size, which means no major modifications to a customer’s press are needed.

A stitched, sectioned, compactnewspaper delivers benefits toplease everyone – publishers,printers, advertisers, and readers.

How Two Staples Contribute to Newspaper Profitability All Over the World 3

”Stitching has allowed newspapers inmany countries to produce sectioned,compact products with an attractivereturn on investment.”

IN-lINe STITCHING 3

faction to greater ad revenues.The newspaper print indus-

try has been traveling a bumpy road of late. Until this spring, all indications for a prosperous future looked grim. Since then, the news industry has entered a fascinating phase in which papers have started looking into various innovative solutions for dealing with profit-ability challenges—how to bring in revenues from their print prod-ucts and adapt them to the digital world.

stitching enaBles a sectioneD, compact newspaperOne especially powerful way for print publications to retain their readership and advertisers—and attract younger readers!—is to re-think a paper’s format. Newspapers all around the world are adopting

www.tolerans.com | newsBoUnD | no 2 2009 4 IN-lINe STITCHING3printers get:

more offerings to more cUstomersIncreasingly, printers are offering stitching as an option for newspapers and special sections (special issues, supplements). Moreover, there’s a clear trend among newspaper printers to expand their offerings to include commercial products. these printers see that stitching doesn’t just addvalue to the product, it’s a cost-effective way for a printing operationto broaden its market and increaserevenue.

stitchers can operate at—and beyond—full production speed, so in-stalling them on a production line has no negative impact on the perform-ance of the press. and at a cost of ownership of less than 0.04 euro cents per copy, few other improvements to the pro-duction proc-ess can improve the cost/benefit ratio as much as in-line stitching.

In these times of dynamic industry change, the print world is trending toward the consolidation of different phases of production and distribution. In-line stitching offers one seamless way to move part of the finishing process right into the press. there’s no question that stitching in-house provides major financial advantages over stitching outside the press by saving money on additional transport and un-necessary storage. It also makes sense to utilize any spare capacity of a newspaper press by offering stitching to internal or external newspapers, weeklies, magazines, supplements, catalogues, brochures, and advertising inserts, at full production speed. additionally, in any heated bidding situation between two printers, the added value pro-vided by a stitching option can make the crucial difference. n

less than

40 euro cents per 1,000

copies

A Greener FormatIn certain parts of the world, such as in the uk and scan-dinavia, laws explicitly prohibit the distribution of un-stitched newspapers in subway systems. Why? Because unstitched newspapers produce exponentially more litter. When a newspaper is stitched, there is only one item to pick up and recycle. (and the steel staples are readily accommodated by normal recycling systems worldwide.) a stapled newspaper is also more likely to be picked up and read more than once in a public place, as it doesn’t betray the fact that it has been used—unlike the messy, folded pages of an unstitched paper. In the midst of the “green revolution”, stitching answers the newspaper industry’s call to follow the “three r’s”: reduce, reuse, and recycle. n

pUBlishers get: a sUperior proDUct

manY newspapers have embraced the benefits associated with transi-tioning to a stitchable compact for-mat (formats such as tabloid, Mini Berliner, and even A4)—not least of which is higher reader satisfac-tion, especially among younger readers. A scientific study tracking the eye movements of readers was recently conducted at the Media Science Faculty of Trier University in Germany to compare the relative appeal of broadsheet and compact-format newspapers. The results found that “the compact format has a major potential of becoming the reader-compatible newspaper of the future.” Several other studies show that broadsheets converting to compact formats have increased their circulation figures by an aver-age of 8%, and as many as 80% of newspapers saw increases in their number of subscriptions.

Peo Lovén, Technology Of-ficer at Sydsvenska Dagbladet,

says that his newspaper made the switch to a compact format in or-der to print more efficiently:

“With tabloid we gained twothings: we could start printing ear-lier, and we started to staple it.Looking back, we should havemade the move much earlier, be-cause there have mainly beenbenefits, and very few drawbackswith going tabloid”.

Even broadsheet newspaper pub-lishers who are hesitant to make such a drastic format change to their product are following strate-gies that include increasing the number of more compact sections and inserts in the newspaper, as well as adopting designs that enhance navigation and increase portability. Advertisers in this competitive market environment are demanding more exposure for their ads, so newspapers benefit from a demonstrably longer life-time. Stitched compact formats go a long way in addressing those challenges. n

no 2 2009 | newsBoUnD | www.tolerans.com IN-lINe STITCHING 5

aDvertisers get: increaseD aD eXposUrethe compact stitcheD format doesn’t appeal just to publishers, printers, and readers; it can help improve the financial picture by making newspapers a lot more attractive and effective for adver-tisers. Some publishers have been hesitant to switch to a stitchable compact format, fearing that with a smaller page area, they would have to charge less for ads. That turns out to be completely unfounded—rather, it is demon-strably true that compact, stitched newspapers attract more users per paper and are read longer, increas-ing the amount of exposure each advertiser receives from their ad. When Göteborgs-Posten switchedto a compact format, they foundthat young readers (15-29 years)spent more than 20 % additionaltime reading the paper every day.Higher exposure value boosts in-come for the newspaper.

Recent research shows that newspapers nowadays are read

embracing The Futurethe good news is that the advantages of stitch-ing haven’t been lost on newspaper decision-makers all over the world. stitching has already become the norm in places like scandinavia, and stitching advocates believe this paradigm shift is already becoming the standard. olof aurell, Vice president at tolerans, says that “We are glad to see that the compact format is a clear trend on the global market. We have several examples from the u.s., India, the famous Handelsblatt in Germany, etc., all leading us to believe that the compact format will be the size for the future.” n

reaDers get: great reaDing eXperience

when the institUte for Journalism and Mass Communication at the University of Gothenburg, Sweden, polled readers in 2004 about what they valued in a newspaper, the re-sults confirmed the growing belief that compact-format newspapers were addressing readers’ wishes. Overwhelmingly, readers respond-ed with a desire for newspapers that had a convenient size and a modern format, and that they were easy to navigate and read.

So perhaps the most obvious—and compelling—reason for the compact stitched format is that it creates a superior and attractive product. Navigating an unstitched newspaper on a bus or an airplane is a challenging skill, whereas stitched, compact newspapers are simple and straightforward to use, with a more accessible magazine feel. When newspapers in Swe-den changed to stitched, com-pact formats, 8 out of 10 readers thought the format had improved (and Sweden has one of the world’s highest readerships in the world),

and customer satisfac-tion increased by 100%! When Göteborgs-Posten started converting their publication by sections, readers responded by urging them to convert the whole newspaper.

Stitching also makes it easier for readers to save sections and inserts, such as a TV guide or a real-estate section. A more useful and acces-sible product will attract

higher levels of customer satisfac-tion and loyalty. In an increasingly competitive media market, that’s no small consideration. n

”When newspapers in Swedenchanged to stitched, compactformats, 8 out of 10 readersthought the format had impro-ved (and Sweden has one ofthe world’s highest readershipsin the world), and customer satis-faction increased by 100%!”

2-4 times per day; in the morning, at lunch, and in the evening, not once as it used to be. Considering this, stitching makes a newspaper stay fresh much longer. Moreover, distinct, stitched sections foster consumer commitment among special-interest groups, and ad-vertisements can more accurately target their intended audience.

Those separate, bound sections create more opportunities for at-tractive front- and back-page ads, as well, and more page 3s, 7s, etc. The greater design flexibility that stitching provides also expands the variety of advertising options avail-able, from ads that wrap around a cover to the eye-catching draw of variously sized and configured pages—including full-spread ads that don’t have to be located in the center of the paper. In fact, stitch-ing makes it possible for advertis-ers to purchase a dedicated section of their own. Suddenly, the job of selling ad space becomes a whole lot easier with a new array of effec-tive arguments. n

www.tolerans.com | newsBoUnD | no 2 2009 6 kYlIe DAVIS

In Praise of Nordic CompactsAustralians Take Note of Scandinavian Newspapers’ Formula for Success IL

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no 2 2009 | newsBoUnD | www.tolerans.com THe VIkING TAblOIDS 7

In the May 2009 issue of the PANPA (Pacific Area Newspaper Publishers Association) Bulletin

Australian Kylie Davis praised Scan-dinavian newspapers in her article, “Charge of the Viking Tabloids”. She credits those newspapers’ com-pact, “tabloid” format and clean,user-friendly design for weatheringthe economic storm in better shapethan other regions of the world.

Kylie Davis, the chair of the PANPA Sales and Marketing Advi-sory Group, has a unique perspec-tive as someone who has started her own newspapers, grown them, and sold them. Today her role is Managing Editor, Strategic Pub-lishing and Business Development at Fairfax Media.

Here are some salient points selected from her piece:

taBloiDs have traditionally screamed sensational journalism and Page 3 girls, but since the 1990s Scandinavian newspapers have been proving that format does not have to dictate content. All major Norwegian newspapers are tabloid or smaller—the last three titles going on the same day in 2007. The Berliner format— a nar-row broadsheet size popular in the United States—has disappeared entirely. In Sweden, almost all daily newspapers are now tabloid, including top-sell-ers and so-called se-rious newspapers, such as Dagens Nyheter and Sven-ska Dagbladet.

The step-change in design is credited to Metro, a free morn-ing commuter newspaper in Stockholm launched in 1995. Its bite-sized chunks of informa-tion and more visual format was seized upon by a younger audience who found the format and content delivery easy to digest, attractive, and useful. (One might argue USA Today championed this design in the mid-80s.)

Similar moves have been made here (Adelaide Advertiser and Bris-bane Courier-Mail) and in London, where newspapers such as The

Times and The Independent have changed page-size. The Scandina-vians, well known for their cultural focus on design in architecture, furniture, and cars, have moved further than either those in Britain or this part of the world.

case stUDies of Scandinavian pa-pers are often criticized by Austral-ian and British editors because many of the titles are regional with low circulation, and they had a privileged position because the

introduction of competitive television, radio and Internet

has been slower than in the English-speaking world. However, a Uni-versity of Gothen-burg paper shows the region’s competitive media landscape is now radically different in the new century,

and Scandinavian newspapers are still holding their own: “Since the 1990s, the competitive situation has changed radically through the deregulation of Swedish radio and TV markets,” says the university’s ‘Newspaper in a Changing Media World, Swedish Trends’. “New ac-tors such as the Internet have also entered the market. Despite the increased range of media, Sweden’s daily newspapers have retained

may 2009 issue of the panpa Bulletin.

kYlIe DAVIS TAlkS AbOUT

THe IkeA SCHOOl OF NeWSPAPeR DeSIGN• Use templates and modular ad sizes• Large photos – use them even bigger than you would in a broad-sheet.• Think graphics for accompanying stories – lots of maps, charts• White space – captions, between columns, around photos• Creative use of type, photo cutouts• Magazine-style

their dissemination on the reader market relatively well. In just a decade, reading of news on the Internet has increased from 7 per-cent to more than 30 percent.”

Some 80 percent of Swedish adults access the Internet at home; this compares with figures showing 68 percent of Australians do the same. Sweden’s newspapers may be regional, but almost half of its 150 major titles publish at least six days a week.

importantlY, format change has not signaled dramatic content or tonal change. In a style that you’d expect from the part of the world that invented Ikea, the newspapers from Sweden and Norway boast clean lines, elegant white space, and practical but attractive designs that can host intelligent thought pieces, investigative journalism, and political crises. Fact boxes, break-out quotes, and large images play just as important a part of the story, as editors tell stories visually as well as in words. Reader calls-to-action are common, and graphs add extra information without clutter. Fonts often remain as serifs to confirm the gravitas of their tradition, while old text-styled

mastheads have been elegantly set upon backdrops of vivid colour for a modern edge. These devices cre-ate a more magazine feel than Brit-ish newspapers that have swapped formats, or existing Australian or New Zealand tabloids.

The former Scandinavian broad-sheets have adapted tabloid edito-rial devices to ensure the smaller format does not impact on quality and depth of reportage. Exposé and investigative pieces often run over several pages or spreads of pages. Modular advertising seeks to keep page designs clean with minimal dogs-legs. Sales teams have been active in encouraging advertisers to move up to a full page.

riBBon-BoUnD stitching allows sections and inserts to be printed smartly yet be part of the daily print run—and that means theScandinavians don’t spend addi-tional millions of dollars of pre-print costs, like our publishers. Yet, the sections still fall out of the paper and into the hands of read-ers neatly. If our local publishersbought the same technology, costswould go down, and even pricesmight be moved to be more com-petitive for advertisers. n

”Scandinavia is a news oasis that has somehow avoi-ded the major decline in both ad placement andreader retention that has dogged many Westernmarkets.”

WHeRe I WANT TO be• Over 70 percent of Swedes read a morning paper regularly.• Norway teems with over 100 healthy dailies – 90 percent of the popula-

tion is a regular reader of newspapers in norway.• Finnish papers have the third-highest readership in the world with 85 per-

cent of the population.• Around 72 percent of Danes read a paper every day, and they’re the

lowest consumers in the region.• Scandinavia is a news oasis that has somehow avoided the major decline

in both ad placement and reader retention that has dogged many Wes-tern markets.

• Figures from the ad agency Initiative suggest that daily newspapers take 55 percent of total ad share in the region, compared with 36 percent for Europe as a whole.

* Malene Birkebaek, the client services director at Carat, Copenhagen,interviewed by www.brandrepublic.com

www.tolerans.com | newsBoUnD | no 2 2009 8 INTeRVIeW

Analyzing the Transition to Compact Format

University of Gothenburg’s Josefine Sternvik Provides a Deeper Perspective

Josefine Sternvik, PhD in media and journal-ism at the University of Gothenburg, Sweden, has focused her stud-

ies on format change in Swedish newspapers. Newsbound recently asked her to shed some more light on the impact of format change in the daily newspaper industry.

1. why did swedish newspapers go compact? Since 2000, the trend toward “tab-loidization” has gathered momen-tum globally. Scandinavia started experimenting with the format decades ago, so the tabloid format here isn’t a future possibility—it’s the present standard. The develop-ment of compact papers, primarily in Sweden, can be categorized in three stages: 1) non-daily and low circulation newspapers, 2) busi-ness press and free papers, and 3) major morning dailies. My article ‘In shrunken suit’ concentrated on the third, most recent phase, which took place between 2000 and 2004.

According to the newspapers, their number one reason for the change of format was to attract new readers. Research showed that younger readers reacted most positively to a format change, and they were the demographic whom newspapers wanted to reach. Fur-thermore, women liked the com-pact format, and this target group was very important for advertis-ers, since they have considerable purchasing power in the market-place. The newspapers also wanted to change format because their readers demanded it–they wanted a newspaper that was more portable, with shorter news, a paper that was quicker and easier to read.

Of course, another important rea-son was that the publishers could save money in terms of both paper and editing and printing costs. The introduction of what are

reduced the print size of the old full-format newspaper without adjusting content for the new page size often encountered great resist-ance, while the papers that changed format as part of a larger, general process of change and repackaging received a very positive response.

Young people reacted more positively to the change than older people did, and that might be ex-plained by the fact that a smaller-sized paper better addresses young people’s expectations and better performs the function they want it to—both in regards to the indirect consequences of format change on content presentation (there’s more visual material), and easy handling of the format itself. Young people live a more mobile life than older people do, and the new format acknowledged that lifestyle.

The opposite can be said of older people. They tend to have consider-ably more regular reading routines, and it is not only the product itself that they assess but also the actual reading situation and opportunity. They can no longer find what they are looking for in the paper — they don’t recognize the landscape. They do not like the fact that texts have become shorter, etc.

However it is interesting to note that reading behavior didn’t change because of the format change itself. Those who subscribed to the paper continued to do so.

But our study found that the format change did affect those who usually didn’t read the paper (no subscription). The format change stoked curiosity among new read-ers, especially younger readers. The compact format was more adapted to their mobile lives—they could read the paper when commuting, for example, which made it pos-sible to read the newspaper several times a day, whenever they wanted. They also appreciated the content; the visuals, with larger photos and

”The format change stoked curiosity among newreaders, especially younger readers. The compactformat was more adapted to their mobile lives– they could read the paper when commuting, for example, which made it possible to read thenewspaper several times a day, whenever theywanted.”

referred to as the business tabloids, e.g., Dagens Industri and the free commuter paper Metro, paved the way for a new perspective on tab-loid newspapers. It was now accept-able to publish a daily newspaper in tabloid format without sensational content. Instead, tabloids were re-garded as a “contemporary” format and, in the last few years, symbolic of the new, modern newspaper. This format enabled a stronger correla-tion between print and on-line news, and it was easier to adapt this format to the format of the Internet. That also goes for the advertising.

2. several of the daily newspapers did it at around the same time — why?The simple answer is cooperation between several of the newspapers, especially for cooperative advertis-ing. For these papers, missing out on the revenue that cooperative advertising presented wasn’t an op-tion. And as often in the publishing industry, there’s a ‘follow-the-leader’ game. Each newspaper didn’t want to be the last one converting to tabloid format.

3. were newspapers reluctant to change their format to go compact? what were the obstacles they faced?The owners were sometimes more reluctant to a format change than the editorial team.

It has been a long, slow process getting to today’s situation, due to various factors. First, there was a

negative assumption about the type and style of journalism that goes with the compact format — would it be possible for quality news-papers to undergo the transition without affecting their lofty stand-ards, without having to become sensationalized?

Second, there was a fear that a re-duction in the size of the newspaper would directly correlate to a reduc-tion in ad spending. It was deemed impossible to apply the same rate charges for less space.

There was also the short-term cost of a change in format, such as the modification of existing press configurations, or the purchasing of new technology and the retraining of staff.

Additionally, for quite some time a format change was impractical for the major papers because their page counts were too high to be accom-modated by the tabloid format.

4. how did the readers react to the change? Well, it’s evident that the compact format has been well received. Readers like the tabloid size, espe-cially younger readers and women. Less positive reactions came prima-rily from older men.

Today we have a clear view of what constitutes a successful—or a failed—format changeover. Not all newspapers won general approval when they changed to tabloid format. The newspapers that simply

no 2 2009 | newsBoUnD | www.tolerans.com JOSeFINe STeRNVIk 9less text, which increased their willingness to read. The studies at that time showed the reading time increased from 25 to 30 minutes for Göteborgs-Posten, an increase of fif-teen percent. Today it has increased even further, to 35 minutes.Our studies show that compact-format newspapers haven’t been as negatively affected by the current media climate as the newspapers that didn’t switch format. The readers we asked read com-pact papers more frequently andfor longer periods of time.

5. how did the newspapers prepare for the change? Did different newspa-pers go about the process differently?The first and second phases of format change in Sweden were done quickly and without much prepara-tion. The third, most recent phase (2000–2004) involved a great deal of preparation.

Several of the daily morning papers cooperated together to investigate and evaluate a format change. They wanted to know how it would affect their readership and their advertising revenues. They did several studies among the readers, both with questionnaires and focus groups. They analyzed how the editorial team could change their content, and how printing the com-pact format could provide savings, both short-term and long-term. The newspapers met with each other and exchanged what they had learned from their surveys and calculations. Most of the newspapers were well-prepared, and they put a lot of effort into preparing the working envi-ronment, the work flow, the layout, making advertising samples, etc.

The most important job was done internally. It is vital to get the whole organization to “buy-in” to get them on track—that is, to inform the staff

1sternvik’s 2005 report on her study of swedish newspaper formats is titled “In shrunken suit”. In it, she analyzed the swedish morning papers’ transition to tabloid format from two points of view: the publishers and the readers. the study is unique in that it is essentially a real-time experi-ment—research on the format changes took place before, during, and after the transition process. timeline analyses were performed by populating and utilizing a database of facts about the newspapers, such as size, circulation, spread, printing method, etc. source material also includes document analyses of in-dustry media articles, interviews and discussions with publishers, soM Institute surveys with representative samples of the swedish popula-tion, reader interviews in focus groups, and analyses of newspaper content. an English-language summary of the report can be found at www.tolerans.com. n

an acaDemic viewpoint

about the transformation process and how the new format would affect each and every person. The importance of this shows up not only in Swedish studies, but also inter-national ones. Some papers haven’t done this so well, which has led to problems within the organization.

A lot of effort was also put on communicating with advertisers and readers. It was important that eve-ryone felt positive about the format change

6. how did the advertisers react to the format change? In this third phase of format change, advertisers were involved from the very beginning, and they were posi-tive about the change. They were informed about the effects and felt prepared. A tabloid-size page can’t take the same amount of ads as a broadsheet page, but for advertisers, that means less competition from competitors’ ads. Some advertising space was lost when transitioning to a compact size, but other spaces were created. You could have twice as many full-page ads, for example. Critically, research showed that a tabloid-sized ad actually created more exposure.

This experience in Sweden proved that you don’t have to lose advertis-ing revenue when you switch to a smaller format. The newspapers used the principle, “a page is a page, regardless of size,” and most adver-tisers accepted it. So, many of the newspapers actually managed to raise the price of advertisements.

7. why do you think scandina-via has the highest reader-ship in the world? I think there are several reasons: We have a high living standard, and a general interest in politics.

But we also have an effective dis-tribution system of relatively cheap newspapers that are good at cover-ing the local news.

8. are there any other countries that have been as successful as sweden in going compact?There are several, but only Norway has come as far in the process as Sweden.

9. Based on your research and experience with scan-dinavian compact news-papers, what advice would you offer other newspapers around the world that might be considering the format change?It’s very impor-tant to prepare for implementa-tion carefully, internally as well as externally.

Include your editorial and produc-tion staff, the advertisers, and the readers you want to get and keep. And finally, don’t just shrink the full-size format to a tabloid format! n

www.tolerans.com | newsBoUnD | no 2 2009 10 ADVeRTISING POSSIbIlITIeS

Why Advertisers Like Stitched Newspapers

Raising Ad Revenue

ads across spreads become possible throughtout the paper, not just at the centerfold.

Stitching doesn’t just appeal to publishers and readers who like the clean look it

offers, it makes newspapers a lot more appealing to advertisers, as well. It is demonstrably true that compact, stitched newspapers at-tract more users per paper and are read much longer, increasing the amount of exposure each adver-tiser receives from an ad. When Göteborgs-Posten switched to a

compact format, they found that young readers (15-29 years) and women spent more time reading the paper every day, from 30.6 minutes to 35.3 minutes. Higher exposure value boosts income for the newspaper.

Taking a page out of “new media’s” playbook,

print newspapers are increasingly dividing their content thematically. By incorporating stitched sections, newspapers know that readers with special interests can navigate easily toward those parts of the paper that have particular appeal for them,

fostering consumer commitment. Advertisers are easier to sell to, in

turn, because they are presented with a more specifically defined target demographic.

For a number of years

Dagens Nyheter (DN), Sweden’s leading morning newspaper, has been stitched and divided into ten different daily and weekly sub-sec-tions of distinct news categories. The paper took this revolutionary step after realizing that by offering its content in separate sections, it could increase its advertising rev-enue in several important ways.

First of all, separating out brand advertisements from targeted sales advertisements considerably increases the total ad sales volume for a newspaper. Advertisers are able to build their image and brand with ads in the main news section, while targeted sales ads get placed in selected sections, like sports,

no 2 2009 | newsBoUnD | www.tolerans.com ADVeRTISING POSSIbIlITIeS 11”Daily newspaper that turn to stitched sections create more targeted advertising space, increase advertising, and new interesting products to sell.”

1the swedish Institute for advertising and Media statistics (IrM) collects, processes, analyzes, and publishes data on swedish advertising and media mar-kets. In september 2009, CEo Magnus anshelm an-nounced “ad supplements in the daily press have previ-ously shown strong growth in recessions and have had less interest during econom-ic booms. But this picture has radically changed, as ad supplements have increased their revenues in 2008, and also increased their market share in early 2009.”

corresponding editorial content. For example, financial advertise-ments placed in the business section of a newspaper have more relevance, and they increase the reading—and advertising—value for the target audience. DN’s deci-sion to offer separate stitched sections was part of a concerted effort to become the “obvious mar-ketplace for both consumers and sellers,” and their weekly auto, real estate, travel, and job sections have been very successful attracting both readers and advertisers.

Stitching also increases advertis-ing revenue by creating entirely new sales avenues. A dramatic example of this is the fact that distinct stitched sections can be entirely wrapped in an ad page (adding four pages of ad space: front and back sides to a front and back cover). Stitching also enables pages of various sizes and configu-rations to be included in the paper, expanding the range of advertise-ments available—for example, ads across spreads become possible throughout the paper, not just at the centerfold. Stitching even makes it possible to offer advertis-ers a section of their own! Addi-tional special sections—to cover a sporting event like the Olympics, for example—afford multiple ad-vertising opportunities to existing or new advertisers. DN’s Stangel is satisfied that “separately stitched sections have given our sales peo-ple more sales opportunities for commercial sections, special sec-tions, and wrap advertisements.” The benefits of in-line stitching are crystal clear to Dagens Nyheter; they now produce 150 commercial inserts in-line every year.

Traditional print media needs to find new, innovative ways to attract advertisers in an increasingly dif-ficult economic environment. Daily newspapers that turn to stitched sections create more targeted advertising space, increase ad-vertising income, and create new interesting advertising products to sell. The bottom line is that in-line stitching brings increased ad revenue. And that’s something no newspaper today can afford to go without. n

culture, or finance. Henrik Stangel, Sales Director for DN, confirms that his newspaper’s experience shows that “the sales volume goesup as advertisers can distinguistheir offer in brand and sales ad-vertisements. This would not bepossible without stitched sections.”

Moreover, individual sections increase the number of attractive ad placement possibilities. Stan-

gel points out that more sections “mean more premium page space producing higher revenue, like the front and back page, and more 3, 5, and 7 pages.” Newspapers are able to present the same content, but

in a format that offers more space for high-impact, high-revenue advertisements. While it’s true that tabloid-sized pages mean less area per page than broadsheet, advertisers have

the significant benefit of reduced competition from competitors’ ads.

Furthermore, readers are more willing to accept advertising when it is presented in conjunction with

newspaper aD sUpplements resist the recession

stitching allows advertisements to be designed in a variety of unconventional ways across spreads anywhere in the newspaper!

henrik stangel, sales Director for DN.

www.tolerans.com | newsBoUnD | no 2 2009 12 WASHINGTON POST

Arnie Applebaum has big ambitions for Express, the daily compact-format news-

paper published by the Washington Post: “Our goal is that if explorers from another planet were to land in the Washington, D.C. subway system, they’ll believe that everyone reads Express.” Well, he’s well on his way to achieving that goal. Over the past six years, Express has gone from 125,000 copies every weekday to today’s count of 190,000, and Scarborough Research calculates the newspaper’s actual daily readership to total 315,000.

It goes without saying that the Washington Post is a major me-dia presence in the United States. The newspaper employs between 2,500 and 2,700 people and prints 680,000 copies weekdays and Saturdays, and 900,000 copies on Sundays. It receives about 10 mil-lion daily Internet visitors from all over the U.S.

Six years ago, the paper decided to branch out and took the unusual

Take the ExpressLearning from the Washington Post’s Successful Daily Compact

step of publishing a stitched, com-pact-format newspaper targeted to-ward commuters. Applebaum, who has been with the Washington Post for ten years, became General Man-ager of the new Express. (He is also responsible for the Spanish-lan-guage newspaper El Tiempo Latino, which is published in broadsheet form—he says it, too, will eventu-ally convert to the compact, tabloid format.) Before starting up Express, Post executives traveled the world to see how other commuter newspa-pers were done. They also studied American newspapers in Boston and Philadelphia.

As a rule of thumb, readers should be able to read the newspaper in 25 minutes as they commute to or from work in the subway or the commut-er train. Express pays more than one hundred “hawkers” every day to pass out the paper in the public transport system. Their target demographic is upwardly mobile young people.

Last spring, Applebaum moved production from the Post’s own

press to Comprint, and today he is very satisfied with the change. The newspaper has been stitched ever since its inception, mainly out of concern for the environment. As Applebaum put it, “Express is primarily delivered to readers riding the subway. We made the decision to stitch in order to help minimize trash and the effort required to clean the trains when readers leave copies behind.”

And to Applebaum, stitching the paper is “very important.” He says, “We stitch the paper whenever pos-sible. There are days when given the press configuration for total pages and the number of sections we are running that we cannot stitch. We try to make sure that only happens infrequently.” n

”Express is primarily delivered to readers riding thesubway. We made the decision to stitch in order tohelp minimize trash and the effort required to cleanthe trains when readers leave copies behind.”

people using the subway are the primary readers of Express.

Express has more than one hundred “hawkers” passing out the paper in the public transport system every day.

no 2 2009 | newsBoUnD | www.tolerans.com GUeST CONTRIbUTOR 13

T he “compact format” revo-lution among newspapers hit the ground with impact,

especially in the streets of busy metropolitan cities worldwide around 2002.

It was the influence of free newspapers, with Sweden’s Metro leading the way, setting the exam-ple, and igniting the flame that will be carried, as a sort of torch, from city to city, country to country, in various continents.

then came the gloBal economic crisis. The attention of most media houses transferred from format considerations to accounting, marketing, the bottom line. Not a single media house that I have been involved with in the past 24 months has escaped the weight of the financial chaos that followed.

Naturally, with circulations dwindling, advertising revenue on the down side, and readers rushing to reading online, many newspa-per managers put their “format change” conversation on hold.

it Does not mean that anyone abandoned the idea. Now, with signs of economic recovery appear-ing in the horizon, the mood is just

Compacts Still Rule the Day

1Dr. Mario r. Garcia is CEo and founder of Garcia Media, a consulting firm based in Florida, with offices in Germany and argentina. n

gUest contriBUtor

about ready for “compact” discus-sions.

I know, I am involved in several projects where a compact format is ONE important option on the table.

for the german financial daily,Handelsblatt, the trip to a leaner,easier to handle compact format— the editor prefers to call it “busi-ness format”—is about to happenNovember 2.

I have been honored to be part of the team rethinking and reorgan-izing the entire Handelsblatt to a smaller format. I can anticipate that the newspaper will not skip any of the good content, commen-tary, and features that make it one of the most read German dailies, and a top financial daily in the world.

However, students of visual journalism will see that the new Handelsblatt is more than just a conversion to compact: there will be substantial changes in how stories are presented (think more analysis and interpretation), a new philosophy for the presentation of visual images (forget the gratuitous use of large photos that may con-vey little information, and bring

in smaller images that add to the story content), think new illustra-tions and informational graph-ics to enhance understanding of complicated financial stories. Most importantly, with the new compact format comes a new navigational system that makes it much easier for the reader to find content.

in the Us this week, the 102-year-old Post-Tribune, of Gary, Indiana(close to Chicago) has announcedthat it is switching to a tabloidformat October. 5.

This follows my prediction that almost all American newspapers will convert to a narrower, more compact format by 2020 or before.

as these newspapers make the switch to compact, more of them will be consider-ing the advantages of a stitched product that is easy to hold together and read like a maga-zine or a book.

keep an eYe on the “ compact change” an-nouncements. I predict the

changes to smaller formats will become more routine news, espe-cially as those that have made the switch report success and perhaps even newer, younger audiences. n

”Now, with signs of economic recovery appearingon the horizon, the mood is just about ready for’compact’ discussions.”

www.tolerans.com | newsBoUnD | no 2 2009 14 ÖSTeRReICH

W olfgang Fellner, publish-er and editor of Austrian daily Österreich, has

adopted innovative ideas ever since the paper’s conception. For one thing, Österreich’s compact format (245 x 340 mm) was the first of its kind in the Austrian market. The publisher distributes more than 300,000 copies of Österreich every day, with a 32-page Austria-wide outer section and one of five regional sections, each up to 16 pages. (On weekends, distribution tops half a million copies.) The paper is supplemented on Fridays with a TV magazine and a property section, and on Saturdays with a weekend magazine. In order to provide the newspaper with a clear structure, all the sections are indi-vidually stitched.

Embracing Innovation

“Österreich” is another exam-ple of how stitching can be a success factor for modern

newspapers and is establish-ing itself more and more as

standard procedure.

Austrian Daily Österreich Employs In-line Stitching for Greater Efficiency

The speedliner® stitching system gives the printer a range of produc-tion options. In a total edition of 48 pages, the format of the main jacket and the regional section can be varied in individual four-page steps. The individual stitchers can also be moved to different posi-tions using a trolley.

For Mühlmann, the benefits of their set-up are obvious: “Stitch-ing in-line is the most cost- and production-efficient option.” n

But beyond the paper’s trend-leading format there lies another novelty, in its production: a unique combination of coldset and heatset printing in a single web printing press. This configuration allows the printer to produce a finished coldset main product with daily heatset inserts, all in one go. And to increase production efficiency even further, all sections are stitched in-line.

The printer’s GEO-MAN press is equipped with one heatset tower and three coldset towers. The system has a total of four fold-ers, and two Tolerans speedliner® in-line stitchers have been installed

in each folder between the former board and folder. Having two in-line stitchers per folder allows two sections of Österreich to be stitched

in parallel, at full printing speed.

Ernst Mühlmann, Man-aging Director of Media Druck GmbH, explains: “We run in straight mode and do not stitch in the folder. Instead, we stitch the ribbon string between the former and the folder. That allows us to stitch the main jacket and the regional section in one run, saving ourselves the insertion procedure in

the dispatch room. The complete product comes from the printing press.”

1Installing of the tolerans stitching system was problem-free and required no modification to the folder or the printing machine. n

installation

“stitching in-line is the most cost- and produc-tion efficient option,” explains the managing director of media Druck gmbh, ing. mag. ernst mühlmann.

no 2 2009 | newsBoUnD | www.tolerans.com GÖTebORGS-POSTeN 15

System andConsumable

Solutionsfor Profitable and Sustainable

Newspaper & Semi-CommercialPrinting...

...Just Ask!

Göteborgs-Posten, also called GP, has been published as a stitched, compact-format

newspaper since 2004. So when they recently redesigned their week-end edition, they had experience to look back on and learn from.

With a daily readership of 630,000, GP is one of Sweden’s major morning newspapers. When it converted entirely to tabloid size, Garcia Media was called in to help them transition away from its broad-sheet format.

The resulting weekday GP contains three main sections: news; business, politics, and sports; and lifestyle (culture, pleasure, travel, etc.). The paper also includes various themed sections and supple-ments, as well.

The Sunday edition gets 50,000-100,000 more readers. Mats Widebrant, Director of News Design at Göteborgs-Posten, says that GP “wanted to have a clear difference between weekday and weekend edi-tions. All our reader surveys show that people spend much more time reading their newspaper on week-ends. That’s why we decided to do a Sunday edition with longer articles.”

To help mark the change, the Sunday edition was renamed GP Söndag, and the front page is now built around a single image. The de-sign inside is different, as is the con-tent. Widebrant explains, “The pages have more of a magazine feel. We use more, larger photos, more colors, more ‘personal voices’, and more feature articles on relationships, etc. We also created a sports section that has its own unique style.”

Widebrant credits Dr. Mario Gar-

Anatomy of a RedesignGöteborgs-Posten’s New Sunday Edition

1 7 out of 10 readers read their news-papers before 9 am

1 50% of readers read it several times a day

1 reading time on weekdays aver-ages 35 minutes, and more than 50 minutes on weekends n

göteBorgs-posten facts

cia for his help in the initial phase of brainstorming and collecting ideas. Then the practical job of the redesign was done in-house. Focus groups with both readers and non-readers were shown a dummy of the design, and the newspaper took their reactions into account for the final product.

How did readers react? Widebrant says, “We have had overwhelming results! The readers felt they get more extensive, richer, and more

interesting content. Those who liked sports loved the sports section, and those who didn’t like sports were also happy because they could put it aside. To put it simply, the reactions were just the ones we’d hoped for.”

Although GP’s weekend readership has increased,

their advertising hasn’t seen a similar jump. But Widebrant isn’t concerned: “We didn’t expect it to, due to the financial situation.”

While they’ve already achieved their goals with the new design, the staff at Göteborgs-Posten isn’t done tweaking it. Widebrant remarked that “We still have some pages in the Sunday edition that haven’t changed from the weekday design, and they look a bit mismatched. That’s some-thing we’re working on.” n

mats widebrant, managing editor for Design at Göteborgs-Posten.

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www.tolerans.com | newsBoUnD | no 2 2009

stitching makes sense!tolerans aB is the global leader in advanced in-line stitching systems for newspaper and commercial print. since 1947 the swedish company has

installed stitching systems in more than 70 countries. stitching supports the global trend toward the compact format. It makes newspapers and com-mercial print easy to navigate, extends their lifetime, and secures recycling. stitching provides better packaging of supplements and increases value for readers and advertisers. read more about tolerans and in-line stitching at www.tolerans.com.

stitched sections

allow more

premium front and

back pages for

advertisers.

The World Leader in In-line Stitching

keeping it together✓ enhances navigation✓ extends lifetime✓ secures recycling✓ supports portability

need advice on how to reinvent your news-paper with stitching? send us a copy of your newspaper together with your busi-ness card to tolerans aB, p.o. Box 669, 13526 tyresö, sweden. we’ll be happy to advise you.

see how stitchers actually work, page 5

in -l ine st itching produc ts you can use | no 2 2009

Introducing SPEEDLINER® 2.0

The World Leader in In-line Stitching

case study / page 7

V-TAB Finds Success in Semi-Commercial Print

new products / page 6

The Tolerans Double Motorized Tab Slitter Is a Cut Above

shrink Fit / page 5

The SPeeDlIner® S60 Compact’s Small Size expands Possibilities

Taking It to the next level

Service that’s golden — read up on page 10

Which stitching configuration works best for you? See page 8

Be Prepared! See our Spare Parts Kits, page 10

Special Technology

Supplement!

www.tolerans.com | newsBound | no 2 2009 2 welCoMe

SPEEDLINER® 2.0Tolerans has been the world

leader in the area of in-line stitching since the first

stitcher was developed in 1968. With almost 40 years of experi-ence within stitching technology, the original speedliner® series of stitchers, capable of running beyond full production speed, has proven to be the most secure and reliable array of in-line stitchers on the market. Inspired by this success—the speedliner® series is the most sold line of stitchers

Next generation stitching systems for a worry-free stitching process

Table of Contents

n F e AT U r e

2 SPEEDLINER® 2.0 The next generation of stitching systems for newspaper and commercial print

n n e w P r o D U C T S

4 SPEEDLINER® 2.0 Stitching Machines The ribbon stitcher, cylinder stitcher, and ribbon compact stitcher

n n e w P r o D U C T S

5 SPEEDLINER® S60 Compact By going compact, new stitcher expands stitching pos-sibilities

n n e w P r o D U C T S

6 The DrumTop Drastically improves the wire-feeding process

6 The Double Motorized Tab Slitter Creates cleaner, scissor-like cuts on higher page counts

n C A S e S T U DY

7 V-TAB’s Winning Strategy: Offer More One of Northern Europe’s largest printing groups em-braces semi-commercial printing

n r e S o U r C e S

8 Stitching Possibilities Suggested press configurations for various printing objectives

10 Commitment to Service Offering customers round-the-clock service for a worry-free stitching solution

10 SPEEDLINER® Spare Parts Kits Simplifying and speeding up maintenance for Tolerans customers

11 Worldwide Contacts Tolerans sales representatives all over the world are ready to take your call

Newsbound is published by Tolerans ABBox 669, 135 26 Tyresö, SwedenVisit: Vindkraftsvägen 6, StockholmPhone: +46 8 448 70 30E-mail: mail@tolerans.comWeb: www.tolerans.comISO 9001 certifiedMember of IFRA.

Publisher: Jan Melin, Tolerans ABEditor: Linas AlsenasEditorial team: Charlotte Banning, Linas AlsenasGraphic design: Raring DesignPrint: Upsala Nya Tidning Tryckeri ABCover photo: Stig Kenne,Foto Kenne

The World Leader in In-line Stitching

”With speedliner® 2.0 Tolerans has taken the proven tech-nology, added lots of new features, and created an advanced and reliable stitching system that is even easier to maintain and operate.”

in the world—Tolerans has taken the winning technology, added lots of new features, and created a revolutionary high-end stitching system that is even easier to main-tain and operate. They’re calling it speedliner® 2.0, and with its modular design and a new, user-friendly control system, it achieves the company’s goal of a worry-free stitching solution.

Tomas Annerstedt, Vice Presi-dent of Design and R&D at Toler-ans, explains that “With the launch

SPEEDLINER® 2.0of speedliner® 2.0, we offer the most advanced stitching systems on the market—but they are also the most simple and reliable.

They are even easier to maintain and service, reducing cost of main-tenance. We have put a lot of effort into developing a system where it’s easy to change wear and spare parts without manual adjustments, and with the new control system, it’s re-ally easy to operate. The new graphi-cal user interface is user-friendly and intuitive.”

The 2.0 stitchers are available as cylinder or ribbon stitchers with shaftless drive, and they fit in almost all presses. They are perfect for cross web stitching of compact-sized printed products, such as newspaper and commercial prod-ucts in tabloid, mini-Berliner, or A4 sizes.

They are appropriate for any web

Next generation stitching systems for a worry-free stitching process

no 2 2009 | newsBound | www.tolerans.com SPeeDlIner® 2.0 3

width, and are designed to stitch in either straight or skip/collect mode. They stitch at full production speed.

complete stitching solutions For a

worry-Free stitching process.

Included in the stitching solutions are spool holders and wire feeding systems for small wire spools and optional for larger wire drums up to 300 kilos. Additionals are wire trolleys and spare and wear parts that you need along the way.

To ensure you a worry free stitch-ing process, Tolerans’s stitching solutions include on-site training and training at Tolerans headquar-ters with full documentation and manuals on your specific solutions.

There is also a worldwide network of experienced service technicians at your service. On top of this, there is a variety of service packages (see page 10). n

1The speedliner® 2.0 stitching system includes a new customized, modular control system totally based on standard components. The functions are remote-controlled for easy operations, and it has a user-friendly and intuitive graphical user interface. The control unit now also features a built-in indicator that monitors service intervals and contains service instructions to facilitate maintenance.Some of the standard features include servo drives (both on the main unit and wire feed motor), a controller, a touch-screen operator terminal, and remote connection via modem or Ethernet. The flexible design allows integration in most press control systems on the market. n

1speedliner® 2.0 systems are easier to operate and maintain than the original speedliner® series, minimizing down-time, and thereby reducing the cost of mainte-nance. And with a new central grease system that lubricates not only the cam but all major bearings, these stitchers are even more reliable. Each machine features a service cassette that includes the stitching fork, the wire rest, and an easily remov-able cutting/forming unit. This modular design allows users to change wear parts without having to do any adjustments. And just like their predecessors, speedliner® 2.0 machines are movable on rails, making it easy to move them between several stitching positions and allowing greater access to the folder. n

new customized, modular control system

modular For easy maintenance

user-friendly and intuitive graphical user interface

new in SPeeDlIner® 2.0

This new stitching system is fully shaft-less, servo driven, and stitches against the folding cylinder in the press. It’s per-fect for stitching newspaper and com-mercial printed products, stitching up to 144 pages at full production speed (and beyond). It can be used both for straight and skip/collect production, and the change between the produc-tion modes is easily remote-controlled.

Technical specifications:• stitches at full production speed• 2-4 stitching heads and adjustable

staple distance• remote-controlled pagination

adjustment• staple width: 14 or 16 mm• wire gauge: 0.5/0.6/0.7 mm diameter• cut-off length: 442-700 mm• two axis servo technology• wire feed with intermittent feeding• able to run with traditional unwinders

or the new Tolerans DrumTop• weight: 100-150 kilos

SPEEDLINER® 2.0 Ribbon Stitchers are fully shaftless, servo driven and are placed under the former board or anywhere there is a ribbon passage in the press.They are perfect for stitching one or several tabloid sections, either straight or inserted in a broadsheet or compact newspaper, as well as for semi-commercial print.They can run in either straight or ‘skip stitch’ mode, stitching up to 144 pages beyond full production speed.

Technical specifications:• stitches at full production speed • 2-4 stitching heads and adjustable

staple distance• remote-controlled pagination

adjustment• staple width: 12, 14 or 16 mm• wire gauge: 0.4/0.5/0.6/0.7 mm

diameter• cut-off length: 442-700 mm• two axis servo technology• wire feed with intermittent feeding• able to run with traditional unwinders

or the new Tolerans DrumTop• weight: 180-210 kilos

speedliner® 2.0 riBBon stitching systemFor stitching newspaper sections and semi-commercial print

speedliner® 2.0 cylinder stitching system For stitching newspaper and commercial printed products

4 SPeeDlIner® 2.0

speedliner® 2.0 compact riBBon stitching systemFor stitching newspaper sectionsFor greater flexibility and easier handling and access, Tolerans offers a smaller version of their regular ribbon stitcher, the speedliner® 2.0 Ribbon Com-pact Stitching System. It’s perfect for stitching one or several tabloid sections, either straight, or inserted in a broad-sheet or compact newspaper. It is fully shaftless, servo-driven, and is placed under the former board or anywhere there is a ribbon passage in the press. The compact size means it requires less space (only 200 mm) and less folder modification, saving tremendous costs.

Technical specifications:• stitches at full production speed• 2-4 stitching heads and

adjustable staple distance• staple width: 12, 14 or 16 mm• wire gauge: 0.4/0.5/0.6/0.7 mm

diameter• cut-off length: 442-700 mm• two axis servo technology• wire feed with intermittent feeding• able to run with traditional unwinders

or the new Tolerans DrumTop• weight: 120-170 kilos

The 2.0 Series of Stitchers

Technical requirements: • power supply: 3 x 380-480 V AC, 20 A • requires air supply of minimum 6 bar

www.tolerans.com | newsBound | no 2 2009

no 2 2009 | newsBound | www.tolerans.com

Technical specifications:• max stitching speed 60,000

copies per hour• two stitching heads and ad-

justable staple distance• staple width: 14 mm• wire gauge: 0.5 mm diameter• minimum cut-off length:

560 mm• able to run with traditional un-

winders or Tolerans DrumTop• two axis servo technology• wire feed with intermittent

feeding• low weight: 45 kilos• height: 104 mm

(at 560 mm cut-off)

Technical requirements: • power supply: 3 x 380-480 V,

50-60 Hz• requires air supply of mini-

mum 6 bar

SPeeDlIner® 2.0 5

Producing StaplesAt full press speed the SPeeDlIner® stitchers produce staples with extreme accuracy and total control during the process.

1The wire is fed from spools and guided into the stitcher. After feeding the correct

length of wire, the wire is cut to the full length of the staple.

3After being formed the wire is pressed through the web stream to hit the clincher

dies. The legs of the staple are bent in a bow shape, and the staple is complete.

2The cut wire is formed to a U-shape. This is made when the wire is in a fixed posi-

tion and passes over the former wheel.

SPEEDLINER® S60 Compact

In the world of newspaper production, papers everywhere have been steadily switching

to a compact format—now, the in-line stitching systems are going compact, too.

Tolerans recently introduced the patented speedliner® S60 Com-pact, that´s part of the speedliner® 2.0 series of stitching systems. Half the size of a traditional shaftless stitcher, it’s specifically designed for printing plants that haven’t had enough space for a stitcher before.

Jan Melin, ceo at Tolerans, points out that “it uses the same proven

technology, but the slim size ena-bles it to be placed in different pos-sitions around any press. It opensup production possibilities for all kinds of printers.”

The benefits of a smaller stitching system quickly become apparent. Installing the S60 Compact is fast and easy: it’s possible to stitch in almost all known folders without major modifications, in the press superstructure, saving printers up to 80 % of previously needed invest-ment costs.

The stitcher’s low weight makes removing the machine for service

and maintenance simpler, too. Being part of speedliner® 2.0

stitching systems means the S60 Compact has the new customized, modular control system, where the functions are remote-controlled for easy operations.

It has a user-friendly and intui-tive graphical user interface. They are modular, reliable, easy to install, maintain and operate.

The S60 Compact can run in either straight or collect mode, as it is designed to stitch every second revolution (the stitcher turns two revolutions for every “cut-off”). n

New printing process innovation expands stitching possibilities by going compact

www.tolerans.com | newsBound | no 2 2009

This is a big year for Swedish manufacturer Tolerans – and a big year for cutting-edge printing technology – as the company introduces its revolu-tionary speedliner® 2.0 system. But Tolerans is also presenting two new additions to its product line that can radically streamline and simplify the print-ing process for it´s customers.

6 new ProDUCTS

The DrumTop

Tolerans’s new DrumTop is a classic example of how the company is always looking

for new ways to make their stitch-ing solution an easy, worry-free experience for their customers. The DrumTop is a compact and light-weight wire feeding system that can be connected to wire drums of up to 300 kilos. Tolerans rea-sons that the bigger the size ofthe wire drum, the fewer thenumber of times spoolsneed to be changed, andthe shorter the amountof down-time at the pressThis saves printers bothtime and money.

With the new DrumTop, the wire can also be locat-ed farther away from the stitcher (up to 15 meters!), which means spools no longer need to be lifted up to the level of the stitcher.

The system is specially made for Tolerans speedliner® in-line stitchers, but can also be adapted to operate with previous Tolerans stitchers. It can also fit most wire drums available on the market, such as BG-Crown Wire (Grytgöls Bruk, Sweden) and Easy Drum (Dorstener Drahtwerk, Germany).

although it may seem pretty straightforward at first glance,

a closer look shows that the DrumTop unit has a number

of innovative features. The DrumTop unit has a transparent cover which

enables the user to check that the wire is being fed properly, and to ensure the best stitching results by protecting the wire from paper dust. An ultrasonic

Drastically improves the wire feeding process

The Double Motorized Tab Slitter

Today, the printing process typically relies on traditional “crush-type” knives for cut-

ting paper products. But Tolerans recently introduced a revolutionary alternative, the Double Motorized Tab Slitter, and more and more printers are making the switch.

The Tolerans tab knife can take on a lot more pages than tradition-al crush web slitting—and thanks to the spring-loaded contact point between its knives, it makes a cleaner, more scissor-like cut that produces almost no dust.

here’s how it works: both the upper and lower knife in the slitter are actively driven, which dramatically increases the maximum number

Creates cleaner, scissor-like cuts on higher page counts

distance sensor, working together with the Tolerans speedliner® control system, measures the remaining amount of stitching wire. (The wire indicator can be set to different drum sizes.) An oil lubricator in the unit reduces the friction in the flexible metal tubes, which (combined with the drum-typical torsion-free and bend-free unwinding process) allows wire drums to be placed far away from the stitcher.

There’s also an inductive sen-sor that keeps tabs on whether the stitching wire unwinds cor-rectly. If the wire breaks or ends, the speedliner® feeding box will stop pulling the wire, ensuring a smooth wire exchange process. That feeding box is now a built-in feature that uses an electric motor to push the wire into the stitching machine, rather than relying on manual feed. n

of webs that can be cut without compromising high cutting quality. Since paper fibers are cut cleanly, rather than crushed, the process produces considerably less dust. That also means greatly improved startup behavior (the beginning of the

cut). The Double Motorized Tab Slitter cuts cleanly at web speeds up to 10.5 meters per second, and can cut up to 12 webs on 55 gsm paper. Since both knives are driven 10% faster than the web, the slitter always “pulls away” from the web and avoids getting tangled, radically

1�for wire drums with inner diameters >495 mm and outer diameters <520 mm

1�for wire drums with heights between 200 mm and 900 mm

1�applicable with wire diameters be-tween 0.4 mm and 0.7 mm

1�for full sensor functionality Tolerans speedliner® Control System with 12-pin contact plugs is required

1�recommended maximum distance to the stitching machine: 15 meters n

technical requirements:

minimizing the risk of web break-age. Plus, by cutting through a hole in the former, closer to the nose, the web is kept intact longer than with traditional slitting in the RTF roller. This allows printers to have better control of the web tension.

NewspApers All oVer the world are switching to a stitched, compact format to stay competitive with readers and advertisers. The Toler-ans Double Motorized Tab Slitter

has been developed to make aesthetically-pleasing, clean cuts of printed products with high page-counts. Combined with

stitching, the result is a higher-quality newspaper with a more accessible ‘magazine feel’. nThe Tolerans tab knife produces a more scissor-like cut.

no 2 2009 | newsBound | www.tolerans.com V-TAB 7

In a changing media landscape, printers need to look for new business opportunities in

order to maximize the use of their press. “Semi-commercial print-ing” (printing both newspaper and commercial products) can help diversify—and balance—a printer’s customer base.

That’s why V-TAB is such a powerful case study for print-ers worldwide. One of the largest

V-TAB’s Winning Strategy:

Offer Moreprinting groups in Northern Europe and Scandinavia, V-TAB is in the forefront of semi-commercial print-ing. By developing their list of of-ferings to clients, V-TAB is able to

compete effectively for commer-cial orders, such as customer and

membership publications, trade magazines, local newspapers, and special publications to supplement their main newspaper business.

Founded in 2002, V-TAB is part of the Stampen Group, a company that owns several media companies and 23 daily newspa-pers, including Göteborgs-Posten, which distributes 250,000 cop-ies every day. V-TAB also prints other large daily newspapers like

Aftonbladet, Dagens Industri, and Metro. Today the company employs 850 people in 11 locations (Aröd, Avesta, Backa, Falkenberg, Halm-stad, Norrahammar, Norrtälje, Västerås, Örebro, and two sites in Södertälje). Most of their clients are Swedish, but because they have such developed knowledge and of-ferings within advanced post-press, they also do work for other Nordic countries (including mailing).

V-TAB has expanded to its present size over the past seven years largely by buying other companies, including Adargo Press AB, Hallands Nyheter Tidning-stryckeri & Civiltryckeri AB, JMS Akalla, and Natryck. But these acquisitions have not just been about growth, they’ve been about strategy: V-TAB bought Reklam-bruket in 2006, for example, in order to expand their own offer-ings to include options like direct marketing and signage printing. Likewise, they recently acquired Svenska Tryckcentralen in order to be able to offer heat-set them-selves, rather than rely on coopera-tion with other companies. Lena Österlin, marketing director at V-TAB, explains that “V-TAB can offer their customers full service, not only printing, like post-press services for mailings. We also have an on-line service which offers our customers control of their materi-als until the printing commences.”

The company’s main business is still printing cold-set, tabloid-sized products like Göteborgs-Posten, and the printer’s stitching capa-bilities are a critical feature. For example, the newspaper’s weekly TV guide and real-estate section are also stitched in-line. Österlin insists they wouldn’t even think about printing anything without staples anymore; their customers take stitching for granted.

so whAT’s NexT for V-TAB? Well, they’re staying on course with their winning strategy of offering more. And semi-commercial printing services have been so successful for them, they’ve started seeing op-portunities everywhere. At a time when so many other printers are cutting corners, V-TAB is looking to expand abroad. n

One of Northern Europe s largest printing groups embraces semi-commercial printing

lena Österlin, Marketing Director at V-TAB.

www.tolerans.com | newsBound | no 2 2009 8 PoSSIBIlITIeS

Stitching PossibilitiesDepending on what you intend

to stitch and what type of press you have, there are a variety of possible stitching solutions. It’s important to consider your future needs, so that you don’t get locked into only one possibility.

Stitchers can be installed in al-most every kind of web press, and in various configurations, depend-ing on the production needs and the technical possibilities.

So exactly where are they in-stalled? Again, this depends on what you want to stitch, your pro-

duction capability, and the techni-cal possibilities. Consider what you want to stitch: Newspapers? Sections, like sports, business, etc.? TV-section? Real estate inserts? Commercial products?

Below are some of the most com-mon solutions. Please note that depending on the folder configu-ration, these applications could be possible either for double- or single-width presses, and with sin-gle or double round stitchers.

More examples can be found at our website: www.tolerans.com n

Stitching three tabloid sections in one print run

what it does: stitches three tabloid sections in one print run

where/when it fits: suitable when you want to stitch one main section with high pagination and two inner sections with lower pagina-tion

STITCHERS

STITCHERS

RUNNIN

RUNNIN

G

G

SKIP

SKIP

whether they are newspapers, accom-panying sections, or commercial products, the following formats can be stitched:• Tabloid• Mini-Berliner• A4

no 2 2009 | newsBound | www.tolerans.com ConFIGUrATIonS 9ConFIGUrATIonS 9

Stitching tabloid sections in a broadsheet newspaper Stitching one tabloid section and the main tabloid-sized newspaper

what it does: stitches tab-loid sections in a broadsheet newspaper

where/when it fits: suitable when you want to have a stitched tabloid in a broad-sheet directly from the press without any work in the mail room

what it does: delivers two stitched sections from the press

where/when it fits: suitable when you want to produce two separate stitched sections

STITCHERSRUNNINGSTRAIGHT

Cylinder stitcher stitching in straight or collect mode

what is does: cylinder stitcher stitching in straight or collect mode

where/when it fits: suitable when you want to produce one section in the press and want to have the possibil-ity to run in either straight or collect mode for higher pagination

STITCHERSRUNNINGSTRAIGHT

what is does: produces multiple stitched sections

where/when it fits: suitable when you want to produce more than two stitched sec-tions from the press

STITCHERSRUNNINGSTRAIGHT

Stitching several tabloid sections and the main tabloid-sized newspaper

STITCHERRUNNINGSTRAIGHT

Stitching tabloid sections in a tabloid or broadsheet newspaper

what it does: stitches tabloid sections in a main tabloid or broadsheet news-paper

where/when it fits: suitable for multiple stitched sections

GSTITCHERSRUNNINSTRAIGHT

Stitching tabloid sections in a tabloid or broadsheet newspaper

what it does: stitches tabloid sections in a main tabloid or broadsheet news-paper

where/when it fits: suitable for multiple stitched sections

GSTITCHERSRUNNINSTRAIGHT

Stitching one tabloid in straight mode

what it does: stitches one tabloid in straight mode

where/when it fits: suitable when you want to produce one section in the press in straight mode

STITCHERSRUNNINGSTRAIGHT

Stitching a tabloid section in a tabloid or broadsheet newspaper

what it does: stitches two tabloid sections or one tab-loid in a broadsheetnewspaper

where/when it fits: suitable for one or multiple stitched sections

STITCHERSRUNNINGSTRAIGHT

www.tolerans.com | newsBound | no 2 2009 10 SerVICe

Commitment to Customer ServiceManufacturer Tolerans offers customers superior service to ensure a worry-free stitching solution

customer’s location and in-depth sessions at Tolerans headquarters. Full documentation and custom-ized manuals for specific stitching solutions are always provided.

Three different types of service packages are available. The Basic package is always included, ensur-ing the validity of Tolerans’s product guarantee. Service technicians from Tolerans make at least one cus-tomer visit per year for preventa-tive maintenance and cleaning of the machine—though there may

be more visits, depending on how many stitching systems are being used, how much is being stitched, and what is being stitched. The company also replaces pre-defined wear parts, and they test run the stitcher in the press at full produc-tion speed.

Customer operators are always updated with the latest informa-tion and features available. Since the included control system has a remote connection via modem or Ethernet, Tolerans is able to resolve

SPEEDLINER® Spare Part KitsSimplifying and speeding up maintenance for Tolerans customers

with forty years of experience providing stitching technolo-

gy to the printing industry, Tolerans is the world leader in in-line stitch-ing. Renowned for high-quality products and innovative solutions, the company is dedicated to ensur-ing customers a worry-free stitching process. Tolerans Spare Parts Kits contribute to improved production safety and optimum press perform-ance, ensuring a reliable stitching solution for many years to come.

The Spare Part Kits are avail-able for the full range of Tolerans speedliner® stitching systems. Based on the company’s long experience of customer service and support, these kits are designed to

suit the most frequent customer needs.

Why buy the kits instead of separate spare parts? Well, to start, these kits offer parts at lower prices. Plus, the mechanical set-tings are already pre-set wherever applicable, enabling customers to replace the parts in the machine quicker and limit down-time at the press. And last but not least, kit buyers get Tolerans original parts that guarantee long durability and excellent stitching results. The manual includes written instruc-tions on how to assemble the parts, and maintenance instruction videos are available at the Tolerans website, www.tolerans.com.

Spare Parts Kits are available for: • Stitching cylinder • Feeding box • Cutting unit • DrumTop • Wire infeeder/unwinder To further meet customer needs, three levels are available for each Spare Parts Kit: Basic, Extended, and Complete. Customers may choose their level based on their needs—more information on indi-

Sweden-based Tolerans wants to provide its customers with a “worry-free stitching proc-

ess”. To that end, the company has gone the extra mile in developing a worldwide network of experienced service technicians who are on call for customers.

The various stitching solutions offered by Tolerans include a broad range of service and support. Train-ing customer operators in stitching technology is a keystone of that service, both on-site training at the

many issues immediately over a long distance.

Further support is available to Tolerans customers who sign up for Silver and Gold levels of service. These packages give printers ex-tended support with more frequent visits and more extensive exchanges of spare parts and wear parts. n

Contact the Tolerans service support center at +46 8 586 116 10, or email them at service@tolerans.com.

vidual Spare Parts Kits and what each level includes is available at www.tolerans.com.

Separate parts not included in the kits will still be available for delivery as usual, but the company will not be able to handle separate spare parts now available in the kits.

Delivery time for the spare part kits is 5-10 working days, depend-ing on the set up and kit. For further details, contact Tolerans at spares@tolerans.com. n

Three levels of service packages are available: Basic, silver, and Gold.

no 2 2009 | newsBound | www.tolerans.com worlDwIDe ConTACTS 11

Tolerans ABP.O. Box 669, SE-13526 Tyresö, SWEDENPhone: +46-8 448 70 30Fax: +46-8 448 70 40info@tolerans.comwww.tolerans.comVisiting address:Vindkraftsvägen 6Stockholm

ArgentinaIngeniería En Artes GráficasAv. Centenario 1825 - 7E Beccar Argentina Phone: +54-11 47 32 05 28Fax: +54-11 47 32 00 59www.iag-sudamerica.com

AustraliaFerag Australia PTY LtdSydney Office (HQ)Unit 6B/190 Bourke RoadAlexandria NSW 2015Phone: +61-2 8337 97 77Fax: +61-2 8337 97 88www.ferag-australia.com

Austria & South east europeFerag Ges.M.B.HKolpingstrasse 11A-1232 ViennaPhone: +43-1 616 38 90Fax: +43- 1 616 29 73www.ferag-austria.com

BrazilKNAPP Representacões LTDACalcada das Bétulas, 97Centro Comercial Alphaville06453-000 Barueri / São PauloPhone: +11 4195-0728, Fax: +11 4195-0729

CanadaBaldwin Technology Co, Inc.185 Hansen Ct., Suite 120Wood Dale, IL 60191USAPhone: +1 630-682-4885www.baldwintech.com

ChinaEkpac Graphics Ltd Causeway Bay, 255 Goloucested Road 2083 Sino Plaza HongkongPhone: +852 2555 5555

CzechPartner: Ferag S.R.O U Stavoservisu 1CZ-100 40 Prague 10 Phone: +42 (0)2 1008 4051Fax: +42 (0)2 1008 4050www.feragcz.com

DenmarkScan-control Handels & Ingeniorsfirma A/SPostboks 209DK-2605 BrondbyPhone: +45-4 363 15 00Fax: +45-4 343 0138www.scan-control-dk.com

FinlandGR-LITO OYP.O. Box 136, FI-00211 HelsinkiPhone: +358-9 684 1361Fax: +358-9 679 663www.grlito.fi

FranceFerag France S.A.Paris Nord II66 rue de VanessesB.P. 52256 VillepinteF-95957 Roissy CDG CedexPhone: +33-1 493 895 00Fax: +33-1 486 327 55www.ferag-france.com

GermanyWRH Marketing Deutschland GmbHOtto-Volger-Str. 13D-65843 Sulzbach a. Ts.Phone: +49-619 670 3980Fax: +49-619 670 3989www.wrh-marketing.de

ItalyFerag Italia SrlVia Grosio 10/10I-20151 MilanoPhone: +39-2 380 027 70Fax: +39-2 380 067 10www.ferag-italia.com

IndiaS.L. Kulkarni Cyril Graphics Pvt. 257-260 Udyog BhavanSona-wala Road, Goregaon 400 063 Mumbai, IndiaPhone: +91 22 2686 5801Fax: +91 22 2686 7290

IsraelBoris S. Israel LTDBox 2343, 591123 Bat YamPhone: +972-3 553 06 64Fax: +972-3 553 07 27

Japanu-Veritas Tech Co., Ltd2-59-20, Shimo Kitaku115-0042 TokyoPhone: +81-3 524 954 41Fax: +81-3 524 954 48www.u-veritas-world.com

Mexico and Central AmericaPrint2Finish LLC835 Hudson Drive, YardleyPA 19067, USAPhone: +1 215 378 7837www.print2finish.com

netherlandsVPSOostergracht 6, 3763 LZ Soest Post-box 336, 3760 AH SoestPhone: +31-(0) 35 609 64 00 Fax: +31-(0) 35 609 64 10www.vpps.nl

norwaysee Tolerans AB

PolandFerag Polskaul. Kurantòw 34 PL-02-873 WARSAWPhone: +48-(0)22 855 46 60 Fax: +48-(0)22 855 46 70www.ferag.pl

russia & GUS StatesINTRACOUl. Timirjazewskaja 1/3 5 th floor RUS-127422 Moscow Phone: +7 495 983 30 05 Phone: +7 495 611 34 65 Fax: +7 495 956 12 24 www.intraco-russia.com

South east AsiaWRH Marketing ASIA PTE LTD1 Changi South Lane#02M-02SGP-486070 SINGAPOREPhone: +65-33 0880Fax: +65-33 0330www.wrh-marketing-asia.com

South AfricaPrinting Products PTY LtdVlaeberg, 8018P.O Box 15351Phone: +27-2 146 110 38Fax: +27-2 146 148 16

SpainFerag Iberica S.A.Avenida Quitapesares 31, nave 4Pol.Ind. VillaparkE-28760 Villaviciosa de Odón/MadridPhone: +34-91 601 40 86 Fax: +34-91 601 40 88www.ferag-iberica.com

SwedenSee Tolerans AB

SwitzerlandSee Tolerans AB

TurkeyPasifik TradingYuzyil Mah. Mas-Sit Mat-baacilar Sitesi4. Cadde No: 121 34560 Bagcilar -IstanbulPhone: +90-2 124 327 777, Fax: +90-2 124 327 799www.pasifiktrading.com.tr

United KingdomWRH Marketing UK Ltd6 Stansted Courtyard, Parson-age Road, Takeley, Essex, CM22 6PUPhone: +44-1 279 635 657, Fax: +44-1 279 445 666www.wrh-marketing-uk.com

United States of AmericaBaldwin Technology Co, Inc.185 Hansen Ct., Suite 120Wood Dale, IL 60191USAPhone: +1 630-682-4885www.baldwintech.com

For more countries, please visit our website: www.tolerans.com

stitching makes sense!

Tolerans AB is the global leader in advanced in-line stitching systems for newspaper and commercial print. Since 1947 the Swedish company has installed stitching systems in more than 70 countries. Stitching supports the global trend toward the compact format. It makes newspapers and commercial print easy to navigate, extends their lifetime, and secures recycling. Stitching also

provides better packaging of supplements and increases value for readers and advertisers. Read more about Tolerans and in-line stitching at www.tolerans.com.

stitched sections

allow more

premium front and

back pages for

advertisers.

The World Leader in In-line Stitching

✓ expands your offering ✓ increases the usage of

your press ✓ stitch at full

production speed ✓ easy to install, operate

and maintain