June 2016, Volume 2

Bringing Off line andOnline Together

The O2O Continuum ........................................................................................................ 03

Latest Trends ........................................................................................................................ 08

Pickup from Store ............................................................................................................. 09

Tongue in Cheek ................................................................................................................ 10

Events ......................................................................................................................................... 10

CXO Perspective: Opportunities in the eCommerce Ecosystem .. 11

Guest Post ............................................................................................................................... 13

Our Success Stories ....................................................................................................... 14

Client in Focus ...................................................................................................................... 15

Quotes from Influencers ............................................................................................. 17

Vin Stats ..................................................................................................................................... 17

About Vinculum .................................................................................................................. 18

Index

01

Mobile OmniChannel is the new normal in Retail today. However, many Retailers who have established brick n mortar Offline brands, fear ‘brand erosion’ in their attempts to add the new age social sales channels. Some often fear that the mature process for Offline retail around assortment, pricing, replenishment, inventory, etc. will not be able to support the new channels.

Customers have, however moved on. Today’s shoppers are always connected. They want to browse Online, research Offline if they please, chat with a sales associate in the store to add to their knowledge, touch and feel the merchandise in the store, pay from an e-wallet, get the purchase delivered home, picked up from a store/nearby location, reserved at a location of their choice and enjoy same or near same day delivery.

In effect, customers expect convenience in shopping and flexibility in order delivery like never before.

Marketplaces are already collaborating with Retailers to provide touchpoints to customers, where they can try before buying Online. They have also made many supply chain investments for B-B and B-C eCommerce fulfillment to get near same deliveries to their customers. Pure Online brands are collaborating with retailers to setup kiosks in shopping malls, airports, and express office stores in vantage locations.

In this scenario, OmniChannel is no more an option for Retailers. ”Omnipresence” is an immediate imperative. There are many low-hanging fruits for Retailers. Selling on a partner marketplace is one of them. Fulfilling orders of marketplaces or brands from the inventory retailers carry in stores is another. Smarter retailers will use the additional revenue from these initiatives to fund their

Foreword

02

OmniChannel investments.

What does it take to provide an OmniChannel experience to your customers?

• All your business processes will need to get aligned.

• Investments in multichannel order management and fulfillment solutions could be the next step.

• Employee training at the store, warehouses and all customer touchpoints which are your areas of focus.

Once you get your OmniChannel strategy right, the next step will be data driven analysis and BI which will provide customer behavioral insights for optimization and personalized campaigns to tap into cross-selling opportunities and to build deeper loyalty.

Offline Retailers should transform their business into an OmniChannel format, turn data into action, convert loyal customers into brand advocates, and increase revenue and profits.

This issue talks about a number of such revenue opportunities in collaborations of sales channels and supply chains.

Enjoy Reading!

Yours Sincerely,

Deepak SinglaCo-Founder, VP-OmniChannel Retail SolutionsVinculum Group

We see an interesting trend with Brick n Mortar retailers trying to reach customers Online via Offline to Online transformation.

At the same time, in an attempt to establish touchpoints for customers to touch and feel their merchandise, Online brands and marketplaces are going Offline. These touchpoints can be in the form of collection centres, express retail stores and vantage locations, e.g. shopping malls.

Retailers are trying various means to court customers including:

a) Offering extra conveniences – Cash on Delivery, Store pickup, Reserve Orders etc. (Ref: Fig. 1 - Expectations of Today’s Customers)

b) Setting up kiosks in departmental stores, shopping malls. Collaborating with retailers by working in conjunction with them for trials in stores etc.

The O2O Continuum

03

This Offline - Online - Offline continuum throws up multiple collaboration opportunities for the entire ecosystem.

1. Sell on multiple marketplaces: Online brands and Brick n Mortar retailers can sell their items on a partner marketplace like Amazon, eBay, Flipkart etc. (Ref: Case Study of Proyog)

Many brands & SMEs have built a business model to grow domestically and internationally by selling on multiple marketplaces.

Figure 1 - Customers Expectations vs. Retailers Imperatives

Proyog is India’s leading yoga wear brand, and the world’s first true yoga wear made from breathable fabrics. The brand has a presence internationally, via tie-ups with leading marketplaces like Amazon, Jabong, Myntra, and its own web store.

The tie-up with Online retailers such as Myntra is set to give Proyog a major boost to their sales. In addition, they are also tying up with Offline retailers such as Shopper’s Stop to increase their customer reach.

Selling on multiple marketplaces has helped Proyog tap into the global yoga products market estimated to be close to USD 80 billion. Today, their maximum sales volumes are from cross-border commerce.

Only about a third ofretailers offer in-store

stock- information today

But less than half of retailers offer in-store

More than 50% want toCollect orders in store

Only slightly more than half of retailers fulfill that expectation

Many expect orders to be ready for pickup within 1 hour

71%

50%

41% 55%

32%

36%

CustomerExpectations

RetailersRealities

vs.

Nearly 3/4th of customersregard in-store inventory

as critical for theirpurchase decision

Case 1 - Proyog goes Online

The O2O Continuum

04

Click n Collect

Customer can choose ‘Clickand Collect’ option for delivery.

A list of Argos Stores near customer’saddress appears with map

Once the Order is ready, a notification ‘Order is Ready for Collection’ is sent to the customer -

via SMS, email, app, messages, website

Customer collects orderfrom Pick-up point

1. Available for collection by “Date”2. Ready for Collection

Choose Delivery Service below:Click n Collect

Found 3 stores near: RG184LD

ARGOS Unit 5, Newbury Retail Park, Pinchington Lane Newbury Berkshire RG14 7HU. Available 3 mnts

ARGOS Unit A2, Forbury Retail Park Kenavon Drive, Reading, Berkshire RG1 3HS Available 5 mnts

ARGOS 47 Oxford Rd, Berkshire, Reading RG1 7QG Available 12 mnts

2. Retailers as a fulfillment partner: As customers shop Online on marketplaces like Amazon, Ralali etc. - they see options for regular delivery or pick up from the store. In such cases, if the customer confirms store pick up, then the marketplace places order on the store which reserves the stock and keeps it ready for the customer. Additionally if the location of the

store is close to the customer, the order can be directly shipped to the customer to save on time and logistics cost. In both the scenarios the key to facilitating this is having real time view of the inventory in store and integrations of store systems with partner marketplaces like Amazon, ebay etc. to ensure they have this information.

Case 2 - Argos and eBay Partnership

05

3. Sell Cross-border: SMEs, Online brands, retailers and CPGs, all have the opportunity to not only reach customers domestically but also internationally, across multiple countries so long as the cost of the products along with shipping costs allows them to sell profitably. There are many shipping platforms today which facilitate item handling, customs management and local deliveries in multiple countries which allow you to sell on your web-stores or on marketplaces. Already, many SMEs use this model to sell extensively across continents. Cross border is poised to grow and the smart multi-channel retailer will exploit the opportunities to collaborate with 3PLs and marketplaces to grow their revenues.

What are the Technology enabled pillars to help create O2O?

Most Offline Retailers have made investments with best of breed ‘Offline Products’ in the following areas:

ERP: HQ system to manage the overall Retail Operations.

Store Systems: Point of sale and back office systems to manage the sales operations and inventory management at the store.

Warehouse Management Systems: To enable day to day activities in the warehouses typically for B-B.

A typical Online brand (eTailer) on the other hand makes investments in the following areas:

Order Management Systems: To manage and streamline orders across channels.

Warehouse Management Systems: For B-B and B-C eCommerce fulfillment.

While the respective building blocks are best of the breed in their domain, they are not geared to meet the functionality/flexibility required to support additional sales channels Online.

Online fashion eTailer, Yepme is a frontrunner in the Online to Offline strategy, with its foray into the Offline retail space.

Yepme’s OmniChannel retailing model will allow customers to touch and feel the quality of products via stores that act as physical experience zones.

They plan to fuel their growth by setting up over 1000 outlets in the next 4-5 years, increasing their customer reach to well over 550 districts in India.

Additionally, by leveraging partnerships with established marketplaces such as Amazon, Yepme has gone global.

Case 3 - YepMe goes Offline

06

Some of the key areas to address include:

• Real time view of Inventory in stores:

- Most IT products offer batch updates of inventory. However, a function rich store back office system updates store inventory information in real time. Further, its integrations with shelf management systems helps sales associates reserve items and keep orders ready for store pickup and store shipping.

- It is critical to fulfilling orders of marketplaces and brands/manufacturers from inventory in store.

• Integration to marketplaces:

- Ready integrations to multiple marketplaces domestically and internationally open up additional revenue opportunities from new channels for sales & fulfillment.

• B-B & B-C eCommerce Fulfillment:

- Working with 3PLs and last-mile fulfillment companies for B-B & B-C eCommerce may become key to ensuring cost effective deliveries to your 'Online' customers. This could mean separate warehouses, new partnerships forged with 3PLs and last mile fulfillment companies and the ability to handle dropship.

- Ready Integrations to multiple 3PLs & last-mile fulfillment companies from a technology perspective could be a key differentiator enabling cost effective same day or near same day deliveries.

• Consistent Product Information across Channels:

- Keeping product information consistent across channels is a key requirement especially given the increased number of suppliers and diverse requirements of marketplaces in terms of images, descriptions, etc. which increase cataloging complexities.

• Cloud POS:

- For Online brands (eTailers) setting up express stores or kiosks, investment in cloud POS could be a key investment to make, in order to easily support their small stores.

Existing IT Infrastructure

WAREHOUSE MANAGEMENT SYSTEMWarehouse

HQ

For eTailers

ORDER MANAGEMENT SYSTEM

WAREHOUSE MANAGEMENT SYSTEMWarehouse

StorePOS

HQERPFINANCIALS

BOS

For Retailers

Vinculum’s O2O Transition Building Blocks (Ref: Figure 2)

Search on Multiple channels

Today’s customers interact with a product at multiple touchpoints. They look for the flexibility to search and buy across multiple channels.

Order Management System (OMS)

The OMS will manage orders from different online channels and intelligently route the orders to stores/warehouses based on the inventory information. Integration of OMS with store systems will help customers effectively lookup the inventory ata channel, book/buy the order from another and collect it as per their convenience.

Store Systems

The store inventory management solution will integrate with current store POS systems & HQ systems to provide real time

inventory updates at each store to the OMS. With integration to marketplaces this will enable features

like store pickup and home delivery of orders through store inventory.

Warehouse Management System (WMS)

Apart from the functions at a warehouse, the WMS solution will update real-time inventory data to the OMS and enable direct shipment from warehouse/DC.

ERP (at Headquarters)

The systems will collect the master data and plan its distribution to systems like OMS, warehouse and store systems for business activities including assortment planning,purchase, manufacturing or service delivery.

Master Data Management (MDM)

The MDM system will share a master copy of high quality information of products, customers, and sellers across systems & applications to effectively manage catalogues and analyse data across channels.

1

4

2

5

63

Transformed IT Infrastructure

1

3PLs

HQ

RETAIL ERPORDER MANAGEMENTSYSTEM

FINANCIALS

WarehouseWAREHOUSE MANAGEMENT SYSTEM

Store

BOS POS

RetailerseTailers/

Marketplaces

WEBSTORES

Multiple Channels - Customer Interactions

MARKETPLACES

MOBILE

CALL CENTRES

RETAIL STORES

STORE FULFILLMENT

WAREHOUSE FULFILLMENT

INVENTORY LOOKUP

ASSORTMENT

MASTER DATA MANAGEMENT

PRICE MANAGEMENT

CATALOG MANAGEMENT

Buy Browse/ReserveBrowse/Reserve BuyOFFLINE ONLINE

2

3

4

56

07

Figure 2 - IT Solution for O2O Transformation

08

Latest TrendsClick & Collect Lockers: Hassle-free Deliveries:Today’s consumers are savvy and want a tailored, personalized shopping experience. Express Delivery or delivery of goods anywhere and at any time, plays a vital role in fulfilling customers' expectations.

2/5th of Online shoppers said they stopped buying products from a website following a troublesome delivery.*

Provision of delivery lockers is a convenient way to allow customers to choose where they want their orders to be picked up from; providing them the flexibility of collecting parcels from a nearby location. It is convenient for the customers as they are also able to return items using these lockers.

Delivery Lockers are simple to use, secure and usually available 24/7. They can only be accessed using a code given to the customer while making a purchase Online and are placed in convenient

locations such as residential buildings, train stations, and grocery stores. So even if a customer is busy - working late night, on a vacation etc., neither the customer nor the Online retailer have to miss deliveries.

Several industry leaders are investing in this strategy, for example:

- Amazon is expanding its network of Amazon Locker service - which allows customers to select any locker location as their delivery address and receive orders at that location by entering their unique pick-up code.

- QikPod recently raised funding from inFoxconn, Accel Partners, Flipkart and Delivery for establishing a network of fully automated self-serve lockers in residential compounds, offices, cafeterias, retail malls and small & big stores to smoothen the last-mile delivery of eCommerce orders.

*Source: IMRG

eTailers going hybrid:Several eTailers are now going for hybrid retailing, which is a mix of Online and Offline channels. The companies are opening kiosks/franchisee outlets and tying up with retailers.

This model not only helps eTailers increase their sales, it also eliminates worries about shipping,

logistics and warehousing costs and challenges. Happily Unmarried, a leading lifestyle products company based out of Delhi, is one such example. The eTailer launched kiosks in cities like Delhi, Gurgaon, Mumbai and Bangalore. These kiosks were setup in malls, airports, etc. – to empower customers to make their purchases as and when they want.

09

The bedrock of OmniChannel retail.

Buy Online, pickup in store has emerged as an important strategy to provide convenience to

customers. Customers prefer pickup from store as they do not have to wait at billing counters or pay shipping charges.

Pickup from Store

Benefits for Retailers

Increased footfall in store and cross

selling opportunities

Enhanced shopper experience and

convenience

Significant competitive advantage over pure play Online retailers

Complete flexibility of location and time

for consumers

Customer

Order Placed at Kiosk

Kiosk

Kiosk Pickup Store Pickup Store Online Marketplace

Home Delivery

Web Store

Delivery OptionsPickup Options

Orders Inventory and Returns Management

09

Events

Tongue in CheekI want our Online

store to feel as familiar as our

brick and mortar stores. Give the shopping cart a

wobbly wheel.

Networking @ eCommerce Africa Confex

Team Vinculum@ eTailing Mumbai

Networking @ eTail Asia, Singapore

Turbocharging Online Businesses@ eTailing Mumbai

Mr. Venkat Nott @ eTail Asia Discussing CollaborationOpportunities @ eTail Asia

CXO Panel @ eTail Asia

Discussing B2C Fulfillment@ eComm Africa Confex

Meet usnext at...India Retail ForumSeptember 21 to 22, 2016Mumbai

Asia Warehousing ShowJuly 6 to 8, 2016Bangkok

Last Mile FulfillmentJuly 22 to 23, 2016Mumbai

eCommerce Show ManilaSeptember 6 to 8, 2016Philippines 10

Our panel discussion at eTail Asia explored collaboration opportunities and what they mean for the Asian eCommerce industry.

Vinculum organized a panel for CXOs on 'Unlocking new revenue streams for the eCommerce ecosystem: New opportunities for eTailers, Retailers, Marketplaces, 3PLs, CPGs & Online Sellers' at the 4th Annual eTail Asia event that was held in Singapore on 2nd and 3rd March.

Collaboration opportunities in the eCommerce ecosystem

The focus of the panel was to explore how collaboration among the different players selling online can help in creating revenue opportunities across the ecommerce ecosystem

Mr. Venkat Nott, Founder & CEO of Vinculum who chaired the session set up the tone for the thought leadership discussion. He explained how the eCommerce industry is an ecosystem comprising online sellers, marketplaces, retailers & 3PL fulfillment companies who have a tremendous opportunity to work with one another & leverage partnerships.

The panel members were Ms. Jesrina Arshad of PurelyB - a marketplace for health and wellness products, Mr. Irwan Suryady of Ralali - a market place for Industrial equipment products, Mr. Ashish Wadhwani of IvyCap Ventures - an investor with multiple investments in eCommerce businesses and Mr. Vipul Tripathi who represented Fabelio an online brand selling Balinese Furniture.

Marketplaces• eTailers, CPGs and retailers can sell on partner marketplaces domestically and internationally.

• Fulfill their orders through inventory in partner stores.

Retailers• eTailers and marketplaces can have touchpoints areas in stores where customers can view merchandise before they buy. Kiosks/wifi zones can be established in stores to complete purchase.

• Sell on partner marketplaces

• Fulfill marketplace or brand orders through inventory in store (ship from store).

CPGs• Reach customers in multiple countries by selling on selected marketplaces globally

eTailers• Sell on partner marketplaces as long as it does not cannibalize their own website. Sell a few top selling products if they do not want to sell all the items to ensure more brand visibility.

3PLs• B-B and B-C eCommerce order fufillment provides a significant opportunity for 3PLs. Ready Integrations with online marketplaces and web stores helps to onboard customers faster.

• Have a massive opportunity in cross border fulfillment.

Sellers• Can sell on multiple marketplaces both locally and internationally.

11

CXO Perspective: Opportunitiesin the eCommerce Ecosystem

Mr. Venkat Nott Moderating the discussion

The Panel in Progress

In conclusion, the panel highlighted the perspective of eTailers, Marketplaces,

Retailers and investors, exploring how they can work together to drive profits and

empower all members of the eCommerce ecosystem to succeed.

12

Mr. Krishnan Menon’s views were presented by their representative who said, "Fabelio

has a growing role as a collaborator - Sellers, eTailers and even marketplaces can

come together on Fabelio to sell furniture online in all of South East Asia."

Krishnan MenonCEO and Co-founder

Fabelio is a leading online eCommerce platform based out of South Jakarta that sells affordable furniture and other products.

I N D O N E S I A

Mr Irwan Suryady explained, "Being a marketplace, we have consolidated the

fulfillment space with the aid of technology. This has helped us streamline our daily

operations of inventory management and to manage our warehouses. We look to

work closely with partner sellers selling through inventory in their stores"

Ralali is one of Indonesia’s leading business-to-business (B-B) eCommerce marketplaces for maintenance, repair and operational (MRO) products.

Irwan Suryady GM

I N D O N E S I A

Mr Ashish Wadhwani explained the need for transformation in the industry by saying

“There’s transformation required in logistics, supply chain, order fulfillment and

customer experience as a whole. The start of this big wave will put pressure on all

members of the ecosystem to build and scale.”

IvyCap is a venture-capital firm that invests in early to growth stage companies, with highly scalable and innovative business models and demonstrated sales.

I N D I A

Ashish WadhwaniManaging Partner

Ms. Jesrina Arshad elaborated on how they are making an effort to help global brands

in the health and wellness category reach out and promote a better lifestyle in South

East Asia, saying “CPG Brands, who were are not even selling online now have an

opportunity to sell in new markets by partnering with marketplaces like PurelyB

with orders and fulfillment both taken care of."

PurelyB is a one-stop content-curated online portal for information, products and services about health and wellness in Asia.

I N D O N E S I A

Jesrina ArshadCEO

13

Guest PostNot everyone succeeds in creating a buzz online. With good

partner sellers, and focussed targeting, Voonik has made a

huge impact on both the supply & demand side.

From the time we started with the Marketplace model in

January 2015, Voonik has gone from strength to strength.

With more than 200 percent growth M-o-M, Voonik is now

the largest fashion portal for Women in India with more than

ten thousand merchants.

The online market is not bound within a particular street or a

small area. With 121 million current internet users in India and

eCommerce set to increase to 32 billion USD approx. by FY

2015-2016, it will be a piece of cake for the merchants to find

their gold fish if they find their right platform.

Retailers who have offline stores have a tremendous

opportunity to sell online and ensure that goods are shipped

directly from the store.

Voonik, as a personalised stylist for every women, provides a

convenient shopping experience by interacting with the

customer directly. It delivers the best shopping experience,

by understanding their preferences, helping them receive

suggestions, and ensuring continuous shopper engagement

and delight.

A new offer attracts many customers. However, longer term

engagement is achieved through good customer shopping

experience.

Prem SuganthHead (Expansion), Voonik

Our Success Stories

Fabelio is a leading online retailer, offering modern designs in the furniture and home décor segment. We implemented Vin eRetail and Seller Panel, helping them sell on multiple marketplaces, sell on their own webstore, and enable seamless order fulfillment.

Glaucus Logistics is a supply chain solutions provider from Delhi. We are implementing the Vin WMS to manage all its warehouse management and order fulfillment operations.

Alhokair Fashion Retail is the largest franchise retailer in the MENA region.We enabled integrations with their warehouses and defined end-to-end business processes for cross-border trade by implementing Oracle Merchandising.

Clik2buy.com is a one stop shop for all gadgets and electronic accessories within UAE. We worked with them closely, to manage all online orders and their fulfillment. We also helped them sell on multiple marketplaces via Vin eRetail.

Apollo Lycos is a venture that offers end to end solutions for eCommerce players in India. APLY will be using Vin WMS for all its backend warehousing operations to manage inventory and fulfill customer orders.

Future Supply Chains is a world-class integrated supply chain and logistics services provider. We collaborated with them to implement Infor SCE 10 WMS for their clients like Wildcraft, Pepperfry, Bombay Dyeing & Easy Day.

Dairy Farm is a leading pan-Asian retailer, with over 6500 outlets. We collaborated with them to implement Store Inventory Management Solutions in 450 of their stores in Malaysia, and 550 stores in Indonesia.

SPAR is the world's largest food store chain with over 12000 stores in 38 countries. We enabled SPAR with supplier onboarding by implementing accounting modules of Vin Supplier.

MARKETPLACES

RETAILERS

3PLs

14

The Background

Wildcraft is one of India’s leading outdoor clothing and equipment company with a vast offlline presence. The company is headquartered in Bangalore and employs 2000+ skilled manpower.

The company's products are sold in over 130 exclusive stores and 2,500 multi-branded stores in India with plans to open 40-50 exclusive stores every year. Wildcraft also sells it products online on various marketplaces like Myntra, Jabong and Flipkart along with its own eCommerce website, www.Wildcraft.in.

The challenge for Wildcraft was to automate business processes to enable an efficient and seamless fulfillment cycle of online orders and manage their inventory efficiently.

To enable them to delight customers, they needed a robust IT solution which would help them make an Offline to Online transformation. This could be

achieved via a solution encompassing a real-time view of inventory across channels, multi-channel order management, and order fulfillment.

The Vinculum SolutionVinculum implemented their O2O suite, consisting of order management solution with integrations to marketplaces, webstore and ERP.

This one stop solution enabled automated filfillment of orders from marketplaces and webstore.

Client in Focus

15

Pick up from Store:Available at Your

Nearest Store

COD

Net banking/Debit/Credit Card

Did Customer Opt for Pickup from store?

Pickup from storeat convenient time

Customer

Order Placed

Wildcraft’s Retail Stores

Ship from Store

Ship to Customer fromWarehouses/via Traditional Delivery Options

Ship Directly from Store: Deliver at Residence/Office

Option 1

Option 2

Location A Location B Location C

(Option 2)

(Option 1)

YES

NO

Wildcraft webstore/marketplaces

WildcraftWildcraftWildcraft

The BackgroundRalali is one of Indonesia’s leading business - to - business (B-B) eCommerce marketplaces for maintenance, repair, and operational (MRO) products.

A growing enterprise, it currently has well over 700 product categories and more than 300,000 monthly visitors. The current size of the B-B MRO market in Indonesia is more than USD60 billion, with significant potential for growth.

The challenge for Ralali was to make the fulfillment better and convenient for the customers.

To enable them to delight customers, they need a robust IT solution which will help them make an online to offline transformation. This can be achieved via a solution encompassing a real-time view of inventory across channels, multi-channel order management, and order fulfillment.

The Vinculum SolutionVinculum will implement their O2O suite, consisting of Order management, Real Time View of Inventory across channels and cloud point of sales.

This one-stop solution will facilitate multiple fulfillment options to Ralali’s customers – Click and collect, Reserve and collect, pick up from stores etc. This made order delivery more convenient for customers.

The intended benefit for their customers is greater engagement - pre and post-purchase via the OmniChannel experience, as they will be able to search, touch, feel and compare products easily.

Client in Focus

15

Pick up from Store:Available at Your

Nearest Store

COD

Net banking/Debit/Credit Card

Did Customer Opt for Pickup from store?

Pickup from storeat convenient time

Customer

Order Placed

Retailers with atleast 8-9 stores

Ship from Store

Ship to Customer fromRalali’s Warehouses/via Ralali’s Traditional Delivery Options

Ship Directly from Store: Deliver at Residence/Office

Option 1

Option 2

Retailer A Retailer B Retailer C

YES

NO

16

This made order fulfillment process simpler and more transparent.

Wildcraft could grow and fulfill orders faster and more cost effectively.

Reduction in manual dependency led to better inventory management and helped the company scale its online operations.

Real time view of inventory to enable ship from store, pick up from stores, and reserve and collect.

How We Helped

Future Scope

Partnerships with online brands and marketplaces to help increase their product range, reduce transportation costs and easily cross sell and upsell their slow moving products.

16

Simplified and transparent procurement process

Faster and cost effective order fulfillment

Convenience and Flexibility in shopping options for customers

Ship from store, Pick up from Store and Click and Collect enabled byReal time view of inventory

The implementation of the Vinculum O2O suite will result in significant improvement to Ralali's ability to deliver a complete OmniChannel experience.

Client Benefits

Increased Product range, Reduced transportation costs and Cross-selling and Upselling opportunities via partnerships with Retailers

Quotes from Inf luencers

VIN Stats

17

We see enormous potential for O2O (Online-to-Offline). Paytm will continue to invest more in this space which is a key focus area for us.

Kiran Vasireddy, Senior Vice-President and Head of Investments, Paytm

I think eCommerce for many years was an interesting trend, but it was on the side, largely, of what was happening in retail. Today we don’t even know what eCommerce means. They’ve just come together, the online and the offline. Now, every merchant, every retailer must have an OmniChannel strategy or they won’t survive.

Devin Wenig, President, eBay Marketplaces

Being able to accommodate OmniChannel and the ability to pick up in store, that is a real change to the way the backroom, the stockroom, and the store floor are going to take up space, interact with one another and so on.

Alison Kenney Paul, Head of Retail, Deloitte

10 millionSKUs managed for one of the largest

retailers in SEA

100,000Sellers onboarded

for leadingmarketplaces in India

20+Marketplaces integrated

across the globe

40%Reduction in product data duplicates for a leading marketplace

60,000B2C orders fulfilledper month for the

largest 3PL in India

About Vinculum

18

Vinculum is a global software company enabling the eCommerce ecosystem with SaaS based products for order management and Fulfillment. With ready integrations to web-stores, 3PLs and marketplaces, Vinculum enables multi-channel

collaboration to help 3PLs, CPG companies, Retailers, eTailers, Marketplaces and Sellers on Marketplaces to sell across channels, fulfill cost effectively and unlock new revenue streams.

CIO REVIEW MAGAZINEAS COMPANY OF THE YEAR

NASSCOM EMERGE 50 (GROWTH CATEGORY) IN YEAR 2013

RED HERRING TOP 100GLOBAL YEAR 2014

ONE OF THE TOP THREE SELECTS FOR TIE BILLION DOLLAR BABIES 2015

2014 - Multi Channel Retail Enabler2015 - Retail Solution Provider

Awards & Laurels *Other Vendor Category

Vinculum's products suite include:

Vin eRetail, is a SaaS-based Order Fulfillment and Inventory Management suite enabling Multi Channel retailing.

Vin SIM, is a Store Inventory Management solution to provide the real - time view of inventory across channels critical for enabling OmniChannel retailing and unlocking new revenue streams through Offline to Online transformation.

Vin POS, is a multi-channel cloud based POS Solution. A SaaS based Omni Channel point of sale solution. With ready integrations to store and online systems, Vin POS is designed to meet the complex needs of modern retailers.

Vin eRetail WMS, a SaaS based Warehouse management system to enable 3PLs, eTailers, Marketplaces undertake eCommerce Fulfillment efficiently.

Vin MDM PIM (Product Information Management solution), a sub-product of Vin MDM, keeps product data consistent across all channels and systems.

Vin eRetail: Featured List ofGlobal DOM Providers

Vin MDM: MDM Magic Quadrant forProduct Information Management& Customer Data Solutions*

Vin eRetail: Featured Platform for Marketplace/Channel Integrations

Vinculum featuredin Gartner’s GlobalRetail Market Reports

marketing@vinculumgroup.com www.vinculumgroup.com

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MALAYSIAVINCULUM SOLUTIONS SDN BHDRegus Central Plaza, Level 28,Central Plaza, 34 Jalan Sultan Ismail,Kuala Lumpur - 50250, Malaysia Phone: (+603) 2149 0994

HONG KONGVINCULUM LIMITEDUnit 801, Prosperity Millennia Plaza,663 King’s Road, North Point, Hong KongPhone: (+852) 2598 1014

USAVINCULUM LIMITED110 E. Broward Blvd, Suite 1700,Fort Lauderdale, FL 33301Phone: (+1) 9543 153 816

PHILIPPINESVINCULUM LIMITEDPhilamlife Tower, 8767 Paseo de Roxas,18/f Makati City Metro, Manila, Philippines Phone: (+63) (02) 856 0868

UAEVINCULUM MEAOffice 1202, Aurora Tower, Dubai Internet City, P.O. Box 5743, Dubai, United Arab Emirates Phone: (+971) 55590 6628

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