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  • 8/3/2019 Newsletter Fall11

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    UPTOWN

    DOWNTOW

    FALL 2

    BOUNDLESS

    OPPORTUNITIESIN OAKLAND

    Project BandaloopCalls Oakland Home

    News on Oaklands Expanding Uptown and Downtown Districts

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    Pop-up stores and new galleries are doing very well.Add in the restaurants and drinking establishmentsthat are continuing to pop up,

    and its clear the critical mass is

    forming - Deborah Boyer

    One of the most important

    objectives of business district

    management is to enhance the ap-

    peal of urban neighborhoods for

    entrepreneurial investment in new

    businesses. Oaklands Uptown

    and Downtown districts have spent

    the last few years establishing

    several successful state-of-the-artstrategies targeted toward doing just that. We talked with

    Lake Merritt/Uptown Board President Deborah Boyer

    about the most recent ideas to lure in new businesses,

    including pop-up galleries.

    The look and feel of Oaklands Uptown and Down-town streets has been undergoing some colorfulchanges lately. We understand you have beenactively connecting artists with building owners?

    Yes, we are finding a great deal of interest among ourbuilding owners in meeting artists looking to showcase their

    works in windows around town. The Cathedral Building is

    really a leader. LED-lit window treatments are now in every

    window and the Marquee Lofts Betti Ono/SMSHBX pop-

    up gallery is up and operating to rave reviews.

    We agree. In fact, judging from the number ofnew pop-up stores and window exhibits, it lookslike the retail scene in Oakland is beginning tomove to a new level.

    Even though we are just getting started, the art in everywindow approach is definitely adding an interesting newdimension. People are beginning to regularly congregate

    around these new businesses and displays. Having people

    enjoy the streets in both the daylight and evening hours is

    the ultimate goal. Some of these efforts involve educational

    opportunities built around an emerging fashion industry.

    The art gallery scene is also creating quite a stir aswell...

    Absolutely! There are a number of new galleries thathave a strong following. The critical mass is forming, and

    they have joined the restaurants and drinking establish-

    ments in becoming the real underpinning of the turn-

    around that continues to build.

    Do you think that the pop-up stores have a realchance of converting to permanent retail stores?

    Pop-up stores have been successfully converting

    all over the country. In addition to the ones already

    mentioned, there are several promising candidatessuch as Oakollectiv at 15th and Broadway and

    Sticks and Stones at 8th and Broadway that are

    setting the pace. There is no doubt in our minds

    that the thousands of people who work down-town, and who are now living there, are looking

    for shopping choices that provide local flare and

    variety. They also have the discretionary capital

    to support new local businesses.

    Thank you for your time, Deborah. Is therea contact youd like to suggest for follow up?

    Yes, contact Steve Snider or Andrew Jones at

    the CBD offices.

    Oakland Proud

    WN & DOWNTOWN | Spring 2011

    CONVERSATION:DEBORAH BOYERPRESIDENT,LAKE MERRITT/UPTOWNDISTRICT ASSOCIATION

    Deborah Boyer

    Photos:Top,C

    hadZiemendorf.Inset,OCBD.

    Theres a tremendous opportunity in Uptown for retailers, small and large.

    HAPPENING

    ?Oaklands Economy Strengthened by WorkforceAccording to a recent article in the Oakland Tribune byGeorge Avalos, Pandora Media, BrightSource Energy,Sungevity, iParadigms, First Solar, Lucid Design Group andLivescribe are among the cutting-edge companies that havelarge operations in Oakland, all of which have headquartersin the city except for First Solar Oakland city officials havemade a strong push to encourage companies similar tothese to set up shop in town, Mayor Jean Quan said. Thesecompanies are also starting to change the perception of Oak-land, long in the shadow of San Francisco and San Jose.

    Source: http://www.insidebayarea.com/top-stories/ci_18538378

    Uptown Oakland Restaurants/Bars

    Celebrated Paramount Theater

    Premiere with Moneyball

    Specials - Brad Pitt

    Sightings Needed Fuel

    Fans that planned tostargaze at the Mon-

    eyball premiere

    in Oakland on

    September 19, atthe Paramount

    Theatre, may not

    have had tickets to

    attend the screening

    or post party, but they

    sure did not go home

    hungry.

    Some of the most popu-lar local restaurants and

    bars in the Lake Merritt/

    Uptown community benefit district

    came to the rescue of hungry Brad

    Pitt fans by offering a number of

    special dishes and drinks.

    Lake Merritt/Uptown Safety Am-

    bassadors maintained a strong street

    presence, making sure the area

    remained welcoming and inviting.

    Project Bandaloop Returned to theGreat Wall of Oakland to PremiereBound(less)

    Project Bandaloop, who now

    calls Oakland home, performed

    the world premiere of their new

    dance, Bound(less,) at the Great

    Wall of Oakland on September 15,

    16, and 17. The hour-long per-

    formances were held at 9pm each

    night and were free to the public.

    Broadway and Telegraph were

    closed to traffic, and the crowds

    were camped out to watch the p

    formance. The Ambassadors we

    out in full force to welcome and

    direct members of the audience

    The successful event was so w

    attended that there was standing

    room only for the Thursday and

    Friday night performances. In al7,300 people delighted in the ae

    acrobatics of Project Bandaloop

    and enjoyed an authentically Oa

    land experience.

    The Lake Merritt/Uptown an

    Downtown Oakland Association

    have been working hard to bring

    cultural events, such as Project B

    daloop, to Oakland.

    did you knowThe Daily Beast Names OaklandAmericas 20 Can-Do CapitalsSeptember issue.

    The YMCA of the East Bay willebrate their outstanding volunOctober at their recognition cein Oakland.

    More sourdough bread is produOakland than any other city in t

    Oakland is the eighth largest cCalifornia.

    For more information visit: downtownoakland.org & lakemerritt-up

    Two high profile premieres brought large, enthusiastic audiences angreat PR to Oakland!

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    UPTOWN & DOWNTOWN

    Fall 2011

    Downtown Oakland and Lake MerrittUptown District Association

    388 19th St. Oakland, CA 94612

    Marco Li Mandri, Primary Consultant

    Steve Snider, District Manager

    Masumi Matsumoto,Designer | m-matsumoto.com

    Gallen.Neilly & Associates,

    Media Consultant | www.gallen.com

    PhotocreditsCover Photo: Eric Slomanson /

    Project Bandaloop

    Copyright 2010. All rights reserved.

    www.downtownoakland.orgwww.lakemerritt-uptown.org

    Business is Booming in the Second Quarter

    The second quarter of this year saw an increase in business growth inOaklands Downtown and Lake Merritt/Uptown business communities,creating approximately 33 new full-time jobs and 32 part-time jobs.

    OAKOLLECTIV brings the work of local brands together to createa unique boutique that sells a diverse mix of merchandise, all in oneshop, at 1427 Broadway.

    After ten years of community involvement, OAKLANDISH openedits first retail store at 1444 Broadway. The store sells a large array ofOakland-themed tees and hoodies. Oaklandish was founded in 2000and since then has won nineteen Best of the East Bay awards.

    Notable new restaurants and bars include:

    XOLO , the fourth restaurant opened by Thomas Schnetz and DonnaSavitsky, at 1916 Telegraph, offers late night Mexican fare open untilmidnight on Fridays and Saturdays.

    LOONEYS BBQ , located at 325 19th Street in the Lake Merritt/Uptown District, offers an array of barbeque options.

    HAWKER FARE , the new restaurant opened by James Syhabout, offersAsian street food out of its location at 2300 Webster Street.

    MAKE WESTING , the latest addition to the hip Uptown bar scene,offers indoor bocce ball and great drinks at its 1741 Telegraph location.Make Westing played host to our latest InOak event on September 21st.

    According to www.walkscore.com,Oakland is the 10th most walkable city

    in the United States, with an overall walk

    score of 68. A walk score is a number

    between 0 and 100 that measures the

    walkability of any address. Walkable

    neighborhoods offer surprising benefits

    to the environment, our health, our

    finances, and our communities.

    ENVIRONMENT: Cars are a leadingcause of climate change. Your feet are

    zero-pollution transportation machines.

    HEALTH: The average resident ofa walkable neighborhood weighs 6-10

    pounds less than someone who lives ina sprawling neighborhood.

    FINANCES: One point of WalkScore is worth up to $3,000 of value for

    your property.

    COMMUNITIES: Studies show thatfor every 10 minutes a person spends

    in a daily car commute, time spent in

    community activities falls by 10%.

    53% of Oakland residents have a

    Walk Score of 70 or above. Oaklands

    most walkable neighborhoods areDowntown, Lake Merritt, Civic Center

    and Chinatown, with Downtown receiv-

    ing a walk score of 96. 89% of Oaklandresidents have a Walk Score of at least

    50and only 11% live in Car-Dependen

    neighborhoods.

    http://www.walkscore.com/rankings/

    NEW BUSINESSES

    About the Downtown Oakland an

    Lake Merritt / Uptown Associatio

    The Downtown Oakland and LakeMerritt/Uptown Associations are aprivate/public partnership which isrevitalizing the business districts inthe heart of Oakland by providing

    special benefit services such as districmaintenance, safety and security

    management, as well as community an

    cultural enrichment. The Districts wereformed following a vote of property

    owners in 2009 to support a voluntarproperty tax to fund these additiona

    services for a 10-year period.

    Top 50 Walk Scores names Oakland as 2011s 10th MostWalkable City in the United States.

    Experience Oakland