Gateway to India’s ‘Real’ Mobile Internet

2

Local language dominates all media in India

NEWSPAPERS2 of Top 20 are English

TV0 of Top 20 are English News or Entertainment channels

0 2 4 6 8 10 12 14 16 18

#7, TOI

#17, Hindustan Times

English

Newspaper RankingReadership (Millions)

Local Language

Source: IRS & Census of India

TV RankingViewership (TVR)

ENTERTAINMENT

Source: TAM, Week 12-19, 2014

#1#2#3#4#5#6#7#8#9

#10#11#12#13#14#15#16#17#18#19#20

0 0.2 0.4 0.6 0.8 1 1.2 1.4

#1#2#3#4#5#6#7#8#9

#10#11#12#13#14#15#16#17#18#19#20

0 0.020.040.060.08 0.1NEWS

3

Local Language + Mobile: Advantage Newshunt

2000 2013 2018

Mobile internet usageMonthly active

400M

70M

•China-like: 74% local language literacy•Local language, mobile first market

•10% English literacy•PC led market

Source: Industry Estimates

4

Devices

Non-standardized fonts and tools

Tools/Fonts

:

:A

Publishers

Fragmented,Digital unfriendly

:

Language Fonts

A

Display - Different for browsers, screens, language

:

:

Local language: Complex technology problem

Content Creators

Viewer/Browsers/

Apps

Content Consumption

Users

5

Newshunt: Leading local language platform

25k+articles daily

100+newspapers

12+languages

~95% consumption in local languages

#1 Indian news app on every store

Product Demo: Click here

6

Newshunt: Only Indian app in India’s top 10

Source: AC Nielsen Survey Oct 2013;

http://www.nielsen.com/in/en/consumer-ranking/apps.html

2

1

3

4

5

9

6

7

8

10

7

-

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

1,600,000,000

1,800,000,000

0

2000000

4000000

6000000

8000000

10000000

12000000

Monthly active users (unique)

Page views

Page v

iew

s

Month

ly a

ctiv

e u

sers

(uniq

ue)

~11M MAUs, ~2.3M DAUs~1.7B PVs

50M installed base

Newshunt: Explosive growth momentum

8

9

Newshunt: Dominant position in local language market

30% of India’s mobile internet base reached

MAUs 10% of India’s monthly mobile internet users

Gateway for India’s ‘Real’ internet user -

local language, mobile firstOwn and shape user’s

consumption

10

YouTube Newshunt

108184

Highly engaged users; recognized globally

Best mobile publishing product

Newshunt most used app in news/ video/entertainment

Time spent on apps in India (Mins / month)

3.2xAverage

sessions/month

2.5xMedian

Session Length

Newshunt usage higher than global benchmarks*

*Sample of all apps in news and entertainment using FlurrySource: Flurry

News

Video

Source: AC Nielsen

11

Seamless experience for publishers and users

Publishers / Authors

16,000+Users

450MPublishing Platform

• New reach• Digitization – local

language• Discovery• Seamless reading

experience • Micropayments• Recommendations /

Analytics

12

Creating new revenue for local language publishers

Grew online revenue 3X

here

– Prabhat Prakashan, Top 10

publisher

“”

Magazine selling 1,000 copies per

day

– Delhi Press, Top 10 publisher selling

“singles”

“”

– Amish Tripathi, #1 bestselling English author

Newshunt sells my English translation 5x in other languages“

”

– Rajesh Kumar, Tamil author

Made more money here in 2 months than in 2 years

“”