North Somerset TimesMasthead – name of newspaper being located at the top in order for your eye to be drawn straight to it. Could help to see which newspaper you’re buying when mixed with others

Headline – adjective ‘ghastly’ is shocking to audience and so attracts attention

Standfirst/OR Pullquote - this could be described as being a standfirst due to it introducing the story. However, it could be a standout quote taken directly from the main story.

Dateline

Adverts – the cost of these adverts are likely to be relatively high due to being located on the front page

Body Text - the article itself.

Skyline - This gives an idea of what is inside and entices the reader to read on.

Byline – this gives a little bit of information about the writer and title. Usually, contact details (email address) is included so that they can be contacted with your own stories/comment on what their story.

The Bath Chronicle

Caption – gives information about whom is featured in the picture, little description.

Masthead

Sidebar – gives a good proportion of the article but will usually have rest of the article inside

Adverts – very effective placement for the advertiser as will definitely be one of the first to be seen

Headline – hopefully one of the first things the consumer is drawn to. This, in combination with the sad picture acts emotively. The sad faces the more mature women are pulling (MES) makes the consumer feel something towards them and so reading on allows this to be achieved.

Skyline – gives the reader an insight as to what to expect from the newspaper. Entices the reader/consumer.

Latter part of newspaper name always featured biggest. This is because it will be displayed with other local newspapers so ‘bath’ will not be necessary but there will only be one Gazette in that area

Price, date, strapline featured in a much smaller font but at the top of the newspaper itself.

Byline

Bexley Mercury Masthead – makes it easily recognisable when placed with others and enables consumers to clearly see what newspaper you’re to read.

Headline & subsequent main article -

Standfirst – to give the reader that stand-out thought/idea about this story and encourage them to read the rest of the article.

Adverts – There are 5 present on the front cover, much more than any of the other newspapers, despite following the same principal as others and being delivered through the door for free.

Headline

Skyline – 3 of these skyline boxes are used and give in impression of the types of stories inside the newspaper

Byline – writers’ info

Same sized adverts on the front page, possible format/house style with these that need to be adhered to?

Gloucestershire Gazette

Masthead

Again, interesting to note there are fewer adverts on the front cover of this newspaper, despite it being the priciest out of the five at 80p per copy.

This could be due to the type of reader aimed at or the particular location this newspaper is for.

Date, time, strapline

Large image with small accompanying text body, prompting readers to look inside the newspaper

Skylines – similar to the Bexley Mercury despite being from different regions. Doesn’t follow a trend amongst its competitors in a certain area.

Byline, the writers name and contact details. Useful for contact about new stories and comments on previous. This gives the impression they seek for others to inform them of stories foremost.

Bristol Post

This front cover appears to be very busy with lots of different adverts, skylines, pictures and articles around the page. The design is much more modern than the others but does stem from the fact that this newspaper faced a recent rebrand from its former ‘Evening Post’ days.It has a greater air of professionalism, perhaps due to greater financial support. They have 3 during each day.

Edition starts – differs depending on morning, lunchtime or evening edition.

Skyline, reference to Bristol City and promotion to prompt purchase of newspaper

Byline

Mayor or Bristol, George Ferguson – a face locals will be familiar with. Could be compared to national newspapers putting a celebrity on the front page.

Another Skyline

Skyline

Date, time, price

Strapline? Uses this title to advantage. Technological convergence. Advertisment of their website too. subtle

Masthead