#Newsroom14 Our Top Takeaways

1. Countering culture blocking

• “Innovate and contaminate” - La Stampa’s Marco Bardazzi

• “You need an audience-first newsroom. Social media is your judge & jury” - Alison Gow, Trinity Mirror Group

• Train, decode, demonstrate, reward – Lisa MacLeod, FT.com

• Change your newsroom profile – Didier Hamann, Le Soir

#Newsroom14 Our Top Takeaways

2. Collaborate cross-culturally to problem solve

• “We all face the same problems. We need to come together and solve them together” Espen Olsen Langfeldt, Managing Editor of VG Mobil, Norway

#Newsroom14 Our Top Takeaways

3. Digital tools – just use them!

• “It is impossible for me as an editor of a newspaper to say you must use these tools if I don’t know the value of them and how they work”, Robyn Tomlin

• Target the free and easy tools (see Nicolas Becquet’s mobile kit & Robyn Tomlin’s toolbox)

• Citizen-focused data projects: 1) Target big audiences 2) Respond to a clear need 3) Outcomes based around actionable intelligence – Justin Arenstein

#Newsroom14 Our Top Takeaways

4. Change your newsroom shape and structure

• "We now have a globally distributed daytime operation, not a night & day London operation @FT” Mark Alderson, Chief Production Editor, Financial Times

• The new newsroom – at La Stampa it’s formed around semi-concentric circles modelled on an Italian piazza

#Newsroom14 Our Top Takeaways

5. Cultivating civil online conversations around content

• If you are still asking “Must I engage with my audience?” you’re in serious trouble

• Contribute to contribute to the development of experimental aggregation and moderation tools

• Journalists are 'conversation starters’. The active subscriber audience = 'expert contributors’ De Correspondent’s Ernst Jan Pfauth

• Cybermisogyny is a genuine risk to your female journalists and audience contributors, Julie Posetti, WEF

#Newsroom14 Our Top Takeaways

6. Digital ethical conundrums

• UGC content is now integral to content productionm but we have a responsibility to uploaders & it’s time to care about it

• What are the potential impacts? What would an ethical digital journalist do?

• When do we agree to take down content? Do you have guidelines in place? #RightToBeForgotten

(Claire Wardle, Peter Barron, Fergus Bell, Steve Herrmann)

#Newsroom14 Our Top Takeaways

7. Chat apps are the new Twitter

• “The push alert from chat apps is the most potent content delivery system in history” – Trushar Barot (@Trushar) BBC World Service

• And deep engagement via cutting edge digital storytelling rooted in nostalgia (John Crowley WSJ)

• But it’s back to the future with ‘intimate’ email newsletters (Grig Davidovitz)

#Newsroom14 Our Top Takeaways

8. How DO you make a story go viral?

• Pay attention to your headlines – they must resonate and activate

• “Ideas journalism is about shifting the lens to the audience to acknowledge that the news consumers have a worthwhile contribution to make” S. Mitra Kalita, Ideas Editor, Quartz

• Know your audience and turn readers into subscribers Liam Corcoran, NewsWhip

#Newsroom14 Our Top Takeaways

9. Pushing newsroom metrics beyond pageviews

• “Track what matters and measure your audience” Maria Ressa, Rapplr

• Beware of the ‘noise’ of analytics and do deeper research before responding to them editorially. Chartbeat is a “pet peeve” Stijn Debrouwere

#Newsroom14 Our Top Takeaways

10. Time to activate knowledge transfer from broadcasters

• The audience always knows more than you do

• Intimacy, conversationality & realtime audience engagement are standard modes for legacy broadcasters

Julie Posetti, World Editors Forum

#Newsroom14 Our Top Takeaways

KEYWORDS

• Collaborate• Converse• Create