newspaper database management at mica’s knowledge exchange & information centre (keic) by
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Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi. IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi. History and Development of Newspapers. Print Divide. Digital - PowerPoint PPT PresentationTRANSCRIPT
Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC)
ByDr. Shailesh R. YagnikChief LibrarianMICA, Ahmedabad
Chi
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
History and Development of Newspapers Johann Gutenberg invented printing in 1440 (Germany)
Information Communication Education Advertising Reading Writing Within reach of many
Portuguese brought the first press in 1556 in India (printing only religious material)
The Bengal Gazette (first newspaper by James Hicky) in 29 Jan 178078223 publications 2007 (Registrar for Newspaper of India)
6826 Newspapers (0.72%) 71307 magazines (99.28)
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New DelhiIFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Print Divide
Digital Divide
Strength and Weaknesses of NewspaperNational Newspaper Local Newspaper
Strength Weaknesses Strength WeaknessesReceived at home Literacy barrier Strong reader loyalty Small Circulation
Read leisurely Stale in a day Local Coverage Potential to be biased
Trusted Lacks drama and emotion
Regional flexibility General poor readership data
Habit Demonstration of product feature not
effective
- -
Written word has more credibility
Overtaken by TV - -
Message carry urgency Lack empathetic readership
- -
E-paper Different interpretations - -
E-reader Reading time is low - -
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Why Newspaper Database?Less number of periodicals
Ceased A&M Brief USP Age
No JournalsInformation Proportion
Newspapers >magazines Information requirements
Brand (Coke)Product category (Soft drink)Company (Coca Cola)
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Why Newspaper Database?
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Three Database from Newspapers1. Information on/related to the Institute (MICA)
2. Subject related (Advertising, Mass Media, Marketing and related areas)1,58,239 records = 0.15 million records = 156 thousand records
3. Print adsSoftware: WINISIS & GENISIS
Consistency Commitment Passion to work
Newspaper Clippings Database
Fields Selected: Subjects Covered: Author Tie-up News Title Joint Venture Newspaper name & Edition Merger Date Takeover Subject (product performance) Expansion Product (Soap) Diversification Company’s name (HUL) Account Gains Brand Name (Lux) Product launches Keywords (market share etc.) Product performance Agency name (Lowe Lintas) Company performance Full -Text-1 and Full-Text-2 Market Page number Marketing
Advertising Mass Media People Profile
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Searchable database from the first day of KEIC (1994 onwards) 1. Bibliographical database supported by
All clippings converted in to A4 sizePhotocopiedPreserved in bound volume with page number like a book
2. Scanned the articles3. Full-text
Download from newspaper website Scan the article
Available on “Libraryonline” Access on campus Access globally to faculty members and students
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
New Arrivals
Print Ad
The
The
Print ad - Amul
Bibliographical Newspaper Clippings
Full-text newspaper clippings
Year Number of Clippings
1994 1695
1995 4212
1996 4430
1997 6172
1998 9579
1999 9056
2000 4643
2001 4262
2002 4535
2003 8124
2004 13684
2005 12224
2006 16533
2007 20573
2008 20208
2009 18309
158239
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2007
2007
2008
2009
0 5000 10000 15000 20000 25000
1695
4212
4430
6172
9579
9056
4643
4262
4535
8124
13684
12224
16533
20573
20208
18309
Year Number of Clippings
Year wise growth of Newspaper Database at KEIC
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
VANS full-text database
Newspaper Starting Date
Closing Date RecordsThe Financial Express 19940403 - 32296Business Line 19940407 - 30821
The Economic Times 19949496 - 28247Business Standard 19940403 - 18131Daily News Analysis (DNA) 20051101 - 11753The Times of India 19940413 - 10329
The Hindustan Times 19940403 - 5638The Telegraph 19940814 - 3929Mint 20070723 - 3469The Pioneer 19970306 20090214 3291The Indian Express 19940404 - 3093The Hindu 19940503 - 2897
The Observer of B&P 19980108 20001130 1927The Asian Age 19970202 20051229 1267The Financial Times 20070816 - 562The Wall Street Journal 20051109 - 546Others - 39The Statesman 19950506 19990530 4
Total 158239
Contribution of Various Newspapers in the Database
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Content Analysis of 1,58,239 Titles (932720)
Top Ten Company 5/10 Communication Marketing
India - 6734 Tata TV Brand
Brand - 3889 Star (MNC) Media Market
TV – 3478 Reliance Mobile Retail
Market – 3339 HUL(MNC) Channels Ad
Plans – 3336 Godrej Online Launches
Ad - 2903 Zee Radio Sales
Indian - 2706 Sony(MNC) Telecom Launch
Launches - 2558 Coke(MNC) PC Brands
Sales - 2554 Pepsi(MNC) Digital business
Products - 1087 Bharati Music segment
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Usage Feedback from outgoing students from all programs in percentage
Year
PGPCM (Newspaper
clippings)
RCM(Newspaper
clippings)
PGPCMX(Newspaper
clippings)
PGPCM(Print Ad Guard book)
PGPCM(Print Ad
database)
1997-98 89 - - 89 NA
1998-99 98 - - 64 NA
1999-00 97 - - 79 26
2000-01 90 - - 39 88
2001-02 91 - - 60 86
2002-03 83 - - 63 91
2003-04 69 79 - 57 65
2004-05 78 - - 59 70
2005-06 67 - - 30 51
2007-08 78 89 60 47 78
2008-09 87 - - 49 84
Year
CCCPrint Ad Guard Book
CCCPrint Ad Database
2001 90 85
2002 89 93
2002-03 91 73
2003 100 100
2003-04 100 100
2004 80 80
2005 87 83
2006 NA NA
2007 NA NA
2008 63 79
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Digital Scene of NewspapersName of Newspaper
Print Form E-paper Open access of print ads4/10
Open Access of E-paper5/10
Open Access of Archive5/10
Subscription is required YES/NO
Asian Wall Street Journal
YES YES NO NO NO YES
Business Line YES YES NO NO YES * YESBusiness Standard YES YES YES YES NO YES
DNA YES YES YES YES YES * YESThe Economic Times
YES YES YES YES YES NO
Financial Express YES YES YES YES YES Subscription charge is not mentioned
Financial Times YES YES NO NO NO YES
The Hindu YES YES NO NO YES* YESThe Hindustan Times
YES YES YES YES NO YES
The Indian Express
YES YES YES YES YES Subscription charge is not mentioned
The Pioneer YES YES YES YES YES NO
The Telegraph YES YES YES NO YES NO
The Times of India YES YES YES YES YES NO
MINT YES YES YES YES NO YES
*Limited periodIFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Conclusion Information is highly dispersed Make friendship with technology Creation and maintenance of database is costly affairs Outsource the information Depends on media houses e-paper online Aggregator for current and retrospective search
ISI Emerging Markets Lexis Nexis Factiva
Comparative cost analysis Choose the best option keeping above factors in mind or Media mix approach
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi
Thank [email protected]
Slogan of KEIC: Always At Your Service
IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi