ELITESEM.COM CONFIDENTIAL

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

ELITESEM.COM CONFIDENTIAL

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

On Sculpting

#HeroConf@bigalittlea

ELITESEM.COM CONFIDENTIAL

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

SKC

#HeroConf@bigalittlea

SKCOO-KULLRIVER

#HeroConf@bigalittlea

ELITESEM.COM CONFIDENTIAL

#HeroConf@bigalittlea

ARE THESE THE SAME (GEO SLIDE)?

#HeroConf@bigalittlea

#HeroConf@bigalittlea

ARE THESE THE SAME (HHI SLIDE)

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

ELITESEM.COM CONFIDENTIAL

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea

Row Labels Impressions Clicks Cost Conversions CPAAll 18,433 558 $1,312 36 $36

Regional 18,433 558 $1,312 36 $36Core 6,402 422 $1,007 31 $32WOOOO 12,031 136 $304 5 $61

New 262,335 24,115 $44,339 1,514 $29National 150,449 16,397 $32,586 1,083 $30

Core 148,252 16,338 $32,462 1,083 $30WOOOO 2,197 59 $123 0 #DIV/0!

Regional 111,886 7,718 $11,754 431 $27Core 21,510 4,599 $7,889 420 $19WOOOO 90,376 3,119 $3,864 11 $351

RLSA 16,084 3,950 $6,905 635 11National 11,818 2,558 $3,789 405 9

Core 11,000 2,518 $3,725 403 $9WOOOO 818 40 $64 2 $32

Regional 4,266 1,392 $3,115 230 14Core 4,132 1,382 $3,083 230 $13WOOOO 134 10 $32 0 #DIV/0!

RLSA-Existing 3,511 1,794 $2,570 24 $107National 2,178 1,053 $1,426 18 $79

Core 2,178 1,053 $1,426 18 $79Regional 1,333 741 $1,143 6 $191

Core 1,333 741 $1,143 6 $191Grand Total 300,363 30,417 $55,126 2,209 $25

#HeroConf@bigalittlea

#HeroConf@bigalittlea

#HeroConf@bigalittlea