next generation internet: fit for business, government and society
TRANSCRIPT
© 2007 IBM Corporation
Emerging Business
IBM Property
Sandra KearneyGlobal Director 3D Internet and v-businessJuly - 2007
Next Generation Internet: Fit for Business, Government and Society
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation2
Agenda
Perspective
Virtual Worlds Potential
Applications for Businessand GovernmentOpportunities to Collaborate
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation3
Struggling to Survive Information Overload
IM
Web
newspapers
audio/video
business data
market reports
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation4
Visualizations: A Cure for Information Overload?
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation5
Visualizations: A Cure for Information Overload? Social Interactions More Like Real Life
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation6
Towards 3-D Internet
Individual
Connected
Inside
Leve
l of I
nter
actio
n
Time
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation7
Why now?It’s a flat world with urgent, real time implicationsBusiness, Societies and Governments can closely operate within and between human groups – the world is rapidly becoming globally integrated with little law, policy or treaties to govern or guideBusiness, Societies and Governments are more easily disrupted by small, adaptable and flexible groups and activities (Increased systems sensitivity)Stability is more difficult to create and maintain in light of sensitive and easily disrupted systemsVirtual Worlds have moved 3D Internet to the forefront they are enabling the Flat World to stay connected and bring the potential of
stabilizing these sensitive systemsThese virtual world environments have now taken on the characteristics of “RICH” – Realtime, Interactive, Collabortive, Homogeneous and Hybrid systemsReal operations are being conducted today via 3D Internet platformsSimulations and modeling can now be more robust than ever Allowing solutions on the fly and narrowing the lines between decisions and
action or execution
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation8
3D Internet: Emerging Applications
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation9
Internet and 3D Internet: the common phenomenon
Similarities 2D to 3DRequires traffic for effective
businessRequires simple end user useCommon platform sitting on
HTML, WWW protocolsIncorporates Media of all typesIntergenerational useSingle threaded collaboration
Critical and Differentiating Components for 3D Internet
• Emotive Network• User Created Content• Single Interface For All Participants• Uses additional Protocols• Platform must be more robust• Lag time is less than desirable• Incorporates the use of Web 1.0 and Web 2.0• Quicker acceptance of tools• Levels playing field of culture• True Social Aspect• Robust Multi Threaded Collaboration
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation10
Evolving to a 3-D Internet
Immersive, social attributes reflect real life experience
Move towards open standards will reduce interoperability challenges
Faster computers, improved graphics, more bandwidth continuing to improve user experience
Beyond Second Life, moving toward a 3-D Internet,integrated with current 2-D Net
Significant potential for all industries
3-D Internet – Applying Virtual Worlds to Business
IBM Property © 2007 IBM Corporation11
Transforming Experiences to increase capability
Improving Business and Government Process to reduce cost
Customizing Commerce and Transactions to increase profitability
Connecting Real World and Virtual World experiences to reduce complexity
Leveraging Modeling and Simulations to unleash understanding and new insights
…this is just the beginning……….