newspaper media today: moving forward
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Newspaper Media Today: Moving Forward. Caroline Little President & CEO c [email protected]. Newspaper Print Audience Is Very Large. 79 million read on average weekday 94 million read on average Sunday 137 million in the past week Past week net reach for print : - PowerPoint PPT PresentationTRANSCRIPT
Newspaper Print Audience Is Very Large
79 million read on average weekday
94 million read on average Sunday
137 million in the past week
Past week net reach for print:
46% for 18-24 year olds 60% for college grads 62% for HHI $100K+
Including digital platforms, it reaches 161 million adults!
Source: Scarborough Research, Release 2, 2013, USA+
Audience Spreading Across Platforms
Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile deviceSource: Scarborough USA+, Release 2, 2013
Print Only; 54%
Print & Online; 13%
Print & Mobile; 5%
Print & Online & Mobile; 11%
Online Only; 7%
Online & Moble; 6%Mobile Only; 4%
More Platforms = Larger Audience
Source: comScoreApr May Jun Jul Aug Sep Oct Nov Dec 2014
Jan
100
110
120
130
140
150
135133
127
133
139141 142
148 147 146
Newspaper Unique Visitors, Apr 2013 - Jan 2014Un
ique
Vis
itors
(Mill
ions
)
Newspaper Digital: Extensive Reach
72% of the 18 – 34 age group
68% use mobile 36% are mobile exclusive
77% of females 18 – 34
62% use mobile 39% are mobile exclusive
Source: comScore
More Than One-Fourth of Digital Audience is Mobile Exclusive
Source: comScoreApr May Jun Jul Aug Sep Oct Nov Dec 2014 Jan Feb
0%
5%
10%
15%
20%
25%
30%
35%
18% 19%21% 20%
22% 23%21%
26% 27% 27%29%
Mobile Exclusive Unique Visitors as a % of Newspaper Digital Audience
Annual News Revenue: $63 Billion
News Magazines
Digital-Native News
News/Talk Radio
Non-Commercial News
Network TV News
Weekly Newspapers
Cable News
Local TV News
Newspapers
$0.0 $10.0 $20.0 $30.0 $40.0 $50.0
$0.5
$0.8
$1.6
$1.9
$2.1
$3.6
$5.2
$8.9
$38.6
7
Source: Pew Research Center
Advertising Revenue Across News Sectors
8
Source: Pew Research Center
Newspapers, 58%
Local TV News, 20%
Cable News; 5%
Weekly Newspapers; 6%
Network TV News; 4%
Non-Commercial News; 1%News/Talk Radio; 1% For Profit Digital-Native News; 4% News Magazines; 1%
Shifting Sources of Newspaper Revenue
9
Four Key Takeaways about Newspaper Media
We deliver large audience across print & digital platforms, with mobile usage growing fast
We deliver in key demographic segments of active consumers, including 18 -34
Our revenues are diversifying rapidly
More than half of all news revenues come from newspaper media