NEWSPAPERS IN EDUCATION

Mass MediaMass media is communication whether

written, broadcast, or spoken that reaches a large audience. This includes television, radio, advertising, movies, the internet, newspapers, magazines and so forth.

Types of mass media Print media (books, press)-from the

late 15th century Recordings (cassettes, CDs, DVDs)-

from the late 19th century Cinema-from about 1900 Radio-from about 1910 Television-from about 1950 Internet-from about 1990 Mobile phones-from about 2000

Role of mass mediaBring the newest information from the

whole worldAre source of entertainment and

relaxationAre source of knowledge and educationAre means of promotion (advertisements)Influence the way people look at the world

What can mass media change in education?

Our knowledgeOur behaviorOur attitudeOur ways of learningOur abilities

Print media in educationPrint mediaMedia provides information in two ways-Formal: In formal type, it directly imparts

syllabus based education to students.Informal: Distance education- Work books and

study materials are of various format.

Kinds of print media

Press- newspapers and magazines

BooksBrochuresLeafletsBillboards

NewspapersA newspaper is a publication containing news

and information and advertising, usually printed on low-cost paper called newsprint.

Are larger in size to magazinesArticles cover the latest national and

international eventsAre less colourfulAre published daily

NewspapersThere are commercial, financial and public

affairs,The radio and TV programmes are printed

there,Contain fresher content than magazineAre divided into tabloids and broadsheets

TabloidsFocus on sensational

scandals and gossips,Use attractive headlines

on front pageAre smaller in sizeHave shorter articlesHave a lot of picturesExamples: The sun, The

daily express

BroadsheetsFocus on serious informationContain political, industrial and cultural

reportsThere are reviews of new filims or booksAre larger in size Have longer articlesHave only a few black and white

picturesExamples: The independent, The times

History of newspapersThe history newspaper in India began in 1780, with the

publication of the Bengal Gazette from Calcutta. James Augustus is considered the "father of Indian press"

as he started the first Indian newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January, 1780 which was a weekly publication.

In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared, followed by the `Bombay Courier` in the following year. Later, this newspaper merged with the Times of India in 1861.

The first newspaper published in an Indian language was the SamacharDarpan in Bengali on May 23, 1818.

The first Hindi newspaper, the SmacharSudhaVarshan started its circulation in 1854. Since then, the prominent Indian languages in which newspapers had been published over the years are Hindi, Marathi, Tamil, Malayalam, Telugu, Urdu and Bengali.

In 2005, the total number of newspapers and periodicals published in India was around 41705, which include 4720 dailies and 14743 weeklies.

India consumed 99 million newspaper copies as of 2008, making it the second largest market in the world for newspapers. 

Current ScenarioIndian newspaper industry is slated to grow

manifold, with growth rate circling around 6%.Market share is projected to grow from Rs 56,300

crore to Rs 92,900 crore by the end of 2013, as per the research done by the Pricewater house cooper.

Indian readership survey 2009 says that almost all of the English dailies are losing readership at a rate much faster than the rate of their growth including the biggies such as Times of India and HT.

Teaching with newspapers

“The newspaper is the most widely used of the media as a teaching instrument in the classroom”

A wide variety of skills can be taught by teaching with newspapers including:

Reading and writing for meaning Prediction and summarization Social skills Current event information

Currently , newspapers have transformed from paper copies to more modern forms like e-articles and e-journals on computers, iPads, tablets and many more.

Value for student Integrating newspapers helps students learn to read for

meaning Students learn to…. understand media inference and sequence of events sort and classify read maps and graphs Expands… student vocabulary understanding of geography

Supports….. language and literacy development learning across the curriculums and subjects

Keeps students up to date about current events

Value for teachersNewspapers are easily obtainableCan help to integrate content areasCan reuse themEasily readableEasy resource to keep students up to

date with current eventsEasy resource for any subject matterApplicable for every grade levelPlatform to teach social skills

Problems newspapers face.. Print cost- on the increase Classified advertising- does better online The recession, from which the industry will never

recover ‘News’ in newspapers is by its very nature already old

once published Top down model, someone chooses what you read for

you from on high Quiet simply it’s a problem of demographics. Especially

younger readers are no longer interested

So in summury….. Print media is in a long cycle of decline, and that won’t

end with the recession The print demographic is getting older, especially for the

under 30’s, print media simply isn’t on their radar or is part of their lives

New and traditional media is converging. Traditional media outlets online adopting new media practices. Journalists acting more like bloggers

In future it will be less about newspapers, televisions etc but more about generic, trusted media brands.

THANK YOU……..