Local Newspaper Design

Worsley Reporter

Genre

Local newspaper – concentrate on events which take place in the distributed area.

Conventions

Crime – local crimes which have taken place recently.

Politics – News and updates on politics events in the constituency.

Comedy – Humorous events and or short stories.

Drama – Other more pressing and engaging matters.

Elements

Pictures – Varied and show someone advertising something or at a scene.

Masthead – information about the paper on the front page.

Typography – simple black text and white background.

Layout – Simple standard newspaper layout.

Target Audience

Ages 16+

Male or Female

Political interest

Interest in the area

Audience research

Crime / Politics Comedy / Drama

Comedy20%

Drama13%

Crime40%

Politics27%

Which type of stories attract you most?

Comedy34%

Drama33%

Crime13%

Politics20%

which type of stories would you most likely avoid?

Audience Research

Text or pictures? Adverts?

Text34%

Pictures/ Headlines

53%

All13%

Do you predominantly read the text or prefer to read headlines and

picture captions?

Yes40%

No60%

Are you put off by adverts in a local newspaper?

Audience Research

Price. Distribution.

0p27%

1p-10p20%11p-30p

20%

31p-50p13%

50p+20%

How much would you be willing to pay for a local newspaper?

Yes20%

No80%

Would you go out of your way to aquire a local newspaper?