newsroom architecture: helje solberg, verdens gang
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TRANSCRIPT
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Why VG finally integrates
Helje SolbergEXECUTIVE EDITOR
Oct 6th 2011,London
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Newspaper:
77% user payment
Online: 90 % ad revenue
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Source: TNS Gallup
2000 2007 2011
Daily readers VG and VG Nett
1997 to 2011
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A multitude of new channels, platforms and online businesses
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6
A monoproduct transformed to intricate complexity
Source: TNS Gallup F&M 2011/9
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Will we become better by integrating?
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Why we integrate
COMPLEXITY User behaviour Market situation Makes us stronger
Paid content strategy: What drives willingness to pay
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8.30 am
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10.45 am
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11.00 am
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11.55 am
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1 pm
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2.30 pm
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GIRL POWER!
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6 HOURS OF LIVE VG TV COVERAGE
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15:25:19 22.07.2011
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1. Take care of the staff
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2. Continous coverage
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3. What about the paper?
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473 FULL PAGES FROM JULI 23rd TO AUGUST 8th
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Facebookpages## FACEBOOK ## NUMBER OF FANS
Total New last month A year from nowwww.facebook.com/vgnett 88 000 6 800 169 600www.facebook.com/vgteve 83 500 4 400 136 300www.facebook.com/vgnettsporten 44 000 1 000 56 000www.facebook.com/rampelys 19 500 665 27 480www.facebook.com/vgreise 15 500 500 21 500www.facebook.com/minmote 10 000 254 13 048www.facebook.com/bilogmotor 10 000 243 12 916www.facebook.com/vgspill 4 000 143 5 716www.facebook.com/vghelg 1 500 24 1 788www.facebook.com/vgdebatt 1 900 24 2 188www.facebook.com/vektklubb 1 350 46 1 902www.facebook.com/vgpluss 900 17 1 104www.facebook.com/lesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
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Theme pages
NUMBER OF FANS
Total New last month
www.facebook.com/brydeg 102 200
www.facebook.com/vglista 45 000
www.facebook.com/togkaos 6 289
www.facebook.com/grensesetting 6 060
www.facebook.com/svineinfluensainorge 6 214
www.facebook.com/nyenorge 4 458
www.facebook.com/norgeikrig 1 924
www.facebook.com/rikingen 1 262
www.facebook.com/samlivsbrudd 410
www.facebook.com/valget2011 3 300
TOTAL 177 117
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What we try to do
Platform focus when necessary
Multimedia plans for publishing
15 minutes of feedback open for everyone
Develop a plan describing what competence we need three years from now
Making paid content be platform neutral
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What we try to do
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
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One management group
50%Editorial OnlineWomenYoung
50%CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
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Handling multiple editorial products troughout the day