next gen brg - diversity best practices · • gen y wants to work for organizations that foster...

DiversityBestPractices

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NextGenE(B)RGBestPractices

ResearchReportCreatedby:DiversityBestPractices



NextGenERG’s• Whilediversityhastraditionallybeenframedintermsof

demographics,equalopportunityandrepresentation,itissaidthatMillennials,thelargestworkforcecohortof2025,favor“cognitivediversity.”

• ThekeyfocusesoftheNextGenerationgroupsaretalentdevelopment,retention/engagement,communicationandinnovation/customeroutreach.

• NextgenerationERGsmakethebiggestbusinessimpactbyfocusingontwoareas:consumerinsightsandmarketpenetration,bothwhichhelptoexpandthecustomerbase.

• MoreandmorenextgenerationERGsareworkingonavaluepropositionthatincludeshelpingtheircompaniesonmulticulturalmarketplaceoutreach.



BestPractices:NextGenNetwork- Merck&Co.• DeployedtheCampusAmbassadorProgram

• ThisprogramallowsNGNmemberstoformconnectionswiththeiralmamaterstorecruitinterestinganddiversecandidatesforinternandfulltimepositions

• Criticalinexpandingtheoutreachofthecompany,aswearenotlimitedtoonlythecoreschoolswhereHumanResourcestypicallyfocusrecruitingefforts.

• Createdaninternallyawardwinninginternmentoringprogramwhichreachesacrosstheglobe.• ThisprogrammatchesupexistingMerckemployeeswithinternsthroughoutthecompany

basedonlocation,expertise,andotherfactors• HelpedtoachievethisgoalbyspreadingourEBRGworldwide.NextGenNetworkisonlythree

yearsold,butcurrentlyhaschaptersinover13countries,with1700+members.



BestPractices:Capgemini- MillennialInnovationCouncil(MIC)• MICraisedover$200KinfundingfromCapgeminiBusinessUnitandServiceLineleadersand

SharedServiceTeams(Marketing,HR,CST,andrecruitment)• Fourcharitiesreceivedtangiblesolutionsthatadvancedtheirtechnologicalassets(ex:anew

donationpool)• Strongerclientandpartnerrelationshipsthroughinvitingclientstomentor,judgeandprovide

theirtechnologyenvironmentsforparticipantstouseduringtheevent• Capgemini’sGroupInvestmentReviewBoardwereprovidedarepositoryofaltheideascoming

outofourhackathonto• TheMarketingteamreceivedtensofthousandsofcoverageviewsfromarticlescoveringthe

eventsandmillionsofimpressionsthroughsocialmediathesuccessofMIC’shackathonsgarneredtheattentionandsupportfromCapgemini’sglobalChiefLearningOfficer,HeadofTalentandHR,andChiefTechnologyOfficer



BestPractices:TheEstéeLauderCompanies- GenNEXT• GenNEXT membersteamedwithPencilsofPromise(PoP),anon-profitorganizationthatbuilds

schoolsandincreaseseducationalopportunitiesinthedevelopingworld.• TheorganizationwasfoundedbyAdamBraun,aMillennial,hasglobalreach,andalignswith

GenNEXT Philanthropy’smission,ofhelpingthe“Next”generation– children.• ThegroupsurveyedELCMillennialstoobtainspecificinformationaboutpreferredtechnology,

technology-relatedbehaviorandkeyareasofopportunity.• Theresultingreport,“HowWeLiketoWork”,providesactionablerecommendationsto

integrateintoELC’sGlobalInformationServicesstrategy



Accordingtothe DeloitteMillennial(GenerationY)Survey:• 70percentofMillennialsseethemselvesasworkingindependentlyatsomepoint,ratherthan

beingemployedwithinatraditionalorganizationalstructure.• GenYwantstoworkfororganizationsthatfosterinnovativethinking,developtheirskillsand

makeapositivecontributiontosociety.• Theywantworkflexibility,mobilityandnon-traditionalworkspaces.• Mission-driveninstitutionsaregoingtobeparticularlyattractivetoGenY,bothasemployees

andascustomers.



AttractingGenerationZTalent• 2017 wasthefirstcollegegraduatingclass• Theywillbethecollegetalentforthenext 15years• Largestgenerationever– by2025, GenZwillmakeup29% ofthepopulation• GenZgrewupdifferentlythanmillennials,whichleadstosomestarkdifferencesinthewaythey

viewtheworld.TheysawwhattheGreatRecessiondidtotheirparents,havebeenbombardedbytechnologyandadssincetheywereyoung,andgrewupinanequality-mindedworldwithPresidentObama.It’swhathasshapedGenZtomakestabilitytheirtopfactorinchoosingajob,amistrustofcorporationsaspartoftheirDNA,andequalityanon-negotiable.



Conclusion

NextGengroupswillserveacriticalpurposeinhelpingorganizationalleadersunderstandwhat’scoming:overthenext10years,MillennialswillmakeuphalftheU.S.workforce,buttheirattitudestowardstheircareerprospectsarestrikinglydifferentfrompreviousgenerations.TheseERGsarepoisedtonotonlyretaintheseprofessionals,butalsocollectdataonthechangingworkforce.

Companiescouldbenefitfromaveritableprofessionallaboratoryintheirownbackyard.

next gen brg - diversity best practices · • gen y wants to work for organizations that foster...

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