nex gen presentation v02 light

Smart, realistic and

strategic marketing

solutions to enhance

your brand value

NEXGEN

CONSULTING

use your “market” sense

About UsOur competencies

Our servicesWhat people think about Marketers

The need of the hourStatistics

A few ways to sustain a brandMarketing Myths

Traditional vs New Age MarketingWhy NexGen?

What we aim to do

We are a branding and strategic marketing solutions company specialized in helping businesses achieve their marketing and

business development goals.

We do this keeping in mind current market trends, scenarios and existing resources to create integrated marketing plans that

enhance brand value, increase market share and ultimately increase bottom-

line profitability.

About Us






What we aim to do

Strategic imaginationProcess focus

Design excellenceLogic

Integration capabilityEmpathy & insight

Mindfulness & curiosityTenacity

OrganizationPassion

Our Competencies






What we aim to do

Brand evaluation Auditing & market researchBrand strategy & positioning

Brand creation, revitalization & enforcement

Corporate identityBrand alignment

Marketing/media kitsFilm & animation

Brand Management

Digital marketing strategyWebsite design including structure,

content etc.Search Engine Optimization

Social media & online customer engagement

Online PR & reputation managementEmail marketing

Affiliate marketingCreative development for digital media

Online Marketing

Experienced consultancy Business plans

Marketing plansCase studies

Feasibility studiesIntegrated media plans

PR campaignsCorporate communications

Outsourced Marketing

Advertising servicesBrochures (content & design)

Interior & exterior signageTender & proposal management

Training & developmentInterior design & decoration

Product/merchandising displaysSales development & support

Event management

Marketing Support






What we aim to do

Marketers are faddish, irresponsible, … don’t think like business people …

more akin to a child …

McKinsey & Company, CEO/CMO Survey, 2005

What people think of marketers

The average tenure of CMOs in consumer markets is 23, 15 or 12 months.


Too many marketers have become so specialized that they don’t think in terms of

the company’s big picture.

Philip Kotler


Withhold research Take credit for other’s work

Lack structure Are cocky & arrogant

Are always in meetings Work from 10 to 4 Have long lunches

Unaccountable, untouchableSeek quick promotions

Care about cars & statusUse jargon

Cranfield University







What we aim to do

Perception80% of CEOs believe that their brand provides a superior customer experience

The need:Perception vs reality

Reality12% of their customers agree

BAIN & COMPANY

Marketers say:Our advertising creates the branding & strong creative to ensure we are different in our market

The need:It’s all about the money

The CEO/CFO wants to hear:Our analysis shows that our million dollar advertising campaign generated 1xxx in revenue

We can continue to generate ROI up to an additional xx percentage at which point we will need to reduce advertising/media spend.

• Brands need to innovate and create new opportunities• Marketing companies need to find strategic solutions to brand

development• Brands need to adopt a more synergized approach

• Marketing companies need to add value to the bottom line• Solutions need to be scalable yet long term

• Marketing plans need to be integrated and not stand-alone• Companies need to focus on building communities for better

communication• Companies need cost effective solutions to their marketing

needs

The need






What we aim to do

18%: Proportion of TV advertising that generates positive ROI85%: Percentage of people that tend to skip TV advertising

40%: People prone to banner blindness on the internet56% Proportion of people who try to avoid buying products that are advertised too much

65%: Proportion of people that feel bombarded by too much advertising68%: Proportion of people interested in technology that skips/blocks advertising

55% : Proportion of people that do not believe in advertising messages

Some interesting statistics






What we aim to do

In a world with millions of channels of communication, brands whose customers tell stories of the brand almost always end up being winners in the market-place.

Relate to the customer, touch their emotions and win their praise

Brands need to tell their story

Command respect

Don Corleone commanded respect even among his fiercest rivals!

Most leading brands of today are swiftly losing respect among their customers.

This could be due to a variety of reasons ranging from false advertising, bad quality products/services, bad after sales or even bad customer services from employees representing the brand

One message does not fit all. Learn to classify your market and communicate accordingly.

Don’t treat customers like children

Don’t make false claims in your marketing communications

In most companies, only 5% of the workforce understands the company’s strategy completely

Communicate with not only your customers but your employees

Source: Norton, D. Aligning your Strategy to the Customer Value Proposition, 13/9/2005

Data mining is a key aspect of today’s business.

The more you know about your customers, the better you can serve them and enhance their customer xperience

Invest in a good CRM or a database tool that can record your customers likes, dislikes, history & other details






What we aim to do

• The same marketing tactics work all the time• You need huge budgets to create a good marketing plan

• A perfectly executed plan will guarantee results• Innovation comes from inside

• Never give the product/service away• You must identify with the competition

• Marketing is all about advertising

Marketing Myths






What we aim to do

TRADITIONALMonologue (1 way)Short term viability

Does not affect bottom-line in most casesStand alone elements

FixedExpensive

NEW-AGEDialogue (2 way)

Long term sustainabilityAffects company bottom-line

Integrated platformScalable & flexible

Cost effective

v/s

Traditional vs New Age Marketing

About UsWhat people think about Marketers



Traditional vs New Age MarketingOur competencies

Our servicesWhy NexGen?

What we aim to do

• Strategic approach towards your business• Internal involvement to positively affect your bottom-line

• Leverage the experience of a network of professionals• Non affiliation with any group or business

• Emphasis on clarity & simplicity – no bells & whistles• Cost effective solutions to your tactical & strategic

marketing needs

Why NexGen?

What people think about MarketersThe need of the hour

StatisticsA few ways to sustain a brand

Marketing MythsTraditional vs New Age Marketing

Our competenciesOur services

Why NexGen?What we aim to do

NexGen aims to help businesses…

Are you ready to take your business into the

NEXGEN?

FUTURELABBAIN & COMPANYInformation courtesy:

use your “market” sense