The Digital Revolutionand Newspapers

Newspapers in the 20th century

Highly profitable industry – 20% profit margins common

Most revenue came from print advertising – display and classified

Mid- to late century: Ownership moved from family ownership to corporate ownership

Then…

1995

1995

1998

2004

2005

Newspaper Advertising Revenue

Advertising Revenue

Where Americans Get News

Readership

Newspaper Readership164 million U.S. adults (69%) read newspaper

media content in print or online in a typical week

The majority (59%) of young adults, ages 18-24, read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month.

Overall, the total newspaper media audience in a typical week (excluding mobile) dipped 2% in 2012 from 2011. When the mobile audience is included the decline in total newspaper audience is cut by more than half to less than 1%.

Source: Newspaper Association of America, 2013

Mobile ReadershipThe mobile newspaper audience is growing fast;

up 58% in an average month in 2012 compared with 2011. That totals 34 million adults.

The mobile audience skews young; the median age of an adult newspaper mobile user is 17 years younger than the print reader.

Those who are newspaper mobile-exclusive—that  is, those who access newspaper content on mobile devices only—are younger by four more years (with a median adult age of 33). That audience grew 83% in 2012 compared with a year ago.

Source: Newspaper Association of America, 2013

Newspaper Readership by Age