newsletter - retail asia expo · newsletter more retailers’ insights, industry news and updated...

www.RetailAsiaExpo.com

Hall 3FG, HKCEC13-15 JUNE 2017

Newsletter

More retailers’ insights, industry news and updated information on the Retail Asia Expo can be found in this newsletter. Flip through to find out more!

Online Retailing Success Story Showcase: Chow Sang Sang

What’s new?

ASIA’S RETAIL LANDSCAPE STILL GROWINGAsia’s retail market is continuing to show strong growth and potential. Its success is underpinned by fast-growing young populations, the rapid pace of urbanisation and a burgeoning middle class. Retail sales in Thailand, Singapore, Malaysia, and Indonesia are expected to grow 15% per year to US$1 trillion in 2018˟. China, already the world’s biggest retail market after overtaking the US in 2016, is expected to continue to see massive gains in retail. It already has one of the most developed E-commerce markets, with sales are set to top $2.416 trillion in 2020□. Looking at these statistics alone, it’s clear the opportunities are abundant. That’s why the Retail Asia Expo has been specially designed to help you seize these opportunities and stay one-step ahead for success. Next

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StartUp Zone Retail Asia Trend TrailCross Border eCommerce Zone

RETAIL PREDICTIONS FOR 2027

E-commerce will become a ‘traditional’ businessWe anticipate the birth of a re-imagined retail industry driven by the integration of online, offline, logistics and data

across a single value chain. With e-commerce itself rapidly becoming a “traditional business,” pure e-commerce players will soon face tremendous challenges.#

Mr. Jack Ma, Founder and Executive Chairman, Alibaba

Hyperconnectivity will create new dynamics in retailM2M connections will make retail more efficient and effective. Connected retail display cabinets and smart product tags will be commonplace, enabling retailers to track demand and report on stock levels in real time, which in turn will improve supply chain effectiveness.

Mobile-first advertisingApplication advertising is already widespread and will become increasingly scalable and sophisticated going forward. Messaging platforms will also continue to be a key touch point in the future. ^

The Future of E-commerce: The Road to 2026, Published by Ovum

More pop-up stores, and bespoke services are expectedRetailers will need to come to customers to identify how, when and where they want. This will blend connectivity, the physical product and intangible services.

Shopping in 2027 will be…Payment will be about connectivity, everywhere and biometrics–imagine paying for your groceries with your thumbprint. It will be tied to factors like your individual profile, payment details, purchase history, and more.

Mr. Evan Haner, Director of Global eCommerce, Evisu

* 3 predictions for the future of retail – from the CEO of Walmart, Jan 2017# Letter to Shareholders from Executive Chairman Jack Ma, Oct 2016

^ The Future of E-commerce: The Road to 2026, Ovum, 2016

˟ ASEAN RETAIL: Overview, Trends, and Outlook, with a focus on SGX-listed Companies, Frost & Sullivan, 2016□ China Eclipses the US to Become the World’s Largest Retail Market, eMarketer, Aug 2016

#Big Data #Personalisation

#in-store Experience#loT

#M2M

#Pop-up

#eCommerce#Crossborder

#Inventory

#Payment

#O2O

#mCommerce

#Shopping Experience

#Big Data

#AI

Customer empowerment and even greater influenceCustomers will be more empowered than ever and given more control over their shopping experience. Retailers that provide a truly

unique, enjoyable experience and prepare their associates to provide excellent service will have the advantage.

IoT-driven shopping experienceWith the growth of the IoT, customers will enjoy an increasingly connected or “smart” shopping experience through a

network linking the physical and digital worlds into an ecosystem of devices. *

Mr. Doug McMillon, Chief Executive Officer, Walmart

Large scale data integrationAI and machine learning technology will change shopping behavior with large-scale data integration, becoming a predictive commerce model. The purchasing journey will be automated, timely, personalised and highly accurate.

Mr. Vincent Lau, General Manager, China, Target

The Hottest Communication Channel: Live Streaming Video

From high profile launches to product demonstrations, live streaming enables retailers to not only share their message while giving it a personal touch but generate content to use later. It also meets the customer demands of a frictionless shopping experience: with real-time interaction customers can know if the product is in stock and ask questions before they buy.

Changing the Shopping Experience: AR & VR

More engaging, more fun, more memorable. This technological development gives retailers the chance to transform the retail space and make the online sector more immersive to mimic the in-store experience. It can help retailers design areas more intelligently for customers.

More Personalisation, More Sales

Smarter, more personalised product recommendations are the key to driving sales. Similarly, real-time personalisation of digital ad campaigns driven by this data delivers much higher ROI on ad spend. Retailers shouldn't overlook the importance of personalisation in digital marketing strategies.

Mr. Chi Keung Ng, Director, Fairwood Holdings Limited

Mr. Joseph Leung, Executive Director, Revenue, Ocean Park Corporation

Mr. Evan Haner,Director of Global eCommerce, Evisu

Mr. Thibault Villet, CEO & Co-founder, Mei.com

Mr. Ivan Lam,Chief Information Officer, I.T Apparels Ltd.

Mr. Vincent Lau, General Manager, China, Target

Mr. David Viegas,Head of Retail Program, Chanel

Mr. Robert Esser, CEO, HMV

Mr. Frank Lee,President, Tom Lee Music Co., Ltd.

Mr. Tony Cheung, IT Director, Asia, Tory Burch

Mr. Joakim Gip, Marketing Director, 6IXTY8IGHT

Mr. Anson Bailey, Head of Consumer Markets (HK), KPMG China

Every year, Retail Asia Expo invites a select number of retail industry leaders to share their insights and knowledge on the retail sector ahead of the show. This Advisory Committee is an invaluable way to ensure each Retail Asia Expo closely reflects the needs of exhibitors and guests that come through its doors. Here we give an overview of the hottest topics touched upon in this year’s meeting.

Executive committee insights

2017 Advisory Committee

Retail Asia Expo Here to Help You Seize the Potential

While Asia’s retail market presents great potential, the fast-paced change of technology and consumer preferences means retailers need to stay on the ball. Each edition of Retail Asia Expo is tailored with features designed to best equip attendees with knowledge and insights to stay ahead of the curve. Find out in the coming pages how we’ve designed this year’s Retail Asia Expo to respond to your needs, from new exhibition zones, educational features and rounding up the very best of our exhibitors to help you on your way.

Supported by

Supported by

Featuring

WHAT’S NEW IN 2017?

Making its exciting debut in 2017 is the Retail Asia Trend Trail. This one-of-a-kind walk through exhibition experience connects leading retail solutions with retailers as soon as you walk through the doors–making a great first impression. You can get hands-on with these products before entering the main exhibition hall leading you to the

future of the retail world. Global branding agency, FITCH, will bring this special feature to life with a design that gives an immersive, memorable and one-of-a-kind feel.

With the number of small businesses and startups growing like never before, we’ve created this all-new zone as a launchpad to educate, inspire and connect

entrepreneurs. Innovators can showcase their products, services and great ideas, bringing an extra burst of creativity to the floors of Retail Asia Expo. At the same time, retailers

and investors can be first to see the hottest new products and uncover the trends gaining traction to take their customer offerings to new heights. Innovation is one of the powerful engines that drive economies, be sure to check out the StartUp Zone for a front row seat!

Driven by visitor demand and growing cross-border eCommerce, Retail Asia Expo is uniting

the industry’s most influential ecommerce platforms to explore the world’s latest

retail trends and develop new business opportunities. The Cross Border

eCommerce Zone will reveal the most recent developments in this fast-

moving industry and is a

must visit for retailers wishing to

expand their network in Asia.

WHAT YOU CAN FIND AT RETAIL ASIA EXPO?


#VM #Packaging

#IoT #Accounting

#Pop-up

#In-store Experience

#In-store Experience

#Pop-up

#Pop-up

#AR

#Brick-and-mortar


#Packaging

#Personalisation

#Inventory #Sapbusinessoneforsme

#Brick-and-Mortar

#Pop-up

#VM

#VM

#AI

HOT PRODUCTS

From menus to catalogues, paper bags to gift boxes – we can help to inspire new ideas, create new products, enhance or simply deliver a more competitive price on your existing services. Corporate Social Responsibility is increasingly important and paying attention to materials used in your printed products is the most effective way to get this message across and strengthen your brand image.

A new breakthrough in the Lumi Letter Series– warranty extended from 3 years to 5 years! Customizable illuminated signs with quality LEDs and resin, now with warranty extension, giving you peace of mind and reducing maintenance costs. Fine signage makes your brand stand out. Bringing you an excellent experience of reliable and durable signage display under Japanese professional quality control.

Acumen Paper (HK) Limited Printing & Paper Consultant Services

AwardWinning

F41

AwardWinning

E09

Polyjackets are ideal for your less fragile e-commerce shipments such as clothing, soft goods and documents. Airjackets are ideal for e-commerce shipments that need a little extra protection in transit, such as cosmetics, jewellery and toys. Dual peel and seal keep your customers happy with easy returns, and custom-printed poly mailer helps to increase brand awareness.

For over two decades, Central has specialised in providing all kinds of custom-made display units and associated LED solutions to global retailers. Our product displays make your items look extraordinary and facilitate shoppers touring the shops. The user-friendly design and plain and simple style help highlight the features of products to entice customers.

The recessed Spot light with XICATO Artist series led chips has CRI values of up to 98 and provides the most natural and accurate lighting for retailers. XICATO Artist Series can provide high CR1 which can enhance product colour and attractiveness. This added value will help retailers gain an advantage in the market and enhance sales.

PAC Worldwide Asia Sdn BhdCustomized Polyjacket & Airjacket

Central (International) Trading & Supplies LimitedDisplay Units

DAIKAN Hong Kong LimitedLumi Letter Series

W.K. Lighting LimitedWK-X-81-2033 series

AwardWinning

B01

AwardWinning

F10

AwardWinning

D11

Omni-channel 3D way-finding and artificial intelligence way-finding available on kiosk, mobile, augmented reality and web. Omni-channel way-finding with artificial intelligence can better direct the customers around a shopping mall.

Adactive Asia Pte LimitedAdsum

AwardWinning

N25

Interactive signage displays which helps to attract more traffic to your stores and boost your business. Interactive effects, high-definition display, sound effects and multi-screen layout. Use each display space effectively to attract an even greater audience.

Messaging Technologies (H.K.) LimitedInteractive Digital Signage

SAP Business One is a powerful ERP software specifically designed for Small and Midsize Enterprises (SMEs) to aid in streamlining business processes like accounting, purchasing, supply chain management, CRM and inventory. It saves time and money as it simultaneously handles multiple tasks with one piece of software. It simplifies business processes and improves the flow of transactions and inventory checking.

Mustard Seed Systems Corporation (MSSC)SAP Business One

AwardWinning

H06

AwardWinning

N28

Discover new-to-market products and solutions at Retail Asia Expo. Be sure to make a note of the booths that can best help your retailing business grow.

#Social Media #Cross Border

#Brick-and-Mortar #mCommerce

#Big Data

#O2O



#Cloud

#Social Media

#Big Data

#mCommerce

#IoT

#mCommerce

#O2O

#eCommerce

#Pop-up

#Payment

#Pop-up

#loT

An innovative and new one-stop O2O Retail Cloud Platform which brings a true omni-channel customer experience. An integrating POS system at physical shops, online stores and mobile apps, it allows retailers to enjoy big data analysis for free and perform effortless digital marketing promotions to surpass their competitors.

eCommerce bundle package includes online web portal, mobile apps (iOS and Android), and administrative portal with customised design outlook, banner ad and cloud hosting service with a monthly subscription charge. Retailers can now enjoy an all-in-one eCommerce service, not just limited to web but extending to a mobile app, which enhances customer engagement and opens up more channels to reach the potential customers.

Connected Screens are a breakthrough enabling a new experience using contactless technology via technology consumers already have in their pockets. Think&Go’s award-winning, patented technology means any point on the screen can interact with contactless cards, smartphones or smartwatches to create a personalised experience for multiple concurrent users in less than a second.

Able Mobile LimitedEaseSales

Legato Technologies LimitedSocial Network eCommerce Bundle Package

AwardWinning

G07

Provide complete WeChat account services for Hong Kong companies, connecting them to over eight hundred million active users monthly. Previously, WeChat payment was only available for China-based customers. We developed a solution allowing overseas merchants to accept WeChat payment and promote to China customers via WeChat channels, leading to increased customer loyalty.

C3 Internet LimitedOne Stop WeChat Solution

Think&Go NFCConnected Screen

AwardWinning

N07

AwardWinning

N26

AwardWinning

J26

Advertag is a full-colour ESL which markets and promotes your product through vivid images and dynamic pricing. The information is updated remotely and automatically, saving on operating costs. Advertag can show multiple slides of colourful images and advertisements revolutionising ESL. Under our advertisement scheme, retailers can not only use Advertag for free, but also share additional advertisement revenue.

Our all-in-one solution is designed specifically for retailers to undertake advertising and market research. It enables you to customise different advertisements to your tastes. Low-cost media players and cloud-based solutions with all the functionality you need to manage an ad-based digital signage network. Using digital signage instead of traditional signage can make your advertisements more effective and galvalise customer buying intention.

Hong Kong Innovative Display Technology LimitedAdvertag

AwardWinning

G10

Mindstec Asia Ltd.Digital Signage Solution

Recipio is a plugin allowing POS to send digital receipts. Retailers can send digital receipts to their customers, track sales status remotely and provide a better loyalty programme through the mobile app. Recipio is the only digital receipt provider in Hong Kong. Digital receipts provide an excellent means for retailers to tap into mobile commerce, and provide a trendier and greener shopping experience.

Recipio LimitedRecipio

Award

Winning

Xnap™ Trak detects, counts and identifies persons of interest (such VIP or frequent visitors) in real time using video stream captured by surveillance camera, collecting data to support marketing and operations management in one application. Xnap™ Track provides accurate people counting including gender, age and ethnicity information and transit time or dwells time in shops without PC at unprecedented price-performance ratio and zero maintenance.

IWT LimitedXnap™ Trak

AwardWinning

O20

AwardWinning

Award

Winning

An Award Winner of Top 10 eCommerce Website Awards in 2016

The Inevitable Trend of the Future Retail WorldChow Sang Sang started to develop their online retailing business in 2000 when Internet Retailing was not that popular in the retail market. “At that time, as we had the vision that the internet would become very popular and a powerful tool integrating with our daily life. We saw the necessity of developing online retailing,” said Genevieve.

Shopping without Boundaries

The business was growing steadily, particularly when Chow Sang Sang launched online retailing in Mainland China. Online retailing allowed Chow Sang Sang to expand their customer base from Hong Kong to the overseas markets. Through Chow Sang Sang’s website and online retailing platform, and together with the strong delivery network reaching over 40 countries, overseas consumers were able to know more about and even purchase the products of the luxury brand.

However, in the luxury market customers don’t always feel comfortable walking into physical stores, trying products and purchasing immediately. Genevieve says launching online retailing was one way to solve this challenge. “With our website serving as the online retailing platform, consumers can research more information about the products, take a look at the pictures and videos before making decisions. They can then make an appointment with our frontline staff and experience the real products in-store.”

Sustainable Improvement and Development

Online retailing has become an important part of business operations. While the online retailing platform of Chow Sang Sang has been running smoothly run for years, Genevieve said there was no end to its development as

In 2000, leading luxury jewelry retailer, Chow Sang Sang, stepped into the online retailing world. 16 years later, their online retailing business has been well established, creating unexpected business opportunities. Chow Sang Sang’s Omni-channel Development & eCommerce General Manager, Genevieve Chow, shares her success story.

technology continually changes. “We need to evolve based on ever-changing customer behavior. The widespread use of smartphones and tablets has changed consumer browsing habits. We have to make sure we adapt our website design to make user-friendly and responsive content.”

Genevieve emphasizes that an effective online retailing platform must to be customer-centric. It should be able to provide suitable channels for individuals

to research information and make purchases online as well as schedule appointments with frontline staff.

Effective Supply Chain Connects Online and Offline Stores

Successful online retailing requires a seamless connection between the online system, warehouse and offline physical stores. The online and offline storage information has to be synchronized and accurate,

and the online system has to be effective and quick enough to respond to customers’ orders by sending the correct information to the warehouse and physical stores. “We have two warehouses in Hong Kong and China for eCommerce dispatch,” said Genevieve. “If a customer places an order online, the specific product will be arranged in the warehouse and delivered to the customer at once. If the customer requests pick up or to experience the product in one of our physical stores, the product will be delivered to the store directly.”

According to Genevieve, Chow Sang Sang acquires existing technologies and services from suppliers in the market to build their online retailing platform. However, when it comes to the core system, they built it themselves due to the unique nature of their industry. “Our product price is greatly affected by gold prices, meaning that we always have to adjust our product price and our system has to be flexible to react immediately to the changes,” said Genevieve.

ONLINE RETAILING SUCCESS STORY SHOWCASE: CHOW SANG SANG

Winners in 20163M eShopBonjour Cosmetic Wholesale Center LimitedBossini Enterprises LimitedChow Sang Sang Jewellery Co. LtdFingerShopping LimitedLane Crawford (Hong Kong) Limitedmydress.comNike H.K. Ltd.Samsonite Asia LimitedZara Asia Limited

TOP10 ECOMMERCE WEBSITE AWARDS

“It is not all about sales but the enhancement of brand awareness and customer engagement. What we can see is that our online retailing platform is really able to improve the shopping experience of our customers and it is what we always want to achieve,” said Genevieve.

The Future: Big Data and PersonalisationRecalling the goal of their online retailing development, Genevieve said they hoped to provide informed choices and an omni-channel shopping experience to their customers. “By analyzing big data, we will be able to further understand consumer behavior and conduct targeted marketing,” said Genevieve. “The more personalised content our target customers receive, the more we arouse their willingness to purchase products.”

While online retailing currently only occupies 5% of the brand’s total sales, Chow Sang Sang will continue to invest in developing their online retailing platform and they think that it is worthy to do so. “It is not just about sales but the enhancement of brand awareness and customer engagement. Our online retailing platform is really able to improve the shopping experience of our customers and it is what we always want to achieve.”

Don’t Miss the Awards Ceremony!

The Top 10 outstanding eCommerce websites will be showcased at the expo hall. The winners will be announced and celebrations take place at Retail Asia Expo’s Cocktail Reception. Nominations is now open and you can cast your vote at www.retailasiaexpo.com/rae/top10-ecommerce-websites

Cocktail Reception, 13 June 2017, 7pm

Hall 3FG, 13-15 June 2017, daily (Showcase)

Supported by

Technology in Retail and Retail Design SeminarsHall 3FG, 13-15 June 2017, daily

The success of Hong Kong’s retail industry wouldn’t be possible without the innovative leaders behind the scenes. Join us for the HKRITA’S Awards as we celebrate the efforts and dedication of the industry’s very best.Visit www.retailasiaexpo.com for submission or contact [email protected] for more information.

S426, HKCEC, 13 June 2017, 7pm

Gala Dinner

Winners in 2016Industry Super Retailer of the YearToys “R” Us (Asia) Ltd.Omni-Channel Retailer of the YearCarrefour ChinaSmall Business Retailer of the YearLoom LoopCommunity Retailer of the YearPizzaExpressChina Daily Asia Pacific Retail Leadership AwardsGOME Electrical Appliances Holding LimitedJoy City Property LimitedSiam Piwat Company Limited, ThailandUnionPay International Hong Kong Branch

RETAIL INDUSTRY TRADE AWARDS (HKRITA’S)

Retail Design Theatre Hall 3FG ,14 June 2017, 2:30pm

This year, Mike Staley once again brings us the Retail Forum, featuring industry-leading architects

and designers who discuss the latest trends in retail architecture and interior design at Retail Asia

Expo 2017. Moderated by Mike Staley,Publisher of PRC Magazine

PRC Magazine Retail Forum

Global suppliers and industry leaders provide the latest retail technology, design and product updates at more than 30 complimentary seminars. Be sure to attend for the latest market information, exclusive customer insights, real case studies and Q&A sessions. Register now as a visitor and you can secure your seats at our seminars.

Cross Border e-Commerce

Omni-channelFulfilment

Organiser Strategic Partner

DigitalPayments

Digital Insights& CustomerExperience

Check the details

Gala Dinner

Cocktail Reception

S426, HKCEC, 13 June 2017, 7pm

Hall 3FG, HKCEC, 13 & 14 June 2017, 4:30pm (by invitation only)

2017 HIGHLIGHTSRetail Asia Expo is not just a platform for displaying retail technology and design—interaction and communication with retailers is at the heart of the exhibition. As such, Retail Asia Expo facilitates a wide variety of events enabling retailers and buyers to gather, mingle, and make connections through seminars and networking cocktails.For sponsorship enquiry, please contact:[email protected]

Make your reservations today at www.retailasiaexpo.com

SUPPORTING PARTNERS

NETWORKING MOMENTS

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FREEAdmission forTrade Visitors

Organiser Tel: +852 3958 0502Fax: +852 3105 3974www.retailasiaexpo.com

Date & Time13 June 2017 (Tue) 10am - 6pm14 June 2017 (Wed) 10am - 6pm15 June 2017 (Thur) 10am - 5pm

VenueHall 3FG, Hong Kong Convention & Exhibition Centre, Wanchai, Hong Kong

VISIT RETAIL ASIA EXPO: 3 Easy Steps

1. Visit website www.RetailAsiaExpo.com

scan to REGISTER now!

or 2.Fill in the form (Priority code 2301)

3.Print confirmation

4. Visit to discover the newest trends in retail

Mr. Jeong LeeEvent Director

+852 3958 [email protected]

Ms. Noiz Chu

+852 3958 [email protected]

Sponsorship

Our business matching consultants efficiently connect you with potential cooperation partners and shortlist your targeted solutions. Register as a visitor or contact us today to expand your business network at Retail Asia Expo!

+852 3958 [email protected] www.retailasiaexpo.com/rae/business-matching

Business Matching Service

Want to Get to Grips with the Latest Retail Solutions?

Ms. Natalie Chan

Booth Enquiry Contact us

Mr. Kim Chan

Event Manager +852 3958 0555 [email protected]

Mr. Michael Tse

Sales Manager +852 3958 0554 [email protected]

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