Listener Data-1st Quarter 2017

332,500+Webpage Views/

Banner Ad Impressions

45% 55%

Ages Reached18-34 35-54 55+

25%

44%31%

Gender Reached Top Engagement Time8 am - 9 am

Top 10 Interests Locations

8 hrs/weekPersons 25-54/ 6am-Midnight

Time Spent Listening

(based on 65% reporting*)

*Google Analytics

St. JosephBenton Harbor 43%

Stevensville/BarodaBridgman 14%

Coloma/Watervliet 12%

Niles/BuchananGalien 5%

Berrien SpringsEau Claire 5%

New Bu�alo/SawyerThree Oaks 3%

Northern Indiana 3%

Hartford/Bangor 3%

Paw Paw/LawrenceDecatur 2%

South Haven/Covert 2%

Chicago Area 1%

*All statistics in this row from Google Analytics

*Google Analytics*3-Year Nielsen TSL Study

*Facebook

Standing11,900

High22,287

High: % of Format Audience v. All Formats (RAB v. US Census)Standing: Nielsen 2015 National Format Listening Avgs.

Listener Wave:How Many Are Tuned In?

1. News

2. Movies

3. Politics

4. Travel

5. TV

6. Music

7. Shopping

8. Home Decor

9. Sports

10. Photography

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