next-gen mobile augmented reality
DESCRIPTION
Next-Gen Wikipedia-Like Mobile Augmented Reality by DekkoTRANSCRIPT
Next-Gen Mobile Augmented Reality
Matt Miesnieks - CEO, Dekko
About Dekko
• Experience Design led product development
• Tackling hard technology problems
• Super-experienced small team
• CTO is Yohan Baillot (ex-Military 15yrs AR R&D)
@mattmiesnieks
A New Medium
Who Remembers when this came out?
HUGE sensation - Interactive Multi-Media
Put Encyclopaedia Britannica out of business
A New Medium
Then another new medium came along
Wikipedia not taken seriously at first
It was a new App built to take full advantage of the New Medium
A New Medium...?
...or a Gimmicky way to display Information?Is AR a New Medium?
It’s definitely not taken seriously yet
What’s “Current Gen”?
Marketing Gimmicks
Why do we need Next-Gen AR ?
Because NO ONE uses Current-Gen AR
But Seriously.... why isn’t AR being used today?
Poor Experience DesignThe prior 5 Blockers can be solved by technology (and are in the process of being solved)
This one requires a New way of Thinking
The Medium of Reality is
Experientialnot
Informational
so build Products that give people experiences they can’t get any other way
or even better
Entertainment industry will lead, as they understand experience creation
Ability to attract Attention (esp Visual) and engage emotions are key skills
Think of Gamification as a crude baby-step towards experiential engagement
The Web is Information
Reality is Experienced
Nearly all current technical thinking (esp in Bay Area) around AR is treating it as an Information Presentation layer on reality. This is missing the opportunity entirely.
Think “enhancing a real experience”, not “the Web in your CameraView”
Next-Gen AR needs 2 things:
1. Experience Designers
• Changing user behavior is harder than designing algorithms
• Create AR Experiences from a Users perspective
• Engage the senses emotionally
AR Products need to be user-experience (not UI) informed & led
No more science projects or gimmicks
2. Some new (hard) technology:
•
•
•
Not much else as far as we can tell
Next-Gen AR needs 2 things:
Just getting these 3 working together on a smartphone is hard
Various other components to support the experience which already widely exist